If I were to stop you on the street and ask you who your business is for, would you hesitate or would you be able to confidently describe who you cater to?
>>Most business owners I talk to struggle with not knowing who their ideal client is. They try to reach everyone, but by doing that don’t really reach anyone.<<
I get it boo, you’re scared to limit your sales by limiting your audience. Some of my Social Curators felt the same way!But in a recent coaching session I explained to them that creating an ideal client profile helps you serve them well, which leads to an increase in sales.
In this episode you’ll hear a list of questions to help you build your client profile. By knowing their age, where they live, or where they shop, you can more clearly draw your followers in with a post that resonates with them, a photo they can relate to, or tutorials to show them how your product or service fits into their lifestyle.
Buttercup, there’s already an audience out there looking for what you provide. Now let’s help you resonate and connect with them! Click play to begin building your dream customer profile.
If you’re looking for more tips on marketing and engaging with your ideal audience, Social Curator is the place to be! Head to www.socialcurator.com/resources to get a sneak peek of the inside.
Have you heard of a little show called Shark Tank? In case you haven’t, it’s a captivating one where entrepreneurs pitch their products to investors for the opportunity to get funded. *It has me sitting on the edge of my seat everytime I watch it!*
I had the privilege of getting as close as you can get to being on the show… I went live with Daymond John (one of the investment Sharks) on Instagram. I definitely geeked out a little. *Okay who am I kidding, I geeked out A LOT.*
This episode is ALLLLLL about using your platform for good and making your voice heard. There’s always going to be haters, there’s always going to be someone bigger and better than us, there’s always going to be uncertainty like COVID or civil unrest going on in the world… but don’t let anything dissuade you from the thing you’ve been called to do. Stand in your power and shine by clicking play!
If you loved this conversation between me and Daymond John, I’d love for you to share about it on Instagram and tag @TheSharkDaymond and @JasmineStar so we can continue connecting with you.
Do you ever feel like you’d rather have a root canal than plan out your social media content?
It may sound a little dramatic, but I feel you boo: that struggle is all too familiar. I would spend hours each week overthinking, planning, and editing and still not be satisfied with the content I was putting out. It was so exhausting!
...That is until I created a system that helped me plan out a week’s worth of content in less than an hour.
Let me say that again so sinks in… I can build one week’s worth of content in the time it takes me to watch one episode of 90 Day Fiancé. *You’re going to want to put a ring on this social media plan’s finger!* In today’s episode, I’m going to give you my EXACT Sunday routine that will help you batch content, use categories and pick photo topics to make your life easier.
Are you ready? Click play to feel that weight lifted off your shoulders!
If you’re looking for more productivity tips I’d love for you to check out my Productivity Planner to help streamline your workflow and kiss stress goodbye. In it, you’ll get a glimpse into my daily routine as well as how to create a daily timeline around your work projects that keeps you focused and productive. It’s yours for FREE at https://www.jasminestar.com/productivity!
Let’s face it: we’re living in a virtual world. For the last several years, online businesses have been coming in hot and with COVID-19 still hanging around like that unwanted party guest, more and more businesses are having to pivot with the times.
If you’re a brick and mortar business and have been affected by the shelter in place order or you're a service based business who’s thinking about expanding your services to be offered virtually, there is something in this interview for you!
In this episode I interview Stacy Tuschl on growing and adding to your online business. She drops some truth bombs on:
2020 has shown us that we’re a little bit more fragile than we realized. But the reality is we are always going to have to try new things and put it out there so we might as well start getting good at that now. Stacy and I are excited to come alongside you as you do! Click play to start making the most of this season and learn how to take your business online.
If you loved this episode, shoot me and Stacy a DM on Instagram with your favorite part of the episode, because we would love to hear from you, @jasminestar and @stacytuschl.
Ever wonder if using ads to drive traffic to your business is worth it? In this digital world, online advertising is everywhere. At any given time scrolling through Instagram and Facebook, you will probably be targeted with ads every few minutes. You’ve seen them in action, but do you know how successful they can be?
My friend Rick Mulready has a superpower of simplifying Facebook and Instagram ads, teaching thousands of online entrepreneurs for the last 20 years how to create consistent leads and sales with ads. *He’s Mad Men in the flesh.*
I know ads can be that giant you just don’t know how to slay but I can’t wait for you to hear all that Rick has to say about:
This is going to be the best peek behind the curtain into ad strategy and lead acquisition that you can get! Whether you are at a point in your business where you are ready to jump into ads or need to tuck it away for a rainy day, this is information you’re not going to want to miss, boo boo.
We’d love to continue connecting with you so tag us on instagram @jasminestar and @rickmulready and if you have any questions, Rick is all ears!
Do you ever feel like you’re not getting enough Instagram engagement? Do you put in the work, show up consistently and still hear crickets?
That’s one of the questions I was asked in a recent Ask Me Anything I host weekly on Facebook. If you’ve ever tuned in, y’all know I deal it to ya straight and it’s one of my favorite ways to connect with you more!
In this episode I go over:
Boo there are so many opportunities out there, so many strategies to get engagement, and so many ways to serve your audience. I know it can be overwhelming but are you letting that overwhelm prevent you from being all you can be? It’s time to stop giving in to fear, making excuses or putting it off until later and just take that first step.
Every week I get the amazing opportunity to connect with you. I’d love for you to join me for my next live Ask Me Anything over on my Facebook page, www.facebook.com/JasmineStar. See you there!
Git up... Renegade... Say So… Do these phrases mean anything to you? I am right there with you boo *it goes right over my head*. But fellow grandmas, these are the names of popular TikTok dances! TikTok is the latest social media craze that ALLLLLL the teenagers are about.
For the last few months I’ve been wondering if TikTok is the place to be as a business owner, and from the questions I’ve seen online I know you’ve been interested in the same thing.
Guess what Buttercup, you don’t have to embarrass yourself doing TikTok dances to use this new platform for your business. My friend Jera Foster-Fell is going to show us how people of all ages, industries and personalities can use TikTok.
In the episode you’ll hear all about the TikTok best practices:
It’s the 20’s ya’ll and you best believe there’s going to be a new platform coming out everywhere you look. So are you going to choose to avoid it or use it to your advantage?
Click play because Jera and I want to hold up a mirror and show you what you are capable of. Don’t let fear stop you from playing the social media game. So boo boo, when you join this crazy new world of TikTok, tag us in your first video @jera.bean and @officialjasminestar! We can’t wait to cheer you on.
So this is the part where a normal person gets emotional and grabs for the tissues… but this tin man over here has a hollow chest. *take me to the wizard, Dorothy!*
It’s not that I don’t care… it’s that I care so deeply and viscerally for people that I think logically before I think about it emotionally. I know it doesn't make sense, but you also know what doesn't make sense? Putting something out into the world and not knowing how it would be received.
The reason I should be crying right now is because my podcast, this very one you have been so faithful to join me on, hit past a million downloads. Can I just say that one more time: ONE. MILLION. DOWNLOADS.
Today I wanted to turn on the mic for this special occasion and celebrate the journey we have been on together for the last 9 months. I pushed through my fears and followed a crazy dream and I want you to believe that it is possible for you too! Join me by clicking play for the celebration.
As another way to say THANK YOU, as a dedicated listener of the Jasmine Star Show you can have access to my exclusive mini-course, Instagram Branding: 3 Steps to Stand Out and Turn Followers into Customers on Instagram, absolutely free if you rate and review the Jasmine Star Show on Apple Podcasts.
In this mini-course, I’m going to walk you through how to build a brand on Instagram in 3 ways: creating a purpose-driven account, playing up your profile so your followers recognize you instantly, and getting real engagement with your audience. So leave a review for the Jasmine Star Show and then head to https://www.jasminestar.com/igbranding to gain access to the course!
Want to tackle one of the most annoying things on social media? No, I’m not talking about the shameless #wokeuplikethis selfies. I’m talking about bots: fake Instagram accounts that troll your posts and harm your engagement.
You know the story: You head to your account and get that momentary excitement that your dream customer finally engaged on your story poll or your recent post only to realize it’s from an account with a name consisting of a bunch of numbers and letters who has no followers but seems to be following everyone *ain’t nobody about that!*
Listen up Buttercup, it’s time for some spring cleaning. Grab your broom and mop so you can start connecting with *real* people and get the algorithm gods to look favorably on you.
In this episode you’ll learn:
Click play to watch the likes and comments from real customers and followers start rolling in.
If you'd like more Instagram tips like this one, grab my free Instagram Marketing Guide at jasminestar.com/igmarketingguide!
Friend, let’s throw it back to 2016, when Queen B graced our ears with Lemonade, everyone was first crying their eyes out to This is Us, airpods just came out, and Hamilton swept the nation. Can you picture it? Well at the same time, I was making my first attempts at learning how to run a digital business.
This was something I had *never* done before. Y'all it was 2016, not 1996, but I was straight up acting like my parents trying to work an iPhone!
Then walks in James Wedmore, my online guru who totally paved the path to where I am today. Let me tell y’all, his story is AMAZING and the lessons he taught me are even more INCREDIBLE!
In this episode James and I discuss:
I might be a little biased but this episode is full of ALLLLLL the juicy goodness. For those of you who have been around the block with me, you know how much James has influenced my business and I can’t wait to share how we first met and about some of the first lessons I learned in my business. Click play to join us!
If you loved this episode it would mean the world to me if you left a review for the Jasmine Star Show on iTunes. Not only because the reviews brighten my day but it also helps this podcast get discovered by other people and helps my team know how to better serve you with content!
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