Which new and emerging sports hold the greatest potential for growth? What new formats are emerging for new events? How can we shake up events to make them less elite? How can we increase integration of para and women’s sports? What kind of experiences do audiences demand now, and how are rightsholders and hosts providing them? How are events capitalising on the rise of premiumisation and VIP experiences, while continuing to make events accessible? What can sports and entertainment learn from each other about creating compelling, engaging emotional content?

How are we embracing and preparing for change as organisations? Are we making planning and delivery more efficient? Are our processes becoming smarter and agile? How is the event industry ecosystem consolidating, and what impact is this having on diverse stakeholders? How can we develop strategies to manage and mitigate risks that may affect event operations, services and logistics?