Podknife - Hammerstone - Bootstrapping a Software Company by Aaron Francis & Colleen Schnettler

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Hammerstone - Bootstrapping a Software Companyinactive

Publisher |: Aaron Francis & Colleen Schnettler

Media Type |: audio

Podknife tags |: Business,; Entrepreneurship,; Personal Journals,; SaaS,; Startups,; Web Development

Categories Via RSS |: Business,; Entrepreneurship,; Technology

Three bootstrappers talking weekly about building a software business together.

People |: Aaron Francis (@aarondfrancis),; Colleen Schnettler (@leenyburger)
Country Of Origin |: USA
Produced In |: San Diego, CA /; Dallas, TX
Frequency |: Periodic
Explicit |: No

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66 Available Episodes (66 Total) / Average duration: 00:37:23

Date Duration Most Reviewed Highest Rated

66 Available Episodes (66 Total)Average duration: 00:37:23

Sep 28, 2023

00:10:37

Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Aug 15, 2023

00:30:54

HelloQuery: https://helloquery.comAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Jun 30, 2023

00:25:40

HelloQuery: https://helloquery.comAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Jun 23, 2023

00:26:31

HelloQuery: https://helloquery.comAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Jun 01, 2023

00:34:08

HelloQuery: https://helloquery.comAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

May 12, 2023

00:37:46

HelloQuery: https://helloquery.comAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

May 04, 2023

00:24:41

Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

May 01, 2023

00:26:50

Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Apr 05, 2023

00:39:49

Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Mar 23, 2023

00:27:48

Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Mar 09, 2023

00:26:10

Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Feb 19, 2023

00:25:09

Back from Laracon EU, and it went well.

Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Jan 18, 2023

00:22:35

Kind of a pivot, but not really.

Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Jan 12, 2023

00:28:24

We're off to a good start for 2023.

Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Dec 23, 2022

00:24:38

Colleen and Aaron recap 2022 and look forward to 2023.

Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Nov 18, 2022

00:26:49

Colleen and Aaron are back from a hiatus.

Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Aug 02, 2022

00:32:10

Colleen and Aaron talk through use cases for Refine that may actually get people excited.

Refine: https://hammerstone.dev/refine/laravel/docs/mainTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Jul 11, 2022

00:43:26

Aaron and Colleen are both back from vacation with a lot of updates to share.

Refine: https://hammerstone.dev/refine/laravel/docs/mainTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Jun 15, 2022

00:26:02

Aaron got stranded in Dallas thanks to two cancelled AA flights. We're sending outreach emails and doing a bunch of ancillary product work.

Refine: https://hammerstone.dev/refine/laravel/docs/mainTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Jun 09, 2022

00:24:05

We're starting to have calls with customers!

Refine: https://hammerstone.dev/refine/laravel/docs/mainTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Jun 02, 2022

00:20:03

Things are starting to look up!

Refine: https://hammerstone.dev/refine/laravel/docs/mainTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

May 23, 2022

00:26:15

We sent the Nova email! And it didn't go quite as planned.

Refine: https://hammerstone.dev/refine/laravel/docs/mainRefine Nova: https://github.com/hammerstonedev/refine-novaTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Apr 27, 2022

00:30:03

Tech time is over, it's time to business.

Apr 19, 2022

00:45:30

The Nova landing page (with a buy now button!) is live.

Apr 13, 2022

00:34:34

Some big changes happening at Hammerstone.

Refine: https://hammerstone.dev/refine/laravel/docs/main
Refine Nova: https://github.com/hammerstonedev/refine-nova
Torchlight: https://torchlight.dev
Aaron: https://twitter.com/aarondfrancis
Colleen: https://twitter.com/leenyburger

Mar 16, 2022

00:34:15

Aaron got a new job! We're trying to figure out how to balance client work and product work.

Refine: https://hammerstone.dev/refine/laravel/docs/main
Refine Nova: https://github.com/hammerstonedev/refine-nova
Torchlight: https://torchlight.dev
Aaron: https://twitter.com/aarondfrancis
Colleen: https://twitter.com/leenyburger
Sean: https://twitter.com/sfioritto
Tuple: https://tuple.app

Mar 02, 2022

00:38:34

We talk about the future of Rails and how it differs from Laravel. Aaron has been experimenting with Cloudflare, Edge Workers, and Fly.io.

Refine: https://hammerstone.dev/refine/laravel/docs/main
Refine Nova: https://github.com/hammerstonedev/refine-nova
Torchlight: https://torchlight.dev
Aaron: https://twitter.com/aarondfrancis
Colleen: https://twitter.com/leenyburger
Sean: https://twitter.com/sfioritto

Feb 15, 2022

00:33:54

Laracon is over, Colleen is speaking at a conference in March. We got paid!

Refine: https://hammerstone.dev/refine/laravel/docs/main
Refine Nova: https://github.com/hammerstonedev/refine-nova
Torchlight: https://torchlight.dev
Aaron: https://twitter.com/aarondfrancis
Colleen: https://twitter.com/leenyburger
Sean: https://twitter.com/sfioritto

Feb 11, 2022

01:38:39

In a long bonus episode, Matt Swanson (https://twitter.com/_swanson) joins Aaron to talk about Twitter.

Aaron: https://twitter.com/aarondfrancis
Matt: https://twitter.com/_swanson
Boring Rails: https://boringrails.com/
ShowCode: https://showcode.app

Feb 08, 2022

00:38:03

Aaron is practicing for Laracon, a lot.

Laracon: https://laracon.net/
Refine: https://hammerstone.dev/refine/laravel/docs/main
Refine Nova: https://github.com/hammerstonedev/refine-nova
Torchlight: https://torchlight.dev
Aaron: https://twitter.com/aarondfrancis
Colleen: https://twitter.com/leenyburger
Sean: https://twitter.com/sfioritto

Feb 01, 2022

00:48:40

Our first Nova user has it installed and is trying it out. Aaron is prepping for Laracon and running out of steam.

Refine: https://hammerstone.dev/refine/laravel/docs/main
Refine Nova: https://github.com/hammerstonedev/refine-nova
Torchlight: https://torchlight.dev
Aaron: https://twitter.com/aarondfrancis
Colleen: https://twitter.com/leenyburger
Sean: https://twitter.com/sfioritto

Jan 27, 2022

00:47:47

We're wrangling multiple frontends all at once, trying to onboard Nova users, and Aaron did some fun MySQL stuff.

Jan 18, 2022

00:44:04

It's starting to work, but Sean always knew it was going to.

Jan 06, 2022

00:58:13

The team is back from Christmas break, with a lot to talk about.

Dec 23, 2021

00:46:45

Matt Wensing (https://twitter.com/mattwensing) joins Aaron to talk about sacrificing time early on in hopes of having more freedom later.

Dec 15, 2021

00:41:08

Talking through a few Vue changes, making a call on a Livewire frontend.

Dec 08, 2021

00:34:00

Aaron and Colleen talk about the trough of despair and also numeric range optimizations, of course.

Nov 30, 2021

00:38:06

Back from Thanksgiving, we talk about finding an amazing React contractor, integrating the Vue and Laravel libraries, and more.

Nov 17, 2021

00:43:36

It's finally here.

Nov 10, 2021

00:33:30

We talk about our coffee habits, new computers, renderless components, databases, and confidence.

Nov 02, 2021

00:54:05

Lots of exciting updates from Founder's Summit, and Aaron reports back on the first Laravel client.

Oct 22, 2021

00:28:44

After a short break, we're back!

Oct 01, 2021

00:44:18

Sean went pheasant "hunting", Aaron gave a live coding presentation, Colleen is building out nested filters

Sep 24, 2021

00:40:32

Colleen listened to Aaron's solo episodes and it... raised some questions

Sep 17, 2021

00:27:24

Aaron comin atcha from the kitchen table. A solo show.

Sep 10, 2021

00:51:07

Sean is feeling the weight of his many jobs, Aaron tries to say "stabilizers" as much as possible in one episode, and we talk about new Torchlight clients.

Sep 03, 2021

00:43:16

We're kind of all over the place today! Sleep, foreign keys, CommandBar, Calvin & Hobbes somehow, Vue, and so on.

Command Bar - "CommandBar gives your users onboarding nudges, quick actions [...] in one personalized [...] widget."

Sep 02, 2021

00:53:11

Greg Skerman (https://twitter.com/GregSkerman) is the OG Sidecar user, and he stops by to teach Aaron a thing or two.

Greg's Twitter: https://twitter.com/GregSkerman
Greg's company: https://www.iseekplant.com.au
That one LinkedIn article Greg wrote: https://www.linkedin.com/pulse/always-deploying-greg-skerman/
Laravel Brisbane: https://www.meetup.com/bne-laravel-meetup/
Sidecar: https://github.com/hammerstonedev/sidecar
InertiaJS

Aug 27, 2021

01:11:48

Colleen is a week into working with the client. Sean can't sleep, Aaron is having surgery. We talk about Refine + Laravel launch date, and Hammerstone acquiring a product!

Aug 13, 2021

00:38:50

Aaron can barely move, Colleen is working with billions of records. Sean is on vacation! Lucky Sean.

Aug 06, 2021

00:33:06

Hammerstone adds a new partner.

Jul 23, 2021

00:48:19

Refine is getting more and more Rails-y, Aaron talks about Torchlight and the Hammerstone thesis, and we debate the merits of the "launch immediately" trope.

Jul 16, 2021

01:01:03

So many updates! Aaron has twins now, which is a lot of babies. Sean talks about his job changes. We talk about Sidecar, Torchlight, the Laravel ecosystem, and much more.

Apr 09, 2021

00:41:29

Sean pitches Aaron on using YNAB for our business. We're making good progress in Rails and people want the Laravel version already.

Apr 08, 2021

01:10:39

Sean and Aaron attempt a "Sales Safari" for Torchlight.dev. It gets a little painful because there aren't many results, and Aaron kind of feels like giving up.

Apr 02, 2021

00:20:52

Sean has had an extremely busy week with work, other work, and house stuff. Aaron has torchlight.dev up and running and ready to start selling.

Mar 19, 2021

00:38:52

Aaron has a bunch of mystery pain, Sean has a fix that's kind of "out there". Aaron runs into the owner of hammerstone.com in a Twitter thread. Launching torchlight.dev.

Mar 10, 2021

00:25:55

Colleen and Sean have the Rails integration working, and Aaron talks about Laravel admin panels as a potential marketing channel.

Feb 26, 2021

00:41:59

Aaron has moved into the shedquarters, Sean can't sleep. We talk Airdrop, Full Stack Panic, and Refine refinements.

Feb 22, 2021

00:22:08

Aaron gets pushed out of his house for a week thanks to the freak storm. Sean makes some great progress on Hotwire.

Feb 12, 2021

00:37:29

We talk about being old, and tired. And hotwire!

Feb 10, 2021

00:36:14

Andrew from https://bullettrain.co stops by.

Jan 29, 2021

00:35:04

Jan 29, 2021

00:31:14

Jan 29, 2021

00:38:18

We talk (in great detail) about our product. Too much detail.

Jan 29, 2021

00:32:34

Figuring it out as we go

Sep 28 | 00:10:37

The End

Aug 15 | 00:30:54

Colleen is having all the fun

Jun 30 | 00:25:40

On the precipice of something great

Jun 23 | 00:26:31

Good tweets are good

Jun 01 | 00:34:08

Colleen is pumped

May 12 | 00:37:46

We're HelloQuery now 👀

May 04 | 00:24:41

We didn't break up!

May 01 | 00:26:50

MicroConf Recap

Apr 05 | 00:39:49

Customer interviews lead to a new hypothesis

Mar 23 | 00:27:48

Two Separate Businesses

Mar 09 | 00:26:10

Plans for March (Subject to change)

Feb 19 | 00:25:09

Hi Sinclair! (and recapping Laracon EU)

Jan 18 | 00:22:35

The Nova launch and a (small) pivot

Jan 12 | 00:28:24

New year, new energy

Dec 23 | 00:24:38

Looking back, looking forward

Nov 18 | 00:26:49

We're back baby!

Aug 02 | 00:32:10

Use Cases

Jul 11 | 00:43:26

Back from Vacation

Jun 15 | 00:26:02

Email Outreach, GitHub Actions, and a Demo Site

Jun 09 | 00:24:05

The Calls are Happening

Jun 02 | 00:20:03

Glimmers of Hope

May 23 | 00:26:15

We Sent the Email! And Made No Sales!

Apr 27 | 00:30:03

It's Time to Business

Apr 19 | 00:45:30

The Landing Page Lives!

Apr 13 | 00:34:34

Some Big Changes

Mar 16 | 00:34:15

Aaron's New Job, Balancing Client vs Product Work

Mar 02 | 00:38:34

Is Rails Over? Aaron Goes Full Hipster

Feb 15 | 00:33:54

Conferences and First Revenue 💸

Feb 11 | 01:38:39

Bonus: Talking Twitter with Matt Swanson

Feb 08 | 00:38:03

Laracon is Tomorrow 😬

Feb 01 | 00:48:40

First Nova Install 🎉 and Prepping for Laracon

Jan 27 | 00:47:47

All the Frontends, Onboarding Nova, and MySQL Stuff

Jan 18 | 00:44:04

Sean Has Known All Along

Jan 06 | 00:58:13

Back in the Saddle

Dec 23 | 00:46:45

Work and Family, with Matt Wensing

Dec 15 | 00:41:08

Optimizing Time-to-UI and Next Steps for Livewire

Dec 08 | 00:34:00

(Finally) Exiting the Trough of Despair

Nov 30 | 00:38:06

React, Vue, Laravel, Rails, and Hotwire. Oh my!

Nov 17 | 00:43:36

Launch Day is in Sight

Nov 10 | 00:33:30

Coffee, Renderless Components, and Confidence

Nov 02 | 00:54:05

Colleen Reaches Enlightenment

Oct 22 | 00:28:44

Back in the Saddle

Oct 01 | 00:44:18

Pheasants, Live Coding, Filters-in-a-filter

Sep 24 | 00:40:32

Who _Are_ You?

Sep 17 | 00:27:24

Hammerstone, a History

Sep 10 | 00:51:07

2 Jobs, Stabilizers, and Torchlight Clients

Sep 03 | 00:43:16

Foreign Keys and Calvin & Hobbes

Sep 02 | 00:53:11

Bonus Episode: A Deep Dive into Sidecar with Greg Skerman

Aug 27 | 01:11:48

Colleen's First Week, Refine Pricing, and Acquiring a Product

Aug 13 | 00:38:50

Billions with a "B"

Aug 06 | 00:33:06

Hammerstone is Growing 👀

Jul 23 | 00:48:19

Railsifying Refine, Torchlight, and the Myth of the MVP

Jul 16 | 01:01:03

Updates, Updates, Updates

Apr 09 | 00:41:29

YNAB For Business? Progress in Rails, Demand for Laravel.

Apr 08 | 01:10:39

Sales Safari for Torchlight.dev & Wanting to Give Up

Apr 02 | 00:20:52

Rough Week, Good Friday

Mar 19 | 00:38:52

Healing Back Pain, Twitter Coincidences, and Torchlight.dev

Mar 10 | 00:25:55

Rails Integration and Laravel Admin Panels

Feb 26 | 00:41:59

Shedquarters, Refine Refinements, and Laravel Airdrop

Feb 22 | 00:22:08

Texas Weather, Hotwire Success, and Refinements

Feb 12 | 00:37:29

Sean's Birthday, Mental Health, and Hotwire

Feb 10 | 00:36:14

Andrew from Bullet Train Stops By

Jan 29 | 00:35:04

Too Many Open Loops

Jan 29 | 00:31:14

Making Progress

Jan 29 | 00:38:18

Getting Too Technical

Jan 29 | 00:32:34

What's Your Name?

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