Traffic And Leads Podcastinactive
- Publisher |
- One-Click Lindsey
- Media Type |
- audio
- Podknife tags |
- Business,
- Careers,
- Management & Marketing,
- Software How-To,
- Technology
Digital Marketing is a must if you want to make your business successful. One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads using the power of digital marketing. Join One-Click Lindsey as she interviews the industry leadings experts in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging and more. Make sure you listen in if you're ready to generate more traffic and leads for your small business with effective digital ma
- People |
- Country Of Origin |
- USA
- Produced In |
- Portland, OR
- Premiere Date |
- 2017-11-06
- Related Hashtags |
- #digitalmarketing,
- #digitalmarketingbooks,
- #GeofencingMarketing,
- #millennialtalk,
- #onlinemarketingpodcasts
- Phone Number |
- 800-971-3440
- Frequency |
- Weekly
- Explicit |
- No
This podcast currently has no reviews.
Submit Review184 Available Episodes (184 Total) / Average duration: 00:27:40
Jul 27, 2020
Helping Children Cope With Trauma
Our today’s Traffic and Leads podcast we have a very special guest Dr. Tamera Foley and today we are talking about how to help children cope with trauma.
Jul 21, 2020
What is A SOP?
A systematized business will run even without your oversight. If you want to run your business like a well-oiled machine, you need to listen to this podcast. Today we will talk about SOPs or standard operating procedures.
Dec 23, 2019
How to Start A Coaching/Consulting Business
How to start a coaching/consulting business. In the episode, Lindsey and Dianelly Agudelo are sharing some useful insights about starting a coaching business.
Jul 01, 2019
Fighting Overwhelm While Running Your Business
Amy Hart (https://www.linkedin.com/in/amy-hart-b91580172/), a former nurse of 25 years, has since started her own life coaching business. With 3 different certifications, Amy focuses on helping women in their lives who have lost their sense of peace and fulfillment. Through her courses and through sessions with Amy, she aims to help these women find what they want to do, and help them achieve the goals that they have yet to put into motion. Together, Amy and I talk about the struggle that businesses owners face, and what sort of things she can do to help people that may be in a similar position. Let’s get started!
IN THIS EPISODE YOU WILL LEARN:
* What causes chaos among business owners. Amy touches on the fact that starting your own business is very overwhelming, and that it takes all of your own energy, even when you’re not present at your place of work. It’s challenging to turn your brain off and focus on other areas of your life, and Amy works to help remind people of how important is it to focus on other things. It’s okay to be super busy! However, you need to keep your mindset in check, so you don’t experience that sensation of being incredibly overwhelmed.
* Amy reminds us that our thoughts create our reality. If you allow yourself to get overwhelmed and practice the idea that you’ll never be able to accomplish what you want, you’ll create that reality. If you change your thinking, and pivot towards something more positive that you can do, your mind will create this reality of peace and fulfillment. You’ll be doing what you want to do, and you’ll be doing it in a positive way.
* Amy gives us some of her best tips and pointers. We all have neural pathways in your brain (Amy enjoys calling them “freeways”) that have been created over the years of thinking. If you tell yourself that you won’t think about something and focus on positive thoughts, but you don’t practice that, you’ll never achieve it. Create things like a mantra, or a system that you can follow, to make sure you’re following through on these thoughts you’re creating.
* Speaking of mantras, Amy explains what a mantra can be. For most people, they assume that a mantra is something you say to yourself in the mirror over and over again or something you write down on a sticky note and place where you can see it every day. Amy, instead, explains that mantras can be anything you want them to be. Something simple that you can remind yourself of in any given situation where you might need it is a mantra.
* Amy explains the benefits of getting a life coach, explaining that coaching is one of the most powerful things you can do for yourself. It’s different from therapy, which focuses on your past and how that has affected you today. Coaching, she explains, is all about the forward movement, and creating and achieving what you want. There are tons of different coaches out there doing different things, and in the end, all they want to do is help people figure out what their goal is.
* Amy also explains the hesitance around getting a life coach, saying that there’s a lot of ignorance about what it is. It’s a vague thing that sounds very intangible, and it’s very expensive. However, the investment that you make is the buy-in that you need to see it through. Achieving your goal can be done with the help of a coach, and if you haven’t done it already on your own, it’s simply because you haven’t had the help of someone else to see past the barriers you’ve set down for yourself.
* Amy touches on the concept of peace and fulfillment, stating that everyone as a definition of what that means for their life. There are so many people trying to fill themselves with something that they haven’t been able to find before, and Amy points out that what women are searching for is often within them.
Apr 15, 2019
Build Your Digital Marketing Calluses
Lindsey Anderson known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast. Today, She is talking about One of the most important things you need to do as digital marketing is to build those digital marketing calluses. Don’t be afraid to try and fail when it comes to testing new ways to reach out to your audience. There are a lot of tips and tricks you can bring under your belt when you’re starting out, and these things are designed specifically to help you build up a confident demeanor, and a reliable audience that wants to follow your brand.
IN THIS EPISODE YOU WILL LEARN:
- How tough the journey of digital marketing can be. It can be frustrating and intimidated when you get into investing and putting yourself out there. However, it can also be extremely rewarding, and when done right, can give you the exact results that’ll solidify your digital marketing foundation. Everyone feels the same way that you do, and it’s something you should take solace in!
- The ins and outs of having an email list, and how often you should be in contact with them. People often think that, if you’re getting losing subscribers to your list, that you’re doing something wrong. This isn’t true in the slightest—in fact, you should be losing subscribers every time you contact your email list. And, honestly? It’s okay! You don’t need to worry when people fall off the wagon. Most of the time, their reasons for leaving your list aren’t anything related to hatred towards your brand. They could be moving in a different direction with their lives that doesn’t include you. Don’t take it personally, and don’t be afraid to let it happen.
- With a call back to my best selling book, The CLICK Technique, it’s important to remember that one of the best things you can do for your digital marketing career is email your list once a week. If you’re not being consistent, you’re not reaching your audience in the way that you should be. In order to nurture your email list, you need to be in contact with them on a regular schedule.
- Something you should integrate into your everyday marketing routine, which is expressing gratitude. Be thankful for the people who opened your email, and the people that showed up to your Facebook Live. Showing gratitude and focusing on all of the good things that are happening (as opposed to the bad things) will definitely help you build those digital marketing calluses.
- Be gentle with yourself! Everyone experiences what you’re going through, and there’s no reason to be harsh on yourself if things don’t go the way you planned the first time around. You have to be kind to yourself, and taking a step back to reconfigure what you want your message to be, and how you want to approach the end game of your results is completely valid, and sometimes necessary.
- Lastly, it’s important that you take action whenever you can. Action has a great way of breeding self-confidence. Becoming more confident in your message and what you’re doing allows you to help more people. Even on those days where you don’t feel like getting up to do anything, even though you know you should, the motivation to stay consistent should coerce you into doing it. The action is the only way to build these digital marketing calluses!
Apr 08, 2019
The Power of Facebook Live
The Power of Facebook Live
Apr 01, 2019
The Iron Triangle of Digital Marketing
The Iron Triangle of Digital Marketing
Mar 25, 2019
LinkedIn Marketing Strategy
Meg Kerns (https://www.linkedin.com/in/meg-kerns/) is our special guest on today's episode of Traffic and Leads Podcast (https://trafficandleadspodcast.com). A digital marketer herself, Meg works with her agency MOKUp Media (https://www.mokupmedia.com/) to help small businesses move forward with their digital presences. A big fan of social media, Instagram in particular, Meg has all the details about the new wave of LinkedIn updates, and why business owners should be hopping on this opportunity sooner rather than later. Let’s get started!
IN THIS EPISODE YOU WILL LEARN:
* How Meg uses LinkedIn to its full potential. She knows about finding your audience and knowing where your audience is hanging out. Often, she finds that the businesses that are still struggling with social media are on LinkedIn. That’s where they connect, and talk, and post their business-related content. It takes some extra social listening to see what’s going on, and they’re usually just waiting for help from someone like Meg.
* Meg reviews the changes that are upcoming for LinkedIn. Before, it sort of acted as an online resume, where people could post their experience in the business world. Now, people are using LinkedIn to have conversations that pertain to their businesses. They’re sharing things that they’re looking for, they’re hiring, and they’re showing different pieces of their company during events. Additionally, you can now upload PDF files that people can both see and use, something that wasn’t an option before. They’re pushing it farther to enable the curation of more content.
* Another new thing recently added to LinkedIn, Meg explains, is the use of tags! With both tags and a blurb about the company on your page, you can showcase what you’re all about, while also using these tags to reach out to your intended audience from the get-go. Exciting news also comes in the form of the beta version of LinkedIn Live, which is expected to work like Facebook Live!
* Meg talks about when to use your business page, versus your personal pages. Meg explains that she needs to use the company page a little more, but she uses her personal page due to getting more interactions. People are more willing to interact with a person, as opposed to a business. Smaller businesses also do better with personal pages as opposed to bigger businesses who can use brand names to connect. From your personal, you can send a message, comment on people’s content, and share content. It all helps to increase awareness for your business!
* Meg then tells us about her personal challenge! Throughout the month of March, Meg created and posted a video every single day on LinkedIn. She got the idea from Alexa Skills Briefings and wanted to take another piece she created and use them in a video format. It played out amazingly well, and every time she posted a video, she connected with viewers in the comments.
* Meg explains the concept of “LinkedIn Lions”. These are people that are open networkers on the site. They mark it on their profile and will connect with and reach out to anyone on the website. These people generally don’t reach out to Meg for conversations and instead will throw information and expect a response. It’s something to consider.
* Lastly, Meg explains that the best way to connect is sharing content. If you’re doing that and doing it the way that your audience wants to see it, then they’re doing to react to it. It doesn’t matter how many connections you have—if your content is gold, you’re going to get engagements and interactions.
Mar 18, 2019
BRO-Marketing
Lindsey Anderson (https://www.linkedin.com/in/oneclicklindsey) known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Today, She is talking about how to build trust online. That’s extremely important to me in my digital marketing journey. As business owners, it can be hard to sell your products to people who are weary of marketers in general. We tend to hide what we do, just to ensure that people that talk to us can treat us like they would anyone else, without fear of us pressuring them into buying something that they think they don’t need.
IN THIS EPISODE YOU WILL LEARN:
* How to become a trusted marketer! Anyone can be anything online, and because of that, it puts legitimate business owners at a disadvantage. Due to people pretending to be things that they aren’t, business owners aren’t trusted until they’ve proven that they can and should be. One one hand, it’s smart, seeing as how technology can lead to a breakdown of trust. People don’t need to meet face to face anymore in order to see things get done. However, technology can also help build trust as well, and it’s important to know how to get that job done.
* After going over a passage from the book Unscripted by MJ DeMarco, it’s important to know what “bro marketing” is. Far from what you might imagine, bro marketing stands for Boiler Room Operations marketing. The entire process is about selling marketing secrets with a landing page full of fake testimonials. It’s corrupted entrepreneurship, due to making people think it’s all right to sell worthless products in order to make money. When you waste your money, that’s when you know you’ve been duped by a “bro marketer”.
* That’s why it’s important to build trust! Going slow and offering products that people want to buy is the best way to connect with those people, while also effectively making sales. Gone are the days of creating a funnel that Facebook ads connect through, with people you barely interact with. Traffic and Leads encourage people to use Facebook Live and to be genuine in their marketing. You need to help people before they can earn your trust, and that’s a process that should be taken seriously.
* If you’re hoping for automation and not doing much more than creating a Facebook ad that works, and emails that could make things work, you’ll be sorely disappointed. Digital marketing works. I’ve built an entire lifestyle on it! Plenty of clients I’ve had can say the very same. It just takes hard work, and it takes something that people want to buy. Additionally, it takes people being able to find and speak to their audience.
* It’s important to know that there’s no such thing as a magical email sequence or a magical Facebook ad that’ll get you where you want to be. The ad can generate engagement and comments, but once they go into the email system, you could find yourself at a dead end. To ensure maximum engagement between you as the business owner and interested clients, you should consider putting out your calendar. That way, people can actually talk to you and engage with you in a private conversation. Making sure you can connect with them is important in the long run.
* Lastly, I need to stress how important it is that you change your thinking! Know that digital marketing works, but also understand that there’s no magic bullet that’ll give you all the results you need. It takes time and effort to get something done. People do want that information, and they want to be coached on how to do this. Indulge, and let yourself interact with people on a personal level.
Mar 11, 2019
Importance of Relationship Marketing
Kirk Deis (https://www.linkedin.com/in/kirkdeis/) is our special guest on today's episode of Traffic and Leads Podcast (https://trafficandleadspodcast.com). The founder and CEO of two companies, Kirk understands the importance of strengthening your relationships with your clients. Through trial and error, and an approach that doesn’t overcrowd his clients with messages, Kirk has a strong handle on what it takes to be a good business owner, and a good digital marketer in the process. Let’s get started!
IN THIS EPISODE YOU WILL LEARN:
* The companies that Kirk started! The first is a digital ad agency, called TreeHouse 51. The second is a startup that allows you to diagnose site issues with just one click, entitled Bug Squasher. Kirk also tells us about how Bug Squasher got started, recalling an incident with a client that made him wish there was technology in place that allowed people to check for bugs without putting them on the spot. For the first two weeks, Bug Squasher is free. Afterward, prices start at just $29.99 a month for full usage!
* Kirk tells us some of the best secrets when it comes to traffic and lead generation. What he’s found to be successful in investing in people and relationships. They have clients from all around the country, and the majority of the clients they bring in don’t come from marketing as much as they come from clients giving referrals. Kirk also explains the importance of having a solid onboarding process that doesn’t end when you bring clients on. Enforce the relationships, check in on them and let them know about new trends. Additionally, never underestimate the value of free!
* Kirk also explains that part of the process is asking for reviews. However, the important part of the process is asking for the reviews in a specific point in the relationship. Don’t do it at the beginning—you haven’t been proven or tested yet, and you want to keep this as human as possible. Do work, have a success story happen, and have something happen that they’re really excited about. Then, after a big milestone, ask them how things are going, and ask for the review.
* Kirk explains the importance that this plays in the overall digital marketing process. Kirk uses digital media to enforce relationships—by avoiding meetings and using videos to reach out to clients, they can upsell and find success. Kirk also explains his policy on meetings, stating that usually, they’re used when there’s something wrong with communication, or the process in general. There’s nothing that you can’t just email that they can’t explain, Kirk says.
* When it comes to relationships with clients, Kirk warns that you don’t want to become annoying. Don’t send things just to send things—very rarely do people ever want to sign up for meetings. As long as you’re touching base with a report or a status, then there’s no need for meetings. It’s important that you let them know that they’re getting their money’s worth with you, and they need to see that you’re creating value and getting the job done.
* Lastly, Kirk explains that truthfully, there’s no difference between his agency and any other agency out there when it comes to the skills they can do. There are only 200 things you can do to your website, after all. However, when you work with Kirk, you’re going to get the product and the experience. It’s going to make you excited to work with them and go through the process. Everything they do is backed on data, so they’re big believers in knowing what to do, and how to do it.
Jul 27 | 00:26:35
Helping Children Cope With Trauma
Jul 21 | 00:19:18
What is A SOP?
Dec 23 | 00:16:33
How to Start A Coaching/Consulting Business
Jul 01 | 00:21:21
Fighting Overwhelm While Running Your Business
Apr 15 | Unknown
Build Your Digital Marketing Calluses
Apr 08 | 00:12:49
The Power of Facebook Live
Apr 01 | 00:17:26
The Iron Triangle of Digital Marketing
Mar 25 | 00:19:49
LinkedIn Marketing Strategy
Mar 18 | 00:16:37
BRO-Marketing
Mar 11 | 00:22:01
Importance of Relationship Marketing
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