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Submit ReviewIn the latest episode of our podcast, host Josh interviews Nick Smith, president of Loud Canvas, a digital marketing company with over 20 years of experience. They discuss the evolution of marketing strategies, the rise of user-generated content (UGC), and the essential elements of successful partnerships between businesses and marketing providers. This blog post summarizes the key insights from the episode, providing actionable advice to enhance your marketing efforts.
Nick Smith introduces Loud Canvas, highlighting its reputation for reliability and excellence in digital marketing. The company serves a diverse clientele, from small local businesses to Fortune 100 companies, and offers a comprehensive suite of services, including marketing strategy, implementation, data analytics, and reporting. This broad range of services allows Loud Canvas to cater to various industries and meet the unique needs of their clients. A significant trend discussed is the growing emphasis on UGC, which adds authenticity and can be cost-effective. Nick stresses the importance of tracking UGC performance through data analytics and establishing key performance indicators (KPIs) to refine marketing strategies.
Josh highlights the extensive services offered by Loud Canvas, such as paid advertising, SEO, social media management, and video production. Nick explains how the company evolved into a full-service agency to meet client needs, emphasizing the importance of understanding client goals and offering customized solutions. He shares insights on choosing the right marketing partner, managing expectations, and ensuring transparency in reporting. The episode concludes with Nick inviting listeners to explore Loud Canvas's services and Josh encouraging listeners to subscribe for more inspiring content. This episode is a valuable resource for entrepreneurs seeking to enhance their marketing strategies and build meaningful partnerships in digital marketing.
With more than 10 years of experience in the Information Technology (IT) industry, Mr. Nick Smith is a data-driven technology leader who delivers strategic operational and marketing results in volatile markets. Recent successes include the application of artificial intelligence (AI) and machine learning (ML) to rapidly generate insights for clients that would be unachievable via any other methodology. Leveraging his extensive expertise in a wide variety of digital disciplines, Smith has delivered hundreds of high yield digital tools and campaigns in the higher education, enterprise solutions, banking, and pharmaceutical industries. Whether acting as a team leader or member, he adheres to – and inspires – a ‘people first’ approach, clear communication, teachability, executional excellence, and a “whatever it takes” attitude. When he’s not building artificial neural networks or unraveling digital spaghetti, you can find him road tripping the country with his family, performing music, and debating the multiverse.
Loud Canvas Media is a local digital marketing company specializing in website design and development, SEO (Search Engine Optimization), and website hosting and support. With over 15 years of experience, the company has been dedicated to creating quality websites and enhancing social media and brand awareness for small businesses and non-profits.
Each member of Loud Canvas possesses a specific set of complementary professional skills that combine to form an optimal team capable of managing projects of any size. From web design to mobile app development, and from social media marketing to search engine optimization, the team is equipped to tackle any web or digital marketing challenge.
The company's guiding principles are communication, customer service, and support. Loud Canvas does not simply create a website and walk away; instead, they provide long-term hosting and support for their clients. By partnering with their clients, they welcome them into the Loud Canvas Family. This commitment ensures that not only is the website well cared for, but clients can also receive assistance with digital marketing, video production, and webmaster support.
Together, the Loud Canvas team has the expertise to address any situation, ensuring that their clients' messages are heard loud and clear.
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Want to learn more? Check out Loud Canvas website at
Check out Loud Canvas on LinkedIn at
https://www.linkedin.com/company/loud-canvas-media
Check out Nick Smith on LinkedIn at
https://www.linkedin.com/in/therealnicksmith
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In a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages with Justine Beauregard, a seasoned sales strategist and the voice behind the "People Over Profits" podcast. Their discussion centers on the significance of building authentic relationships in sales, emphasizing a sales approach that aligns with one's personality. Justine shares her journey, influenced by her entrepreneurial grandmother, which led her to discover that her ability to connect with people was her greatest asset in sales. This realization shaped her belief that sales can be an authentic expression of care for others.
Justine's core philosophy, "people over profits," underscores the importance of prioritizing relationships for sustainable business growth. She advises sales professionals to focus on understanding and catering to the needs of others, creating meaningful interactions that lead to successful outcomes. Justine also addresses common sales anxieties, encouraging entrepreneurs to view sales as a conversation rather than a transaction. By shifting their mindset and actively listening, individuals can alleviate the pressure associated with traditional sales tactics and foster a more relaxed atmosphere.
To support entrepreneurs in enhancing their sales skills, Justine offers various resources, including her podcast and a 14-day sales challenge. She also hosts speed networking events to help individuals practice their networking and sales skills in a supportive environment. By embracing these principles and leveraging available resources, entrepreneurs can transform their approach to sales, making it a more natural and rewarding part of their business journey.
Meet Justine. She’s an expert sales coach + trainer who can help you close more sales with fewer objections by designing a sales process that fits you. She’s known for her ability to create meaningful connections and value quickly and has helped her clients reach up to 2,300% higher revenue in under 6 months.
Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest
Want to learn more? Check out Justine Beauregard's website at
https://www.justinebeauregard.com/
Check out Justine Beauregard on LinkedIn at
https://www.linkedin.com/in/justinejbeauregard/
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In a recent episode of the Thoughtful Entrepreneur podcast, host Josh Elledge interviewed Jason Sherman, a tech startup founder, author, and podcaster, to delve into the complexities of entrepreneurship. This episode is packed with insights for aspiring entrepreneurs, offering practical advice and expert recommendations. The conversation provides a detailed guide to help navigate the entrepreneurial journey, breaking down key themes and tips discussed during the episode.
The Thoughtful Entrepreneur podcast connects business owners and professionals with valuable resources such as partners, investors, influencers, and clients. Josh Elledge believes that everyone has a unique message that can positively impact the world, a mission reflected in Jason Sherman's extensive experience and insights. As the CEO and co-founder of tech startups Spinner and Vengo AI, and author of "Strap on Your Boots," Jason shares his entrepreneurial philosophy, marked by learning from both successes and failures, and his dedication to helping others succeed.
Jason highlights the importance of viewing every project as a learning opportunity, regardless of its outcome. He stresses the significance of data-driven decision-making in entrepreneurship, explaining that validating business ideas through data is crucial for success. He discusses the development of Vengo AI, a platform for creating AI versions of oneself, and underscores the value of surrounding oneself with knowledgeable advisors, mentors, and team members. The conversation also explores current trends, noting the potential in less obvious, behind-the-scenes services, despite the allure of flashy ideas.
Jason Sherman is a successful entrepreneur, award winning filmmaker, journalist and tech startup expert. He has been featured by more than 10 media outlets including the Wall Street Journal, USA Today, FOX News, and ABC News. He is fluent in Spanish, is a classically trained violinist, and is a regular speaker on FOX's Futurist TV Show: Xploration Earth 2050.
Jason runs a technology consulting company and film studio from Philadelphia, Pennsylvania. He has given guest lectures at Drexel University, Temple University, and University of Pennsylvania, as well as several hackathons and tech meetups. His methodologies on entrepreneurship and data driven decisions are his main source of education to those he helps all around the world. His new book Strap on your Boots is the culmination of his life's work to help other entrepreneurs succeed and is the focus of his course Startup Essentials, on Udemy.
Jason's feature length films have won film festivals and are currently being distributed worldwide in thousands of retail stores and OnDemand in millions of homes. Jason had also carved out a career as a well known music producer in the late 90s when he performed around the world.
An asset to the Philadelphia tech community, Jason enjoys mentoring other entrepreneurs and helping small business owners succeed. He volunteers his time and skill set to the Philadelphia tech community on a regular basis. His interests include technology, film, music, writing, traveling, going to cultural events, staying active, learning new things, and his Shih-Tzu Wolfgang.
Specialties: Information Technology, Multimedia, Start ups, Web and Graphic Design, Mobile Apps, Networking, Film & Music Production, Sales, Branding, Search Engine Optimization, and much more.
Spinnr is a video friendship app to enjoy activities with new friends and groups who share your hobbies and interests.
At Vengo, the team believes that AI-powered conversations with personality represent the ultimate sales tool. Their philosophy centers on the idea that technology should not only be powerful but also accessible and personable. Vengo envisions a world where AI transcends its role as a mere tool, becoming a partner that embodies the unique voice and personality of each business, thereby making interactions feel authentic and human. By integrating AI that reflects the essence of a brand, Vengo helps businesses future-proof their operations and enhance sales, allowing for seamless integration in just 30 seconds to close deals faster.
Vengo is supported by top-tier companies such as Microsoft, Nvidia, and OpenAI. The organization has assisted numerous businesses, influencers, and entrepreneurs in creating and customizing their own AI identities, transforming customer interactions into valuable engagements. Their clients include companies seeking to automate customer service, enhance marketing efforts, and increase sales through personalized AI interactions. Committed to democratizing AI, Vengo strives to make it a force for good, accessible to everyone regardless of background or resources. Their mission is to empower businesses of all sizes to leverage cutting-edge AI technology to achieve their goals and foster a more connected, efficient, and inclusive world.
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Want to learn more? Check out Spinnr website at
Check out Spinnr on LinkedIn at
https://www.linkedin.com/company/appspinnr
Check out Vengo AI website at https://www.vengoai.com/index.html
Check out Vengo AI on LinkedIn at https://linkedin.com/company/vengoai
Check out Jason Sherman on LinkedIn at
https://www.linkedin.com/in/jasonsherman76
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
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In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Nick Musica, the founder and CEO of Optics In, LLC., a company specializing in SEO services. The episode delves into the current landscape of SEO, the challenges posed by emerging AI technologies, and practical strategies for businesses, particularly small enterprises, to improve their online presence. Here, we break down the key insights and actionable advice shared by Nick Musica, providing a comprehensive guide for businesses looking to enhance their SEO efforts.
Nick Musica, based in San Diego, brings a wealth of experience in the SEO field. His company, Optics In, LLC., primarily serves small businesses, typically those with around 50 employees or fewer. Nick's insights are grounded in his extensive work with a diverse range of clients, making his advice particularly relevant for small business owners. One of the main themes of the episode is the misconception that SEO is "dying." Nick explains that while many marketing channels have faced challenges and changes over the years, SEO remains vital. People still use search engines like Google to find products and services, making SEO an essential component of any digital marketing strategy.
Nick acknowledges that the SEO landscape is shifting due to the rise of AI tools like ChatGPT and platforms such as TikTok. While some users may turn to these alternatives for information, a significant number still rely on traditional search engines. Therefore, businesses must adapt their strategies to meet their audience where they are. Nick discusses the implications of AI on SEO practices, noting that many businesses have attempted to leverage AI to generate content at scale. However, this often results in poor-quality material that fails to meet Google’s standards. While AI can be a useful tool for brainstorming and content structuring, it should not replace the need for high-quality, relevant content.
Optics In, LLC's founder and CEO is Nick Musica, who has worked in digital marketing since 2003.
Nick co-authored When Search Meets Web Usability, a book about SEO and web usability, in April of 2009.
He taught a masters-level class on User Experience at NYU and has presented at SMX in Germany and ClickZ in San Francisco.
Optics In, LLC has been assisting websites in improving their rankings on Google, Bing, and other search engines since 2019. The company is headquartered in North County San Diego, specifically in Carlsbad, California. They serve a diverse clientele, working with businesses locally, across the United States, and internationally.
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Want to learn more? Check out Optics In, LLC. website at
Check out Optics In, LLC. on LinkedIn at
https://www.linkedin.com/company/optics-in-llc/
Check out Nick Musica on LinkedIn at
https://www.linkedin.com/in/nickmusica
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In the latest episode of our podcast, we had the pleasure of hosting Jeff Umbro, the CEO of Podglomerate. Jeff shared his extensive knowledge about the podcasting industry, offering valuable insights into its growth, best practices for independent podcasters, and effective monetization strategies. This blog post will break down the key points discussed in the episode, providing actionable advice and thorough explanations to help you navigate the podcasting landscape.
Jeff begins by highlighting the impressive growth of podcasting over the past 16 years. According to the Edison Infinite Dial Report, approximately 132 million people in the U.S. listen to podcasts regularly, averaging about seven shows each month. This growth has been further accelerated by the pandemic, which increased streaming audio consumption. Podglomerate, founded in 2017, is a podcast services company that focuses on producing, marketing, and monetizing podcasts. They work with a diverse range of clients, from large corporations like Netflix and PBS to small businesses and individual creators. Jeff emphasizes that their goal is to help podcasters create high-quality content and effectively reach their target audience.
Jeff also discusses the recent consolidation in the podcasting industry, with major players like Spotify, SiriusXM, and Apple acquiring smaller companies. This consolidation has led to a shift in the types of shows being produced, with a growing focus on ad sales and listener engagement. Despite these changes, advertising on podcasts remains highly effective. Jeff notes that podcast ads often outperform other digital mediums, attracting more brands to the space. He emphasizes the importance of creating quality content that resonates with listeners and advises podcasters to focus on engagement metrics such as social media mentions, listener feedback, and overall consumption patterns. For those with limited budgets, Jeff recommends leveraging owned properties like websites, newsletters, and social media to promote their shows and suggests cross-promotion with similar shows as a more effective strategy for audience growth.
Jeff Umbro is the founder and CEO of The Podglomerate, the award-winning company which produces, distributes, and monetizes podcasts. The Podglomerate is a boot-strapped organization which now works with more than 70 podcasts and more than 30 million monthly podcast downloads. Jeff has written for and been quoted in Bloomberg, Morning Brew, Adweek, Quartz, Hot Pod, Paste, The Daily Dot, and more. Prior to launching the Podglomerate, Jeff had his hands in audience growth and business development for companies like Product Hunt, Serial Box, VotePlz, Talkshow, and Goldberg McDuffie Communications.
The Podglomerate has been producing, distributing, and monetizing podcasts since 2016. Now representing more than 70 podcasts accounting for over 30 million monthly downloads, The Podglomerate’s clients have topped the podcast charts and have received features on every major podcast distribution app and national coverage in print, digital, radio, and television. The Podglomerate has worked with Freakonomics Radio, PBS, NPR, A+E, Lifetime, History Channel, Harvard Business School, MIT, Stanford, Lit Hub Radio, NPR stations (including KPCC/LAist, NHPR, WHYY, WUNC, VPM, WPM, GBH), WNET, Substack, Magnificent Noise, Expedia, Optum, CVS Health, Hubspot, and Hoff Studios, among many others.
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Want to learn more? Check out Podglomerate website at
Check out Podglomerate on LinkedIn at
https://www.linkedin.com/company/podglomerate/
Check out Jeff Umbro on LinkedIn at
https://www.linkedin.com/in/jeffumbro
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In a recent episode of our podcast, we had the pleasure of speaking with Melanie Herschorn, the founder and CEO of Big Impact Books. Melanie shared her extensive knowledge on writing, publishing, and promoting books, particularly for business professionals such as attorneys, wealth advisors, and business owners. This blog post delves into the key themes discussed in the episode, offering detailed insights and actionable advice for aspiring authors looking to leverage their books for business growth and thought leadership.
Melanie emphasizes the necessity of having a clear purpose before embarking on the journey of writing a book. She advises aspiring authors to consider their motivations: generating business, establishing credibility, or sharing expertise. Understanding your end goal is crucial, as it shapes both the content and marketing strategy of your book. Melanie suggests that potential authors start by identifying common questions they receive from clients or audiences, which ensures the material is relevant and valuable to readers. By focusing on these key questions, authors can create a structured outline that guides their writing process, making it less daunting.
One of the key points Melanie makes is that a book should not be seen as an end in itself but as a means to an end. She recounts a success story of an author who printed only 12 copies of her book, sending them to potential clients, which resulted in substantial business growth. This illustrates that the impact of a book is not solely measured by sales but by how effectively it is used to generate leads and opportunities. Melanie encourages authors to think creatively about how to use their books, such as offering the book as a lead magnet, creating supplementary materials, or developing online courses. For more information and resources, listeners are encouraged to visit yourbigimpactbook.com and explore the offerings available to support their writing journey.
Melanie Herschorn wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist for professionals, business owners, consultants, and speakers globally, she’s on a mission to support and empower authors to share their message with the world. Her experience as a celebrity publicist, award-winning Journalist, and long-time entrepreneur, gives Melanie a unique 360-degree view to guide her clients to create brand awareness, sell books, and position themselves as subject matter experts. Her new book, Make a Big Impact with Your Book, is out now.
Whether your goal is to inspire, educate or entertain, Make a Big Impact with Your Book equips you with strategies to make your mark as an author.
This is your roadmap to achieving long-term success in the competitive world of publishing, whether you're in the midst of writing, or you're already published and have seen little traction.
Inside you'll find expert insights for building awareness and credibility in your field, targeted marketing techniques and innovative ways to reach your audience, and much more!
Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest
Want to learn more? Check out Big Impact Books website at
https://yourbigimpactbook.com/
Check out Big Impact Books on Amazon at
https://www.amazon.com/Make-Big-Impact-Your-Book/
Check out Melanie Herschorn on LinkedIn at
https://www.linkedin.com/in/melanie-herschorn
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
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