An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord.
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side.
268 Available Episodes (268 Total)Average duration: 00:20:30
Apr 19, 2023
How to Maximize Earnings, Disclose Paid Partnerships, & Protect Your Creative Content - Ep. 56
00:12:04
Welcome to Negronis with Nord. In this episode, we dive into the topic of content optimization and why you should be vulnerable with your audience; FTC Compliance for sponsored content; how to safeguard your creative work; how to navigate usage rights with brands, & more.
Apr 12, 2023
Is Long-Form Content Dead? Plus Lemon8, Q2 Spend, & More - Ep. 55
00:15:27
Welcome to Negronis with Nord. In this episode, we answer a few viewer questions. In a rapid-fire style, James touches on the TikTok hearing news, answers ‘is long-form content dead?’; shares thoughts on the new Lemon8 app; forecasts brand spend in Q2; & more…
Apr 05, 2023
Influence for Good: A Conversation w/ Merrill Hersam, VP of Creator Success, Urban Legend - Ep. 54
00:23:03
Welcome to Negronis with Nord. In this episode, Merrill Hersam, VP of Creator Success at Urban Legend, joins James to discuss how creators can use their following for good. They also explore ways to incorporate cause-based items into content more seamlessly. Urban Legend is a platform that powers idea-driven campaigns, mobilizing trusted content creators to promote important issues and drive audiences to action. Check out Urban Legend here 📱: www.urbanlegend.co
Mar 29, 2023
What Happens if TikTok is Banned? - Ep. 53
00:12:16
Welcome to Negronis with Nord. In this episode, James discusses the potential TikTok ban and its impact on other social media platforms. James predicts a possible increase in Instagram usage, especially when it comes to short-form videos, what would happen if the app was banned, and also what should you as creators do.
Welcome to Negronis with Nord. In this episode of Negronis with Nord, James emphasizes the need for platform diversification due to the TikTok ban threat and Meta's decision to stop paying creators bonuses for their reels. He also shares tips for alternate revenue streams.
Mar 16, 2023
Everything You Need to Know about Sephora Squad, feat. Suzannah Tarkington & Stephanie Cinque - Ep. 51
00:32:17
In this episode, our Fohr Sephora team members Suzannah Tarkington and Stephanie Cinque share insider tips on how to make your Sephora Squad application stand out. Learn about the program's benefits, what qualities the selection team seeks in applicants, the brands squad members will work with, and more.
Mar 08, 2023
Best Advice for New Creators - Ep. 50
00:18:59
Welcome to Negronis with Nord. In this episode of Negronis with Nord, we are celebrating our 50th episode! James shares some knowledge today by giving his best advice to new creators. He also reflects on his time as an entrepreneur and shares three helpful tips for those who are getting started or on their own business journey.
Mar 03, 2023
Meta Announces Paid Verification & Blue Checks + the De-Influencing Trend - Ep. 49
00:14:17
Welcome to Negronis with Nord. In today's episode, James addresses Meta Verified and the Instagram blue checkmark subscriptions before digging into de-influencing. With the trend dominating media headlines, James offers actionable advice on navigating this trend.
Feb 24, 2023
2023 Super Bowl Ads: What Worked, What Didn’t, What Influencers Would Have Done Better - Ep. 48
00:13:54
Welcome to Negronis with Nord. In today's episode, James talks about 2023 Super Bowl ads (and his disappointment), why influencer marketing is the future of brand communications, and why the billions of dollars spent on the Super Bowl would be better spent on influencers.
Feb 08, 2023
#MascaraGate: What Happened and Why Honesty & Authenticity Are Still Important – Ep. 47
00:14:44
Welcome to Negronis with Nord. In today’s episode, we dive into Mikayla Nogueira's L'Oréal's Telescopic Lift mascara review (aka #MascaraGate). Plus, how influencers’ focus should still be on protecting and building trust with their audience, advice for solo entrepreneurs, and the “de-influencing” trend.
Apr 19 | 00:12:04
How to Maximize Earnings, Disclose Paid Partnerships, & Protect Your Creative Content - Ep. 56
Apr 12 | 00:15:27
Is Long-Form Content Dead? Plus Lemon8, Q2 Spend, & More - Ep. 55
Apr 05 | 00:23:03
Influence for Good: A Conversation w/ Merrill Hersam, VP of Creator Success, Urban Legend - Ep. 54