When it comes to launching and scaling a business, recruiting is mission-critical. Agents need to be a good fit for the business and vice versa or else no value will be added to the business or to the agent.

We need to have an idea as to why an agent should join our team and the absolute value they bring.

In this Team Building training episode, I talk about agent recruitment and retention, how to figure out which agents are a good fit, and the number one call to action that agents gravitate towards.

Three Things You’ll Learn In This Episode 

- The common sense behind recruiting

What are some of the basics every leader should know when it comes to recruiting?

- Self-awareness as a recruiter

Recognizing exactly what we have to offer as leaders can change the way agents see us. What do we have to offer to agents that other brokerages don’t?

- Top 3 ways to recruit

What are some of the tried and tested methods that agents gravitate toward when being recruited?

When it comes to generating and converting leads, there’s no such thing as getting lucky. A lead doesn’t just land in your lap out of thin air, it’s a culmination of doing all the right things in the past. Once we start tracking what we’re doing, we can see what’s working, and the value of incubating a lead over a longer period of time. 

A good lead conversion system has to be able to accommodate and engage with people on different timelines, whether they want to sell in 2 months or 2 years. 

How do we perfect our lead conversion so that we stop being subject to the market? In this episode, we invite you to our team training where we share why conversion is the key to profitability.

Three Things You’ll Learn In This Episode

- The power of archived leads 

How do we get more people to return to our website and maintain a connection with us? 

- How to incubate a lead 

Why is it crucial that we meet a lead face to face, even if they are many months out?

- You haven’t earned the right to be picky about leads yet

When can an agent truly be in a position to turn down business?

For a team leader with an intention for growth, bringing agents into our world has to be top of mind, but it’s not just about bringing anyone into our world, it’s about finding and attracting the right people. 

How do we decide who is a good fit during the hiring process? When should we consider hiring in our business cycles? 

In this episode, I talk about recognizing who you need to recruit, strategies for recruiting as well as compensation for agents and how it can add value to your business.

Three Things You’ll Learn In This Episode

- Screening potential candidates

What methods can we use to ensure that we bring the right people into our ecosystem?

- Ways to meet and recruit new people

How do we compel potential agents that we want to recruit to join our team?

- Competing with other businesses

How can we compete with other businesses and offer more value when it comes to recruiting agents? How do we stand out from the rest?

Real estate investing may be growing exponentially, but there is still plenty of room for expansion, especially when we deepen our understanding of lending strategies. Once we learn how to deploy loans effectively, we can grow our portfolios. 

What are some of the opportunities that are available to us when it comes to loans? Can we actually invest without full capital?

In this episode, commercial mortgage broker and professional Sanat Bhandari joins me to discuss multifamily investing and what opportunities are available for savvy investors.

Three Things You’ll Learn In This Episode 

- No capital? No problem

There isn't a need for huge capital anymore. What are some of the options when it comes to investing when you don’t have the capital you need?

- Asset classes and which to invest in

There are many different asset classes we can invest in but how do we figure out which one will benefit us the most?

- Resources for multi-family investing

There are thousands of resources to aid with investing but which ones bring the most value?

Guest Bio

Sanat Bhandari is a commercial mortgage broker. Sanat was born and raised in India 

but resides in Omaha, Nebraska. 

Visit https://www.aksarbenmortgage.com/sbhandari or reach Sanat via text at (510) 857-4716.

In a world where so much technology promises to solve our business problems, it can be difficult to figure out which tools are truly helpful and which ones aren’t. 

For real estate agents, teams, and brokerages, there are millions of tools and resources available to us, but not all of them give us the results we want, even with effort and consistency.

What are some of the tools and systems that we should be taking advantage of? Can it provide real value?

In this episode, Director of Operations & Marketing at Elite Real Estate Systems Kathryn Nizzi joins me to discuss the tools, resources, and systems that Elite Real Estate Systems has tried and tested and how they can benefit you.

Three Things You’ll Learn In This Episode 

The key to getting the most out of technology

Even the best tech tools will fall flat if we’re not consistent. How do we make sure we’re not dropping the ball on that front? 

Tried and tested methods and systems

How do we figure out if a specific method or system works for us? 

How to keep growing 

What kind of tools can you access through ERS to achieve your goals?

Guest Bio

Kathryn Nizzi is the Director of Operations & Marketing at Elite Real Estate Systems.

Find Kathryn on LinkedIn @Kathryn Nizzi or email kathryn@eliterealestatesystems.com

Lead generation is important in real estate, but many forget that what comes after is equally, if not more, important. Lead conversion should get as much of our attention because it’s what we do with our leads that will determine our success.

How do we ensure we stay on top of the game when it comes to converting leads?

What are some of the approaches we can take to ensure a high success rate?

In this episode, I talk about the proven strategies for lead conversion and how to lead your agents to convert at a high level.

Three Things You’ll Learn In This Episode 

- Trust and its role in relationships

A relationship without trust is meaningless, how do we build and maintain the trust between agent and client?

- The importance of consistent communication

How often should we follow up and communicate with clients?

- How to make lead conversion easy

Lead conversion can be fulfilling if the approach and systems behind it are correct. What are some of the best strategies for lead conversion?

Property management can be extremely rewarding if done correctly. However, if it's not systemized, it can have the opposite result. We have to ensure that all parties involved follow through with the processes that are put in place for seamless management.

What are some of the things every property manager should know when it comes to these processes? How can we execute this service correctly so that we get maximum results with minimum effort?

In this episode founder and owner of RentWerx Brad Larsen and Real Estate Broker/ Owner at kwELITE Renee Mueller join me to discuss the future of property management, the processes involved in property management, and key points every property manager should know.

Three Things You’ll Learn In This Episode 

- The process behind property management

There are many systems in place that make property management work. How do we ensure that these systems are implemented for maximum results?

- What you need to make property management work for you

What are the numbers we need to reach in order to make the most profit from property management? 

- How to go after an emerging opportunity in property management 

How can we solve the problems of reluctant landlords?

Guest Bio

Brad is the Founder of RentWerx, in San Antonio, Texas managing 1,000+ single-family homes with 35+ staff members. In 2017, Brad started the Property Management Mastermind Podcast, created the Property Management Mastermind Facebook Group, started the Biz Dev Mastermind Consulting Service, and started the Property Management Mastermind Conference. Brad has been a NARPM® Member since 2014, as well as a presenter, speaker, and exhibitor at NARPM Conferences. He also served as the NARPM Accounting Standards Committee Chair in 2018 and has most recently been accepted as a NARPM-certified instructor.

Find Brad on LinkedIn @Brad Larsen

Visit https://pmmcon.com

Visit https://www.propertymanagementmastermind.com

Renee Mueller attended the University of Omaha after graduating from Columbus High School in 1997, studied Marketing and Hotel Management, started investing in real estate in 2000, and became licensed as a Real Estate Agent that same year! Renee went on to earn the C.R.S. (Certified Residential Specialist) designation, the Certified Luxury Home Marketing Specialist (CLHMS) designation, and G.R.I. (Graduate of Realtors Institute). Earned multi-million dollar producer awards consistently over the years and in 2018 made the decision to open her own Brokerage to better serve the community & clients, and to coach and train agents to run their own businesses!!

In 2018, Developed and owns Parkway Plaza, which houses kwELITE, Aksarben Mortgage, Aksarben Insurance, Aksarben Property Management, Omnia Development Corp, Charter Title & Escrow, and Big Apple bagels! In 2020, she partnered with Jeff Cohn to open kwELITE, Keller Williams and they now have 8 expansion locations in NE.

Find Renee on LinkedIn @Renee Mueller.

In this business, it’s easy to treat a contact as one opportunity and to discard it when the transaction ends. But one data point can be a node for multiple interactions. If we extend its life cycle, it can turn buying and selling one home into different verticals and transactions for years and even decades. 

How do we use technology to unlock the lifetime value of a client?

In this episode, Chief Experience Officer at Fusion Growth Partners, Kyle Baack joins me to talk about magnifying the value of one data point, and we share an exciting announcement about what’s coming to ERS.

Three Things You’ll Learn In This Episode 

- Coming soon…Powered by ERS

How are we partnering with real estate teams to help them maximize their profit? 

- How to use tech to create efficiencies 

Can real estate teams remain profitable without leveling up on technology? 

- The most powerful asset in any real estate organization

Outside of selling homes, what other pieces of value can we offer to consumers?

Guest Bio

Kyle Baack is the Chief Experience Officer at Fusion Growth Partners, and an executive at Powered By ERS, our real estate marketplace (still in beta). He is an experienced leader with a demonstrated history of international business and technology. 

To get in touch with Kyle, send an email to kbaack@gmail.com.

Driven, successful entrepreneurs have a natural disposition to go from goal to goal without much thought about how they feel. Simply put: we’re amazing at achieving, but fall short of actually being fulfilled. 

This approach inevitably leads us to a roadblock or even a crisis that forces us to change our programming so that our feelings become part of the way we set goals. 

How do we push past the roadblocks, and pivot toward authenticity and true fulfillment? 

In this episode, mindset coach and author of The High Achievers Guide and host of Musings of a High Achiever, Maki Moussavi talks about her career in genetics and where goal setting goes wrong for successful people. 

Three Things You’ll Learn In This Episode 

- The surprising connection between the world of genetics and coaching

Why do moments of crisis require an educated outside perspective?  

- Goal setting is broken 

How do people find themselves unhappy, even though they’ve achieved all they wanted to?

- The trap of social media 

In order to set fulfilling goals, we have to work past the things we do for validation, but how do we do that?

Guest Bio

Maki Moussavi is a mindset coach and author of The High Achievers Guide and host of Musings of a High Achiever. She helps successful, unsatisfied leaders catalyze empowering change to create a more satisfying, meaningful life.

Maki pushes her high-achieving clients to explore why they drive themselves to depletion and understand why a sense of fulfillment continues to elude them. A fearless truth-teller and fierce advocate, she helps them discover personal insights that empower them to move forward with intention, integrity, and purpose.

Go to https://www.makimoussavi.com for more information.

Buy her book “The High Achievers Guide” on Amazon.

To get a free 30-minute call with Maki, rate and review her podcast or buy her book and send a screenshot to maki@makimoussavi.com.

When team leaders step out of production, the time we get back allows us to focus on being the visionaries, growth hackers, and lead marketers for our businesses. We have to facilitate an effective process for generating the leads that feed our agents at the highest level. 

What strategies can we use to engage with our spheres? How do we use the time we get back as leaders to move our businesses forward? 

In this episode, I’m joined by real estate coach, Nick McLean, owner and CEO of Nick McLean Real Estate Group. He shares the meat and potatoes of their Google Adwords and sphere engagement strategy. 

Three Things You’ll Learn In This Episode 

- The power of knowing our numbers 

What metrics do we need to be tracking obsessively as team leaders? 

- Finding ancillary opportunities 

What kind of profitable businesses can we run parallel to our real estate teams for maximum vertical integration? 

- How to engage an email list of 33,000

How do we increase our email conversion by connecting what’s happening outside of real estate with our industry?

Guest Bio

Nick McLean is a real estate coach and owner/CEO of Nick McLean Real Estate Group. He is a former wildland firefighter, ice road trucker, Boeing 747 flight crewmember, and competitive XC Mountain Bike Racer.

Nick McLean Real Estate was formed in 2012 in Wenatchee, WA serving a population of under 100,000 people. The creator of the squadron team model, Nick's team sells over 500 homes a year and $250,000,000 in sales volume. Nick has dedicated his focus to training agents each morning as the number one lever for the growth of the organization.

For more information go to https://www.nickmcleanrealestate.com.

To get my content, check out www.123mainstreetnewsletter.com

and https://www.youtube.com/nickmcleanrealestate.