Home décor expert and YouTube content creator Alexandra Gater connects with millions through her home makeover videos on YouTube, where she makes design accessible for renters and homeowners alike, no matter their budget. Today, Alexandra has over 500,000 subscribers on YouTube plus her own website where she provides virtual makeover packages, product collabs, and a collection of handmade Moroccan pom-pom slippers. But back before Alexandra found her career as a YouTube creator, she was working for a Canadian lifestyle magazine, Chatelaine, where she worked as an intern in the art department and eventually discovered her passion for home design. Tune in to hear about it all, including how she recovered from a gut-wrenching layoff and persevered to build something entirely of her own.

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Allison Bornstein is a stylist, wardrobe specialist, and content creator popular for her signature systems outlining how to optimize your style and closet. On this episode, she walks Hillary through her signature closet editing system, the three-word method for defining your style, the seven questions you should ask when buying a new item, and so much more.

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Makeup artist, beauty titan, and entrepreneur Bobbi Brown is a multihyphenate of the highest order. After beginning her career as a makeup artist who became known for a natural aesthetic that stood out against the highly graphic makeup of the time, Bobbi changed the beauty landscape forever by launching a collection of 10 natural shade lipsticks. Over the next 25 years, she would then build that eponymous brand—Bobbi Brown Beauty—into a billion-dollar brand. Then, in 2016, after over two decades, she walked away. In the four years afterwards, she continued to evolve time and time again. She launched justbobbi.com, an editorial beauty, fashion and lifestyle site; started an ingestibles wellness brand called Evolution 18; and even opened a boutique hotel in Montclair, New Jersey, called The George. Even without a cosmetics company, her influence kept growing: Brown became Masterclass’s first beauty instructor; launched multiple podcasts of her own; and authored nine books. In 2020, four years after she had walked away from the cosmetics world, she dove back in, launching cult-beloved Jones Road, a collection of edited and indispensable clean beauty products for all ages, skin types, and skin tones.

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Hillary talks to Editorial Director Lauren Eggertsen about our brand-new seasonal series, Who What Wear 100. For this story, Lauren created the ultimate spring shopping guide featuring 100 editor-approved products across every major category, including season-defining It buys and must-have wardrobe staples. Essentially, it’s your shopping bible.

Shop the story here: https://www.whowhatwear.com/who-what-wear-100-spring

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Founder and CEO of Set Active Lindsey Carter has built a multimillion dollar activewear business. The brand’s made-to-match monochrome activewear sets have made their way to seemingly every influencer and fitness class alike, totalling a quarter million customers since 2018. Building a social following and community is Lindsey’s bread and butter. After all, she comes from a background of having started her own social media agency and running accounts for people like Maddie and Mackenzie Ziegler from Dance Moms. But her background is much more varied than that—it also includes an assistant position at NBC Universal, a marketing job at Variety magazine, and a whole lot more. Tune in to hear about her successes—and failures—that landed her at the helm of a massive brand of her own.

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Allison McNamara is the founder of Mara skincare. Previously an on-camera host for outlets like PopSugar and E!, today, Allison is known as a force within the skincare space, launching Mara with a single innovative SKU: the Universal Face Oil. The brand is beloved by everyone from Chrissy Teigan to Hailey Bieber and has now expanded to include a tight yet robust product assortment. She’s here to discuss what it’s been like building her brand from the ground up, including formulations, active ingredients, and what’s next on the horizon.

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Chances are you’ve seen Fishwife Tinned Seafood Co’s delightful boxes of smoked trout or Cantabrian anchovies grace your Instagram feed or even on the shelves of your local Whole Foods. By now, everyone from Food & Wine to Vogue has written about the sustainably sourced phenomenon, and the internet is well aware that hot girls eat tinned fish. But back before CEO and Co-Founder Becca Millstein was bringing the vibrancy of conservas culture to American tables, she was working within the music industry. After starting her career in the infamous mailroom at talent agency ICM, she worked at Atlantic Records specializing in music brand partnerships and artist marketing.

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Since 2013, accessory designer and founder Janessa Leoné’s eponymous line of hats and accessories has been coveted by fashion editors and celebrities alike. Now entering her 10th year of business, Leoné is shifting her brand focus to something somewhat unexpected: regenerative agriculture. She’s here to talk about it all, plus how to wear her favorites from the spring collection and the packing essentials that stay in her carry-on bag.

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Founder of Claude Home Maggie Holladay went from reselling vintage decorative objects back in 2018 to building an online gallery selling collectable pieces and contemporary artworks from artists all over the world. Currently for sale are items like a carved cherry stool, a sculptural menorah, and that Mario Bellini Modular Sofa all over your IG feed. That being said, it’s hard to believe Maggie has no formal design training. Instead, she spent her early career interning and assisting for stylists like Interview magazine Editor in Chief (and Rihanna’s former stylist) Mel Ottenburg and Editor in Chief of iD Magazine Alastair McKimm. Tune in to hear all about her fascinating journey.

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Denise Wingate is the costume designer behind the new Amazon show Daisy Jones & the Six. The series is an adaptation of the beloved book of the same title about a ’70s Laurel Canyon band whose catchy tunes and behind-the-scenes drama seemed to compete for the spotlight. Wingate is here to talk about her process in costuming actors such as Riley Keough and Suki Waterhouse, her own experiences that proved hugely influential, and how to source vintage like a pro. Plus, she shares her favorite project thus far in her epic filmography—which spans Cruel Intentions to Wedding Crashers—and what she hopes to land next.

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