The Alignment Podcast

Help
Help

Suggested Topics
- What is Podknife?
  
  Podknife is a curated podcast information and review site designed to be accessible in your browser from any device. We’re working to build the most useful podcast information source available by providing you with as much publicly available information about each podcast in our database as we can find and keeping it as up to date as possible.
- Can I listen to podcasts on Podknife?
  
  Yeah! There's a player at the bottom of the page.
- How can I get my podcast on Podknife?
  
  We’d love to hear about your podcast and consider it for addition. You can suggest your own by logging in and selecting the “Suggest a Podcast” link from the menu. Fill out the form and we’ll take it from there.
- How can I submit a review of a podcast?
  
  To submit a review of a podcast, go to the page of the podcast you want to review and click the "Submit Review" button below the image associated with the podcast. Clicking that button brings you to a new page where you can select a rating between 1 and 5 stars and write a brief review.
- How can I submit a review of a podcast episode?
  
  To submit a review of a podcast episode, go to the page of the podcast whose episode you want to review and find the specific episode you're looking for. Clicking on any episode reveals a "View Episode" button and clicking on that brings you to an episode-specific page where you can find more information displayed about the episode along with a "Submit Review" button. Clicking that brings you to a new page where you can select a rating between 1 and 5 stars and write a brief review of the episode.
- Is there a Podknife app?
  
  Not yet - we're keeping it in the browser at least for now. No app download required to access anything on the site.
- How can I change my display name?
  
  To change your display name, log in to Podknife and select "Account Settings" in the dropdown menu. From the Account Settings page, enter your desired new display name and press the "Save" button to confirm the change.
- How can I change my password?
  
  To change your password, log in to Podknife and select "Account Settings" in the dropdown menu. From the Account Settings page, enter your desired new password in the two fields below "Update Password" and press the "Save" button to confirm the change.
- How can I keep track of all my reviews?
  
  Within the menu, click on "My Profile", you will then be able to check all your reviews for both podcast & episode. You can also check all your favorite podcasts.
- How can I keep track of all my favorited podcasts?
  
  You can find podcasts you’ve favorited displayed on the My Profile page associated with your account (https://podknife.com/profile).
  You can share your My Profile page displaying your favorite podcasts as well as any reviews you’ve written publicly with a link in the form https://podknife.com/users/[displayname] where [displayname] is replaced by your Display Name.
- How can I favorite a podcast?
  
  On each podcast page you’ll find the outline of a star above the podcast title. Clicking this star fills it in and designates the podcast as a favorite (for logged in users) or invites the user to log in or register for an account (for users who are not logged in). You can find favorited podcasts displayed on the My Profile page associated with your account (https://podknife.com/profile).
- How can I register for a Podknife account?
  
  To register, click on the “Register” button in the top right of your browser window (or visit https://podknife.com/users/sign_up). Enter a Display Name to be associated with your account on the site (alongside any reviews you contribute, for example), an Email address to associate with the account and your password (twice for confirmation). Press the “Confirm” button and you should be all set, logged in and ready to review and favorite podcasts as you wish.
- How can I get in touch?
  
  We’d love to hear from you. You can reach us using the Feedback form (https://podknife.com/feedbacks/new) which can be found either in the footer on each page (for users who are not logged in) or in the dropdown menu (for logged in users).
  
  You can also reach us on Twitter by tweeting us @podknife (https://twitter.com/podknife) or on Facebook by messaging us from our page (https://www.facebook.com/podknife/).
- Log In
- Register
- Feedback
- Help
- Privacy Policy
- Terms of Use
© Podknife 2024

Please login or sign up to post and edit reviews.

This podcast currently has no reviews.

Submit Review

Favorite Report Add all episodes to Queue

The Alignment Podcastinactive

Publisher |: Jeff Davis

Media Type |: audio

Podknife tags |: Business,; Interview,; Management & Marketing

Categories Via RSS |: Business,; Management & Marketing

Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue.

We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations.

Now let's talk about how we can..... "Create Togetherness"!

People |: Jeff Davis (@jeff_davis2)
Country Of Origin |: USA
Produced In |: Chicago, IL
Premiere Date |: 2018-01-13
Frequency |: Weekly
Explicit |: No

This podcast currently has no reviews.

Submit Review

46 Available Episodes (46 Total) / Average duration: 00:24:03

Date Duration Most Reviewed Highest Rated

46 Available Episodes (46 Total)Average duration: 00:24:03

Sep 22, 2020

00:22:35

In today's episode, I talk with Nick Mehta, CEO of Gainsight which is a customer success company that offers businesses everything they need to retain customers and drive company growth.

The company’s Customer Cloud offers a powerful set of solutions focused on customer success, product experience, revenue optimization, customer experience, and customer data, that together enable businesses to put the customer at the center of everything they do.

In our conversation we discuss:

Why sales is no longer a one-time activity
The role customer success plays in accelerating growth
Triggers that indicated that more attention needs to be paid to customer success in your organization
How Marketing and customer success should work together to optimize results

Jul 07, 2020

00:10:09

Jun 17, 2020

00:21:46

This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-backed methodology helps organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philips, and more.

In our conversation we discuss:

What value Sales Enablement provides today’s B2B organization
Where the majority of companies are getting it wrong when it comes to their established sales process
How to ensure Sales Enablement doesn’t become the “fixer of broken things”
The key benefits that Sales Enablement can offer the marketing team

Additional Resources:

Company Website

Engage with Ed on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

Nov 13, 2019

00:29:33

This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more.

In our conversation we discuss:

What B2B sales leaders struggle with when it comes to their approach to selling in a modern and digital-first way
How the evolution of sales tech has changed the buyer-seller relationship
Why telling sales reps to just increase their activity level alone won’t lead to improved sales results
How sales leaders can interact differently with Marketing to get what they need to hit their numbers

Additional Resources:

“Hacking Sales: The Playbook for Building a High-Velocity Sales Machine” (Max’s book)

Sales Hacker

Max’s Personal Website

Engage with Max on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

Oct 30, 2019

00:31:13

This episode I speak with Jim Karrh. He is a consultant, speaker, coach to high-value sales teams, and host of the “Manage Your Message” podcast. His podcast offers weekly insights from the experts and the doers, including CEOs, sales leaders, authors, fundraisers, editors, deans, consultants, researchers, and high-level negotiators.

In our conversation we discuss:

How access to information has changed the world for B2B sellers
Why clarity and consistency are vital to selling “change”
How Marketing should be contributing to the sales playbook

Additional Resources:

Jim’s website

Engage with Andre on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

Oct 23, 2019

00:23:33

This episode I speak with Andre Piazza who has a long history of working as a product marketer in the tech industry for companies such as Dell and Quest Software. He currently serves as co-organizer of ProductTank Austin as well as the co-founder and host of a Portuguese-language podcast focused on the journey of entrepreneurs building new companies.

In our conversation we discuss:

Why modern buyers aren’t giving your sales reps their attention
Product marketing’s role in the effort to align Sales and Marketing
How product marketing can help sales reps deliver personalized content and messaging to different customer personas throughout the buying experience

Additional Resources:

ProductTank Austin meetup

Octanage podcast (in Portuguese)

Engage with Andre on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

Oct 16, 2019

00:23:56

This episode I speak with Tony Hughes, an international keynote speaker, best selling author, leading professional selling educator, award-winning blogger and the most read LinkedIn Author globally on the topic of sales leadership. As an experienced CEO and company director with 35 years of sales and business leadership experience, he is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific.

In our conversation we discuss:

What an effective sales kickoff meeting looks like in 2020 and beyond
What sales leaders really want from marketing to help them achieve their goals
How marketing can enable Sales to have better conversations with target buyers

Additional Resources:

Combo Prospecting (Tony’s book)

Tony’s Website

Engage with Tony on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

Jul 25, 2019

00:44:22

This episode I speak with Dave Elkington, founder of InsideSales.com. Dave has a rich background in tech, venture capital, and corporate development. He has been involved in the evolution and definition of the inside sales industry and speaks regularly on the topic. Dave is also co-author of the groundbreaking Lead Response Management industry study which was published in the Harvard Business Review.

In our conversation we discuss:

The forces that are causing massive change in the way B2B companies must operate today and in the future
Benchmarks for where most companies sit on the sales and marketing tech adoption curve
The fact that not all data is created equal
The most effective way for marketing to share data with sales that is actually useful and meaningful for them
Why AI has increased in popularity in recent years

Additional Resources:

Lead Response Management industry study

How Marketing and Sales Leaders Can Create A Single Source of Truth (The Alignment Blog)

Engage with Dave on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

Jul 10, 2019

00:23:34

This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies grow faster by improving the experiences sales and marketing organizations deliver to buyers.

In our conversation we discuss:

The different between account-based marketing (ABM) and account based strategy
How an account based strategy helps break down the silos between sales and marketing
How to develop an ideal customer profile (ICP) that actually enables growth
5 elements of a well-constructed account based strategy
The key performance indicators (KPIs) that leaders should be tracking to ensure your account based strategy is performing well

Additional Resources:

Engage with Craig on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

Jul 03, 2019

00:26:05

This episode I speak with Rob Kall, co-founder and CEO of Cien. Cien is an AI-powered platform that helps connect the invisible dots between your sales data to predict outcomes, uncover improvement areas, and recommend the biggest wins for your team. Rob is also an accomplished entrepreneur with multiple multi-million dollar exits under his belt.

In our conversation we discuss:

How misalignment between sales and marketing impacts CEO performance
What factors have the most negative impact on sales rep productivity
The benefits of implementing AI even if you think you have bad data
How the purpose of the CRM has changed and how most companies are using it wrong

Additional Resources:

How AI is Changing CRM (article)

Engage with Ron on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

Sep 22 | 00:22:35

EP. 45 - How Customer Success Can Create Better Alignment w/ Nick Mehta

Jul 07 | 00:10:09

Podcast: Onboarding for ReThink Small Business

Jun 17 | 00:21:46

EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"

Nov 13 | 00:29:33

EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler

Oct 30 | 00:31:13

EP. 42 - Why Clarity and Consistency Are Vital To Selling "Change" w/ Jim Karrh, Ph.D.

Oct 23 | 00:23:33

EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza

Oct 16 | 00:23:56

EP. 40 - What It Takes To Have A Successful 2020 Sales Kickoff Meeting w/ Tony Huges

Jul 25 | 00:44:22

EP. 39 - How To Make Better Decisions Using The Right B2B Data w/ Dave Elkington

Jul 10 | 00:23:34

Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg

Jul 03 | 00:26:05

EP. 35 - Quantifying Misalignment's Impact On Growth w/ Rob Kall

This podcast could use a review!

This podcast could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review