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Submit ReviewI had so much fun chatting with Amy Singleton, about building authority with authentic content. Amy is the CEO and owner of Hite Digital Norman, an Inc. 5000 digital and branding agency.
Amy's mission is to empower individuals to reconcile their personal and professional aspirations without compromise, and today, we're tapping into her expertise to explore how businesses can authentically engage with Google's algorithms to stand out in a world inundated with AI-generated content.
Understanding Google's Desires
As we kick off our conversation, Amy emphasizes the importance of understanding what Google truly wants. "Google wants things that are fast, relevant, and profitable," she explains. The search engine giant aims to provide users with quick, accurate answers to their queries, fostering repeat engagement and loyalty.
Crafting Relevant Content
So, how can businesses ensure their content resonates with Google's algorithms? Amy suggests several strategies, starting with optimizing Google business profiles and local listings. Consistency across these platforms builds credibility and trust, key factors in Google's ranking system.
Additionally, Amy highlights the significance of backend structures, such as schema markup and metadata, in enhancing a website's visibility. By providing clear signals about the content's relevance, businesses can improve their chances of appearing in relevant search results.
Answering the Right Questions
Understanding user intent is crucial in crafting effective content. Amy illustrates this point with an anecdote about a successful blog post on her previous company's website. Despite its seemingly mundane topic—how much painters make per hour—the article addressed a common query among homeowners, driving significant traffic to the site.
Embracing Authenticity
In a landscape saturated with AI-generated content, authenticity emerges as a competitive advantage. While AI can offer valuable insights and inspiration, Amy emphasizes the importance of infusing content with a human touch. Whether through storytelling or personalization, businesses can create a unique connection with their audience.
Building Authority
To further assert relevance and authority, Amy recommends leveraging press releases and securing backlinks from reputable sources. These tactics not only enhance a website's credibility but also demonstrate its expertise within its niche.
A Call to Action
As our conversation draws to a close, Amy extends a generous offer to our audience: a complimentary website audit to identify areas of opportunity and improvement. This gesture exemplifies her commitment to supporting businesses on their digital journey.
Conclusion
These days, it is all about authenticity and relevance. When you understand Google's preferences and create content to match their strategy you can navigate the complexities of organic marketing with confidence. As Amy Singleton reminds us, success lies not in mimicking AI-generated content but in harnessing the power of human connection to engage and inspire.
Laura Templeton dropped by for a conversation about using AI to build your brand. , an author and international speaker, discusses using AI to build your brand with Lorraine Ball. At first, the idea might sound a bit out there, but Laura dives into how AI, specifically ChatGPT, can be customized to reflect your brand's voice and values.
Laura explains the concept of "custom instructions" in ChatGPT, where you can teach it about your brand, your audience, and your preferred tone. She likens it to teaching a child; it takes patience and guidance to get it right so the tone doesn't feel stiff or overly casual.
With practice and clear feedback, ChatGPT can generate valuable content for various purposes, such as website copy, social media posts, blogs, and lead magnets. Laura stresses the importance of reviewing and editing the generated content to ensure it aligns with your brand's message and style.
The conversation also touches on SEO concerns, with Laura reassuring that ChatGPT can be beneficial for SEO as it understands your brand's keywords and can incorporate them naturally into the content it generates.
If you enjoyed this conversation, be sure to check out my other chat with Laura - BETTER NETWORKING RESULTS
These days everyone is telling you you need to be a storyteller. You need to be a storyteller in sales and in marketing. There are some people who are just natural storytellers, with the ability to pull you in with their words and leave you sitting on the edge of the seat. Then there is everyone else.
So maybe you don’t feel like you’re a storyteller and this whole storytelling thing isn’t for you. Instead when you meet someone you leap right into the facts. “I’ve been in business twenty years, I’ve done this, blah, blah, blah. Don’t do that. Nobody wants to hear that
You don’t have to be a great storyteller to talk about a customer you helped or what it is like to work with you. A great story, isn’t about the teller. It is about what it is like to work with you, when everything is going right for you and more importantly for your customers.
So go ahead, tell me a story.
Can you still make money on Amazon? That's the question I asked Lesley Hensell, co-founder of Riverbend Consulting,
Amazon, once characterized as the Wild West of online selling, has undergone significant evolution. Success on this platform now necessitates a more strategic and disciplined approach. However, with proper guidance, achieving success is possible.
So, you have a product ready to debut on Amazon. An organized is approach is required. Gone are the days of haphazardly listing products; today, approaching Amazon as a bona fide business entity with comprehensive records, invoices, and refined marketing strategies is mandatory.
Lesley had some great tips for marketing your products. Start with a comprehensive product detail page which serves as your digital shopfront on Amazon. Craft compelling copy and captivating visuals to attract the shopper. Lifestyle imagery featuring infants, pets, and even models can significantly enhance your product's appeal.
But the journey doesn't conclude there! Video content holds immense sway on Amazon. Even with modest resources, you can produce engaging videos showcasing your product's features and benefits, effectively capturing potential buyers' attention.
Now, onto a critical yet often overlooked facet—advertising. While advertising on Amazon can yield substantial returns, it necessitates meticulous planning and continual monitoring. Leverage tools such as Jungle Scout or Helium 10 to conduct keyword research and optimize your ad campaigns for optimal visibility.
Here's a noteworthy tip: prioritize long-tail keywords to establish a unique niche for your product and avoid direct competition with industry behemoths.
One common mistake Leslie frequently encounters? The fallacy of the "set it and forget it" mindset. Achieving success on Amazon requires monitoring adjustments.
Looking for more information on setting up your Amazon store? Go to riverbendconsulting.com to learn more.
Imagine you're sitting across the table from someone, trying to figure out if they're the right fit for your business. But here's the catch, people don't come with instruction manuals telling you exactly who they are and if they're a good match for you. The key having productive conversations lies in understanding personality types.
A few years ago, I had a great conversation with Benjamin Bressington, an expert in sales and communication, who shared invaluable insights gained from years of experience and trial and error. The conversation was so good, I knew I needed to rerelease it. So if you missed it, you can catch it now.
Over the years Benjamin has discovered four main personality types. Identifying who he is talking to improves communication and creates connections that lead to sales, or improved relationships with employees.
When you know who you are talking to you can tailor your approach to build rapport and establish effective connections.
The bottom line? Mastering conversations isn't just about what you say—it's about understanding who you're talking to and how to speak their language.
This year I decided to follow my own advice and commit to one social media platform. Sure I still post content in lots of places, but I am spending time every day on only one platform - LinkedIn.
And, I am not just showing up, posting an update, liking a few things and leaving. I did some research to find out what the LinkedIn algorithm likes and adjusted my approach accordingly.
Working Together to Expand Reach
Let's face it, one of the most frustrating things about sharing content on any social platform, is not getting engagement. While the algorithm certainly controls some of that, you can influence the algorithm.
On LinkedIn, the more engagement your post gets in the first few hours, the more visibility it will have. So, you need a community that responds when you post.
One way to increase engagement is to start talking to other individuals so you see their content and they see yours. Tag a few select people in the comments, ask a question that encourages their response. Then respond to people who comment. No simple likes or thumbs up. You need to keep the conversation going.
Does this extra attention pay off?
It as only be about six weeks, but so far I am satisfied with the results. I have doubled the amount of traffic to my website from LinkedIn. Given the push to a zero click environment, this growth is pretty impressive.
I have added about 400 connections. Not just random spammers, but people I am actually talking to. which make the time I spend on this platform more interesting and productive.
So for now, I am going to invest more time on this platform.
If you enjoyed the tip - connect with me on LinkedIn
When you are ready to take the next step in your business you will need a marketing partner, but how do you find the right one? That's what I talked to Behdad Jamshidi, founder of CJAM Marketing about. In this lively conversation he shared insights into navigating the process of selecting the ideal marketing team.
Behdad defines a marketing partner as an agency, freelancer, or contractor who helps businesses execute marketing strategies while allowing them to focus on core operations. He emphasizes the need for alignment between business goals and the capabilities of the marketing partner.
One common mistake highlighted is the tendency for businesses to jump on trendy marketing tactics without a long-term strategy. Instead, He advises businesses to establish clear goals and seek partners with proven track records and solid foundations.
When evaluating potential marketing partners, Behdad suggests asking key questions about the agency's history, core competencies, and client retention rates. He emphasizes the importance of finding a partner with experience and expertise relevant to the business's needs without being overly niche.
Behdad and I agree that is is important to find the right-sized partner for the current stage of the business, rather than aiming too high or too low. By focusing on alignment, experience, and scalability, businesses can establish successful, long-term partnerships with their marketing teams.
LEARN MORE ABOUT CJAM Marketing https://cjammarketing.com/
In this terrific conversation from my archive Don Markland shared his powerful story of transformation from an unhealthy lifestyle and lack of clarity about his purpose to a successful life and business. He realized there are two fundamental rules of accountability—starting with oneself and leaving ego at the door—set the stage for the four C's.
Critique success - never settle for good enough, always striving for improvement. Don emphasizes the importance of surrounding ourselves with honest feedback and continuously refining our approach.
Correct failure. Rather than dwelling on mistakes, analyze them, learn from them, and keep pushing forward. It's all about progress, not perfection.
Celebrate growth. Embrace discomfort, push our limits, and revel in our achievements. Whether it's running a marathon or mastering a new skill, growth deserves to be recognized and celebrated.
Crush mediocrity. Don paints a vivid picture of squashing those pesky bugs of complacency with relentless determination. It's about recognizing and eliminating mediocrity wherever it lurks, propelling us toward excellence in all aspects of life.
Everyone likes to be right and to see their ideas put into practice but sometimes your ideas are not the best it. If, as a leader you are more focused on proving you're right and winning every argument people around you will acquiesce. You will have a solution but it won't necessarily be the best solution.
This is tough, because it means you have to give up control. If you've hired the right people they will have good opinions about projects and about the way the company is run, so you need to be prepared to listen and let others win.
When multiple viable solutions are proposed to a problem choose the one suggested by a passionate team member. Why? If it's their idea they're will work to ensure it is implemented properly and it sends a strong message that you are serious about finding the best alternatives.
If you want to find the best solutions to every problem my advice is to sit back and listen to others.
Carolyn Patrick dropped by for a conversation about one of my absolute favorite topics—niche marketing. Carolyn’s a seasoned consultant and non-executive director hailing all the way from Australia, bringing a wealth of experience in customer brand and marketing across diverse industries like banking, wealth management, insurance, retail, and government.
To explain why she thinks it’s crucial for businesses to identify their niche Carolyn shared a personal story of working with specific niche markets like the police and emergency services, highlighting the power of understanding your audience to tailor messaging and develop products and services that truly resonate. She emphasizes the importance of connection and the ability to get into the heads of your customers for high retention rates.
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