Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.
165 Available Episodes (165 Total)Average duration: 00:35:35
Dec 28, 2018
Ep 164: Farewell (Last Truth About Marketing Episode)
00:10:47
Bittersweet - it's the final episode of Truth About Marketing, but why!? (Actually, the reason is pretty cool. Check it out...)
Nov 29, 2018
Ep 163: Roy Peter Clark - The incredible 6-word writing reframe
00:53:40
Roy Peter Clark is America’s Writing Coach. In this episode, Roy is going to break down a 6 word sentence from Macbeth, and show us the impact of our word choice. It’s a simple lesson that can feel like a revolution for your writing.
Oct 18, 2018
Ep 162: Laura Belgray - The Email Style That Out-Converts Every Other Guru In Your Space
00:40:42
Laura Belgray reveals her email process that out-converts most gurus and the secret “revenue driving” power that fuels her emails.
Oct 11, 2018
Ep 161: Keith Krance - How To Convert (and Keep Converting) On Facebook
00:45:18
Keith Krance will share how to use Facebook Ads to generate new leads and customers 365 days a year while reaching new audiences (Even if you only launch your product once a year).
Oct 04, 2018
Ep 160: Abbey Woodcock - A Smarter Way To Work From Home
00:29:43
Abbey is a brilliant copywriter, business coach, and copy voice expert, but her new project is her biggest idea yet… If you’re a freelancer, you’ll want to hear what Abbey thinks could soon be your new reality.
Sep 20, 2018
Ep 159: Marisa Murgatroyd - Hooking Your Customers Into Transforming Their Lives
00:44:29
We’ve all bought courses and programs that sit on our hard drive untouched. My guest Marisa Murgatroyd is here to share how she uses motivation and modern gamification techniques to get her customers “hooked” on engaging, and ultimately, transforming their lives.
Aug 23, 2018
Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace
00:41:55
John Carlton and Clayton Makepeace have both enjoyed 30+ year careers. They are, in some ways, very different people. But they both have a lot to say about the craft of copywriting. In this episode, we’ll find the threads that unite their seemingly elusive level of ability, and get them to go deeper into their process.
Aug 09, 2018
Ep 157: Perry Marshall - Revisiting The 80/20 In Your Business
00:57:28
Revisiting the 80/20 with Perry Marshall. In this episode, Perry reveals the common mistake people make when applying 80/20 and how you can use it to fuel all areas of life, especially your business.
Jul 16, 2018
Ep 156: How Ryan Levesque Is Revolutionizing Direct Response Marketing - Again
00:37:30
Ryan Levesque takes us in his Ask Method process for customizing your copy and marketing, and why the Ask Method is a perfect way to write high converting copy by finding and using your customer’s own words.
Jul 05, 2018
Ep 155: Tepsii - The “Dynamic Avatar Method” For Writing High-Converting Copy
00:38:26
Tepsii shows you how conversions increase when you focus on writing about what keeps your avatar up at night, instead of focusing on writing to the demographic aspects of your avatar.
Dec 28 | 00:10:47
Ep 164: Farewell (Last Truth About Marketing Episode)
Nov 29 | 00:53:40
Ep 163: Roy Peter Clark - The incredible 6-word writing reframe
Oct 18 | 00:40:42
Ep 162: Laura Belgray - The Email Style That Out-Converts Every Other Guru In Your Space
Oct 11 | 00:45:18
Ep 161: Keith Krance - How To Convert (and Keep Converting) On Facebook
Oct 04 | 00:29:43
Ep 160: Abbey Woodcock - A Smarter Way To Work From Home
Sep 20 | 00:44:29
Ep 159: Marisa Murgatroyd - Hooking Your Customers Into Transforming Their Lives
Aug 23 | 00:41:55
Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace
Aug 09 | 00:57:28
Ep 157: Perry Marshall - Revisiting The 80/20 In Your Business
Jul 16 | 00:37:30
Ep 156: How Ryan Levesque Is Revolutionizing Direct Response Marketing - Again
Jul 05 | 00:38:26
Ep 155: Tepsii - The “Dynamic Avatar Method” For Writing High-Converting Copy
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