Practice area pages on your firm’s website help you to communicate what services you offer, connect your website to potential clients on search engines, provide answers to your potential clients’ questions, and encourage them to reach out to your firm. With just a few optimizations, your practice area pages can help to consistently drive business to your firm online. However, there are some common mistakes you might currently be making that are keeping you and your firm from maximizing your reach online.

Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing the five mistakes you should avoid on your practice area pages to get the most out of your website content.

When you look at the data associated with your law firm’s website, you may be curious about your “bounce rate.” This website traffic metric can provide a helpful signal about the overall health and effectiveness of your web pages.

Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what bounce rate is, what an exit rate is, and what you can do if your law firm website bounce rate is high.

Part of what makes a law firm website successful is understanding your potential clients’ intent when they visit your website. This intent of your potential clients should influence the choices you make for your website design as well as the content you share with your web visitors. For most potential clients visiting a law firm’s website, their intent is to learn more about their legal issue and to determine if you are the best choice to represent them.

Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what your potential clients need from your law firm website, five website design elements that help to convert more visitors into paying clients, and how to know when you need a new website.

Did you know a single page of written content on your website could be repurposed for weeks or even months of digital marketing?

It's important to know when you should repurpose your written content and the best ways to repurpose your content to reach a broader audience and drive traffic to your law firm website. 

Listen to our latest Law Firm Marketing Decoded podcast where we’ll be getting into why it’s important to repurpose your written content to get the most out of your work, when it’s ideal to repurpose that content, and the 6 ways you can repurpose your web content.

Your law firm’s case results can be an effective needle-mover for potential clients who are researching available representation online. Using the appropriate context, formatting, and narrative, case results on your website can help convince a potential client that you’re the best attorney to help them with their legal issue.

Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing how case results can help you attract more clients online, quick tips for optimizing your results, and how to write an effective and compelling case result.

When it comes to change, how flexible is your law firm website? 

Staying flexible during changing times can be a significant asset to you and your firm. Whether you’re seeking a change for your practice or you’re influenced by the market, it’s important to evaluate your website for its readiness to travel that road. 

Listen to our latest Law Firm Marketing Decoded podcast for the scenarios your website should be equipped to handle and how to know when you need a second website to best support your practice.

We all rely on Google to conduct research, compare options, and make decisions – including your potential clients. If you are developing your firm’s web presence or looking to grow, you may feel unsure of what Google wants or needs from your website. As you organize your business goals for the new year, it’s helpful to know how you can make Google a viable marketing tool for your digital presence. 

Using Google’s search engine traffic to successfully drive business to your firm can be very low cost, but it takes time and requires careful strategy. On this episode of the Law Firm Marketing Decoded post, we provide guidance on how you can maximize your website’s visibility on Google in 2023 using free tools and focused marketing tactics. 

Referrals can be a good source of new business – and they can come from a variety of sources including former clients, friends, and family. However, your local network of attorneys can be one of the best and most reliable sources of potential clients for your firm.

Listen to our latest Law Firm Marketing Decoded podcast for the touch points you should consider when developing your referral system with local attorneys.

Many solo attorneys and small law firms fail to brand themselves. However, in today’s saturated legal market, branding is important. Without a strong brand personality, your website will have to work harder to evoke emotions of trust and confidence for your potential clients and it might be less consistent in targeting your ideal client.  

In this episode of the Law Firm Marketing Decoded Podcast, we cover why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.

One of the best ways to build a strong foundation for your web presence is to create practice area pages. With LawLytics, it's now faster and easier than ever.

In this episode of the Law Firm Marketing Decoded Podcast where we discuss what makes a strong practice area page and how best to engage potential clients with this content. Plus, learn more about our latest feature that can help you create pages of engaging, high-quality content for your LawLytics website in just minutes.

In this episode of the Law Firm Marketing Decoded podcast, we discuss Google Business Profile: what it is, how to get set up with it, how to use it to target your ideal client, and tips for advanced uses of your business listing. 

The written content on your website is always – and should always be – the foundation of your website: It's what helps potential clients find you from search engines and help them understand more about their legal issues.

But videos can be a great addition to your pages by increasing engagement and increasing the attention span of those web visitors who prefer video as an educational medium. In this episode of the Law Firm Marketing Decoded podcast, we discuss the pros and cons of using video on your website, and how to use videos effectively.

For small firms and solo practitioners, a good law firm website is more important than ever. It’s an integral part of your marketing and your practice as a whole.Having a compelling website that attracts and converts is essential to building a thriving practice. But it doesn’t have to be expensive or time consuming. In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of investing in your law firm's website, as well as how to create a dynamic, engaging experience that works harder for your firm.

As the year progresses, it's always a good idea to check in with your current marketing goals and make any necessary adjustments to finish the year on track. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the elements of a good marketing audit, metrics worth measuring, and how to audit your marketing effectively to finish the year strong.

Not all social media strategies work for all industries. In some industries, social media is the main focus of marketing efforts. But, for lawyers, social media should be supplementary to the digital marketing that you own and control – things like your law firm’s website. 

Social media should serve to drive traffic to your website. If you’ve found yourself spending a large chunk of your time or marketing budget on social media, especially if it’s not producing results for your firm, it’s time to scale back and redirect your strategy.

In this episode of the Law Firm Marketing Decoded Podcast, we explain several different types of social media posts that work to drive traffic to your firm’s website.

In this episode of the Law Firm Marketing Decoded Podcast, we discuss the benefits of listing your firm's web address in multiple places and the best places for it to appear.

Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. Your website can help you run your practice more efficiently, eliminate the overhead costs associated with having a physical office, and even help to manage client expectations.

In this episode of the Law Firm Marketing Decoded Podcast we explain how to make your website work harder for your law firm -- and benefit your practice and clients at the same time.

Many attorneys want to improve their law firm website's rankings in search and, as a byproduct of that, drive more business to their law firms.

In this episode of the Law Firm Marketing Decoded Podcast, we demystify Google for lawyers: we explain how Google works, what it wants from websites, and how to use the right tools to get a better ROI from your law firm’s website.

For attorneys who are tech-savvy, fresh out of law school, and willing to spend a significant amount of time on the design and tech details of their website, choosing a general website builder can be a viable option. However, for many attorneys, going the do-it-yourself (DIY) route comes with some serious limitations and drawbacks -- especially for those who need their website to produce revenue for their firms.  

In this episode of the Law Firm Marketing Decoded Podcast, we explain what to look out for -- and what to avoid -- in a general website builder.

In this episode of the Law Firm Marketing Decoded Podcast, we're joined by Bre Swanson from LexReception to discuss boosting law firm efficiency: Swanson explains the significant elements of efficiency for law firms, how to strike a good work/home balance, when it makes sense to delegate certain tasks to others, and how to do so the right way.

Potential clients don’t visit law firm websites to be entertained. They have a problem, and they’re looking for answers. So, when they visit your website, can they easily find what they need? Or does your website confuse, distract, and weaken their confidence in your firm?

Much like the information on your website should be client-centered, the design of your website should be, too. In this episode of the Law Firm Marketing Decoded Podcast, we explain the elements of web design that can help you reliably convert more web visitors into clients.

There are a number of potential benefits to taking your firm virtual: you can reduce your overhead, develop greater flexibility, and even provide a better client experience. However, to make the transition from a brick-and-mortar firm to a virtual one, you'll want to be sure you've covered the essentials.

In this episode of the Law Firm Marketing Decoded Podcast, we cover three things that any small law firm will need to make a seamless transition to running their practice virtually. 

Google’s mission is to organize the world’s information and to make that information universally accessible. Its algorithm updates are designed to provide a better user experience to those who rely on Google search: that includes the two updates that were made in November.

When attorneys understand what Google is trying to accomplish, it becomes much easier for them to succeed online. In this episode of the Law Firm Marketing Decoded podcast, we explain these two new algorithm updates and how to succeed with Google regardless of the next update the search engine makes.

Being busier than ever is a common sentiment amongst attorneys. For many, the situation has them feeling overwhelmed.

But the reality is that marketing is a marathon, not a sprint -- and your efforts are going to be cumulative. In today’s market, marketing comes down to brand and relationship building. So how can you effectively market your practice during times of chaos?

In this podcast episode, we explain how to market your practice effectively even when your plate is full.

Google makes updates to its algorithms on a fairly regular basis. Each of the updates that Google makes to its search engine is in service of bringing people the best and most useful results for their questions. By understanding the guiding principles that go into each of these updates, you'll be able to better understand how to market your firm online and attract more business.In this episode of the Law Firm Marketing Decoded Podcast, we explain Google's latest search updates, how these updates could affect your law firm’s website, and how to succeed with Google and your potential clients at the same time. 

Many of the pages on your law firm's website can have a profound effect on your potential clients when they're crafted the right way. That’s true whether your firm gets most of its potential clients from web traffic or you operate on a referral basis.

So what makes certain pages stand out from the competition? In this episode, we explain how to craft facts about your firm into compelling narratives that build a bond of trust. We examine three of the most common (and most visited pages) on law firm websites to discuss how to evaluate them and improve their effectiveness. We discuss how to set your homepage, attorney bio(s), and "About the Firm" page apart from those of your competitors, as well as what your potential clients are looking for when they view these pages. 

In this episode of the Law Firm Marketing Decoded Podcast, we discuss a recent Google update related to web page titles. We explain what that change is, how it affects your law firm’s website, how to create optimal web page titles, and how LawLytics has you covered with this Google update (and all Google updates in the future).

While there are many strategic reasons for law firms to have two or more websites, the decision to do so should be made objectively, planned well, and executed professionally. You'll want to be sure that your objectives are clear, and that you are not choosing to have more than one site based on emotion or undefined strategy.

In this episode of the Law Firm Marketing Decoded Podcast, we explain five scenarios in which it can make sense to have more than one law firm website -- and how to do so effectively.

Attorneys have lots of different goals for their law firm’s website. But one of the things that we hear most often from attorneys is that they want to use their website to attract more -- and better -- clients to their firms. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how potential clients find attorneys online, what they’re looking for when they do so, and how to attract more of those potential clients to your firm.

Creating an effective local strategy for your law firm's website increases your law firm website’s visibility in search engine results and improves your ability to connect with and engage local clients.

By providing relevant information that answers local potential clients’ questions, almost any page on a law firm website can become a more effective local online marketing tool.

In this episode of the Law Firm Marketing Decoded Podcast, we'll show you how to integrate local marketing into your law firm’s content plan and some easy "local" wins for your law firm’s online marketing.

With the amount of information available on the web, finding the information we need would be nearly impossible without help to sort it. Google is designed to do just that: 

It’s able to collect the information available on the web and sort through millions of webpages in its search index to find the most relevant, useful results in seconds, and present those results in a way that helps you find what you’re looking for.

So how does Google decide what to return in search results? And how can you easily succeed with Google and drive more business to your firm? In this episode of the Law Firm Marketing Decoded Podcast, we'll show you how to succeed with Google in 2021 and beyond to build a more visible and thriving law practice.

The concept of blogging for law firms is a popular topic in legal marketing.

However, it's not always clear to attorneys how to get the most out of their law firm's blog posts. The good news is that by keeping a few small tips in mind, it's easy to write blog posts that drive more traffic to your law firm's website and convert more web visitors into clients for your firm.

If your law firm’s blog posts aren’t performing as you’d like them to, this episode of the Law Firm Decoded Podcast will help you understand how to use your blog as an effective business-generating tool. 

In this episode of the Law Firm Marketing Decoded Podcast, we discuss links, linking, and your law firm's website. You'll learn how internal links, external links, and backlinks can engage more potential clients and drive more business to your law firm.

Creating the right information structure on your law firm's website benefits both you and your potential clients: The right structure helps search engines understand your website’s content and provide that information to potential clients when they make relevant searches. Making it easy to consume and digest that information increases the likelihood of potential clients engaging with your law firm.

There are smart and simple ways to provide structure on your law firm's website: One of these methods is known as pillar pages and topic clusters. In this episode of the Law Firm Marketing Decoded Podcast, we'll explain what you need to know about using pillar pages and topic clusters for your law firm’s website.

By answering potential clients’ questions and providing additional resources, a FAQ page can position your law firm as a trusted, knowledgeable resource. 

In this podcast episode, we'll show you how to create client-focused and educational FAQs that are neatly displayed for your web visitors. 

Potential clients want to feel important and understood by the firm they choose to handle their problem.

One of the most effective ways to create this connection is through storytelling on your law firm's website.

Storytelling works whether you work with individual clients or businesses. That's because, regardless of your practice area, decisions are made by humans -- and humans love compelling stories.

The most effective law firm websites address the pain points of the clients they want to attract. And, with a few small changes, addressing potential clients' pain points becomes a simple exercise that predictably converts more web visitors into paying clients.

In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of addressing your potential clients' pain points, why this method is so effective, and how to use this method on your law firm's website.

Your potential clients use the information they find on your website to research their legal problem, understand if you can help them, and decide whether or not to hire you.

When your site's pages are displayed in a way potential clients understand, they're more likely to engage with you. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the right way to display and organize website information that will keep potential clients on your site and drive new business to your firm.

Potential clients do a lot of information gathering before they ever contact a law firm. As a result, the most successful law firm websites anticipate web visitors' needs and create pages that meet potential clients where they're at. In this episode, we examine the path potential clients follow from start to finish, discuss their mindset as they research their problem, and show you how your pages can influence their decision making at critical points along the way.

Using the right page titles make a big difference in driving traffic to your website from Google and engaging your potential clients. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to master web page titles: What to include, what to avoid, and how to craft them for maximum effectiveness.

Live chat is a popular add-on to websites. But without the right strategy and information for your firm, live chat may not yield a good ROI for attorneys.

In this podcast episode, LeadChat's Gary Tramer joins us to explain when live chat is a good fit for lawyers, how to get the most out of live chat services, and how to properly vet live chat providers.

In this episode of the Law Firm Marketing Decoded Podcast, we discuss Google's latest search technology updates and how to ensure that your site stays authoritative whenever Google makes an algorithm update.

In this episode of the Law Firm Marketing Decoded Podcast, we discuss the best ways to approach a multiple-language law firm website so that you can provide a consistent message to potential clients regardless of what language they speak.

To get the most from your digital marketing, it's important to understand what works for small law firms. There are a number of things that attorneys can spend their marketing budget on, but the truth is that most small law firms benefit when they take a client-centered approach to their digital marketing strategy.

In this podcast episode, we discuss the elements of digital marketing for attorneys: what works, what doesn't, and how to predictably engage web visitors to turn them into leads for your law firm.

In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value in understanding your potential clients’ concerns and search behavior, the importance it has to your overall marketing efforts, and how to reliably predict topics of interest that drive more potential clients to your law firm.

In this new episode, we’ll explain what you need to know about the benefits of adding new website content and how LawLytics helps attorneys become more visible in search.

Potential clients may only look at your homepage for a few seconds, but it's a significant page on your law firm's website all the same: It is home to everything that is you and your law practice, and it needs to represent you well. In this episode of the Law Firm Marketing Decoded Podcast, we discuss what your law firm's homepage needs to do to attract more attention and turn web visitors into leads.

The best-performing law firm website pages are those that educate, inform, and inspire local potential clients. These pages anticipate the questions that your potential clients have about their legal problem and deliver high-quality, educational content that attracts them to your site and causes them to convert.

In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to choose topics that attract local potential clients and inspire them to reach out to your law firm.

To attract website visitors and turn them into potential clients, your law firm's website needs to be attractive, engaging, and functional. While many potential clients don't understand the law, they do understand when a website is useful, informative, and easy to use. In this episode, we discuss several ways to create the best user experience on your law firm's website for maximum conversion potential.

Your law firm’s website and blog are the most important marketing assets for small law firms. If your law firm’s blog posts aren’t performing as well you’d like them to, or you're not sure where to get started, this episode of the Law Firm Marketing Decoded Podcast episode will explain what you need to know about how to create blog posts that rank well with Google and drive more business to your law firm.

Setting specific goals for your law firm's website can lead to more success with content marketing and more new clients for your law firm. Creating high-quality law firm website content is important for attracting more potential clients from the web, but setting specific content-related goals can help you reach the right potential clients more quickly.

In this episode, we'll discuss the benefits of setting goals for your law firm's website, and how to create achievable, timely, and specific goals for your firm's web marketing. 

While the kind of content that engages potential clients will be different for each firm, there are common threads that exist in most content plans. 

In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to create a content plan that helps you attract more (and better) clients to your law firm. 

Some attorneys believe there are specific types and amounts of keywords they need to focus on to succeed with search engine optimization (SEO) for their law firm’s website. 

Keywords have their place in SEO, but overvaluing keywords is unlikely to guide potential clients to your law firm’s website or encourage them to contact your firm.

In this episode of the Law Firm Marketing Decoded Podcast, we discuss why lawyers should focus on their website’s content instead of focusing on keywords.

Internal links on your law firm’s website provide additional context and information for your potential clients. Potential clients are information-hungry, particularly when they’re in the legal research phase of their case or matter. 

In this podcast episode, we explain how to use internal links to engage more potential clients and drive more business to your law firm.

High-quality website content on law firm websites is the most effective way to drive more potential clients to your law firm. But as you begin creating content for your law firm’s website, you may wonder: 

How long should my firm’s pages and blog posts be?

In this podcast episode, we explain how page length plays into your law firm’s online visibility and how to decide when a page or post on your law firm's website should be long or short.

When people use Google to conduct searches, they trust that the search engine will provide relevant, useful information in return. Without Google's spam-fighting measures, it would be much harder for people -- including your potential clients -- to find the information they need

It wasn’t always easy for Google to fight spam in its search results. But, over the last decade, Google has become much better at spotting (and relegating) sites that violate its Webmaster Guidelines. That means it's more important than ever for attorneys to understand what Google wants from law firm websites.

In this episode of the Law Firm Marketing Decoded Podcast, we discuss how Google fights spam in search, and how these efforts affect your law firm's website.

High-quality content on law firm websites attracts free traffic from the search engines easily. But it’s not just the content that counts -- how it’s organized is important too. When potential clients can find information quickly and easily on your law firm’s website, your odds of capturing their business increase.

In this episode, we'll show you how to build a solid foundation for your content and then build on it in an orderly way that gives your potential clients the information they need and helps you keep your site structure organized.

In its PDF titled, “How Google Fights Disinformation,” Google writes that the internet is vulnerable to the organized spread of false or misleading information.

In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss highlights from this Google PDF as well as what it means for your law firm’s web presence.

A lot of attorneys are confused about what makes the most successful law firm websites. The truth of the matter is that there are certain things that every successful law firm website has in common. 

In this podcast episode, we’ll discuss what your law firm website needs to do to attract more cases, the role of website content in online marketing for attorneys, and the five major elements that every successful law firm website has in common.

The truth about SEO for lawyers is that it’s easy for any attorney to achieve on their own. In this episode of the Law Firm Marketing Decoded Podcast, we’ll tell you what you need to know about SEO and why good SEO is a byproduct of creating high-quality content on your website. 

A number of your law firm’s website pages can engage local clients by providing local information that they’re searching for. Practice area pages, blog posts, case results, and many other types of pages can have a local focus.

To create successful local pages means understanding what makes a good local page but also what you should avoid.

In this episode of the Law Firm Marketing Decoded Podcast, we discuss four common local marketing mistakes that we see on law firm websites.

By building great content around longtail keywords and phrases, you can attract more — and better — potential clients to your firm. In this episode of the Law Firm Marketing Decoded Podcast, we’ll talk about the longtail: what it is and why you should focus on it for better attorney website marketing results.

We often encourage attorneys to read through Google’s Webmaster Guidelines to understand how to develop a law firm website that succeeds with the search engine.

However, Google also provides other resources that are valuable to attorneys that want to get the most out of their law firm’s website. Google’s Search Quality Ratings Guidelines take an in-depth look at the features that make a high-quality webpage.

In this episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about Google’s Search Quality Ratings Guidelines and how you can use them to create law firm webpages that attract more business to your firm.

We like to encourage attorneys to use news stories as catalysts for their law firm’s blog posts. Attorneys can also benefit from the news when significant events dominate the news cycle. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss the most important things you need to know about using your law firm’s blog to capitalize on significant events and drive more business to your law firm.

In this episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about blogging the right way as well as three things you can write about on your law firm’s blog.

What many attorneys don’t realize is that regardless of each firm’s unique goals and priorities, there’s a predictable formula that helps law firms get a steady stream of clients from their law firm’s website. 

The best law firm websites have several things in common. Here’s what you need to know about getting a law firm website that drives more business to your firm.

When their website isn’t working, most lawyers realize it: they aren’t getting as many leads or new clients as they’d like. A lack of business is a compelling reason to make a change. However, if your website isn’t driving new business to your firm, it’s important to make sure that you’re changing the right things. 

If your law firm website is underperforming, there are generally only two reasons why that’s happening:

Either your site isn’t attracting a sufficient number of qualified potential clients, or your website isn’t converting viable potential clients into leads. Sometimes it’s a combination of both of these.

In this brief episode of the Law Firm Marketing Decoded Podcast, we’ll discuss what to do in either of these situations as it relates to your law firm’s website.

When attorneys understand what Google wants, and they use the right tools, they get a better ROI from their law firm’s website. In this episode of the Law Firm Marketing Decoded Podcast, we'll tell you what you need to know about what Google wants from law firm websites in 2020.

In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to grow and develop your practice area pages over time to increase engagement with your website and drive more business to your law firm.

When you hire a ghostwriter to create content for your law firm's website, staying in control of your website comes down to three key concepts: delegating to your ghostwriter wisely, empowering a ghostwriter who is going to abide by the necessary rules, and maintaining editorial control so that you have final say over what does — or doesn’t — appear on your website.

In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss what to know about executing each of these concepts the right way if you choose to hire a ghostwriter.

In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to deal with fake online reviews about your law firm.

When it comes to successful law firm marketing online, one of the best things attorneys can do aside from developing rich substantive and local content is to publish blog posts regularly. In this episode, we discuss how blog posts are different from other pages on your law firm's website and how to use them to drive more traffic to your firm.

Does a larger volume of pages on a law firm website mean a better ranking with Google?

More pages on a law firm's website can mean better placement in search results, but only when those pages meet some unique criteria. Law firm website pages need to contain some specific things to do well with Google. 

In this episode, we'll tell you what you need to know about the relationship between website page numbers and better rankings. 

In this episode, we discuss the importance of high-quality content from the search engine’s perspective, as well as what drives Google to reward high-quality website content with better placement in search results.

In this episode of the Law Firm Marketing Decoded Podcast, we discuss what attorneys need to know about how to handle a bad review, whether or not you know who left that review about your law firm.

In this episode, we examine different types of law firm case results from the perspective of different potential clients and discuss why various types of case results can be impactful if they’re handled the right way.

Receiving a backlink from another site can positively affect your law firm’s visibility, but only if you earn the backlink naturally. In this brief podcast episode, we discuss what you need to know about backlinks and how they can benefit your law firm.

Among the most pervasive myths sold to small firm owners and solo practitioners is that search engine optimization (SEO) is complicated, confusing, and mysterious.

Nothing could be further from the truth.

In this episode, we’ll explain what attorneys need to know about SEO to have a successful law firm website.

In this episode, we discuss how to get the most value out of the content on your law firm’s website by creating content that your potential clients can understand, use, and act on.

In this episode of the Law Firm Marketing Decoded Podcast, we'll discuss the importance of reviews, the online reviews ecosystem, and how to make it easier to get more reviews in 2020. 

Blogging can be an essential and effective part of your law firm's online marketing. But law firm blog posts work best when you have a clear blogging strategy in place. In this episode of the Law Firm Marketing Decoded Podcast, we discuss what makes a good law firm blog post, where they fit into your law firm's online marketing, and when it can make sense to take up a more aggressive blogging strategy.

In this podcast episode, we're joined by Nick Werker from AnsweringLegal, who talks to us about the most important aspects of client intake for law firms and what every attorney should know about having a client intake system that helps them build their business.

Content marketing on your law firm's website is the best way to drive business to your law firm without wasting time or money. For small firms and solo practitioners who want to drive more business to their firm in an effective way, you’ll want to center your web marketing around your website and the content you’ll put on it. In this podcast episode, we discuss the importance of having a plan, as well as what to consider as you begin planning your 2020 website marketing strategy.

This episode of the Law Firm Marketing Decoded Podcast focuses on why it's crucial that law firm SEO providers follow Google's Guidelines -- and what can happen when an attorney hires a provider who doesn’t understand or follow Google’s rules.

When attorneys hire a SEO provider that doesn't understand legal ethics, it can cause serious problems for the law firm. In this episode, we explain what to look for before you hire a SEO provider to manage your law firm's online visibility.

Your law firm's online marketing should put you in the driver's seat, keep you from wasting time and money, and give you access to the right data to make informed decisions about your law firm's online marketing.

In this episode, we discuss three ways to put yourself in control of your law firm's marketing and your law firm's future.

For small firms and solo practitioners, a law firm website is more important than ever before. In this episode, we discuss why it's time for attorneys to rethink the role of their law firm's website, as well as three reasons why a law firm website is an integral part of your marketing and your practice as a whole.

In this episode, we'll discuss the key features of a winning law firm website. We'll discuss the role of design, content, CTAs, forms, and more. Tune in to learn about the art and science of a law firm website that engages potential clients and that puts you ahead of the competition.

In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to develop page titles and headers the right way -- in a way that gets you noticed in search engine results and guides your potential clients to the information that they need about their problem.

In this episode, we discuss how to allocate your efforts to get the most out of both your evergreen pages and blog posts.

When it comes to landing pages, the requirements for a successful law firm landing page are very different from a landing page for a consumer product. In this episode, we discuss how law firm landing pages are different, and, if you're going to use pay-per-click ads, how to get the most out of your landing pages.

Some attorneys ask us how to create unique content when it seems like there are already a large number of pages on the web about any given topic. In this episode, we discuss how to get around this content marketing stumbling block and create unique content that puts a focus on your practice area(s), geographic areas, and how your potential clients think.

In this brief podcast episode, LawLytics CTO and Co-Founder Derek Johnson announces our new integration and partnership with PracticePanther.

In this episode, we discuss the importance of writing law firm website content with your potential clients in mind. When you can write website content that matches the way that your potential clients think, they are more likely to find you when they conduct searches related to their case or matter, and you're more likely capture their attention when you can provide detailed information that resonates with them.

In this episode of the Law Firm Marketing Decoded Podcast, we're joined by sales and marketing expert Chris Mullins, who explains the importance of first impressions on the phone, as well as why attorneys must change their mindset about intake to acquire new clients.

In this podcast episode, we discuss the changes in online marketing over the last ten years, and what continues to work for attorneys to drive new business to their firms while keeping attorneys in control.

There are both good and bad reasons to have more than one law firm website, but it's a decision that shouldn't be based on emotion or made without a clear objective. Tune into this episode to learn about when you should (and shouldn't) create more than one law firm website.

Do you practice family law and criminal law? Do you want to practice both personal injury and DUI defense? In this episode, we discuss a few potential solutions for attorneys who want to market conflicting practice areas.

In this episode, we discuss black hat SEO tactics and why you should avoid them as you market your law firm online.