MSCLVR Interview Series #056 w/ Andrew Kotliar, Investing In Creators @ Magna Entertainment Partners!

min.png">Investor Andrew Kotliar stops by to discuss the unique investment opportunities they are looking for in the worlds of music and entertainment!

Alrighty! We are back! Another week, another show and I hope you thoroughly enjoyed our last release featuring the illustrious Keith Shocklee of Public Enemy fame. It was our first ever live audience recording along w/ two great co-hosts and Even Headphones were the sponsor so if you haven’t already make sure you check that one out after you’ve thoroughly indulged yourself in the balance of this episode.

This episode of the podcast is featuring Andrew Kotliar – Partner at Magna Entertainment Partners where he leads investments in Creators and creative projects in music and entertainment!  

min.png">I was (and to a large degree) still am intrigued by Andrew’s scope of investing.  The casual listener might suspect that, since this is primarily a music technology podcast, our guest would be looking for “traditional” technology investment opportunities.

That casual listener would be mostly wrong.

I think Andrew and his team are scratching at the surface of a niche space that could have a butterfly effect that dramatically changes the world of music.  The Magna team are simultaneously a) bringing opportunistic institutional capital to creative corners of music and entertainment where it’s previously never dared to go AND b) they are providing a framework through which content and creatives can present themselves as an uncorrelated asset class that is actually investable.

min.png">Ironically Andrew’s journey has deep web software technology roots but the tech he know builds is in the much needed form of the practical application of investment knowledge he brings to a space that historically has been perceived to lack structure and maturity.

This one is for entrepreneurs, creatives, and investors alike…without any further ado…Andrew Kotliar!

Andrew is on LinkedIn : https://www.linkedin.com/in/akotliar/

Liz is on LinkedIn, too : https://www.linkedin.com/in/elizabeth-zavoyskiy-8645a488/

Learn more about Magna Entertainment : https://magnainvests.com/entertainment/

Check out the previous episode w/ Keith Shocklee: http://bit.ly/msclvrEp_055_KeithShocklee

Music Credit: Panthurr – https://soundcloud.com/panthurr

Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

See omnystudio.com/listener for privacy information.

MSCLVR Interview Series #055 with Keith Shocklee of Public Enemy, The Bomb Squad!

min.png">The renowned producer & DJ Keith Shocklee joins us in this live interview to discuss the future of music, production, Hip Hop, the art of DJing, and the types of products he will and won’t endorse!

This episode of the podcast is the recording of a Mouth Media Live Event sponsored by EVEN Headphones featuring yes – a live audience interview with the one and only Keith Shocklee and an esteemed panel of co-hosts – Ashlee Ray, Danny Aronson.

If you don’t know who Keith Shocklee is – haaaave you met Hip Hop? Keith is one of the original members of Public Enemy, the hip hop production team The Bomb Squad and a member of the Rock + Roll Hall of Fame.

OK – so for those of you who weren’t there when we recorded this live interview in NYC’s Soho area at the EVEN Headphones (@weareeven) pop up shop on Greene St – you missed out on something special. Lucky for you…we are bringing the energy and vibrancy of that beautiful sunny summer afternoon to you through the miracle of recorded audio. Thank the audio gods!

min.png">In this recording I am joined by co-hosts Ashlee Ray (@ashleeray) and Danny Aronson (@dannyaronson). Ashlee is a multi-talented ninja of multimedia, hip hop lover, and an amazing on-air personality. Danny is the CEO and cofounder of EVEN Headphones which will absolutely change the way you listen to music since they automagically manipulate the music you hear to match the range of frequencies that your ears are capable of picking up…you know…Science. Links below to learn more about that!

This is one of those episodes where a long intro is not necessary. It’s live. It’s with a legend. We’ve got great cohost and a dope sponsor. Enjoy!

Thanks to EVEN Headphones for sponsoring this awesome event! Learn more about EVEN (Glasses for your Ears) : https://www.weareeven.com/

Keith on LinkedIn : https://www.linkedin.com/in/keith-shocklee-98959046/

Ashlee on LinkedIn : https://www.linkedin.com/in/ashlee-ray-743a2366/

Danny on LinkedIn : https://www.linkedin.com/in/dannyaronson/

Music Credit: Panthurr – https://soundcloud.com/panthurr

Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

See omnystudio.com/listener for privacy information.

MSCLVR Interview Series #054 with Brent Baisley, VP Engineering, Ticket Evolution!

min.png">This episode of the podcast is featuring Brent Baisley – VP of Engineering at Ticket Evolution – a NY based ticketing software business founded in 2010 and likely to be the B2B marketplace where most of the tickets you buy on sites like Stubhub or Seatgeek come from.

Listen to Brent break down his philosophies around management styles, the story behind Ticket Evolution’s early beginnings back in 2010, how the secondary markets around tickets are evolving, and the role technologies like the one he builds upon support that evolution. First – let me say that Brent was a pleasure to meet and converse with!  There is feeling you get when you meet super smart people who manage to remain very humble while simultaneously exhibiting the character of a great leader. I’ll tell you – if you are in product or engineering, are looking for a new opportunity, and you value management that want to invest in people – go work for Brent right now!Beyond just liking Brent I found this conversation intriguing for a variety of reasons – the genesis of the Ticket Evolution business is pretty cool since the founders were originally building tech to solve their own ticket management problems and.(clearly) what they were building was undeniable because 120 of the largest ticket brokers decided to invest and now 8 years later they are a quiet giant in the space. min.png">Brent is shy of a year at the company and  represents the type of hire that can add multiples to the long term value of the business so it will be interesting to stay in touch w/ him and who knows…MSCLVR may one day be a Ticket Evolution API user Without further ado….Brent Baisley! Brent is on LinkedIn : https://www.linkedin.com/in/brentbaisley/

Ticket Evolution’s website : http://www.ticketevolution.com/

 

Referenced in the show – check out Blonde Maze’s music (she works w/ Brent and he was cool enough to give her a shout out!) : http://www.blondemaze.com/

 

Music Credit: Panthurr – https://soundcloud.com/panthurr

Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

 

See omnystudio.com/listener for privacy information.

MSCLVR Interview Series #053 with Mike Schiano, Co-founder, SongMeanings.com!

min.png">This episode of the podcast is featuring Mike Schiano – cofounder of SongMeanings.com – one of the largest and longest standing lyric websites with a focus on community conversations around what song lyrics mean to you, the listener!

I love this conversation with Mike for quite a few reasons but I will just list these 3 and you will be able to infer the rest I trust when you hear the conversation :

1 – Mike and his co-founder Brian Adams began working on Song Meanings back when they were in high school and this business (with all of its successes and pitfalls) has been at the core of a life long friendship of two partners who operate remotely but remain conjoined by their passion for what they have built…it resonates with me personally because my partner in MSCLVR.com and I have a similar story.

min.png">2 – Mike, for the most part, is a self-taught software engineer…combine that with the fact that he had enough discipline in high school and through college to stand up a business (one related to music no less) that, in many ways foretold of two phenomena that would eventually dominate the Internet – it’s worthy of acknowledgement.

3 – The phenomena that Mike and Brian tapped into – perhaps too early – were “Social” (before the waves of Facebook, Twitter, etc) and “User Generated Content” (ahead of the rise of sites like YouTube)

Mike is on LinkedIn : https://www.linkedin.com/in/michael-schiano-2326442b/

Check out Song Meanings : http://songmeanings.com/

Referenced in the show –  “The Outline” interview w/ Mike : https://theoutline.com/post/2199/the-story-of-songmeanings-the-best-lyrics-site-on-the-internet?zd=1&zi=ruqatoef

Music Credit: Panthurr – https://soundcloud.com/panthurr

Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

See omnystudio.com/listener for privacy information.

min.png">This episode of the podcast features Philip Butler & Michael Tom – cofounders of NYC based startup Radiate – creators of an iOS and Android app aimed at connecting new friends and enhance the experiences of music festivals-goers around the world!

This was an interview well worth the wait for me – this conversation took at least 4 attempts over just as many months to make happen primarily due to shifting schedules and at least one occasion where we showed up ready to record to a locked studio (definitely my fault…as if you needed me to tell you that!)

These young entrepreneurs are hungry and their energy for their product and audience  is palpable. We’ve discussed the impacts of technology on the live show and festival scene in many of our conversations on this show but this is the first time we’ve had product owners and founders sharing their stories.

And that’s not the only “first” to speak of.  

min.png">Radiate is quite like the first ever tech startup (or at least music tech startup) whose origins can be traced back to the playing w/ swords.  That’s right – these founders met each other as young competitive fencers which, you know, naturally would lead to them moving to New York City to found a tech company to enrich the festival goer experience…right?

OK enough reading – these guys tell some hilarious start up stories here so get to listening!

Without further ado…Philip Butler and Michael Tom from Radiate!

Philip Butler on LinkedIN : https://www.linkedin.com/in/phil-butler/

min.png">Michael Tom on LinkedIN : https://www.linkedin.com/in/michael-tom-66848b79/

Download the iOS app here : https://radiate.app.link/jnj5FvHrPC

Download the Android app here : https://radiate.app.link/h1kaw9RtPC

 

Check them out : https://www.radiatetheworld.com/

See omnystudio.com/listener for privacy information.

MSCLVR After Dark #005 Mo’ Data, Mo Problems with Monica Zhang, Music Attorney

min.png">This After Dark episode is featuring Monica Zhang – San Francisco based Music and Entertainment Attorney and, if we get our way, future host of her own segment or show under the MSCLVR podcast umbrella!

This was recorded during this year’s SXSW – Monica’s first – and she was kind enough to join us sharing insights from some of the music panels she had attended  particularly the “Mo Data, Mo Problems” panel which seemed appropriate as she was our live audience member to the interview w/ Sung Cho from Chartmetrics, which, if you dig music and data you should absolutely listen to as well!

Monica has got a great personality and brings a unique tech + business law perspective to the After Dark conversation having previously worked at music tech startup Loudr (which recently was sold to Spotify).

min.png">I am shamelessly trying to get Monica to join us and host a show so don’t mind me lol – so you never know – if you like her voice then you may be in luck! We’ll keep you posted

Follow Monica on Twitter @monicazhang

Check out Taryn Southern’s music referenced during show : https://www.youtube.com/watch?v=0RhLXep_730

Music Credit: Panthurr – https://soundcloud.com/panthurr

Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

See omnystudio.com/listener for privacy information.

MSCLVR Interview Series #051 with Jon Leonardo, President/Co-founder, Tanz Festival Group!

min.png">This episode of the podcast is featuring Jon Leonardo – President, Co-founder of TanZ Group – a live festival production group that operate a variety of music festivals in Los Angeles, Miami, and Cleveland…so if you frequent any of those cities make sure to follow Jon (links below).

This is a great episode – I mean, they’re all great – but this one is great for a few unique reasons. Jon Leonardo brings a levity to conversations that just makes them fun.  Despite his propensity to crack a joke – when you meet Jon you can tell that he is deadly serious about his business which any good entrepreneur or business person will ultimately recognize and respect.

He is in the music festival business so he is in the business  of fun – addicted to putting out fires and creating amazing experiences – Jon was born to do this.  He is an Artist himself (paintings, murals and such) and that creativity comes through in the way that he and his team design the Tanz festival experience.

min.png">In this episode we learn about Jon’s early age entrepreneurism, Tanz’ recent expansion through acquisition, a forthcoming Tanz podcast which undoubtedly will include lots of beer consumption, and if all that isn’t enough – Jon hits us off w/ some pretty killer Dad jokes…what’s not to love?!?

Without further ado…Jon Leonardo, President and Cofounder of Tanz Group

Jon Leonardo is on LinkedIn : https://www.linkedin.com/in/jonleonardo2/

Tanz festivals here : https://www.tanzproduced.com/

See omnystudio.com/listener for privacy information.

MSCLVR Interview Series #050 with Stas Tushinskiy, CEO, Founder of Instreamatic!

min.png">This episode of the podcast is #050 featuring Stas Tushinskiy – CEO and cofounder of Instreamatic – a San Francisco based startup that are at the bleeding edge of instream audio advertising – pioneering the first class of voice-activated advertising which could have a very meaningful impact on your streaming music experience and the music industry as a whole!

So first off – I have to thank Stas again for recording with us in less than ideal audio recording conditions – we were at SXSW and our “studio” for the day a bar/lounge called Rainey Social – and while the atmosphere was quick cool I will admit that the acoustics were – let’s just say – challenging at times

I am sure most listeners will be able to tune out the SX/Austin background noise and Stas handled like a champ. He is a startup CEO from Russia born in the former Soviet Union so I’m sure podcast background noise doesn’t rank high on his “things that perturb me” list.

min.png">Nevertheless – I appreciate Stas for that and of course for sharing the story of how Instreamatic are at the forefront of an audio advertising revolution to be – this is a potential breakout year for the company so don’t be surprised if you or your Alexa loving friends are are interacting w/ audio ads by using your voice (as opposed to click of your mouse or finger on touch screen) – all perhaps naturally integrated into your listening experiences on Spotify, Soundcloud, or any other application or environment where audio is the primary medium.

It’s a green field opportunity and I personally am excited to see how Artists eventually adopt this technology to tease new music, tour dates, or really whatever …the audio ad can now help you simulate a conversation w/ Beyonce…are you grasping the import of this??

Ok … enough out of me – let’s get into the conversation w/ the CEO of Instrematic – Stas Tushinskiy!

Check out Instreamatic : http://instreamatic.com/ Stas is on LinkedIN : https://www.linkedin.com/in/stas-t/

Music Credit: Panthurr – https://soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

See omnystudio.com/listener for privacy information.

MSCLVR After Dark #004 Podcast Polymathery

min.png">This episode of the podcast is featuring Me.

That’s right me, myself, and I. Juuuuuust me. Yay.

“Procrastination is effectively delegating to the future you” – Me.

So today I wanted to do something a little bit different and in some ways go back to the roots of why I am even on this microphone right now, why this podcast ever came to be.

I am a jack of all trades – always have been and presumably at this stage of my life I shouldn’t anticipate that changing in any meaningful way – this by no means is a brag – statistically speaking many of you listening to this right suffer from the same “master of none” stigma  – a word of advice- especially to our younger jacks and janes – if that is how you are wired – don’t change bc I doubt you’ll be happy if you do – my advice (for what it’s worth) is to resolve to work tirelessly to achieve mastery in a few areas (just one won’t be enough for you so wake up early and get to it!) and then be ok w mediocrity in the rest –

min.png">I remember feeling a sense of satisfaction when I first learned the meaning of the word Polymath – for the unfamiliar or uninitiated – a Polymath is essentially a fancier, Greek derived word for a Jack of all Trades…

I won’t butcher the Greek language here but in effect the original word means “having learned much” and I believe the English word polymath is generally reserved for people known to draw on complex bodies of knowledge to solve specific problems…

So why do I tell you all this?

Well – I do so because it’s core to today’s episode.  Why we, and more specifically, I do this podcast. Even as I contemplate that now I realize that the depths of that question “Why do this podcast” could possibly take hours and actually like will so I may just break this up in bit size chunks and release them every once in a while unless you guys tell me to stop, which, by the way you are more than welcome to do!

But before I go on I have to confess something very important!

min.png">I am currently sitting on a few unedited interviews from SXSW and under different circumstances I would be releasing one of those today but – hey, what can I tell you – man plans and God laughs or some such euphemism to cover up for my procrastination.  We be back w/ a fantastic interview from SX next week I promise you and myself but you know what – I believe things happen for a reason and perhaps this episode will serve a larger purpose…will

What purpose? Well most immediately it will serve the goal to maintain a consistent cadence of content on the MSCLVR airwaves – my friends at Mouth Media – our partners in distributing this podcast – have often recommended I do this – BUT beyond filling the void – I think this “After Dark” episode could help me get back to the roots of why a year or some odd months ago I went out w/ my producer Tyler the Hitman Carey and bought and tested a whole bunch of audio recording equipment (most of which we returned by the way – more on that at some point down the line – some of you future podcasters might find it interesting)

The roots of this podcast are simple – MSCLVR is first and foremost a music technology start up cofounded by me and my long time friend and business partner Ariel or Ariel as his mother would refer to him

We will, in a future episode, feature Ariel and get into the current day status and future plans for the MSCLVR technology and business for those of you that are interested – but suffice to say – at the core of MSCLVR are two dear friends who share a love for music as well as a love for product and technology. Ariel and I went to engineering school together at the University of Pennsylvania back in the early 2000s – and in late 2015 we incorporated the business and while we currently operate somewhat stealthily on the platform between LA and New York this podcast is in many ways a reflection of our partnership because without him the original idea for MSCLVR might still be just that…an idea.

Ok – again – we’ll save that trip down memory lane for a future show for the startup geeks – the takeaway here is that at its core MSCLVR is all about music technology – and over the years we’ve met some incredible people pushing the music industry forward in their own ways large and small and we feel very much a part of a special community of lovers of music (he said awkwardly as to confuse them w the name of the business)…and this community we share happens to also be really passionate about human advancement through technology. There is no question that music and tech communities are some of the most diverse and vibrant….

And to be frank – at the onset we selfishly wanted to know the stories of this community more intimately for ourselves – the journeys of these entrepreneurs and influencers help us shape and motivate our own – and we figured we could also create a voice for ourselves within  music tech as a not so fringe benefit….but at the end of the day – we are very much driven to do this because of the stories we encounter and wish to amplify – hopefully for a greater audience to hear.

For example – just yesterday I found out that a buddy of mine sold his company Loudr to Spotify.  In the past he’s been somewhat cautious about telling the Loudr story on the podcast as some CEOs can be – but I really hope to get him on once the dust settles  because I’ve been fortunate enough to see his business grow and pivot and evolve into a fantastic technology company w/ great branding and obviously of great value for a behemoth company like Spotify to acquire – I believe they will move the company from San Francisco to the US Spotify Headquarters in New York and this buddy’s journey now continues into a new and exciting phase….wouldn’t you want to hear about this guy’s story? the struggles he and his team went through…the small wins that kept the business alive in it’s most fragile times – the reflections on those times when quitting sounded like the best option – chugging along and arriving to a point where – 10s of thousands of happy customers later – Spotify comes knocking? Yea – I want to hear that story, too!

So to quickly wrap this up – why do we do this podcast? The reasons are many and I look forward to exploring them quite honestly – I am a jack of all trades – a polymath in training perhaps – I do this podcast in many ways because I can – as a polymath in training I am often intrigued by new challenges – this challenge being “can I be interesting enough? can I get interesting people to talk to me – take out time in their demanding schedules to sit down with little ol’ me for an hour? can I edit and hopefully consistently improve the production quality of this show? can I even market the podcast? that part frankly has been a challenge despite marketing being a huge part of the way I make a living so hopefully we can unpack that issue together in a future episode – or if you’re listening to this and want to join the podcast marketing efforts feel free to reach out – shameless plug – hit us up at podcast@msclvr.com – awesome!

So in the end – my procrastination in editing my current stack of interviews and the sage advice of Marc Raco over at MouthMedia have led me to this new juncture in the MSCLVR podcast.

On occasion through MSCLVR After Dark I will share with you my story, our story alongside the stories of the fantastic folks that join us as guests in the MSCLVR Interview Series.  I am truly grateful for and humbled by everyone who has decided to get on the microphone with us over the last year and several months and, of course, I am humbled and grateful for all of you that listen to us – whatever the consistency – I am glad that you are here and at the end of the day – why we do this podcast – is you.

Music Credit: Panthurr – https://soundcloud.com/panthurr

Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

See omnystudio.com/listener for privacy information.

MSCLVR Interview Series #049 with Sung Cho, CEO, Founder of Chartmetric.io!

min.png">I originally met Sung Cho at a one day music tech conference in San Francisco towards the end of 2017 aptly named SF Music Tech.  It’s a fantastic event that I’ve gone to every year for the last 4-5 years specifically because of the serendipitous connections that happen there.

I had heard about Chartmetric.io and had a “to do” on my task list for a while to try to make contact – at the time I was curious to see if there were any ways for our technologies to work together but when I randomly sat down next to Sung (not realizing at first who he was at first) I was more curious to hear the story behind how he went out building this powerful tool.

min.png">Chartmetric is tracking nearly 1 million Artists across about the same number of playlists (yes there are millions and millions of public playlists) as well as social media to help Artists, A&R, labels, managers, etc to see where their music is charting and visualize the data that helps them to tie playlist marketing strategies to boosts in social media following and vice versa!

We touch upon his gaming background, the startup hustle, pushing the lines of partner API rate limits and building an enterprise-level solution in terms of sophistication but without the enterprise price tag – Sung definitely has a soft spot for Indie artists and you can tell he truly wants to super serve that market.

Sung Cho on LinkedIN : https://www.linkedin.com/in/jeffponchick/

Chartmetric : https://chartmetric.io/

Music Credit: Panthurr – https://soundcloud.com/panthurr

Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

See omnystudio.com/listener for privacy information.

MSCLVR Interview Series #048 with Jeff Ponchick, CEO, Cofounder of Repost Network! min.png">This episode of the podcast is featuring Jeff Ponchick - CEO and cofounder of Repost Network - founded initially to help Artist to monetize their music more efficiently on Soundcloud and now they have built tools for all of the key distribution platforms to assist with marketing, content protection, and, of course - better monetization! I’ve got to say I am really proud of Jeff and Repost.  I met Jeff years ago when he was still at Fullscreen (the YouTube MCN or network) and when he told me about how he was pursuing a business that would follow a similar business model but for Soundcloud I thought it was pretty clever.   Admittedly, however, I was much more of YouTube consumer than I was of Soundcloud so I had little to now grasp of the size of the opportunity or the ultimate utility of what he was proposing but he seemed confident and it turns out that confidence has paid off! min.png">The product capabilities have expanded carefully, he’s raised very little money allowing him and his team to maintain meaningful ownership of the business and best of all - he has managed to build a profitable business in music technology that is actually helping Artists and Labels.  And if that is not enough to be colored impressed - Repost Network hand picks (powered by machines of course - they are a tech company first) the clients they work with to ensure their service levels remain high and their partners rave about their support. It was a lot of fun sitting w/ Jeff at the Repost headquarters in Santa Monica - if you are an Artist, work at a label, run your own company or are thinking about - there is definitely something for everyone in this conversation!   Jeff Ponchick on LinkedIN : https://www.linkedin.com/in/jeffponchick/ Repost Network : https://www.repostnetwork.com/ Music Credit: Panthurr - https://soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

See omnystudio.com/listener for privacy information.

MSCLVR Interview Series #047 w/ Bart Baker, King of the Music Video Parody! min.png">This episode of the podcast is featuring Bart Baker - international man of mystery but more commonly known as the King of the the music video parody on YouTube. In this interview from Bart’s kitchen we talk about some of the trials the professional YouTuber community has been going through over the past year and his strategies for success despite the Google platform’s struggle to balance advertiser and Creator interests. Ok so I almost want you to run through this as quickly as possible so that you can go straight to the content - I mean I laughed so hard before, during, and after this interview so I hope you will enjoy it as much we had fun recording it! I think Bart has a really unique talent for pushing the line of outrageous, irreverent comedy while still somehow wrapping it into smart and, dare I say, high brow and witty comedy through both original satirical lyrics and high production value videos that amplify and poke fun at today’s popular music celebrities. He’s got a penchant for shock value and a talent for embodying hyperbolic personas - combine that with entertaining music and YouTube and you’ve got a recipe for a channel with nearly 10 million subscribers and videos reaching astronomical views in the 10s of millions. But it’s not all carbonated water and soy sauce for Bart and countless other YouTubers (that’ll make more sense later I promise) - after YouTube’s “adpocalypse” of 2017 guys like Bart saw his contents’ adsense monetization take a serious hit… Nevertheless the King of Parody persists and has some really unexpected ventures diversifying his career portfolio and I think Musicians, Artists, and Creators of all stripes can benefit from Bart’s attitude and versatile thought process... So without further ado...Bart Baker! Bart on YouTube : https://www.youtube.com/user/BartBaKer Bart on Insta : http://instagram.com/bartbaker Bart’s dog Bently on Insta: https://www.instagram.com/itsbentleybaker/ Referenced in the conversation : Lil Pump - "Gucci Gang" PARODY : https://www.youtube.com/watch?v=TZ2mEuBweWY Katy Perry "California Gurls" Parody - California Boys : https://www.youtube.com/watch?v=9WZGyzz5O-U "Boom Boom Pow" Parody - "Big Old Pubes" : https://www.youtube.com/watch?v=8K3R2_kp07Y DOWNLOAD BRAVE = WIN A TRIP TO LA 2 BE IN A PARODY WITH BART -  https://brave.com/bar515 Music Credit: Panthurr - https://soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

See omnystudio.com/listener for privacy information.

MSCLVR Interview Series #046 w/ Diego Farias, CEO/Cofounder, Amuse - World’s First Mobile Record Company min.png">This episode of the podcast is featuring the one and only Diego Farias - CEO and cofounder of Amuse.io based in - the world’s very first mobile record company catching the attention of powerful music industry hitters including Will.i.am who eventually came on in a co-founder capacity! So what does a mobile-first record company look like?  Well we don’t have to look much further than the app store because it’s here! min.png">Diego and his team sought to answer the question about above but through a different lens - that is - what would record companies look like if the genesis of the industry was taking place today? Artists today are entrepreneurs - they want great control over their content and their destinies...and humans in general are doing more and more crucial daily tasks on mobile devices - and thus, the concept behind Amuse was born. Couple that with a broader deconstruction of old guard mentalities around rights and ownership and heavy legalese and you’ve got yourself a new age label with free digital distribution at its core which drives the engine of data-driven talent discovery and an overall step forward in the way Artists, Labels, and great music interplay. I think Diego has done an outstanding job in surrounding himself and the company with real change agents from his founding team to some really powerful advisors. I look forward to watching Amuse grow from what is today a 20-30 person company concentrated in Sweden to a global powerhouse! Learn more about Amuse here: www.amuse.io Diego is on LinkedIn here : https://www.linkedin.com/in/diegofarias/ Download the app on iOS here: https://itunes.apple.com/us/app/amuse-free-music-distribution/id1160922922?mt=8 Android users - download it here: https://play.google.com/store/apps/details?id=io.amuse.android   Music Credit: Panthurr - https://soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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MSCLVR Interview Series #045 with Jon Pardo, Illustrious Music Manager to Boyce Ave, MisterWives (and so much more!) min.png">This episode of the podcast is featuring the illustrious Jon Pardo - music manager to one of YouTube’s most successful independent bands Boyce Avenue and head of Free Association - a boutique management company representing other notable touring bands like MisterWives - check out the links in the description for their entire roster! in these interviews we take you behind the scenes and get the to know the stories of a few of the men and women who have shaped and/or will shape the world of music that inevitably shapes us So - How does a New York-based music lawyer find a local band based in south Florida that is poised to be one of YouTube’s most successful independent bands and music channels? Yup - you guessed it - Myspace. min.png">Of course -  a fair amount of serendipity was involved (per our earlier Kanye quote analysis) but Jon Pardo was a hustler and savvy enough to know that if he would need to leverage the technology of the day to scout for talented music clients beyond the 5 boroughs of NYC.   Boyce Ave were very early on YouTube and their careers have thrived thanks in large part to the platform! Current boasting over 10 million subscribers and driving millions of views per video I imaged that a manager might be tempted to use their “formula” to apply to their other talent but Jon recognizes that each band or artist have their own “fingerprint” - that unique “je ne sais quoi” that make the formulaic inapplicable. For the current or inspiring music managers or anyone interested in the music industry - there are gems in here for everyone. Jon’s career history is super interesting and in the latter half of the interview we discuss myriad music tech platform advances that Jon is keeping on his radar from merch to voice activated music discovery.   So without further ado - Jon Pardo! Check out the talent of Free Association (Jon’s management company): Boyce Ave : https://www.youtube.com/user/boyceavenue MisterWives : https://www.misterwives.com/ Curtis Peoples : https://www.curtispeoples.com/ Traces : https://open.spotify.com/artist/74qSjJarNp1Ilz2kp7IMdL This Wild Life : http://thiswildlifeband.com/ Milkman : https://open.spotify.com/artist/30cKuCL2eREKcQ8NqyXUo7

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This Ain’t Yo Momma’s 3D Audio Panel with New, Inc in NYC (powered by Sennheiser) min.png">This episode is a special installment of the podcast featuring live recorded content from the 3d Audio Master Class powered by Sennheiser in partnership with MouthMedia Network, and featuring a panel of experts from New Inc - the first museum-led incubator for art, design, and technology As you may know - we’ve featured discussions on 3D audio on the MSCLVR podcast before but none have quite gone as deep as this one. These are the multilayered, esoteric conversations that occur when artistry envelops technology and human physiology… min.png">Julia Kaganskiy is a cultural producer mashing art and technology and has been cited by Fast Company and Business Insider as one of the most influential women in technology. Seth Kranzler is an artist, engineer, and developer working at the intersection of art and technology and is the cofounder of Mixed Signals (an emerging mixed media concert series) and Channel Studio (a design and tech studio).   Daniel Perlin is an artist and designer - founder of Perlin Studios. He has designed and produced installations and performances for such people, places and things as Google, Vito Acconci, Maya Lin, Errol Morris, Todd Solondz, IBM, Toyota, Domus Magazine, Under Armour, The Whitney Museum of American Art, PS1 the Cooper Hewitt and The New Museum. min.png">Suffice to say - this master class was heady, educational, and explorative - I think your mind will be expanded by sit back and enjoy - and imagine how your Netflix and Chill might be impacted by the ideas being discussed on this panel! Sennheiser: us.sennheiser.com/">https://en-us.sennheiser.com/ New Inc: http://www.newinc.org/

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MSCLVR After Dark #003 Kim Viera, #FollowTheJourney min.png">This After Dark episode is featuring the beautiful and supremely talented Kim Viera - singer, songwriter - my little sister - and recording Artist on Republic Records - home to , you know, just a few modern day talents you may have heard of like Ariana Grande, Drake, The Weeknd - you know - no biggy - if you haven’t heard of Kim don’t worry you will… Kim Viera - Kim is family - I’ve been on honorary older brother to Kim since she was 10 years old and I, like many people in her life w/ functioning eyes and ears, have known that she would have what it takes to do music at a major scale (see what I did there?) 2018 seems like it could be a banner year for Kim’s music career - towards the end of last year she experienced the feeling of hearing her single on the radio for the first time, this year a song she cut is in a major movie now playing in theaters, and the plan is to soon release a major single featuring one of globally known major latin artist...so I’d say things are going fairly well :) min.png">There is so much in this interview so I won’t bore you by trodding on and on - MSCLVR After Dark is about great stories in music and while we always have on our music tech lens we relax the geek speak to focus on the heart of why music intrigues just about everyone you’ll meet. So without further ado - the one and only Kim Viera!    Kim on Insta: https://www.instagram.com/kimviera/ “Gold Lining” on Spotify : https://open.spotify.com/album/22Pzg0oBf6kw2qRz2i7pPV “Tribe” from Pitch Perfect 3 on Spotify : https://open.spotify.com/track/2CQeLzDAdU8fXuztHlyP75 “Diamonds” cover by Kim & Kurt Schneider : https://www.youtube.com/watch?v=6kDX4VGzNYU Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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MSCLVR Interview Series #043 with Drew De Leon, Creative Director, The Digilogue min.png">This episode of the podcast is featuring the one and only Drew De Leon - Founder and Creative Director at The Digilogue - a New York City based tech-centric music education platform with over 20 live events under its belt in just over a year in existence - Drew’s been able to partner with brands like Microsoft, We Work, and, of course, Sennheiser to educate and inspire the New York’s music community! What can I say about Drew?  The man has a vision and he is going for it!  It’s certainly not everyone that could throw their first event and get it sponsored by Microsoft at the Microsoft store on 5th avenue in Manhattan. min.png">Drew really cares about the music community and he and the Digilogue squad are determined to continue to throw great events w/ innovative brands and feature the best and the brightest in the music + music tech communities.  If Drew gets his way - music communities will be touched by Digilogue live events in major cities across the US and eventually around the world through a first-of-its-kind music tech education platform! We here at the MSCLVR are certainly rooting for The Digilogue to continue it’s great work and we plan to be at and cover future Digilogue events and we hope to see you there! So without further ado - Drew De Leon from The Digilogue! Drew on LinkedIN : https://www.linkedin.com/in/drew-de-leon-a1861297/ Check out The Digilogue! https://www.thedigilogue.com/ Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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#042 - Music Business Masterclass with Duane Harley, Esq at The Digilogue Future of Audio Series (powered by Sennheiser) min.png">This episode is a very special installment of the podcast featuring live recorded content from the “Shape The Future of Audio” Series produced by our friends at The Digilogue based in NYC and powered by none other than Sennheiser! Today’s release is from the “Music Business” masterclass recorded on Oct 6th, Day 3 of the series featuring Duane Harley - Entertainment Lawyer. This is it ladies and gentlemen - this is the precise conversation that you need to listen to if you are creating, collaborating, and are in any way involved in the origination and distribution of music. In this masterclass Duane does a magnificent job of using real life examples to animate and provide context to the laws governing the music business. min.png">Splits, copyright, publishing, label deals, public performance - they are all covered in this discussion and I would venture to say that everyone in the music world should be acquainted if not intimately familiar as a) avoid huge opportunity costs on original works and b) avoid unnecessary legal hurdles in the due course of business. So get out your pen and pad for this one because you may want to use Duane’s talking points to launch yourself into a Google search rabbit hole - without further ado - The Future of Audio Series’ Music Business Masterclass with Duane Harley, Esq! Duane is on Linkedin! https://www.linkedin.com/in/duane-harley-esq-8864856/ Sennheiser: us.sennheiser.com/">https://en-us.sennheiser.com/ The Digilogue : https://www.thedigilogue.com/ Epoch : http://www.itsepoch.com/ Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR The Future of Audio Series was an intimate 4 day summit in NYC’s Chelsea neighborhood at the Interface creative lounge in early October of last year. It was a really great event consisting of  live music performances, interactive guest panels, and masterclasses w Industry experts like the one you are about to hear right now….and thanks to our friends at Sennheiser - it was free to attend! If you didn’t get to participate this time around be sure to check out future events at www.thedigilogue.com and fear not, the MSCLVR podcast was there to record interviews many of the speakers and panelists and, of course, we are also bringing you the recorded audio so that you, too, can benefit from the awesome knowledge transfer that occurred each day.

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min.png"> MSCLVR Interview Series #041 with Insanul Ahmed, Executive Editor, Genius.com This episode is featuring the illustrious Insanul Ahmed - Executive Editor  at Genius or Genius.com - a music lyric platform that crowdsources knowledge to explain the deeper meaning behind music and culture! Genius is aptly named I think. Passionate fans contribute their music/lyrical knowledge and insight in pursuit of cred (digital street cred) in the form of Genius IQ. With Genius’ growing success and their partnership w/ Spotify powering the “Behind the Lyrics” features within the app - huge Artists themselves lend their insights including folks like Selena Gomez, Ariana Grande, and a host of others. min.png">The company was founded in 2009 and is based in Brooklyn and today’s release is with a native New Yorker, a lover of music and a senior voice in the Genius organization. This was a fun discussion - Insanul can tell a good story which is probably what makes him a great writer - and good stories make for great interviews.  So I won’t prolong this intro any further - please enjoy - Executive Editor at Genius.com, Insanul Ahmed! Insanul on LinkedIN : https://www.linkedin.com/in/insanulahmed/ Check out Genius! https://genius.com/ We recorded today’s interview a few weeks ago in NYC at “The Future of Audio” Series produced by our friends at The Digilogue powered by our friends at Sennheiser. Sennheiser: us.sennheiser.com/">https://en-us.sennheiser.com/ The Digilogue : https://www.thedigilogue.com/ Epoch : http://www.itsepoch.com/ Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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#040 - Serato Sample Masterclass with OP Miller at The Digilogue Future of Audio Series (powered by Sennheiser) min.png">This episode is a very special installment of the podcast featuring live recorded content from the “Shape The Future of Audio” Series produced by our friends at The Digilogue based in NYC and powered by none other than Sennheiser! Today’s release is from the “Serato Sample” masterclass recorded on Oct 4th, Day 1 of the series featuring OP Miller - Artist Relations Manager at Serato. OP is a DJ’s DJ - it is definitely worth checking out his vibes on Mixcloud - link down below in the description.  OP's talent for music cohesion is also matched by his technical understanding of the tools he uses and the company he works for (which has all but taken over the DJ software world) is also stretching to become a force in the closely related world of music production. min.png">If you dabble or are a professional producer, I get the feeling that this new Serato Sample plugin just may change your life a bit - and if that’s a bit of  stretch - it will certainly save you time and cycles when looking to manipulate sounds and samples to create new experiences in your music or audio. The Future of Audio Series was an intimate 4 day summit in NYC’s Chelsea neighborhood at the Interface creative lounge in early October of 2017. It was a really great event consisting of  live music performances, interactive guest panels, and masterclasses like the one you will hear now Industry folks extensive dialogue on topics like VR, 3D audio, the present and future economy of streaming music, and all manner of related topics in between. And thanks to our friends at Sennheiser - it was free to attend! If you didn’t get to participate this time around be sure to check out future events at www.thedigilogue.com and fear not, the MSCLVR podcast was there to record interviews many of the speakers   and panelists and, of course, we are also bringing you the recorded audio so that you, too, can benefit from the awesome knowledge transfer that occurred each day. OP on LinkedIn: https://www.linkedin.com/in/opuruiche-miller-7a724448/ OP on Mixcloud: http://www.mixcloud.com/thedefinitivesound Learn more about Serato Sample here: https://serato.com/sample Sennheiser: us.sennheiser.com/">https://en-us.sennheiser.com/ (use code MouthMediaSenn for 25% off) The Digilogue: https://www.thedigilogue.com/ Epoch: http://www.itsepoch.com/ Music Credit: Panthurr: https://soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation: https://www.patreon.com/MSCLVR

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MSCLVR Interview Series #039 with Brady Clark, Director of Catalogue, Jingle Punks min.png">This episode of the podcast is featuring the illustrious Brady Clark aka Brady O - Director of Catalogue at Jingle Punks - a music licensing company powered by patented music search technology that provides superior search results for TV, Film, and Web creators in need of music to synch to video. That was a mouthful but it should become more clear throughout our brief but entertaining conversation w/ Brady Oh. If you listened to our last release in episode 38 you probably already know a bit about Brady Clark and the work that he does at Jingle Punks … and if you haven’t and you are interested in the world of music publishing and licensing I highly recommend you give that a listen in addition to this show where we get to know Brady a bit more on a human level. This one is short and sweet so we won’t prolong the intro but I will say this - Brady came across as a genuine guy and, as an Artist himself, he is someone on the business side that can empathize and truly help up and coming Artists to get equipped for success in the competitive world of music creation and monetization. I am sure we will come across Jingle Punks again on this podcast - we didn’t get to dive too deep into the patented technologies they’ve developed but perhaps we’ll get founder, CEO “Jingle” Jared on to get into the full history of the business - thank you Brady Oh for peeling back the curtain for us in this interview - so without further ado….Brady Oh! Jingle Punks : www.jinglepunks.com Brady Oh : http://bradyohshow.com/ Check out Brady Live in BK, NY : http://thecommonsbrooklyn.org/civicrm/event/info?id=14395 Sennheiser: us.sennheiser.com/">https://en-us.sennheiser.com/ The Digilogue : https://www.thedigilogue.com/ Epoch : http://www.itsepoch.com/ Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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#038 - Synch Licensing Masterclass with Brady Clark @ The Digilogue Future of Audio Series (powered by Sennheiser) min.png">This episode is a very special installment of the podcast featuring live recorded content from the “Shape The Future of Audio” Series produced by our friends at The Digilogue based in NYC and powered by none other than Sennheiser - if you are not familiar Sennheiser...Heading somewhere for the holidays? For all those frequent travelers among you, check out Sennheiser’s PXC550 premium travel headphones, with 32 hours of battery life, noise cancellation and stunning Sennheiser sound - it’s a perfect travel companion! They are on sale for the holiday season so get a move on. I have been wearing them for the editing of this show and I’ve got to say I sound amazing - thanks Sennheiser :) -  Stay tuned to the end for info on The Digilogue and their partnership w/ Sennheiser The Future of Audio Series was an intimate 4 day summit in NYC’s Chelsea neighborhood at the Interface creative lounge in early October of this year. It was a really great event consisting of  live music performances, interactive guest panels, and masterclasses like the one you will hear now Industry folks extensive dialogue on topics like VR, 3D audio, the present and future economy of streaming music, and all manner of related topics in between. And thanks to our friends at Sennheiser - it was free to attend! min.png">If you didn’t get to participate this time around be sure to check out future events at www.thedigilogue.com and fear not, the MSCLVR podcast was there to record interviews many of the speakers   and panelists and, of course, we are also bringing you the recorded audio so that you, too, can benefit from the awesome knowledge transfer that occurred each day. Today’s release is from the “Synch Licensing” masterclass recorded on Oct 5th, Day 2 of the series featuring Brady Clark aka Brady O, Director of Catalog at Jingle Punks a music publishing and licensing company headquartered in New York. In this session Brady gave the 101 on how Creators can maximize the return on investment in their music by optimizing their approach to Synch Licensing, which is the method whereby music (i.e. audio)  is “synched” to the visual - in this case TV & Film. In this rapidly changing world - Creators of all stripes would be wise to be evermore entrepreneurial - cultivating peripheral skills that can help fortify a long career - and in this session Brady provides a great framework for how getting placements for TV ads, shows, and films can help supplement and augment one’s music career! So if you are a music Creator, manager, or just someone curious about Synch - there is no further ado : The Future of Audio Series: Synch Licensing Masterclass! Sennheiser: us.sennheiser.com/">https://en-us.sennheiser.com/ The Digilogue : https://www.thedigilogue.com/ Epoch : http://www.itsepoch.com/ Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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MSCLVR Interview Series #037 w/ Marcus Mims, Songwriter, Vocal Producer & “Jingle Punk” min.png">This episode of the podcast is featuring Singer, Songwriter, Vocal Producer - Marcus Mims! Thanks to the Digilogue we had the opportunity to share music technology perspectives from some of the more creative minds that are adapting music tech to their creative processes - the people beyond the walls of Spotify and YouTube and Stem, for instance and it was definitely solid reinforcement for why we find the music tech story such an important one to decode. Another short but sweet connection from The Digilogue - Marcus Mims is a man all about the melody.  If you listened to episode 36 on the streaming economy hosted by yours truly then you’ve heard some of his thoughts on how the open access that streaming provides acts as a fountain of inspiration for songwriters like him. Simultaneously the streaming data can be used as a feedback loop for the creative process. min.png">Detroit born and raised, Marcus is a product of a music city and is passionate about helping to shape the sound of newly signed acts. We didn’t get into it due to time constraints but Marcus also lends his talents to a company called Jingle Punks which is a music publishing and licensing company headquartered in New York. This tie also means that he gets to write and perform custom scores, themes, and cues to license for TV and film. We’ll have to get Marcus back on one day but while we wait for that opportunity we’re happy to present to you without further ado...episode 36 with Marcus Mims! Marcus Mims on LinkedIn : https://www.linkedin.com/in/marcus-mims-413aa626/ Marcus on Insta : https://www.instagram.com/marcusmims/ Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR min.png">We recorded today’s interview a few weeks ago in NYC at “The Future of Audio” Series produced by our friends at The Digilogue powered by our friends at Sennheiser - Sennheiser is shaping the future of the audio industry with a unique approach to audio innovation, a passion for excellence, and, of course, a rich history of high end product development ranging from headsets to microphones - Heading somewhere for the holidays? For all those frequent travelers among you, check out Sennheiser’s PXC550 premium travel headphones, with 32 hours of battery life, noise cancellation and stunning Sennheiser sound - it’s a perfect travel companion! I have been wearing them for the editing of this show and I’ve got to say I sound amazing - thanks Sennheiser :) -  Stay tuned to the end for info on The Digilogue and their partnership w/ Sennheiser

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The Digital A&R Masterclass with Kristan McCann at The Digilogue Future of Audio Series (powered by Sennheiser) min.png">This episode is a very special installment of the podcast featuring live recorded content from the “Shape The Future of Audio” Series produced by our friends at The Digilogue based in NYC and powered by none other than Sennheiser. The Future of Audio Series was an intimate 4 day summit in NYC’s Chelsea neighborhood at the Interface creative lounge in early October of this year. It was a really great event consisting of  live music performances, interactive guest panels, and masterclasses like the one you will hear now Industry folks extensive dialogue on topics like VR, 3D audio, the present and future economy of streaming music, and all manner of related topics in between. And thanks to our friends at Sennheiser - it was free to attend! min.png">If you didn’t get to participate this time around be sure to check out future events at www.thedigilogue.com and fear not, the MSCLVR podcast was there to record interviews many of the speakers and panelists and, of course, we are also bringing you the recorded audio so that you, too, can benefit from the awesome knowledge transfer that occurred each day. Today’s release is from the “Digital A&R” masterclass recorded on Oct 6th, Day 3 of the series featuring Kristan McCann, Artist and Repertoire at RCA Records.  This masterclass really resonated with the live audience as almost half of the recording is Kristan crafting great answers to questions directly from the Digilogue crowd. Kristan has a very open, straightforward style and she pulls no punches. If you are interested in the business of music, the world of A&R, the digital route to getting signed, and the people behind the Artists then this is about as brass tacks as it gets.   min.png">So - without further ado : The Future of Audio Series: Digital A&R Masterclass! Kristan McCann : https://www.linkedin.com/in/kristan-mccann-5592b628/ Sennheiser: us.sennheiser.com/">https://en-us.sennheiser.com/ The Digilogue : https://www.thedigilogue.com/ Epoch : http://www.itsepoch.com/ Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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MSCLVR Interview Series #035 w/ Latasha Alcindor, Artist. Rapper. Singer. Performer. Creative. min.png">This episode of the podcast is featuring Artist, Rapper, Singer, Performer, Creative - Latasha Alcindor! Our time together was brief but I am choosing to believe that Latasha is leading a very charmed life - not many people go from “I’m not a rapper” to opening for Kanye West in a matter of a few years...so yea, if you haven’t heard of her - stay tuned! Another short but sweet take from The Digilogue - Latasha Alcindor is quintuple threat and her diverse talents have helped her to get to a place where her music supports her lifestyle in very short order. As you’ll hear during the interview LA didn’t really even know she was a Rapper until other people told her as much.  Next think you know she is opening for some of Rap’s greatest off the strength of her album “The Presentation” which we will link to in the description. It’s dope. min.png">Beyond her musical talent, though, I think Latasha is also seeing success because of her readiness to adopt and adapt to technology.  She began to see the value of streaming when she discovered one of her songs had a strong following in Sao Paolo, Brazil - something an independent could hardly ever achieve before the digital age.  LA communicates w/ her fans through Soundcloud and uses the data to inform her creative and business decisions. I think LA is a shining example of success for today’s Independent Artist - it’s futile to swim against the grain - the “value” of music may never be perfectly aligned w/ the dollars and cents of streaming payouts for all Artists but if you can extract information from data you can build a meaningful career. So without further ado...Latasha Alcindor! min.png">Check out Latasha’s website : https://www.latashaalcindor.com/ LA on Instagram : https://www.instagram.com/ucancallmela/ Mentioned during the show: https://ucancallmela.bandcamp.com/album/the-presentation Thanks to Sennheiser for inviting us to The Digilogue : us.sennheiser.com/">https://en-us.sennheiser.com/ Sennheiser’s PXC 550 Wireless Headphones (this things are amazing!) : us.sennheiser.com/wireless-headphone-headset-bluetooth-noise-cancelling-pxc-550-travel">https://en-us.sennheiser.com/wireless-headphone-headset-bluetooth-noise-cancelling-pxc-550-travel Check out The Digilogue : https://www.thedigilogue.com/ Special thanks to Epoch : http://www.itsepoch.com/ Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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#034 - The Streaming Economy Panel @ The Digilogue Future of Audio Series (powered by Sennheiser) This episode is a very special installment of the podcast featuring live recorded content from the “Shape The Future of Audio” Series produced by our friends at The Digilogue based in NYC and powered by none other than Sennheiser - if you are not familiar Sennheiser shaping the future of the audio industry with a unique culture of innovation, a passion for excellence, and rich history of high end product development ranging from headsets to microphones and if you’ve been tuning in you’ve certainly heard me raving about their recently released Ambeo Smart Headset that allows you to both RECORD and playback your content in 3D sound - to learn more about that check out the   links in the description and we’ll talk a bit more about that at the end of this episode! The Future of Audio Series was an intimate 4 day summit in NYC’s Chelsea neighborhood at the Interface creative lounge in early October of this year. It was a really great event consisting of  live music performances, interactive guest panels, and masterclasses like the one you will hear now Industry folks extensive dialogue on topics like VR, 3D audio, the present and future economy of streaming music, and all manner of related topics in between. And thanks to our friends at Sennheiser - it was free to attend! If you didn’t get to participate this time around be sure to check out future events at www.thedigilogue.com and fear not, the MSCLVR podcast was there to record interviews many of the speakers and panelists and, of course, we are also bringing you the recorded audio so that you, too, can benefit from the awesome knowledge transfer that occurred each day Today’s release is from the “Streaming Audio” panel recorded on Oct 4th, Day 1 of the series featuring Latasha Alcindor (recording/performing Artist), Marisa Jeffries (Sr Mgr Label Relations @ Soundcloud), Marcus Mims (Songwriter), and Sofia Brazzola (UX Mgr at Sennheiser). Links to everyone’s relevant profiles can be found in the episode description and stayed tuned for the forthcoming interviews with Latasha Alcindor later this week and Marcus Mims in a week or so. The panel was moderated by yours truly! That’s right - good ‘ol me! The implications of this conversation are relevant to all who are interested in the fluidly changing world of digital streaming and the cost benefit of its changes.....The Future of Audio Series: The Streaming Economy Panel! Latasha Alcindor : https://www.facebook.com/ucancallmela/ Marisa Jeffries : https://www.linkedin.com/in/marisa-jeffries/ Marcus Mims : https://www.linkedin.com/in/marcus-mims-413aa626/ Sofia Brazzola : https://www.linkedin.com/in/sofiabrazzola/ Thanks to Sennheiser for inviting us to The Digilogue : us.sennheiser.com/">https://en-us.sennheiser.com/ AMBEO Smart Headset w/ 3D Sound : us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset">https://en-us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset Check out The Digilogue : https://www.thedigilogue.com/ Special thanks to Epoch : http://www.itsepoch.com/ Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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MSCLVR Interview Series #033 w/ Justin Munoz, Creative Director, Anyworld [Music in AR/VR Worlds] min.png">This episode of the podcast is featuring the multitalented, multimedia creator Justin Muñoz - Creative Director at AnyWorld - a Virtual Reality agency based in NY. Justin is a maker. His work is his play and he’s got a lot to say about the roles of audio in augmented and virtual realities and, subsequently, the roles of VR and AR in music!    We recorded today’s interview in early October in NYC at “The Future of Audio” Series produced by our friends at The Digilogue powered by our friends at Sennheiser - Sennheiser is shaping the future of the audio industry with a unique approach to audio innovation, a passion for excellence, and, of course, a rich history of high end product development ranging from headsets to microphones. Heading somewhere for the holidays? For all those frequent travelers among you, check out Sennheiser’s PXC550 premium travel headphones, with 32 hours of battery life, noise cancellation and stunning Sennheiser sound - it’s a perfect travel companion! I have been wearing them for the editing of this show and I’ve got to say I sound AHHmazing - thanks Sennheiser :) -  Stay tuned to the end for info on The Digilogue and their partnership w/ Sennheiser. min.png">In this series of interviews recorded at the Digilogue this was actually the very first so we got to know Justin over the course of a few days and I don’t doubt that we will be inviting him back one day. Justin demoed an augmented reality experience for us that not only allowed you to escape to a beautiful beach in Puerto Rico - but within that AR experience you got to manipulate and control a 3D audio experience for yourself because the accompanying music and the individual instrumentation would respond to your spatial coordinates making it feel like a live performance in an augmented world. min.png">Okay - I know - what are you even talking about Davin?  Even as I type the words it sounds like I am speaking in code and I imagine this is how Justin must feel because he creates in spaces that, at the moment, can only be understood when experienced and can hardly be described in English. But alas we do our very best in this interview and I promise Justin articulates his work way better than me so without further ado...Justin Muñoz! Thanks to Sennheiser for inviting us to The Digilogue : us.sennheiser.com/">https://en-us.sennheiser.com/ AMBEO Smart Headset w/ 3D Sound : us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset">https://en-us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset Check out The Digilogue : https://www.thedigilogue.com/ Special thanks to Epoch : http://www.itsepoch.com/ Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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#032 - VR + 3D Audio Panel @ The Digilogue Future of Audio Series (powered by Sennheiser) min.png">This episode of the podcast this is a very special installment of the podcast featuring live recorded content from the “Shape The Future of Audio” Series produced by our friends at The Digilogue based in NYC and powered by none other than Sennheiser - if you are not familiar Sennheiser shaping the future of the audio industry with a unique culture of innovation, a passion for excellence, and rich history of high end product development ranging from headsets to microphones and if you’ve been tuning in you’ve certainly heard me raving about their recently released Ambeo Smart Headset that allows you to both RECORD and play back your content in 3D sound - to learn more about that check out the   links in the description and we’ll talk a bit more about that at the end of this episode! min.png">The Future of Audio Series was an intimate 4 day summit in NYC’s Chelsea neighborhood at the Interface creative lounge in early October of this year. It was a really great event consisting of  live music performances, interactive guest panels, and masterclasses like the one you will hear now Industry folks extensive dialogue on topics like VR, 3D audio, the present and future economy of streaming music, and all manner of related topics in between. And thanks to our friends at Sennheiser - it was free to attend! min.png">If you didn’t get to participate this time around be sure to check out future events at www.thedigilogue.com and fear not, the MSCLVR podcast was there to record interviews many of the speakers and panelists and, of course, we are also bringing you the recorded audio so that you, too, can benefit from the awesome knowledge transfer that occurred each day. Today’s release is from the “VR/3D Audio” panel recorded on Oct 4th, Day 1 of the series featuring Vanessa Kincaid and Matt Collado (Chief Creative Officer and Chief Content Officer Littlstar respectively), Justin Munoz (Creative Director, Anyworld), Brooklyn Earick (Dir Biz Dev G’Audio), Jaqui Bosnjak (CEO Mach1), Chen Lo (VR/AR Artist, Entrepreneur) and Sennheiser’s own Sofia Brazzola and Sebastian Chafe (User Experience and Strategic Innovation Mgrs respectively). Links to everyone’s LinkedIn profile and company can be found in the episode description and stayed tuned for interviews with Justin Muñoz dropping later this week and I highly recommend you also check out our discussion w/ Chen Lo that dropped a few weeks ago on November 3rd. The panel was moderated by Sr. Editor at Cycle Media, Erin Simon and the implications of this conversation are relevant to all who are interested in the challenges and opportunities in spatial sound and the augmented and virtual realities we will inhabit - so without further ado....The Future of Audio Series: VR/3D Audio Panel! Vanessa Kincaid : https://www.linkedin.com/in/vkinc/ Matt Collado : https://www.linkedin.com/in/mathewcollado/ https://littlstar.com/ Justin Muñoz : http://artbecomes.me/ Brooklyn Earick : https://www.instagram.com/brooklynearick/ Jacqui Bosnjak : https://www.linkedin.com/in/jacquelinebosnjak/ http://www.mach1studios.com Chen Lo : https://www.instagram.com/chenlo/ Sofia Brazzola : https://www.linkedin.com/in/sofiabrazzola/ Sebastian Chafe : https://www.linkedin.com/in/sebastian-chafe-2b632010a/ Thanks to Sennheiser for inviting us to The Digilogue : us.sennheiser.com/">https://en-us.sennheiser.com/ AMBEO Smart Headset w/ 3D Sound : https://en-us...

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MSCLVR Interview Series #031 with Mike Kuz, 2x Grammy Nominated Producer/Engineer min.png">This episode of the podcast is featuring the inestimable Mike Kuz - 2x Grammy Nominated Producer/Engineer and Head Mixing Engineer at SweetSounds Studio.  We met at the Digilogue event in early October and you can check out his Masterclass which appears right before this episode in the show queue!   We recorded today’s interview a few weeks ago in NYC at “The Future of Audio” Series produced by our friends at The Digilogue powered by our friends at Sennheiser - Sennheiser is shaping the future of the audio industry with a unique approach to audio innovation, a passion for excellence, and, of course, a rich history of high end product development ranging from headsets to microphones - be sure to check out their recently released Ambeo Smart Headset that allows you to record and play audio back in 3D sound - if you have no experienced 3d sound it will undoubtedly change the way you experience your content consumption - mind blowing stuff really! Stay tuned to the end for info on The Digilogue and their partnership w/ Sennheiser. min.png">Yet another short but sweet take from The Digilogue - Mike Kuz! After hearing Mike’s masterclass and then sitting down with him for the interview I got the feeling that Mike is one of the good guys in this business of music.  Don’t get me wrong - this is not at all a reflection of anyone else we’ve interviewed to date - all of our guests are exceptional people - Mike just exudes a unique mix of hustle, humility, determination, and an openness - all of that while working w/ some of today’s hottest Artists like Drake, Wale, Common, et al. In this interview we learn about Mike’s journey from childhood musings of creating sounds and beats w/ stock software on nascent PC technology, to exploring FruityLoops, to making music w/ friends ultimately leading him to a music program in college which subsequently lead to an internship that set up his first 1:1 w/ start Artist, Wyclef. I am reticent to say that the rest is history as I am sure the story is still just beginning - and without further ado...Mike Kuz! Learn more about Mike Kuz : https://www.sweetsoundsnyc.com/mike-kuz/ Follow Mike on Instagram @mike_kuz, @SteelSessionsThanks to Sennheiser for inviting us to The Digilogue : us.sennheiser.com/">https://en-us.sennheiser.com/ AMBEO Smart Headset w/ 3D Sound : us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset">https://en-us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset Check out The Digilogue : https://www.thedigilogue.com/ Special thanks to Epoch : http://www.itsepoch.com/ Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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min.png">Production & Engineering Masterclass with Mike Kuz @ The Digilogue Future of Audio Series (powered by Sennheiser) This episode of the podcast is featuring is a very special installment of the podcast featuring live recorded content from the “Shape The Future of Audio” Series produced by our friends at The Digilogue based in NYC and powered by none other than Sennheiser - if you are not familiar Sennheiser shaping the future of the audio industry with a unique culture of innovation, a passion for excellence, and rich history of high end product development ranging from headsets to microphones and if you’ve been tuning in you’ve certainly heard me raving about their recently released Ambeo Smart Headset that allows you to both RECORD and playback your content in 3D sound - to learn more about that check out the   links in the description and we’ll talk a bit more about that at the end of this episode! min.png">The Future of Audio Series was an intimate 4 day summit in NYC’s Chelsea neighborhood at the Interface creative lounge in early October of this year. It was a really great event consisting of  live music performances, interactive guest panels, and masterclasses like the one you will hear now Industry folks extensive dialogue on topics like VR, 3D audio, the present and future economy of streaming music, and all manner of related topics in between. And thanks to our friends at Sennheiser - it was free to attend! If you didn’t get to participate this time around be sure to check out future events at www.thedigilogue.com and fear not, the MSCLVR podcast was there to record interviews many of the speakers and panelists and, of course, we are also bringing you the recorded audio so that you, too, can benefit from the awesome knowledge transfer that occurred each day. Today’s release is from the “Digital Marketing” masterclass recorded on Oct 5th, on Day 2 of the series hosted by super talented producer and engineer Mike Kuz! Mike has been in the game for 13 years and he is a shining example of how hard work, dedication, and really mastering your craft can pay off. min.png">He studied music while in college but it was his internship and the work he did outside of the classroom that put him on the path to work with talented beatmakers like JustBlaze  as well as superstar Artists like J Cole, Wale, Drake and Common (with whom Mike earned two Grammy nominations!) The implications of this conversation are relevant to all who have an interest in the the path of a music producer and/or engineer - though his message will alert you to why being a bit of both would serve your career much better  - so without further ado....The Future of Audio Series: Production & Engineering Masterclass by Mike Kuz! Learn more about Mike Kuz : https://www.sweetsoundsnyc.com/mike-kuz/ Thanks to Sennheiser for inviting us to The Digilogue : us.sennheiser.com/">https://en-us.sennheiser.com/ AMBEO Smart Headset w/ 3D Sound : us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset">https://en-us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset Check out The Digilogue : https://www.thedigilogue.com/ Special thanks to Epoch : http://www.itsepoch.com/ Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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MSCLVR Interview Series #029 with Matt Bond, Founder, CEO of Treble.fm min.png">This episode of the podcast is featuring the inestimable Matt Bond - founder CEO of Treble.fm - a mobile marketplace of sorts where musicians looking for collaborators can talent in their area for all things music including production, mixing, mastering, to album art, press and video. We recorded today’s interview a few weeks ago in NYC at “The Future of Audio” Series produced by our friends at The Digilogue powered by our friends at Sennheiser - Sennheiser is shaping the future of the audio industry with a unique approach to audio innovation, a passion for excellence, and, of course, a rich history of high end product development ranging from headsets to microphones - be sure to check out their recently released Ambeo Smart Headset that allows you to record and play audio back in 3D sound - if you have no experienced 3d sound it will undoubtedly change the way you experience your content consumption - mind blowing stuff really! Stay tuned to the end for info on The Digilogue and their partnership w/ Sennheiser. min.png">This is another short but sweet one from The Digilogue and the story of Treble.fm is definitely one to watch. The young company has already been featured by media outlets like Complex and they’ve had a few break out success stories of Artists finding collaborators whereby those new connections resulting in new music generating millions of streams -- and Matt and the team at Treble get to revel in the satisfaction that their efforts are having the desired impact. What if Andre and Big Boi of Outkast never met? You might be able to ask that same question of every group or band you admire.  Whether by chance or by Craigslist - technology always seems to find a way to increment industries towards greater odds of success and I believe Matt is definitely onto something w/ Treble and no doubt the world will be impacted by the collaborations that are facilitated thanks to their work. Matt’s on LinkedIn! https://www.linkedin.com/in/matt-bond-25a72783/ Learn more about Treble.fm here :https://www.treble.fm/ https://www.instagram.com/treble.fm   Thanks to Sennheiser for inviting us to The Digilogue : us.sennheiser.com/">https://en-us.sennheiser.com/ AMBEO Smart Headset w/ 3D Sound : us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset">https://en-us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset   Check out The Digilogue : https://www.thedigilogue.com/ Special thanks to Epoch : http://www.itsepoch.com/   Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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#028 - Digital Marketing Masterclass w/ Jordan Chalmers @ The Digilogue Future of Audio Series (powered by Sennheiser) min.png">Today’s episode is another special installment of the podcast featuring live recorded content from the “Shape The Future of Audio” Series produced by our friends at The Digilogue based in NYC and powered by none other than Sennheiser - if you are not familiar Sennheiser shaping the future of the audio industry with a unique culture of innovation, a passion for excellence, and rich history of high end product development ranging from headsets to microphones and if you’ve been tuning in you’ve certainly heard me raving about their recently released Ambeo Smart Headset that allows you to both RECORD and playback your content in 3D sound - to learn more about that check out the links down below and we talk a bit more about that at the end of this episode! The Future of Audio Series was an intimate 4 day summit in NYC’s Chelsea neighborhood at the Interface creative lounge in early October of this year. It was a really great event consisting of  live music performances, interactive guest panels, and masterclasses like the one you will hear now Industry folks extensive dialogue on topics like VR, 3D audio, the present and future economy of streaming music, and all manner of related topics in between. And thanks to our friends at Sennheiser - it was free to attend! min.png">If you didn’t get to participate this time around be sure to check out future events at www.thedigilogue.com and fear not, the MSCLVR podcast was there to record interviews many of the speakers and panelists and, of course, we are also bringing you the recorded audio so that you, too, can benefit from the awesome knowledge transfer that occurred each day. Today’s release is from the “Digital Marketing” masterclass recorded on Oct 6th, on Day 3 of the series hosted by the super talented and quite frankly, supremely engaging Jordan Chalmers! Jordan is one of those guys that is so good at pattern recognition and pushing the envelope that they had to create a new role for him at Atlantic Records where he is now the Lifestyle and Influencer Marketing Manager. We’ve spoken about Influencer Marketing in music here on the podcast before so if Jordan gets you excited about this topic definitely check out the interview we did w/ Nick Yeeles in episode number 8 back in July! In this masterclass Jordan gives the audience a literal plethora of examples of clever and, just as importantly, achievable digital marketing and influencer partnership strategies that he employs at Atlantic Records for Artists like Lil Uzi Vert, Cardi B, Bruno Mars and more.   The implications of this conversation are relevant to all who have an interest in the expanding world of Influencer marketing which presumably includes you if you’re still with us and in you’re absolutely in for a treat - so without further ado....The Future of Audio Series: Digital Marketing Masterclass by Jordan Chalmers! Jordan on LinkedIn: https://www.linkedin.com/in/jordanchalmers/ Thanks to Sennheiser for inviting us to The Digilogue : us.sennheiser.com/">https://en-us.sennheiser.com/ AMBEO Smart Headset w/ 3D Sound : us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset">https://en-us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset Check out The Digilogue : https://www.thedigilogue.com Special thanks to Epoch : http://www.itsepoch.com Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation :

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MSCLVR Interview Series #027 w/ Abhita Austin, Future Music Moguls Program, NYU min.png">This episode of the podcast is featuring the super talented Abhita Austin, recording engineer, music producer, and wearer of many hats including leadership roles at Gender Amplified (celebrating and supporting women in music production), Pushing Buttons Collective, as well providing instruction at Future Music Moguls Program at NYU. And I know there is more but you get the point - Abhita stays busy! We recorded today’s interview a few weeks ago in NYC at “The Future of Audio” Series produced by our friends at The Digilogue powered by our friends at Sennheiser - Sennheiser is shaping the future of the audio industry with a unique approach to audio innovation, a passion for excellence, and, of course, a rich history of high end product development ranging from headsets to microphones - be sure to check out their recently released Ambeo Smart Headset that allows you to record and play audio back in 3D sound - if you have no experienced 3d sound it will undoubtedly change the way you experience your content consumption - mind blowing stuff really! Stay tuned to the end for info on The Digilogue and their partnership w/ Sennheiser min.png">This one like the episode we dropped last week w/ Chen Lo is short but very sweet - Abhita was kind enough to sit with us shortly before she gave her Intro to Logic Masterclass which you can find on this very podcast - it should be the episode just ahead of this one so if you missed it definitely give it a listen if are interested in music production, the Logic software suite, and/or are just curious about how beats are made. In this discussion we get a bit more background on how Abhita has thrived in stereotypically male dominated fields. She played the drums growing up so perhaps that early experience of being somewhat of an “outlier” prepared her mentally for her eventual decision to pursue music production and engineering - another vertical within the music industry that has generally attracted more men and thus, made it challenging for women to get their due recognition in many respects. Abhita was such a fun person to interview and I hope we can get her back for a MSCLVR After Dark - I am sure she’s got some great stories we all can learn from! Abhita on LinkedIN : https://www.linkedin.com/in/abhita-austin-6588b31b/ Abhita on Instagram : https://www.instagram.com/abhitaaustin/ https://www.instagram.com/pushing_buttons_collective/   Hidden Chapel Studios : https://www.hiddenchapelstudios.com/ Future Music Moguls Program, NYU : https://tisch.nyu.edu/future-artist/programs/future-music-moguls   Thanks to Sennheiser for inviting us to The Digilogue : us.sennheiser.com/">https://en-us.sennheiser.com/ AMBEO Smart Headset w/ 3D Sound : us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset">https://en-us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset   Check out The Digilogue : https://www.thedigilogue.com/ Special thanks to Epoch : http://www.itsepoch.com/   Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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#026 - Intro to Logic Masterclass w/ Abhita Austin @ The Digilogue Future of Audio Series (powered by Sennheiser) min.png">Today’s episode is another special installment of the podcast featuring live recorded content from the “Shape The Future of Audio” Series produced by our friends at The Digilogue based in NYC and powered by none other than Sennheiser - if you are not familiar Sennheiser shaping the future of the audio industry with a unique culture of innovation, a passion for excellence, and rich history of high end product development ranging from headsets to microphones and you audiophiles out there will def want to check out their recently released Ambeo Smart Headset with 3D sound - it will blow your mind! The Future of Audio Series was an intimate 4 day summit in NYC’s Chelsea neighborhood at the Interface creative lounge earlier this October.  There were live music performances, power packed panels, and masterclasses where Artist and Industry folks shared in extensive dialogue on topics like VR, 3D audio, the economics of streaming music, and all manner of related topics in between. And thanks to our friends at Sennheiser - it was free to attend! If you didn’t get to participate this time around be sure to check out future events at www.thedigilogue.com and fear not, the MSCLVR podcast was there to record interviews many of the speakers and panelists and, of course, we are also bringing you the recorded audio so that you, too, can benefit from the awesome knowledge transfer that occurred each day. min.png">Today’s release is from the “Intro to Logic” masterclass recorded on Oct 5th, on Day 2 of the series hosted by super talented engineer/producer, and educator at the Future Music Moguls Program at NYU  - Abhita Austin! In this masterclass Abhita takes the audience through beat production in the Logic software suite from scratch!  Now I know what you may be thinking - “what can I take away from just the audio when I can’t see her navigating the tools on screen?” What I think any listener can take away from this audio segment is hearing how a master of production thinks through her process, the best practices she employs, and, of course, she does a great Q&A at the end so if you’ve ever wanted to dabble in music creation there is something in here for you! We had a chance to catch up with Abhita for a 1:1 interview so make sure you’re subscribed and stayed tuned for that interview - you won’t want to miss that! The implications of this conversation are relevant to all who interested in music production, the Logic software suite, and/or are just curious about how beats are made. Abhita on LinkedIN : https://www.linkedin.com/in/abhita-austin-6588b31b/ Abhita on Instagram : https://www.instagram.com/abhitaaustin/ https://www.instagram.com/pushing_buttons_collective/   Hidden Chapel Studios : https://www.hiddenchapelstudios.com/ Future Music Moguls Program, NYU : https://tisch.nyu.edu/future-artist/programs/future-music-moguls   Thanks to Sennheiser for inviting us to The Digilogue : us.sennheiser.com/">https://en-us.sennheiser.com/ AMBEO Smart Headset w/ 3D Sound : us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset">https://en-us.sennheiser.com/in-ear-headphones-3d-audio-ambeo-smart-headset   Check out The Digilogue : https://www.thedigilogue.com/ Special thanks to Epoch : http://www.itsepoch.com/  

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MSCLVR Interview Series #025 w/ Chen Lo, MC and Founder, Soul Science Lab + Rapport Studios Recorded at “The Future of Audio” Series produced The Digilogue powered by Sennheiser min.png">This episode of the podcast is featuring the illustrious Chen Lo, MC, multi media artist, and founder of Soul Science Lab and Rapport Studios.  As a creative Chen Lo is pushing the boundaries of artistic expression using his talents and technologies to both inspire people through new music media as well as apply these media to upgrade they way we educate our youth and people in general. This one is short but very sweet - Chen Lo was kind enough to sit with us shortly after he gave a Masterclass on Music + Coding at aforementioned Digilogue Future of Audio Series.   min.png">There really is no easy way to pin this man down.  He is an MC who has embraced augmented reality in the distribution of an interactive music album. He is a social impact innovator daring to teach cognitively challenging concepts around software development through hip hop - aka Python MC. And if you listened to the masterclass we released earlier this week then you already know about his ability to inspire empathy through music and art which, as we discuss, is not always the highest priority in today’s world of Hip Hop. Chen Lo is an all around dope individual and I’d really like to get him back on the show for a longer discussion when we are back in New York again - but for now - enjoy our brief encounter and keep your eyes and ears peeled for this guy - he’s got something special going on.   @chenlo Soul Science Lab : https://www.soulsciencelab.com/ , http://www.rapportstudios.com http://www.soundtrack63.com @The Apollo Feb 24, 2018 Thanks to Sennheiser for inviting us to The Digilogue : us.sennheiser.com/">https://en-us.sennheiser.com/ Check out The Digilogue : https://www.thedigilogue.com/ Special thanks to Epoch : http://www.itsepoch.com/ Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR We recorded today’s interview a few weeks ago in NYC at “The Future of Audio” Series produced by our friends at The Digilogue powered by our friends at Sennheiser - Sennheiser is shaping the future of the audio industry with a unique approach to audio innovation, a passion for excellence, and, of course, a rich history of high end product development ranging from headsets to microphones - be sure to check out their recently released Ambeo Smart Headset that allows you to record and play audio back in 3D sound - it will blow your mind!

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Today’s release is the “Music + Coding” masterclass recorded on Oct 4th, on Day 1 of the series hosted by the multitalented MC, founder of Soul Science Lab and Rapport Studios - Chen Lo! In this masterclass, Chen Lo takes the audience through a true multimedia journey exhibiting how he has found (and how other Artists, perhaps you the listener, can find) myriad ways to enrich the musical experience. At his core, Chen Lo is an Artist seeking to use technology to expand and deepen the way his music makes a lasting impact.  He is employing augmented reality in his distribution and is also literally flipping the script of the “music tech” discussion by creating hip-hop tracks that teach kids software coding concepts! We had a chance to catch up with Chen Lo for a 1:1 interview so make sure you’re subscribed and stayed tuned for that interview - you won’t want to miss that! The implications of this conversation are relevant to all who are interested in creating rich music experiences, educators, you, my music technology loving friend so without further ado....The Future of Audio Series: Music + Coding Masterclass by Chen Lo!

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MSCLVR Interview Series #023 with Nico Perez, Cofounder of Mixcloud - On Demand Radio Online min.jpg">This episode of the podcast is featuring the great Nico Perez, Cofounder at Mixcloud! Mixcloud was founded in London in 2008 as the home for on-demand radio online helping DJs, radio presenters and stations host and distribute to vast audiences across the Interwebs. Mixcloud has attracted content from world leading DJs like Tiesto, Artists like Erykah Badu and they have worked with some of the world's largest brands and advertisers, including Nike, BlackBerry, Diesel and Red Bull. I really enjoyed this conversation w/ Nico. He was born and raised in Europe of Spanish and midwestern US parents and was a DJ and breakdancer growing up. Just two years out of college he and his cofounders set out to build a business to solve a problem that was plaguing them. min.jpg">As DJs they wondered why there was no place to publish their sets or mixes to an online audience legally?  With a vision, no money, and ironically no Internet - Mixcloud was somehow born out of perserverance and tenacity including having to visit the library in the early days to make sure the site was up and running. Nico is super sharp and his humility is disarming - I think everyone will enjoy this conversation and if you are interested in learning more I recommend you also check out Nico’s conversation on CreatorLab w/ Bilal Zaidi (link down below) - I purposely tried to take this conversation in a different direction since Bilal did such a great job laying the groundwork - here is the MSCLVR twist on Nico’s journey w/ Mixcloud so without further ado...Nico Perez Nico on LinkedIN : https://www.linkedin.com/in/n1coperez/ Check out Mixcloud : https://www.mixcloud.com/ Thanks to Sennheiser for inviting us to The Digilogue : us.sennheiser.com/">https://en-us.sennheiser.com/ Check out The Digilogue : https://www.thedigilogue.com/ Special thanks to Epoch : http://www.itsepoch.com/   Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR   Nico on CreatorLab : https://www.creatorlab.fm/nico-perez-the-story-behind-mixcloud/   We recorded today’s interview a few weeks ago in NYC at “The Future of Audio” Series produced by our friends at The Digilogue powered by our friends at Sennheiser - Sennheiser is shaping the future of the audio industry with a unique approach to audio innovation, a passion for excellence, and, of course, a rich history of high end product development ranging from headsets to microphones - be sure to check out their recently released Ambeo Smart Headset that allows you to record and play audio back in 3D sound - it will blow your mind!  

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The Digilogue Future of Audio Series - (powered by Sennheiser) - Music Applications Panel This is a very special installment of the podcast featuring live recorded content from the “Shape The Future of Audio” Series produced by our friends at The Digilogue based in NYC and powered by none other than Sennheiser.  Sennheiser is shaping the future of the audio industry with a unique culture of innovation, a passion for excellence, and a rich history of high-end product development ranging from headsets to microphones and for all of the audiophiles out there you will definitely want to check out their recently released Ambeo Smart Headset with 3D sound - it will blow your mind! The Future of Audio Series was an intimate 4 day summit in NYC’s Chelsea neighborhood at the Interface creative lounge earlier this October.  There were live music performances, power packed panels, and masterclasses where Artist and Industry folks shared in extensive dialogue on topics like VR, 3D audio, the economics of streaming music, and all manner of related topics in between. And thanks to our friends at Sennheiser - it was free to attend! If you didn’t get to participate this time around be sure to check out future events at www.thedigilogue.com and fear not, the MSCLVR podcast was there to record interviews many of the speakers and panelists and, of course, we are also bringing you the recorded audio so that you, too, can benefit from the awesome knowledge transfer that occurred each day. Today’s release is the “Music Applications” panel recorded on Oct 6th, Day 3 of the series featuring Mixcloud co-founder Nico Perez, CEO of Treble Matt Bond, Executive Editor at Genius, Hip Hop Artist Jase Harley, and Sennheiser’s own Sofia Brazzola. Links to everyone’s LinkedIn profile can be found below and stayed tuned for interviews with Mixclouds Nico Perez dropping later this week as well as 1 on 1 interviews with Matt Bond and Insanul Ahmed - you won’t want to miss those! The panel was moderated by Sr. Editor at Cycle Media, Erin Simon and in this discussion you will hear how these companies and, in Jase Harley’s case, an Artist, can and should be utilizing data from today’s music applications to improve the “User Experience” and, thus, increase their odds of success.  The implications of this conversation are relevant to all who are interest in music and music technology which presumably you, my friend, are likely inclined to be so without further ado....The Future of Audio Series: Music Applications Panel! Sofia Brazzola - https://www.linkedin.com/in/sofiabrazzola/ Nico Perez - https://www.linkedin.com/in/n1coperez/ Insanul Ahmed - https://www.linkedin.com/in/insanulahmed/ Matt Bond - https://www.linkedin.com/in/matt-bond-25a72783/ Jase Harley - https://www.linkedin.com/in/jason-christopher-1b4a5362/ Moderator : Erin Simon, Sr Editor Cycle Media - https://www.linkedin.com/in/erinashleysimon/   Sennheiser: us.sennheiser.com/">https://en-us.sennheiser.com/ The Digilogue : https://www.thedigilogue.com/ Epoch : http://www.itsepoch.com/   Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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MSCLVR Interview Series #021 w/ Roy Hennig, VP Sales at LyricFind - The World's Largest Lyric Licensing Service min.jpg">This episode of the podcast is featuring the illustrious Roy Hennig, VP of Sales at LyricFind, Inc - the a little known company outside of music tech circles that happens to be the world’s largest provider of licensed lyrics services powering the global music lyric needs of giants of industry like Google, Amazon, Apple, Billboard, Pandora, Shazam, and countless others. In this episode, we find ourselves at the annual one day conference SF Music Tech Summit where Roy and I first met a few years back.  I had only known about LyricFind already because I was introduced to their CEO Darryl Ballantyne a few years prior - and if you’ve ever attended San Francisco Music Tech you will have seen the LyricFind name and logo just about everywhere as they are loyal sponsors of that great event. min.jpg">What I really appreciate about companies like LyricFind - especially in this really difficult world of music technology -  is that they have carved themselves out a lion’s share of a service market where they are literally powering integral parts of much larger businesses while maintaining a somewhat stealth presence of course due to their B2B nature. But - LyricFind may find it’s way into the psyches of the millions of consumers that they indirectly touched through the recent soft launch of LyricMerch.com (currently in Industry beta launched at SF Music Tech).  With an eye towards the B2C the team at LyricFind will soon be providing fans and superfans with fully licensed lyric laden merchandise making rights holders happy while delighting fan audiences with new and expanding ways to connect with the music and artists they love. Roy’s on LinkedIN : https://www.linkedin.com/in/royhennig/ Roy’s on Twitter: https://twitter.com/LyricFindRoy http://lyricfind.com/ https://lyricmerch.com/ Also check out the SF Music Tech Summit - go next year! http://www.sfmusictech.com/ Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR  

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Taryn is part of an early wave of Internet personalities - while she got her start on American Idol back in high school and has guest-starred on over a dozen TV shows with movie credits in tow - when I think of Taryn I think of her creative works on Youtube!  Irreverent comedic skits juxtaposed with similarly irreverent and daring musical parodies and originals - her content and channels have evolved and changed to reflect the evolutionary nature of the Artist but what has not changed is Taryn’s willingness to be bold.   Taryn is fully embracing the future by immersing herself in the acronym-laden technology worlds of AR, VR, and AI.  Augmented Reality, Virtual Reality, and Artificial Intelligence.  And I believe she is on the bleeding edge evidenced by her latest self-published single and music video where both the video art AND the music track were created by artificial intelligence.

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MSCLVR Interview Series #019 w/ David Baird, CEO, Founder of Gigmor - Live Music Marketplace This episode of the podcast is featuring David Baird, Founder, CEO of Gigmor - an online marketplace seeking to bring efficiencies to the world of live music booking where, like in many areas of music industry, there is a lot of fragmentation.   David and his team are tackling a very interesting problem that every talent booker has - w/ a virtual unlimited supply of performers but very real limitations on venue availability - Gigmor helps talent booker answer the questions : Who is the best Artist to play my venue? Why? And how can I be sure?    You know it’s always great to encounter an entrepreneur with the conviction that they are uniquely positioned to solve a problem - especially in the world of online marketplaces that facilitate real world interactions. Talent bookers can get 100s of emails a day from Artists and bands looking to book gigs. Suffice to say both parties in this sort of transaction can spend a lot of time in the research, outreach, and chase phases trying to match music w/ the events, venues, and audiences that are most receptive to the type of show being produced. David was a guitar player looking for opportunities to gig when he moved out LA - he also happens to have a wealth of experience in digital product development so when he realized how friction ridden the process of getting booked was he was inspired to apply his product skills to build Gigmor which would streamline communications and, more importantly, an increasing amount of data to help the decision making processes meaningfully less painful! Post a gig - review artist applications - get the data you need - book. Simple. Company website : https://www.gigmor.com/ Find David on LinkedIN : https://www.linkedin.com/in/davidwbaird/ Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR  

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MSCLVR Interview Series #018 w/ Jay Shore, CEO 710 Decibels - Music, Tech, & Cannabis 18-2-min.jpg">This episode of the podcast is featuring Jay Shore, CEO and cofounder of 710 decibels - a San Diego based startup creating interesting opportunities at the cross-section of the Cannabis and entertainment industries - primarily focused on Music Industry and Artists.   I’ll admit, as we go about scouring topics and companies for the show I can’t say that I ever foresaw that an entire episode of the MSCLVR podcast would be dedicated to Music & Cannabis - but alas - the stars would align to bring Jay Shore and 710 Decibels into our purview and eventually into the studio! 710 Decibels is building a business that is riding a few differents waves. The cultural wave of an age old relationship between Musicians and Cannabis inspired creativity.  The “legalize it” wave and the rapidly changing landscape of government regulations surrounding the substance. And finally and equally as important in my estimation - the wave of opportunities created by our lives saturated by digital media - a large portion of which is dominated by music. Jay has a very intriguing background in technology spanning all the way back to his early teens - a self described “white hat hacker” Jay has started companies around and/or has been involved w/ cyber security, crypto currency ventures, and now - well now he seems to be having a lot of fun marrying his appreciation for a popular plant with his love for music. 710 is currently working on Cannabis related partnership w/ bands and artists like No Doubt, T-Payne, and we may be seeing 710’s efforts manifested in a television show featuring Action Bronson! I personally can’t wait for that. Company website : http://710db.com/ Jay’s Instagram : https://www.instagram.com/710db.com_jay/ Business Inquiries : jay@710db.com   Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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MSCLVR After Dark #002 Pavan, Porn, Podcasting, and...Music? In this, our second full installment of MSCLVR After Dark (read in sexy voice) we are joined by none other than Pavan Bahl - the CEO and Cofounder of Mouth Media Network the podcast network we publish this very podcast with. I was pumped to finally record at the Mouth Media studio in NYC’s Soho area and knew Pavan and I would have a blast (which we did). Pavan did not disappoint.  He raps for us, we discuss the importance of music choices for the character and life of podcasts that Mouth Media produce and distribute, and, somehow, Pavan was able to turn a conversation about Spotify’s abandonment of Apple’s Safari browser into a discussion on porn - so yea - this one is brilliant listening, my friends... Pavan and I have known each other for about a decade now and it’s been a blast to be in business with him and the MouthMedia crew - make sure to check out the “Fashion Is Your Business” podcast where Pavan is co-host... but do that after you’ve listened to this one - don’t you go anywhere! Oh - and MouthMedia has developed a solid relationship w/ Sennheiser Audio so you get to hear our sultry voices coming through brand new mics fresh out of the box (special thanks to Laura Rankin and the folks at Sennheiser) - I never thought I could sound so good… Enough about me - what do YOU think about my voice? Ok I’m done...enjoy the musings of Pavan Bahl...and me :) LinkedIn URL Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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MSCLVR Interview Series #017 with Tyler White, Product Owner at Spotify, Music Publishers & Songwriters This week’s episode features the illustrious Tyler White, Product Owner at Spotify focusing on Music Publishers & Songwriters - where every day he and his team (or “Squad” as they are referred to at Spotify) are driven by goal to help 1 million creative artists make a living through their music. Alright, guys - I am pretty excited about today’s interview - I’ve known Tyler White for a few years now - we were introduced here in New York by a mutual friend and once I convinced myself that we would make this podcast I knew that I would want to do this interview. Tyler graduated from Stanford w/ a bachelors of science in Symbolic Systems which essentially combines the rigors of technology development and how human and machine optimally interact. It’s also worth noting at this point that Tyler has been a songwriter since his playground days -  so it won’t surprise you that Tyler would take his educational experience and a few early stints at companies like Facebook and Box.com and go on to help other top tech companies bridge the gaps between tech and music. Before landing at Spotify roughly 3 months ago - Tyler was already on my radar for this podcast because he had been consulting companies like Flipagram and Soundcloud on product and growth...and I’m not going to lie...back in 2010 I was a huge fan of Tyler’s client Ryan Leslie - Artist/Producer and Tech entrepreneur and Tyler was helping Ryan and his company w/ a product called SuperPhone. Fast forward back to current day at Spotify New York - Tyler gets to solve problems that are near and dear to him as a songwriter himself.  He believes we are on the verge of a true renaissance in music which we get into on the show and, oh yea - make sure to stick around for the end of the podcast where we learn about Tyler’s 15 minutes of fame  thanks to his love for K-Pop! LinkedIn URL  Discussed during the show - Ryan Leslie Making “Gibberish” : https://www.youtube.com/watch?v=uHodee8Kfgg Music Credit: Panthurr - soundcloud.com/panthurr Support the podcast & The MSCLVR Foundation : https://www.patreon.com/MSCLVR

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MSCLVR Interview Series #016 with Drew Silverstein, CEO, Cofounder of Amper Music This week’s episode featuring the brilliant Drew Silverstein - CEO and Cofounder of Amper Music. So we’re back in NYC for this one and it feels good to be home! Amper Music is a New York based startup on the bleeding edge of music composed by artificial intelligence - yes - you read that right - high quality functional music virtually indistinguishable from man-made music - yet made by AI. The future is already here and while it may still be unevenly distributed, Amper’s technology is at the forefront of expanding the distribution of music’s future...in the now. And yes, that was a very convoluted statement but I stand by it - I trust my audience! Ok so first off, I have to apologize to you, the listener! When it comes to the discussions of music and tech few topics hit home quite as hard as AI generated music - right? It’s like if Arnold came back as the Terminator and instead of murder and mayhem he was programmed to compose - not to kill. Way different movie (James Cameron if you’re reading this let’s talk).   I digress - So I apologize because this episode, while very much awesome, is shorter than normal because, well, because I showed up to Amper’s SOHO headquarters 30 minutes late! Drew was super accommodating and we had a really informative discussion despite my tardiness. In an age of mass democratization of expression Amper is building computer-aided music allowing all would-be composers (that may have never learned the difference between half and whole notes) to author full fledged, unique, and complete pieces of music without ever having picked up an instrument. Recently singer, songwriter, comedienne, and illustrious Youtuber - Taryn Southern - (who we will have on the show very soon) worked with Amper to compose the music for an entire album! We’ve linked to that in the description so that you can get a taste :) Drew on LinkedIn  Amper’s website  Taryn Southern’s single “Break Free” powered by Amper : https://www.youtube.com/watch?v=XUs6CznN8pw

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MSCLVR Interview Series #015 with Milana Rabkin, CEO, Cofounder of Stem Disintermedia This week’s interview is featuring the talented and lovely Milana Rabkin - CEO and cofounder of Stem Disintermedia. If you are involved in the music creative process you ought to know about this team.  With seed funding from the likes of Gary Vaynerchuck, Scooter Braun, and Shervin Pishevar, and follow on investment from the guys and gals at Upfront Ventures - you know there is definitely an interesting story being told at Stem and Milana is nothing short of a storyteller as you will find out or reaffirm in this interview! For this episode we got to visit Stem’s new offices in Hollywood, California where about 40 people now work on a product that is helping to decrypt and untangle the labyrinth of music assets that, up until now, have prevented Artists and their collaborators get paid properly. Finally the music industry has a single dashboard where Artists and all of their songwriters and musicians could keep track of the myriad revenue streams generated by the art they collectively created thus relieving the administrative pains in keeping track of splits across the spectrum of consumption platforms over time! Even if this technology will never directly impact you you are in for a treat - especially if you enjoy great entrepreneur stories! Milana has the conviction of someone who knows that they are solving a problem in a way that only they are uniquely equipped to do. She and her two co founders fuse critical elements for success - her background in talent agencies and storytelling gave her insider perspective into the pain points of her Artists, the relationships to raise smart money, and the ability to articulate the vision. Her partners brought the requisite passion and talent for product and engineering and thus Stem was born. You can find out more about Milana at Stem at the links and Twitter handles below: https://www.linkedin.com/in/milana-rabkin-a268276/ https://stem.is/ @milana @stem

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MSCLVR Interview Series #014 w/ Daryl Berg, Principal, Sound Canyon (The Orchard, EMI, and more...) Mr. Berg is owner/operator of Sound Canyon based here in Hollywood California where he provides music supervision and licensing consultancy as well as digital content and music publishing management - and if you don’t know what any of that means well congrats because you will know what all of that means and more by the end of the show! Daryl always wanted to work in music and gosh darn it - it would appear by his extensive CV he always has.  He was on the ground floor in ‘98 for a lil music tech startup called The Orchard as the VP of Strategic Planning - The Orchard is now, some 20 years later, one of the largest music, film, and video distribution companies in the world. After spending a few years doing independent music placement under the brand CRUSTY OLD TIMER (quite possibly the best name ever) - Daryl went on to evaluate, create, and negotiate licensing agreements for EMI in the early 2000s doing early deals digital music subscriptions, online video, Internet radio and the like. He’s held senior leadership positions at Fox Entertainment, Endemol Shine, and Freemantle Media overseeing music licensing for shows like American Idol, America’s Got Talent, Master Chef, and The Office! Not too shabby, Mr. Berg...not too shabby. Daryl now imparts his knowledge w/ clients such as DanceOn/Izo - a YouTube MCN co founded by Madonna and Guy Oseary, and little known companies Intel and Showtime...no big deal. Oh - and in the 3rd segment he provides the best reason I’ve heard to date for getting into vinyl so stay tuned for that. Don’t forget to Subscribe to this podcast for more great interviews like the one you are about to enjoy - leave a comment, like, whatever the kids are doing these days - it all helps! You can find Daryl on LinkedIn here. Website: http://soundcyn.com/ Music Credit: Panthurr - soundcloud.com/panthurr

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MSCLVR Interview Series #013 w/ Nick Lippman, Partner, Lippman Ent & Music Tech Investor/Advisor Nick Lippman is a partner at Lippman Entertainment where he’s involved in the management of great Artists and bands like Matchbox 20, Ryan Cabrera, and Rob Thomas.  He’s figured out a way to be a full time manager, ever present husband & father, and if that weren’t enough to fill most people’s days - Nick is very active in the technology scene advising and investing in young companies through a separate entity called Ava Jade - the middle names of his two young daughters. For the 3rd time in our relatively short podcasting history we take the MSCLVR podcast outdoors and this time we were joined by Nick Lippman on the rooftop of my building here in Hollywood and I have to say - 360 views of LA are pretty fantastic backdrop for any interview (though you will hear the occasional LAPD helicopter and a bit of background noise but hey, it adds character!) But this interview is not special because of the location - this interview was particularly fun because Nick is genuinely great to talk to generally (say that 3 times fast).  Furthermore, Nick is great to talk to specifically for this podcast because he represents a music industry hungry to support technological innovation! You will enjoy this conversation - very rarely will you sit down with someone where the conversation spans band camp w/ Adam Levine, holograms, what he refers to as the Tiger Woods workout, while still going deep into his portfolios - both w/in his tech incubator and his Artist roster! Don’t forget to Subscribe to this podcast for more great interviews like the one you are about to enjoy - leave a comment, like, whatever the kids are doing these days - it all helps! You can find Nick on LinkedIn. or his website.

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MSCLVR Interview Series #012 w/ Ben Lister, Music Industry Guru & CRO of Startup, Haawk.com In this episode we bring the MSCLVR to the great outdoors again!  My good friend and fellow music lover, Ben Lister invites us to his beautiful backyard on a sunny, breezy afternoon in LA where we learn about Ben’s passion for odd instruments (which we feature live here) as well as his journey from a young music label guy at the beginning of the digital music revolution, his involvement in the launch of iTunes while at Warner Music, and of course the path that brought him from London to the US where he now resides with his lovely family. Boy does Ben love music! Ben studied music at the University of Westminster in London and was savvy enough to turn an internship into full time gig as the Head of Digital Media at Warner Music Group in London back in the early 2000s. Luck would have it that, at this early stage of the mp3, Ben would be directly involved in the initial partnerships with Apple and subsequently the launch of iTunes! So where does one go from leading digital media at a major label as a first job? Clearly you go on to be a bawse at Viacom/MTV running a P&L against digital media and acquisitions - and by a twist of fate Ben would do a stint at local TV network which would lead him into the world of YouTube!  Ben would join Base79, which would be acquired by a competitor called Rightster in 2014, which then would change their name to Brave Bison (why? God only knows). Through the shuffle Ben managed to move his family from London to beautiful Santa Monica, CA  where, after a few C level titles elsewhere, he has now turned the corner back into the world of music - this time as Chief Revenue Officer of a startup called Haawk (https://haawk.com/) which monitors, monetizes, and enforces music copyrights on every major UGC platform through technology magic. Ben on LinkedIn If you are digging the sound of the vibratone you can pick one up here! https://www.amazon.com/Latin-Percussion-LP775-BL-Vibra-Tone-Indigo/dp/B0002QNDBA/ Outro Music Credit: Panthurr - soundcloud.com/panthurr

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In this episode I am joined by my friend, co-host, and MSCLVR producer - Tyler “the Hitman” Carey and we have a bit of fun in this episode discussing some new music, some of the today’s music news and we pretty much ran the gamut in this one ranging from Soundcloud’s latest financial lifeline to R. Kelly - yea - R Kells is in the news again - oh, and of course - Tyler graces us w/ his own interpretations of Despacito . In between our obsession w/ Despacito we also talk about my friend Kim Viera’s new single “ Gold Lining” - it’s dope, you will be happy - go listen here : https://republic.lnk.to/KimVieraGoldLining . Oh - and we are about get social (yea..revolutionary, right?) - follow us on Instagram @getMSCLVR .

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MSCLVR Interview Series #011 w/ Betty Tran, Former Head of Mktg Insomniac, DanceOn,  “Bawse” We are only on episode 11 but I am going to declare that this one will be a long time favorite of mine.  Betty Tran is a force of nature - born and bred in LA - Betty rose quickly in the world of music and digital media and she will not be stopping any time soon! Betty has been an executive marketer at DanceOn, Insomniac, and Live Nation and is currently splitting her time geographically between Austin and LA while splitting her actual time between a few different “hustles”...all of which are in partnership with power players in their respective fields. “Magic” Betty (which I dubbed her in this conversation) is on the bleeding edge of music/dance video content as manager of the #1 YouTube dance choreographer Matt Steffanina, the bleeding edge of the new digital music labels working in stealth currently with Grammy award winning producer (and Kanye collaborator) Che Pope (and prolific digital media investor Allen Debevoise, a name you will have heard before a few times on this podcast), all while still consulting festivals, and raising three young boys, and going to the gym 4-5 times a week…like I said...BAWSE! You can find “Magic” Betty (a name I hope sticks) on LinkedIn here. Definitely check out her client Matt Steffanina’s choreographies here: https://www.youtube.com/user/MattSDance

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MSCLVR Interview Series #010 w/ Andy Stack, YouTube’s Former Head of Creator Technology & COO, Arcturus Studios In this first ever MSCLVR podcast recorded outdoors we join Andy Stack on a breezy Friday afternoon at his home in the Hollywood Hills! Andy is a man of many talents and wears multiple hats within the worlds of video technology and music. He is a drummer, serial entrepreneur, a Wharton MBA and, was instrumental in making sure YouTube’s technology to a place where Labels/Artists could get accurate reporting and payments to the tune (pun intended) of 10s of millions of dollars! Andy takes us through his experiences building Creator-focused features and fostering a community of Musicians and Artists on the YouTube platform as well as the exciting new opportunities he is pursuing in the wild west of Virtual Reality through Arcturus. All the while you get to listen to the birds (and occasional LAPD helicopter) in the garden of Eden that is his backyard overlooking the Hollywood Hills. #goals You can find Andy on LinkedIn here . Keep tabs on what Andy is up to with Arcturus and The Alchemy! http://arcturus.studio/ https://www.facebook.com/thealchemynet

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MSCLVR Interview Series #009 with Chris Donohue, VP Business Strategy at See Tickets In this week’s interview we got to visit the See Tickets LA office to chat w/ Chris Donohue - entrepreneur, advisor, and former manager of Weezer among other notable bands and achievements. When most people think about ticketing I imagine they primarily think about printing barcodes on paper but the business of ticketing is far more nuanced due to its broad demand, the competitive landscape, and the technologies that drive not only scalable ticket delivery but the array of services (and opportunities) that new technologies (e.g. AI chatbots) are having on the way we consumers will learn about and acquire tickets to the shows we escape to for entertainment. Chris’ story takes us through a timeline of music and tech collaborations that includes references to fax machines and blackberries while simultaneously peeking into the future of dynamic ticket pricing and digitally ubiquitous ticket consumption. I learned a lot but I get the feeling we’ve only scratched the surface here...ENJOY! You can find Chris on Linkedin here .

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MSCLVR After Dark #000 Into The Darkness In this week’s episode your host Davin Riley pours you a glass of wine and helps you slip into something more comfortable. Why? Because why not… The MSCLVR Podcast will continue to feature more great interviews with outstanding individuals changing the landscape of music technology but in this new “MSCLVR After Dark” series Davin will be lounging w/ special guests and co-hosts to bring you the latest music news in a way you’ve never quite heard it before ;) With this intro episode you get a taste of what’s to come and we think you’re going to like that taste so much you might never look at your iPhone quite the same way again...nor your Android. You get the point. If you want to stay up to date on the latest trends in music and music tech - we just took things up a notch...by the fireplace....with soft music...ok, I think the picture’s been painted. Enjoy!

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MSCLVR Interview Series #008 with Nick Yeeles, CEO and Cofounder of Peg.co In this week’s interview with Nick Yeeles we discuss the power of “Influencer Marketing” and it’s impact on the music industry today and where Nick thinks it’s heading...and fast! Nick cofounded and leads a lean team of product developers based in London and their mission at Peg is to shift $1 Billion currently spent on traditional media to the pockets of independent content creators - often referred to as “Influencers”.  These Influencers are typically making a living thanks to platforms like YouTube, Instagram, Musical.ly, etc and because these social platforms are so interactive the audiences enjoy a certain level of “access” (or perhaps a perception of access) to their favorite Influencer(s) engendering a level of trust that earns them that broad label “Influencer” for their influence over their fans (particularly their purchase behaviors!) Peg is building the “LinkedIn” for the professional world of Influencer collaboration and it might be surprising to some that music labels, and even platforms like Spotify, are already beginning to rely on these Influencers to help break new music, new Artists, and even established Artists in new markets - and we are only really scratching the surface on the creative entertainment possibilities when brands, music labels, Artists, and Influencers begin to collaborate at scale!

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Bridging the gap between music and brands with MAC Presents Marcie Allen, President of MAC Presents (music experiential agency , bridge gap between corporate gap and music industry – (bio)), and musician, entrepreneur and philanthropist Taylor Bennett (bio), join "Fashion Is Your Business" podcast hosts  Pavan Bahl, Rob Sanchez, and Marc Raco for the most applause-laden interview in the show’s history on location at Subculture in New York City. This live audience episode is powered by Peerspace and features music by Casey McQuillen. Representing the deal, a seat at the adult table, and a market for authentic stories Allen reviews her “Southern belle debutante sorority girl” roots, being raised by two grandmothers, attending sixteen schools before fifth grade, then how she started her first company at 25, being a storyteller and solid salesperson, having knowledge on both sides of the music industry, being in music industry representing the deal, and how bad deals aren’t authentic or tell a story. The importance of paying it forward, measuring ROI in music/brand sponsorships, and how fashion brands are being introduced to entertainment marketing and mass consumer marketing. Allen’s creative things used in repertoire to bring allegiance, consideration of the music industry’s album sales being down, how 10 years ago no one wanted to do a sponsorship in music, and now music artists have a seat at the “adult table”. How a deal with Billy Joel and Citi was of value even though he didn’t need the marketing, how a deal like that can move the needle in a variety of ways for an artist, tracking metrics and how brands can measure success, lifting sales and getting press, how Imagine Dragons’ deal with Southwest Airlines produced a billion press impressions, and whether musical artists are celebrity influencers. How much of sponsorship with musical artists is the cool factor, how music is one of the most powerful ways to connect with consumers, and the Urban Outfitters partnership with Taylor Bennett for Pride Month happened because he came out as bisexual, and how that was so authentic. Consumers can smell through non-authentic sponsorships, the return of cassettes, and what’s fascinating about artists. Gen Z, understanding the win, and measuring ROI Deals with enterprise/blue chip companies, Khalid and Forever 21, Chance the Rapper with H & M, plus Taylor Bennett and Urban Outfitters, and how it’s about teamwork and women in the music industry. How artists have a groundswell of support from Gen Z, how brands don’t understand them, and they love fashion, and how brands are missing it. The absence of a major luxury brands who has done a deal with a developing artist, how fashion and music partnerships have exploded in the last year, and fashion brands are a way to reach a mass audience and global audience, so it isn’t as much about money. Sponsorship investments with large acts are at a fraction of the cost that other kinds of brands would pay because of the coolness factor and the reach of fashion brands for artists. Brands have to share what a win is – it is crucial. And,

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MSCLVR Interview Series #007 with Nick Alt, CEO and Founder at VNYL In this week’s interview w/ Nick Alt we learn about the life of a software engineer turned CEO with a passion for music and how his hunger for new challenges drove him to start VNYL (“vinyl”) - a monthly subscription service that personally curates vinyl records for each member using their Spotify account! (other platforms like Soundcloud and Instagram, too). VNYL members select a genre playlist (called a "#vibe") to receive new vinyl records based on their specific music tastes and digital listening preferences. And as if building a successful subscription business was not enough of a challenge - the VNYL team has also created the first wireless turntable (aptly called “TRNTBL”) that streams high-quality audio to your Bluetooth speakers, AirPlay devices, or Sonos speakers. Nick is a super genuine guy and he definitely has his finger on the pulse of the future, independent of (or perhaps coinciding with) his appreciation for the “old” music medium. You can check out the VNYL subscription service at http://vnyl.org/ - use coupon code MSCLVR to get $10 OFF your first month! And if you or a loved one are in the market for a sleek, futuristic record player - you won’t be sorry if you head over to https://trntbl.co/ - doooo eeeeeeet! Nick can be found on LinkedIn - you can also find him at @nickalt on just about every platform that matters :)  

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MSCLVR Interview Series #006 with Larry Mills, CEO of We Are The Hits & EVP at Tresóna Have you ever watched a cover song on YouTube? Yes, that was a rhetorical question. Of course you have! OK - follow up question.  Would you know the first thing about how your favorite YouTube artists acquire the necessary rights to monetize cover song video content? If you said yes - you are among a very special breed of music lover. And if you said no - congratulations, this episode will be an entertaining way to learn more about the world of music copyright through the journey of Larry’s career. Get ready to laugh and learn :) You’re welcome! You can find Larry on LinkedIn. Larry’s companies We Are The Hits Tresóna

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MSCLVR Interview Series #005 with Cristian Acosta, CEO/Cofounder of Synaural - The Power of Music and Your Brain What if I told you I could literally hear how you process sound?  This week’s interview is with Cristian Acosta, CEO and Cofounder of a semi stealth startup called Synaural and the platforms they are developing could change the entire course of history by deepening our understanding of the human brain...thanks to music and, well, sound! In our conversation we talk about how Synaural is using cutting edge neuroscience to develop research driven technologies that would create an ‘operating system’ powerful enough to drive amazing future discoveries in health and science as well as music tech. For example - this platform could simultaneously predict how well (or poorly) your 3 year old will read in the future, while also making it possible for hearing aide and headphone manufacturers to create devices that respond to the electrical signals of your brains to calibrate what you actually hear! Suffice to say - it’s too huge for this description so go listen! You can find Cristian on LinkedIn.

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MSCLVR Interview Series #004 with Brandon Smith, Sr National Festival Manager, Red Bull NA In this week’s interview with Brandon Smith we learn how Brandon serendipitously stumbled upon his ideal career in live festival production and marketing and ultimately landing a dream job at Red Bull here in LA. Brandon is an OG lover of EDM, which he will only refer to as “dance music” - and if you’ve engaged w/ a Red Bull activation at a festival in the last 5 years there is a good chance Brandon was involved. Join us as we discuss Brandon’s vision for the future of festivals and learn how Red Bull’s long standing investments in both live and recorded music through the Red Bull Media House and Red Bull Records has given them an authentic voice in the industry. You can find Brandon on LinkedIn! https://www.linkedin.com/in/brandon-smith-09736b14/

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MSCLR Interview Series #003 w/ Simon Kellman, Global Head of Music, Dailymotion.com In this interview with Simon Kellman, Global Head of Music for Dailymotion.com, we learn about how Simon went from radio and booze cruise DJ during his college days to MBA wielding music label guy.  Simon smooth talked his way into the music industry back in the early 2000s and got to work with acclaimed artists from Alicia Keys + Busta Rhymes to Rod Stewart and Kenny G! His career has spanned from DJ to music marketer to business development and product builder at companies like Sony, Vevo, and Beatport.  Follow our trip through his music filled life from becoming an expert at music video content syndication at Sony to his brief, yet very eventful, stint at the infamous former EDM powerhouse SFX. Simon also shares a music tech company idea that I suspect will haunt him until someone builds it...will it be him? Perhaps it will be you? If you want to connect with Simon you can find him on LinkedIn and his Instagram is definitely worth following so check that out as well! https://www.linkedin.com/in/simonkellman/ https://www.instagram.com/djcatnap/

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MSCLR Interview Series #002 w/ Jon Phillips, Founder of Silverback (Sublime, Slightly Stoopid…) In this interview w/ Jon Phillips of Silverback Management we learn about how he first met and ended up managing the iconic band Sublime, the successes of his current roster which includes popular touring bands such as Slightly Stoopid and the funk, soulful jazz party that is Dumpstaphunk! This episode features Jon sharing stories from a recent trip to Costa Rica for “Jungle Jam” festival, to his first encounters with Bradley Nowell (founder, singer, guitarist of Sublime)...and we even learn that Jon has played his hand at creating actual records from OG hash! That’s right...records you can smoke! If you want to connect with Jon and Silverback you can follow their global music journey on Instagram @silverbackmusic!

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In this first interview of the MSCLVR Interview Series w/ entrepreneur and true music lover Brandon Martinez we explore Brandon’s path from childhood as an “Army brat” to the founding of his business INDMusic Network. Brandon shares some of life decisions that led him to found his company as well as the path that brought him to the eventual sale of his business to music giant Live Nation Entertainment where he now runs the Live Nation Video Network! If you want to connect with Brandon you can find him in LinkedIn here : https://www.linkedin.com/in/brmartinez/ If you dig the show we hope you’ll be inspired to do one or all of the following to support : Subscribe and write a friendly review on iTunes - it helps more than you might now :) Check out our merch and become a Patron - 100% of the proceeds go to the creation of his show and fund the MSCLVR Foundation’s mission to support inner city music mentorship programs. HELP US SPREAD THE WORD! MSCLVR, Inc is a technology company creating marketing attribution tools to help Artists and their teams to maximize the value of each “click” driven by their digital content.  You can learn more about us at www.msclvr.com. The MSCLVR Foundation is organizing to provide a vehicle for individuals and corporations alike to support the life-changing (and sometimes life-saving) efforts of music training and mentorship programs created and sustained by our friends at The Harmony Project. If you’d like to get involved with the MSCLVR Foundation please reach out to us at foundation@msclvr.com - we’d love to hear from you! Just $1 per episode can make a difference : https://www.patreon.com/MSCLVR Send your feedback, ideas, critique on this podcast to podcast@msclvr.com!

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In this inaugural episode of the MSCLVR podcast your host Davin Riley welcomes you to the MSCLVR family where we explore today’s music trends through a technological lens. If you dig the show we hope you’ll be inspired to do one or all of the following to support : Subscribe and write a friendly review on iTunes - it helps more than you might now :) Check out our merch and become a Patron - 100% of the proceeds go to the creation of his show and fund the MSCLVR Foundation’s mission to support inner city music mentorship programs. HELP US SPREAD THE WORD! MSCLVR, Inc is a technology company creating marketing attribution tools to help Artists and their teams to maximize the value of each “click” driven by their digital content.  You can learn more about us at www.msclvr.com. The MSCLVR Foundation is organizing to provide a vehicle for individuals and corporations alike to support the life-changing (and sometimes life-saving) efforts of music training and mentorship programs created and sustained by our friends at The Harmony Project. If you’d like to get involved with the MSCLVR Foundation please reach out to us at foundation@msclvr.com - we’d love to hear from you! Just $1 per episode can make a difference : https://www.patreon.com/MSCLVR Send your feedback, ideas, critique on this podcast to podcast@msclvr.com!

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