Bill Schley and Lorenzo Gomez best selling authors and Jedi brandmasters reveal the branding secrets of the legendary Mad Men. Theyre here to fight the dumb nonsense of todays fake branders, so you can set yourself apart just like the great brands do! Only The Brand Brothers make this guarantee: Listen to six shows and youll know more than most ad execs making $650,000 per year!
On this episode, Bill and Lorenzo tell the brand family about The Questions. How to use them to help find your Dominate Selling idea and that the questions are more important than the answers.
Jan 07, 2019
S2 - 07 / Brands We Love and Brands We Hate
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Much like the Golden Globes and the Raspberry Awards, Brother Bill and Brother Lorenzo spend this week's show judging the best (and the worst) in branding across the spectrum.