When I hear real estate agents saying there are no opportunities in the market, I say that’s a self-pitying mindset. The fact is, there is a MASSIVE amount of commission dollars to be had this year. It just might not be you who gets them… unless… In this Mindset Monday, we’re going to get very clear on who is going to step up and succeed in today’s market.

It’s a fact: the recruiting practices you use when building your team will determine the quality and compatibility of the talent you attract – and therefore how much money you make. Because if real estate is all about population and growth, running a brokerage is about just one thing – having quality people to sell more houses.

Emily Kettenburg has been in real estate for 30 years, and today she’s helping thousands of teams recruit thousands of agents. Chris Giannos is the CEO of Humanize.io, and he’s created a system for helping teams recruit for the level of success he’s achieved.

On this episode of the podcast, I’m talking to these two champions of the industry about the best recruiting practices for real estate agents, how to identify talent, and the onboarding strategies that create a winning team.

If you’re running a team, this episode is essential. If you’re not yet, it’s even more important. So watch it, right here.

In this episode, we discuss…

0:00 – Get clear on your avatar

3:35 – Process for identifying talent

9:06 – Onboarding and training

12:31 – Challenges Chris & Emily faced

17:45 – About Humanize

21:36 – Best lead sources for talent

30:00 – Selling value without overselling

35:45 – Growth without attrition

41:35 – Worst recruiting mistakes

47:00 – Summing it up

Over the last year, Jason Pantana and his guests have shared SO MANY social media strategies for real estate agents on This Week in Marketing. Whether your focus is YouTube, Instagram, or Facebook, and whether you're looking for content ideas, implementation strategies, or how to drive business through DM conversations – Jason has covered it all.

That’s why for this episode, Jason has selected some highlight moments from the last year covering the best social media strategies for real estate agents to begin using now. Whatever it is you need, Jason and his Rockstar agent guests are breaking it down for you.

Watch or listen now, then share in the comments which social media strategies you’re going to implement in your business!

In this episode, you’ll learn:

0:00 - The best strategies for real estate social media

1:20 - Five parts of your Instagram bio

2:25 - YouTube vs. Instagram

6:10 - Instagram for prospecting

9:31 - Three categories of video

12:32 - Spotlight voiceovers

14:56 - 5 videos for maximum mileage

If you want to succeed in your business, make money, and live the life you desire, it all comes down to the number of appointments you go on. Appointments are the lifeblood of our business. But how many conversations do you need to have to get just one appointment? Across all my clients, there’s one number that comes up, and it might be the secret to success. That’s what I’m talking about on this Mindset Monday.

Why is it that two people can enter the same career on the same trajectory and one flourishes while the other remains stagnant? It’s often a matter of exposure. One was exposed to the wisdom, guidance, or inspiration they needed, while the other was left on their own. In this episode of Mindset Monday, we’re talking about how you can get the exposure you need to charge forward.

Plainly said, Ai for real estate agents is a miracle. It’s your way of getting a lot more done in a lot less time.

Take Mark Pattison for example. He’s running a monster team (PorchLight Realty – 68 agents) while also starting a liquor brand, a coffee brand, and several other businesses. There aren’t enough hours in the day to manage everything he’s responsible for… That’s why he leverages an impressive Ai tech stack to supercharge his productivity and act as if there were several of him.

In this episode of the podcast, I talk with Mark about the best Ai for real estate agents trying to scale their businesses more efficiently. You’ll learn the applications you should be using and the best ways to use them.

The best Ai for real estate agents is just a click away. Watch or listen right here.

If you’re not taking advantage of agent-to-agent referrals, you’re missing out on a HUGE chunk of business that you could not have won any other way.

You know that in real estate, relationships are everything. This is especially true when it comes to agent-to-agent referrals. So how do you find and foster these money-making agent-to-agent relationships? In this episode of This Week in Marketing, Jason Pantana shows you six channels for doing just that.

He’ll help you build a network of like-minded agents who are happy to send business your way and who you can do the same for. This is how everyone wins.

Just watch or listen, then start earning some agent-to-agent referrals!

In this episode, Jason discusses…

0:55 – A disclaimer on agent-to-agent referrals

1:33 – Social media

5:50 – Conference events

9:10 – Brand/brokerage/boards

11:04 – Networks & masterminds

13:03 – Agent targeting

18:20 – CTAs

And if you’re really serious about building a super lucrative network for agent-to-agent referrals, there is one place better than any other for starting those relationships… It’s a place where thousands of the most serious agents from around the world are gathering to sharpen their skills, brainstorm ideas, and network with other agents.

It’s the 20th annual Success Summit, happening in Dallas, TX, and via Livestream, August 22-24. This year’s theme is “The Path Forward” for a reason – and it’s not about traveling that path alone.

https://www.tomferry.com/summit/

Imagine if your life was so easy that you never failed at anything… Imagine that all your deals closed perfectly without any effort and you could just sustain that for years… Would you feel strong? Would you feel inspired? Challenge is a gift, and in this episode of Mindset Monday I’ll show you the mindset adjustment you need to embrace it.

You need a real estate action plan if something isn’t working in your business. Change doesn’t come from wishful thinking or running the same old plays. It comes from calculated thoughts and an intentional mindset – and that requires a plan.

In this episode of the Tom Ferry Podcast Experience, I have mega-successful team leader and coach Doug Edrington to help you build your real estate action plan for getting back on track when you feel like you’re floundering. As someone who has been in the business for 18 years and is set to do 500 transactions this year, he knows how to correct course when things go wrong.

We’re talking about some of the most important aspects of your business to focus on, the mindset adjustments that create stability, and how to get out of procrastination and into momentum.

If you’ve been running plays without results, quit it. Do this instead. Just watch or listen here and build your real estate action plan today.

Real estate Google search rankings are a lot like pursuing stardom. Sure, you can sit around hoping you get “discovered,” but those who succeed the most are almost always those who put in the work.

Getting “found” and “preferred” more often by Google requires intentional effort.

And in today’s episode of This Week in Marketing, Jason Pantana goes deep into the weeds with 9 Google Business Profile “cheat codes” designed to improve your real estate Google search ranking.

A word of warning: The advice in this episode gets a little complex at times, but if it wasn’t worthwhile, we wouldn’t be talking about it. So if you have marketing support, a web developer you work with, or an IT person on your team, you’ll probably want to ask them to watch this with you.

And then when you implement what you learned, you can watch your Google search rankings soar!

In this episode, Jason discusses:

2:07 – Cheat code 1: Harnessing Categories and Services

6:52 – Cheat code 2: On-Page SEO Essentials

13:08 – Cheat code 3: Optimize Your NAP

14:20 – Cheat code 4: Including Your Location

15:20 – Cheat code 5: Establishing Location Authority

16:00 – Cheat code 6: Harmonizing External Business Listings

17:07 – Cheat code 7: Developing Service-Specific Web Pages

19:02 – Cheat code 8: Capitalizing on Keyword-Rich Reviews

21:04 - Cheat code 9: Outthinking the Search Engines to Get Found More Often

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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Better digital marketing starts here:

-The 20th Anniversary Success Summit

https://www.tomferry.com/summit/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Jason’s comprehensive MarketingPRO courses

https://www.tomferry.com/marketingpro/

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https://pages.tomferry.com/free-real-estate-training-videos/