When you see content on social media garner huge numbers, you automatically assume that the viral campaign is wildly successful. Social media expert Nate Baldwin is here to remind you that isn’t always the case, and going viral doesn’t equate to social media success.

What do we mean by that? As we always refer back to here at Trinity Web Media, your social media strategy is everything. With that being said, what goals do you intend to achieve? Suppose you’re focusing on generating leads, but all your social media campaign does is collect an abundance of vanity metrics. In that case, you aren’t achieving your goals.

In the past, only Instagram users who were verified or had over 10,000 followers could add a link to their story directing follows to a page off the Instagram platform. Fortunately for all of the smaller accounts out there, the recent Instagram update is changing the game.

No longer will you need to hit a particular follower mark to have this ability. Links are now available for anyone to add to their story. This may not sound like a huge deal. Still, for all the professional accounts out there, this opens open the door to new opportunities. Whether you plan on sending users to a landing page or the homepage of your site, followers will now be able to interact with your brand like never before.

Are you not taking advantage of this new update? Or, are you not sure how you can incorporate stories into your strategy? Feel free to reach out to our team directly to learn how we can help you along the way to growing your social media presence.

More Instagram updates have arrived, but who's surprised? 

After news broke that Instagram is no longer a photo-sharing app, even more updates have been made to the platform. For most users, you know that the recommended hashtag usage was from 10-20 terms.

As we advance, Instagram is advising users to use only 3-5 hashtags which is a significant change for social media managers.

How do you feel about these updates? We'll continue to keep you updated as we test out this new methodology. In the meantime, follow our Twitter or Instagram to stay in the loop!

Social media managers/experts can all agree that a lot goes into a daily dose of work. From creating content to developing strategies and scheduling out posts, it takes plenty of time and effort to remain consistent.

Here at Trinity Web Media, we've been picking up a lot of social media clients lately. So it's only right we break down a few different ways to stay sane trying to manage a heavy workload.

As a social media manager, three imperative tools are a scheduling service, a hashtag tool, and a reliable service to create content

Between recording and producing full-length podcasts for our clients and repurposing content into bonus episodes, our team here at Trinity Web Media knows a thing or two about podcasts.

Although some may think podcasts are as simple as hitting a red button and then clicking export, we’re here to remind you that quality takes time. Our team utilizes two different DAWs to ensure that each show is as good as the last.

If you’re in tune with the world of audio production, you’ve no doubt heard of both Logic Pro X and Adobe Audition. So which DAWs do we use and why? Listen in to find out!

Your social media strategy should always revolve around providing your audience with clients. At most times, pure aesthetics isn’t going to provide substantial value.

The next time you’re setting up a profile for a client or yourself, keep your goals at the forefront. Let aesthetics take a back seat while you focus on building a profile that works for your business, rather than just looking pretty.

If you're feeling overwhelmed with monitoring your social media progress, don't worry, you're not alone. With so much going on within social media, it isn't easy to pinpoint exactly what you should be paying attention to. Do you work for more likes? Should you just get your followers up? Today let's talk about the top 5 conversions to prioritize on social media.

Of course, every social media strategy is different, but the end goals often remain similar. Whether it's a website visitor or a direct message of value, conversions through social media come in various ways.

Did you catch the recent news about the direction Instagram is heading?

The head of the company came out and announced several upcoming changes that will be made to the platform. They emphasized the growth of other platforms such as Tik-Tok and YouTube as catalysts for the ongoing updates. 

No longer will only the people you follow be shown on your feed, but as well recommendations that Instagram makes for you. This is very reminiscent of Tik-Tok's FYP (for you page), which seems like the direction Instagram is heading. 

There will also be a push for creators to use immersive, full-screen video more within the Reels section. It will be interesting to see how these plans develop, but one thing is for sure, Instagram feels like they are falling behind. 

For all the social media managers out there, you know just how easy it is to get overwhelmed. Trying to maintain different accounts across so many varied niches is a lot to handle.

One of the best ways to try to eliminate some hassle is by scheduling out social media posts. Stay tuned for a later video where we discuss the best tools to use; today's Media Minute with Nate Baldwin is all about covering the basics.

Join us to learn about three reasons behind scheduling out social media, and how this can not only benefit your sanity but your account's growth as well.

One of the most valuable things you can have in business is a solid network of people around you. Although it can be tricky to arrange the perfect group, once you are surrounded by like-minded individuals, both your business and your personal abilities will flourish.

Here at Trinity Web Media, we often generate leads through people who do the exact same thing as us. As a specialized WordPress development and content marketing company, we often fill the role that other companies can't. When this happens, work is passed down through our network and onto our desks. Likewise, when work doesn't suit our teams' skills best, we will push work to other companies within our network.

The power of your business is often limited to the power of the people around you. With a solid network in place, generating leads become a whole lot more straightforward.