- Publisher |
- Carol Cox
- Media Type |
- audio
- Podknife tags |
- Business,
- Communication,
- Entrepreneurship,
- Interview,
- Management & Marketing,
- Public Speaking
- Categories Via RSS |
- Business,
- Entrepreneurship,
- Marketing
- People |
- Country Of Origin |
- USA
- Produced In |
- Orlando, FL
- Phone Number |
- 407-413-9501
- Frequency |
- Weekly
- Explicit |
- No
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Submit ReviewWe’re wrapping up our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients.
This episode is all about getting PR and media, which can be an important element of your visibility.
About My Guest: Cheryl Tan believes everyone has a story to tell. Her mission is to help entrepreneurs, nonprofit organizations, and corporations tell those stories better on video and become known as experts in their space. A former TV news anchor & host, Cheryl shares the skills she learned in the newsroom to help businesses around the country become media authorities. She is the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video. Cheryl and her husband have three sons and live in Virginia Beach, Virginia.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/326
Cheryl’s website: cheryltanmedia.com
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Diane Diaz = https://www.linkedin.com/in/dianediaz/
- Cheryl Tan (guest) = https://www.linkedin.com/in/cheryltanmedia/
Related Podcast Episodes:
- Episode 253: TV Can Make You Famous - But Don't Read the Comments with Dr. Christina Madison
- Episode 209: The Differences in Doing Interviews for Podcasts, TV, & Publications with Marie Fiebach
We’re continuing our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients.
Two weeks ago, I kicked off this series on how we’re ditching the traditional hero’s journey framework for marketing and how here at SYB we’re approaching marketing.
Last week, I talked to Cara Steinmann about relationship marketing and strategic collaborations.
Today, I’m excited to have on the podcast Wendy Kendall, who is a Chartered Psychologist and a co-founder of The Self Led Practice, the health virtual workplace for independent mental health practitioners.
I invited Wendy to come on the podcast because a few months ago she shared a post on LinkedIn about what she calls “regenerative marketing”, a framework she developed to better serve her clients.
(You know we love frameworks!)
I was intrigued because it aligned so well with how I was thinking about a better approach to marketing.
I have a huge light bulb moment towards the end of our conversation, so be sure to listen to the end.
Wendy and I talk about:
- Why traditional marketing approaches didn’t sit well with her or her clients
- Pain points and problems = why so many of us don’t like to lead with this in our marketing and what to do instead
- What “regenerative marketing” is
- How Wendy approaches her marketing, including on LinkedIn
- The huge light bulb moment I have when Wendy mentions “survivor bias” in the context of social media marketing
About My Guest: Wendy Kendall, Chartered Psychologist, and co-founder of The Self Led Practice, the health virtual workplace for independent mental health practitioners. Wendy has over twenty five years of experience in working as a psychologist, having started her career as a military psychologist for the British Army before building her own practice. She is dedicated to creating innovative and empowering opportunities in mental healthcare, where practitioners, clients and businesses all flourish. Wendy is recognised as an industry leader in entrepreneur coaching and is a sought-after speaker and trainer whose passion is helping independent therapists and coaches to become successful entrepreneurs.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/325
Wendy’s website: http://www.inspiringpsych.com
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Wendy Kendall (guest) = https://www.linkedin.com/in/wendyakendall/
Related Podcast Episodes:
We’re continuing our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients.
Last week, I kicked off this series on how we’re ditching the traditional hero’s journey framework for marketing and how here at SYB we’re approaching marketing.
I knew I had to have on as my guest today, Cara Steinmann, for this series.
I met Cara last fall and when we had a consult call and I learned about the work she does around relationship building and strategic collaborations, I was instantly intrigued.
I got to know Cara over the past couple of months as she went through our Thought Leader Academy.
In this episode, Cara and I talk about:
- What strategic relationships and collaborations look like
- Why who you see as a competitor may be the perfect person for a collaboration
- Why you don’t need to be an extrovert to be good at networking
- How to go about building strategic relationships
- Why Cara decided to join our Thought Leader Academy and what her experience was
About My Guest: Cara Steinmann is a business development strategist who helps purpose-driven women service entrepreneurs build strategic networks that lead to rapid referrals and more ideal clients. She believes the collective power of women is the key to dismantling systems of oppression and has made it her mission to connect as many women as she can so they can build more wealth and amplify their impact together.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/324
Cara’s website: https://carasteinmann.com
Ravel Collective: https://www.ravelcollective.com/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Cara Steinmann (guest) = https://www.linkedin.com/in/carasteinmann
Related Podcast Episodes:
We’re kicking off a new podcast series on how marketing is changing and what to do now.
The rise of AI tools means that endless quantities of decent content can be generated at virtually no cost.
This is going to impact social media marketing, SEO, and online advertising.
As speakers, content creators, marketers, and entrepreneurs, doing the same things we’ve always been doing isn’t going to work for much longer.
Along with content saturation making it harder for our content to be discovered and seen, pretty soon we’re not going to be able to tell who online is real and who is not.
This is why I believe that as a public speaker, you have a unique opportunity to cut through the noise, authentically garner people’s attention, build relationships, and attract leads and clients.
In this episode, I talk about:
- The big shifts in online marketing that are only going to accelerate
- Why we’re ditching the hero’s journey as a marketing framework
- The problems with the hero’s journey that is making it less compelling
- The shift from the individual to the collective
- What we’re focusing on instead in our marketing and sales
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/323
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn: https://www.linkedin.com/in/carolcox
Related Podcast Episodes:
- Episode 310: Trends in Public Speaking and Thought Leadership for 2023 with Carol Cox
- Episode 313: How to Thrive in the Age of A.I. with Carol Cox
- Episode 314: Using ChatGPT and Image Generators to Enhance Your Content with Carol Cox
As women, we are all too familiar with the societal expectations imposed on us from a young age. Both implicitly and explicitly, we are told how we should look and act and what roles we should embody. This pressure often leads to a struggle for many women, as we try to conform to these external demands while grappling with our own unique identities. But there comes a transformative moment when we decide to break free from these constraints and embrace our authentic selves. This moment of self-acceptance and empowerment is not only liberating, but it also paves the way for us to lead more fulfilling and successful lives. To conclude our podcast series for Women’s History Month, we're delving into the topic of self-perception and its impact on our personal and professional lives. I'm thrilled to have Heike Martin, a talented photographer and Thought Leader Academy graduate, as our guest on this week's episode of the Speaking Your Brand podcast. Heike's powerful work captures the essence of authenticity, allowing her subjects to truly shine as they are. Together, we discuss how our self-perceptions as women shape our experiences and how we can cultivate a stronger sense of self-acceptance and self-love.
About My Guest: "Owning Your Visibility" is at the core of Heike Martin's vision and mission as owner and lead photographer at Heike Martin Photography. She is the author of "Owning Our Game: Female athlete stories of strength, beauty and athleticism". Combining curiosity, creativity and expert photography skills Heike helps busy, focused and soulful female professionals grow their impact and profits with intentional visual storytelling. Drawing on 17 years of fair trade marketing experience, Heike's photography centers joy and a celebration of self. To help women shift their perspective, Heike regularly speaks about visibility and branding—in her trademark German accent—for networking groups, panels, and podcasts. Heike Martin Photography offers both headshot and lifestyle branding photography at her studio in Manheim, PA and on location.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/322
Heike’s website: http://www.heikemartinphotography.com
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Heike Martin (guest) = https://www.linkedin.com/in/heikemartinphotography
Related Podcast Episodes:
Fear of failure, fear of rejection, imposter syndrome, self-doubt, vulnerability hangovers, nerves.
All of these can cause us to be reluctant to be visible, to put ourselves out there.
I’ve certainly experienced all of these throughout my career.
Yet, I’ve also experienced the power and transformation that comes from being visible not only to others but also to myself.
My guest is Bibigi (Bibi) Haile who works with women to help them be visible.
We talk about:
- What comes up for women when they think about being visible
- Getting curious and living with the discomfort
- Our examples of times when we didn’t want to be visible
- What happens when we see other women punished for their visibility
- Bibi’s recommendations
I know you’re going to be inspired by our conversation!
This is the third episode in our podcast series for Women’s History Month.
About My Guest: Bibigi Haile founded The Beauvoir Group to give women in middle and senior management roles the license to be Unapologetically Visible, make bold moves, and stop apologizing for what they want from their career. As a sought after keynote speaker and strategic advisor to women, Bibigi has rightfully owned spots on national stages sharing her approach to women’s visibility, imposter syndrome, and personal branding.
When she isn’t on stage, she’s still speaking – her podcast Speaking with Women invites
women to share their experience in the modern workplace. Bibigi is also and especially the mother of a wise 7-year-old, third culture kid, podcast and book nerd, and a running enthusiast.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/321
Bibigi’s website: https://thebeauvoirgroup.com/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Bibigi Haile (guest) = https://www.linkedin.com/in/bibigi-haile/
Related Podcast Episodes:
- Episode 319: The 3 Stages We Go Through as Women When We Use Our Voice with Carol Cox
- Episode 158: Dealing with Uncertainty and Fear When Public Speaking
I’ve been wanting to do an episode since last fall on what’s been going on in Iran with the huge protests by girls and women.
This is a fascinating and important conversation about the power of women using their voices and how privileged we are in the U.S. and other democratic countries to be able to use our voices without fears of arrest or death.
Last September, a young woman named Mahsa Amini died while in custody of Iran’s morality police after being detained for allegedly not adhering to the strict dress code.
When news of what happened spread on social media, young women took to the streets to protest having to wear the hijab to cover their hair along with having to comply with many other strict and misogynistic rules.
As the protests have grown and spread, the Iranian government has cracked down on protesters, including mass arrests, death sentences, and the execution of four young protesters.
“The core and heart of this movement is really the revolutionary act of these women turning their head scarves into the most effective and most powerful weapon against religious dictatorship and deep layers of misogyny and patriarchy,” said Fatemeh Shams, a women’s rights activist and an assistant professor of Persian literature at the University of Pennsylvania, in women-hijab-hair.html?unlocked_article_code=CIqvpCETaPGhwfIBxcH9GlUVhUPqvXkPP0CK6a_EnbM5KC33oraoaFWmY4M184_yoNe_-NSNnvJSf6D-wHePfyywz-wR6QirbpytGj9kmza9M4BK9yWefKZ9jqR5ibPMwY6ppht_sWmLLmY6P0xMt62HKibWyvpdJruW3GzhgGnPbVfeZ2oLls2JTKInqjR9bkYdpfsIrylXStOLA-ooZk-79VPu_2sSOP6EGtBHfrDNy6M7N_h8S4MIj2j1W7IPnG7t6_vF3BZFw36IUr15nGEZGCRn9sOXWHWb_X8bQbs-U0levQq7jrrkJmYwwJZJt1cOBzJAqO1QidySRSer-Hhpq4_jbEYX&smid=url-share">a recent New York Times article.
To help us understand what has been going on, I invited one of our Thought Leader Academy grads, Dr. Bibi Pirayesh, to share with us the history of Iran’s morality police and how revolutionary these protests by women are.
Bibi was born in Iran and came to the United States with her family when she was a child. She’s been back to Iran a few times as an adult, so she also shares those experiences.
This is the second episode in our podcast series for Women’s History Month.
About My Guest: Dr. Bibinaz (Bibi) Pirayesh is an educational therapist based in Los Angeles. Her K-12 education was spread across 3 countries, exposing her to many different curriculums and philosophies of education. She completed her Bachelor’s degree at the University of Pittsburgh in Neuroscience and Education. She holds a Master’s degree from Columbia University where she studied Developmental Psychology in Education with a primary focus on children’s development of mathematical thinking. Her own scholarship is concerned with the ethical and social justice implications that arise at the intersection of brain science and education. She is also Faculty at the School of Education at Loyola Marymount University.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/320
Bibi’s website: https://www.laeducationaltherapy.com/
Recent New York Times article: women-hijab-hair.html?unlocked_article_code=CIqvpCETaPGhwfIBxcH9GlUVhUPqvXkPP0CK6a_EnbM5KC33oraoaFWmY4M184_yoNe_-NSNnvJSf6D-wHePfyywz-wR6QirbpytGj9kmza9M4BK9yWefKZ9jqR5ibPMwY6ppht_sWmLLmY6P0xMt62HKibWyvpdJruW3GzhgGnPbVfeZ2oLls2JTKInqjR9bkYdpfsIrylXStOLA-ooZk-79VPu_2sSOP6EGtBHfrDNy6M7N_h8S4MIj2j1W7IPnG7t6_vF3BZFw36IUr15nGEZGCRn9sOXWHWb_X8bQbs-U0levQq7jrrkJmYwwJZJt1cOBzJAqO1QidySRSer-Hhpq4_jbEYX&smid=url-share">Their Hair Long and Flowing or in Ponytails, Women in Iran Flaunt Their Locks
Call to Action for Iran: https://freedomforiran.carrd.co/
Iranian women to follow on Instagram:
-
Masih Alinejad = https://www.instagram.com/masih.alinejad/
-
Nazanin Boniadi = https://www.instagram.com/nazaninboniadi/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Dr. Bibi Pirayesh (guest) = https://www.linkedin.com/in/dr-bibi-pirayesh-b771331/
Related Podcast Episodes:
- Episode 319: The 3 Stages We Go Through as Women When We Use Our Voice with Carol Cox
- Episode 316: Education, A.I., and What It Means to Be Human with Dr. Bibi Pirayesh
We’re kicking off Women’s History Month here in the U.S. in the month of March.
Of course, we champion and advocate for women every month and every week :-), but I do have some special episodes for you this month, starting with today’s.
Last fall, I delivered a keynote address and as I was working on that talk, I was really thinking about what happens as women when we use our voices and the transformative power it can have.
That’s what I’m going to share with you in today’s episode, including:
- What I hear from women about public speaking
- The 3 stages we go through when we use our voice
- Why many women stop at stage 1
- How I got stuck in stage 2
- What happens at stage 3
- 3 things we can do at the individual, collective, and structural level for ourselves and others
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/319
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn: https://www.linkedin.com/in/carolcox
Related Podcast Episodes:
- Episode 267: The Way to Gender Equality is through Public Speaking
- Episode 263: Finding the Emotional Heart of Your Message
- Episode 162: Why We're #ChoosingWomensVoices - and You Should Too
We are celebrating 6 years of the Speaking Your Brand podcast!
To mark this milestone, I invited Diane Diaz, our lead speaking coach, to interview me.
I know you’re going to enjoy our conversation!
Diane and I talk about:
- Why I decided to start a podcast
- The benefits I’ve experienced (both for the business and personally)
- How my thought leadership has evolved
- How podcasting has increased my confidence
- Vulnerability hangovers
- And more!
About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/318
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Diane Diaz = https://www.linkedin.com/in/dianediaz
Related Podcast Episodes:
- Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power
- Episode 97: Thinking Bigger: I Get Coached On-Air by Geraldine Carter
- Episode 185: My Journey as a Thought Leader & How We're Evolving at Speaking Your Brand
We’re going behind the scenes so you can hear how and why to integrate case studies into your presentations.
My guest is Cherie Mylordis, who is currently in our Thought Leader Academy. Cherie and I have been working on her signature talk using our Signature Talk Canvas® framework (based on 3 acts).
In this episode, Cherie and I talk about:
- Her thought leadership message and framework around a new way of working
- Why we decided to use case studies as the main content in Act 2 of her talk
- The benefit of using case studies for thought leadership talks
- Cherie’s experience as a leader helping to organize the Sydney 2000 Olympic Games
- Why Cherie decided to enroll in our Thought Leader Academy
- And more!
About My Guest: Cherie Mylordis is a business transformation expert, leadership coach and speaker. As the founder of nextgenify, Cherie helps future-focused leaders innovate, transform and thrive with a unique, contemporary approach. She inspires her clients to think differently and achieve extraordinary outcomes beyond what they could have imagined. Cherie understands why many transformation programs fail and how to avoid it. She also recognises that uncertain times create enormous opportunities for innovation, new directions and courageous leadership. With a passion for leadership and organisational culture, Cherie follows inspiring case studies around the world and shares her insights with clients. Cherie is based in Sydney, Australia, and she works with clients around the world. Her track record spans
top-tier consulting, large corporates, government departments and non-profits. She credits the five years spent organising the Sydney 2000 Olympic Games for shaping her approach to purpose-driven leadership and collaboration on a massive scale.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/317
Cherie’s website: www.nextgenify.com
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Cherie Mylordis = https://www.linkedin.com/in/cherie-mylordis
Related Podcast Episodes:
- Episode 290: [Coaching] Get More Leads from Your Presentations with Monica Young
- Episode 288: A Framework for Creating a Signature Talk for Income and Impact with Carol Cox
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