Practice area pages on your firm’s website help you to communicate what services you offer, connect your website to potential clients on search engines, provide answers to your potential clients’ questions, and encourage them to reach out to your firm. With just a few optimizations, your practice area pages can help to consistently drive business to your firm online. However, there are some common mistakes you might currently be making that are keeping you and your firm from maximizing your reach online.

Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing the five mistakes you should avoid on your practice area pages to get the most out of your website content.

When you look at the data associated with your law firm’s website, you may be curious about your “bounce rate.” This website traffic metric can provide a helpful signal about the overall health and effectiveness of your web pages.

Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what bounce rate is, what an exit rate is, and what you can do if your law firm website bounce rate is high.

Part of what makes a law firm website successful is understanding your potential clients’ intent when they visit your website. This intent of your potential clients should influence the choices you make for your website design as well as the content you share with your web visitors. For most potential clients visiting a law firm’s website, their intent is to learn more about their legal issue and to determine if you are the best choice to represent them.

Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what your potential clients need from your law firm website, five website design elements that help to convert more visitors into paying clients, and how to know when you need a new website.

Did you know a single page of written content on your website could be repurposed for weeks or even months of digital marketing?

It's important to know when you should repurpose your written content and the best ways to repurpose your content to reach a broader audience and drive traffic to your law firm website. 

Listen to our latest Law Firm Marketing Decoded podcast where we’ll be getting into why it’s important to repurpose your written content to get the most out of your work, when it’s ideal to repurpose that content, and the 6 ways you can repurpose your web content.

Your law firm’s case results can be an effective needle-mover for potential clients who are researching available representation online. Using the appropriate context, formatting, and narrative, case results on your website can help convince a potential client that you’re the best attorney to help them with their legal issue.

Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing how case results can help you attract more clients online, quick tips for optimizing your results, and how to write an effective and compelling case result.

When it comes to change, how flexible is your law firm website? 

Staying flexible during changing times can be a significant asset to you and your firm. Whether you’re seeking a change for your practice or you’re influenced by the market, it’s important to evaluate your website for its readiness to travel that road. 

Listen to our latest Law Firm Marketing Decoded podcast for the scenarios your website should be equipped to handle and how to know when you need a second website to best support your practice.

We all rely on Google to conduct research, compare options, and make decisions – including your potential clients. If you are developing your firm’s web presence or looking to grow, you may feel unsure of what Google wants or needs from your website. As you organize your business goals for the new year, it’s helpful to know how you can make Google a viable marketing tool for your digital presence. 

Using Google’s search engine traffic to successfully drive business to your firm can be very low cost, but it takes time and requires careful strategy. On this episode of the Law Firm Marketing Decoded post, we provide guidance on how you can maximize your website’s visibility on Google in 2023 using free tools and focused marketing tactics. 

Referrals can be a good source of new business – and they can come from a variety of sources including former clients, friends, and family. However, your local network of attorneys can be one of the best and most reliable sources of potential clients for your firm.

Listen to our latest Law Firm Marketing Decoded podcast for the touch points you should consider when developing your referral system with local attorneys.

Many solo attorneys and small law firms fail to brand themselves. However, in today’s saturated legal market, branding is important. Without a strong brand personality, your website will have to work harder to evoke emotions of trust and confidence for your potential clients and it might be less consistent in targeting your ideal client.  

In this episode of the Law Firm Marketing Decoded Podcast, we cover why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.

One of the best ways to build a strong foundation for your web presence is to create practice area pages. With LawLytics, it's now faster and easier than ever.

In this episode of the Law Firm Marketing Decoded Podcast where we discuss what makes a strong practice area page and how best to engage potential clients with this content. Plus, learn more about our latest feature that can help you create pages of engaging, high-quality content for your LawLytics website in just minutes.