I tried out Instagram broadcast channels, so you don’t have to, and here’s what you need to know.

Broadcast channels are just one of the unexpected and unrequested recent features presented by Instagram, the platform that’s constantly evolving–for better or worse. 

Its latest dive into the group chat-like Broadcast Channels is another attempt to create more engagement from creators using in-app features. But is it worth it for business owners?

Find out as I detail my experience using IG Broadcasts over the last couple of months, including the good, the bad, the unnecessary, and the confusing. Whether Broadcast Channels are here to stay or not, after listening in, you can decide for yourself if it’s a social media feature worth adding to your task list. 

In this episode of the podcast, I talk about: 

• Instagram’s Midlife Crisis
• When NOT to try new features
• The broadcast group chat vibe
• The pros and cons of broadcast channels
• Notification overload
• Four IG broadcast strategies for businesses

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/249

With 3.5 billion downloads and over 150 million users every day in the US, it’s safe to say TikTok is one of the most popular social media platforms in the world.

TikTok’s popularity didn’t happen by chance. With its work-of-art algorithm and opportunities for anyone, even newbies, to gain popularity, TikTok has earned its status as an industry leader.

In this episode, I’m talking all things TikTok. Why it’s my favorite app, why it’s so great for individuals who love video, and how it’s becoming more and more viable as a tool for business owners when they are willing to go the unconventional marketing route.

In this episode of the podcast, I talk about: 

• Why TikTok’s algorithm is a work of art
• TikTok Frustrations
• The TikTok Congressional Hearings
• TikTok updates for business owners
• My viral TikTok clients
• The raw you on TikTok
• The other side of mass appeal

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/248

Not getting as much engagement as you’re used to on Instagram? Don’t worry, it’s not a you problem. 

Social media as a whole is experiencing decreased engagement, well, except for the unicorn that is TikTok. But engagement is only one of the factors outlined in Rival IQ’s latest annual report on the state of social media. From posting frequency to hashtag usage and the importance of Reels, Rival IQ went deep into the data on social media.

Let’s dive in and talk about what all this means for you and your business in 2023.

In this episode of the podcast, I talk about: 

• Why science should influence the art of social media
• Declining social media engagement
• Benchmarks over feelings
• The data comparisons between FB, Twitter, IG, and TikTok
• Why TikTok has the most engagement
• The industries with the highest engagement
• Love for Holiday Hashtags

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/247

This one thing has pumped the brakes on a lot of creators’ ability to have fun on social media. 

Rules!

But here’s the thing my latest guest, The Radical Connector, Lindsay Johnson, has to say. The rules are constantly changing, which means–there are no rules! 

Lindsay helps first-time entrepreneurs break free from following any success rules on social media and instead find joy in using social media as a tool to turn their brilliance into profit–and have fun while they do.

Listen as Lindsay shares their own journey for having authentic fun using live video on TikTok and the strategies and mindset shifts we can all use to bring the fun back into our life online.  

In this episode of the podcast, we talk about: 

• Why TikTok is best for genuine connections
• The social media coffee shop
• Backlash to vulnerability
• Fearing online trolls
• Erasing the pressure to create

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Lindsay Johnson, aka The Radical Connector, has been teaching first-time entrepreneurs how to get clients and make money in their businesses for over 20 years. Lindsay’s an entrepreneurship nerd and holistic business strategist obsessed with teaching service-based entrepreneurs and content creators business skills and strategies for turning their brilliance into a profitable business by working less and playing more. 

Born into a family of entrepreneurs, Lindsay watched as their family worked themselves into the ground and promised themselves they’d find a better way to build a business. 

Lindsay’s two online business programs, blog, YouTube channel, Work Less Play More Podcast and free Facebook group, Rad Connectors, teach overwhelmed entrepreneurs practical, consent-based marketing and sales skills so they can use their business as a tool to build the life of their dreams, change the world, and finally ditch their desks and go have a life!

Website: https://www.theradicalconnector.com/  Social media: https://www.tiktok.com/@radicallinds https://www.tiktok.com/@fantasticalfatty https://www.instagram.com/radicallinds/ https://www.instagram.com/fantasticalfatty/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/246

If social media has taught us anything over these last two years (thanks, TikTok), it’s this. If you get stuck doing what used to work, the only guarantee is that you’ll stay stuck. 

Social media has evolved so much over the last decade that it’s almost unrecognizable. What used to work doesn’t, and what works today seems to change every other month. 

As much as you like to find your comfort zone and get in a flow in your business, social media is having none of it! So what’s the solution?

Find out in this episode as I change up my marketing strategy with these four social media experiments.

In this episode of the podcast, I talk about: 

• Why my views on social media are changing
• The murky, muddy waters of social media
• The danger of action from a panicked perspective
• Helping your audience feel your brand
• My NEW branding angle
• Why you can’t make it all look easy
• The hidden truths in your data

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/245

There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for help. But those days are coming closer to an end faster than we realize, especially with people like my guest Maggie Patterson taking the lead. 

Maggie is committed to BS-Free marketing and messaging, and she is using her platform, The BS-Free Business, to turn the influencer world upside down. 

But she can’t do it alone. Listen in as Maggie inspires us all to become business owners who operate with integrity, authenticity, and bravery.

 In this episode of the podcast, we talk about: 

• What brought Maggie back to Instagram
• Being the sassy big sister to her followers
• Maggie’s coaching character archetypes
• The deinfluencer trend
• Trusting the data, but doing what works best for you
• Feed posts are not dead
• The commitment to accessibility 
• The fear of being canceled

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service businesses and agency owners to build bs-free businesses that put trust first in everything they do. 

A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She’s the host of the BS-Free Service Business podcast and the co-host of Duped: The Dark Side of Online Business.

Website: https://bsfreebusiness.com/  Instagram: https://www.instagram.com/bsfreebusiness/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/244

Social media isn’t the product. We are. 

That’s just one of the realities that revealed itself in this week's conversation with my good friend and host of the OMGrowth Podcast, Lanie Lamarre.

Lanie is an analytics and data expert and the perfect person to deliver the truth behind just how protected and unprotected our data is, even on social media. 

Listen in as we pull back the curtain on why ad targeting is getting harder (and why that’s a good thing for consumers), setting privacy boundaries, and how marketers can make the adjustment to keep growing their businesses while respecting the privacy of their visitors. 

In this episode of the podcast, we talk about: 

• Why social media isn’t so free
• The struggles of targeted advertising in 2023
• The soon end of relying on Google and Facebook for tracking your audience
• Regaining the humanity of our online activity
• The importance of two-factor authentication
• Platforms harvesting your DMs to better target you and your audience
• Why Lanie is only one social media platform
• Why it’s okay if social media isn’t your top sales converter
• The magic of ChatGPT in data-driven decision making

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Lanie Lamarre helps online business owners better understand how to responsibly track their digital promotions and campaign efforts... without having to become an analyst or a skeezy marketer to do it.

Website: https://omgrowth.com/ 

Instagram: https://www.instagram.com/omgrowth/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/243 

If you haven’t figured out the secret to using AI in a way that’s relevant to your business, then let me be your guide! 

I’ve taken a bit of time (that’s an understatement) learning AI and how to leverage it as a digital marketing tool to better serve my clients and students. 

The results are astounding if you know what to ask so you can take out the guesswork on what’s relevant to your audience, save everyone time, lighten your load, and remain authentic in your branding. 

And, even better… it all starts with a conversation!

Welcome to part two of the ChatGPT deep dive, where we will go all-in on how it can be used to level up your marketing practices.

In this episode of the podcast, I talk about: 

• How ChatGPT is going to change things for marketers
• How to get creative with ChatGPT for personalization
• How to get refined and relevant answers with ChatGPT
• How to remix content using ChatGPT
• Using your own dataset with ChatGPT for future content creation
• Using ChatGPT and other AI to shorten brainstorming sessions

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/242

AI and ChatGPT are taking our jobs!

Those are end-of-the-world vibes some people are putting out there, but diving deeper into all the possibilities of AI, one thing is clear for social media marketers.

AI is NOT here to take over. When you take a closer look and give it a chance, it’s easy to see how AI, in particular, ChatGPT, is one of the greatest gifts digital marketers could have asked for. 

In part one of my dive into ChatGPT, let’s discuss what AI really is and look at the good, bad, and limitations of using AI in your business.

And watch out for part two, where we will go all-in on how it can be used to level up your marketing practices. 

In this episode of the podcast, I talk about: 

• Why I was terrified of ChatGPT
• Why market disruption is a good thing
• The fall of Blockbuster
• AI ALL around us
• My 1:1 interview with ChatGPT
• The dangers of ChatGPT
• The positives of ChatGPT
• The limitations of ChatGPT

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/241

Forget video. Story is King.

A great story is the key to stopping the scroll and keeping the attention of your target audience. But how do we write stories people actually care about and will encourage them to turn from casual readers into loyal fans?

That’s our topic today with copywriter and storyteller, Marisa Corcoran.

In this episode, Marisa put me on the hot seat to teach listeners just how easily her signature Story Stripdown process turns your boring, informational social copy into humorous, meaningful, and memorable stories that build your audience.

In this episode of the podcast, we talk about: 

• The brain’s attraction to story
• Sharing our slice-of-life moments
• The two things purchasing decisions are based on
• The story stripdown process
• Keeping a story at the ready
• Why the best copy can’t fix a muddy message
• Non-sexy transitions
• Creating scroll-stopping subject lines

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

About the Guest

Marisa's magic lies in creating intentional icons, whether it's supporting 400+ coaches and creatives to craft their uncopyable message inside her signature program, The Copy Confidence Society. Or helping business owners create their own stage with The Signature Summit System to grow their community and build rockstar relationships. 

She's also the creator of the wildly popular summit, The Copy Chat (6 seasons + counting!) which has given $100K+ to organizations like The Headstrong Project, Soul Fire Farm, and Sage USA.

When not click-clacking on her laptop in the Atlanta sun, you can find this Harvard grad analyzing a Real Housewives episode like it’s government policy and consuming inappropriate amounts of Nutrageous candy bars.

Website: https://marisacorcoran.com/ 

Instagram: https://www.instagram.com/mtoni/

The Copy Chat Facebook Group: https://www.facebook.com/groups/thecopychat

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/240