Sometimes, hidden gems remain hidden for a reason. Those in-the-know may jealously limit access to outsiders; other times, it’s simply because surprises can blossom in the most unexpected places. When it comes to craft beer, our hidden gems tend to be places like old-school beer bars or hyper-local destinations that remain off the radar of tourists. But occasionally, entire subcultures have been built in the most unlikely of places—and that’s what we decided to spotlight in our newest series, Gas Station Week.

Gas Station Week is a celebration of the unconventional and a look into the roadside stands, convenience stores, and yes, gas stations that have influenced entire communities of beer lovers across the country. Kicking off our Gas Station Week series is the story that inspired it all. In his piece titled “The Gas Station That Changed Everything — Swett’s Tire & Auto in Bangor, Maine,” writer Nic Stevens describes how 30 years ago, craft beer wasn’t just a novelty in Central Maine. It was nonexistent—that is, until one discerning entrepreneur saw its potential. Eventually, the beer shelves at Swett’s Tire & Auto, a gas station strategically located on the Interstate 95 corridor, directly spawned a brewery, a beer bar, and helped develop a tight-knit homebrew scene and number of independent breweries, all with deep ties to the local community. 

Nic stumbled across the story, literally. In today’s conversation, he describes his unorthodox approach to uncovering stories such as this by hopping on public transportation and relying on the kindness of strangers to take him in as he explores the United States in search of the next great hidden gem. Since folks in Maine aren’t typically known for embracing outsiders—that is, anyone from outside of Maine—Nic says telling this particular tale wouldn’t have been possible through conventional journalistic methods. We’ll discuss his approach, as well as his discoveries that didn’t make it into the final draft and why he thinks this story couldn’t have happened anywhere else.

What if I told you one of the best places in the country to find the coolest, freshest craft beer is in Pasadena, California? That probably wouldn’t surprise. But what if I also told you that when you go to find the latest releases from Humble Sea or Trillium, or even a bottle of Cantillon, you could also fill up your gas tank a few dozen feet from that refrigerator door?

In this episode, you’re going to meet Shibli Haddad, who owns and runs a Shell gas station that has become one of the most important beer stores in the U.S. Not only does Shibli stock some of the most sought-after beer from across America, but he brings a clear passion for connecting with people because of it. You’ll hear him describe the way he talks to customers to learn about them and what would be exciting to find in his store, how he tracks trends, and why it’s important to offer special beer at an accessible price. He came to run the store because of his dad, started stocking unique beer because of his sister, and has become a part of California beer culture because of his commitment to forming relationships with his customers.

This conversation is part of Good Beer Hunting’s coverage for Gas Station Week, a series of stories, essays, and podcasts meant to highlight how people all over can find unique beer experiences in typically unexpected places. Make sure to visit goodbeerhunting.com for more voices that highlight this corner of the beer world.

Science has always been intimidating to me. I was never good at memorizing the periodic table or combining an array of chemical compounds to get a desired—and safe—mixture. Despite the challenges that lasted from middle into high school, I still found it all fascinating, the act of testing and discovery and using specialized equipment that can provide meaningful answers to all kinds of questions. And in this episode, we’re talking about it all in relation to beer.

Our guide will be Nicole Oliver, the laboratory operations manager at South Carolina’s Edmund’s Oast Brewing Company. She is an actual scientist and helps to oversee quality control at one of the Palmetto State’s fastest-growing breweries. And it’s not just her ability to help her colleagues create better beer that makes her role fascinating, but the way she’s doing it in an evolving beer market where it’s not just about making sure a Blonde Ale is brewed to perfection. Nicole has to collaborate with brewers to ensure that fruited Sours or pastry-inspired beers taste just as perfect and have the kind of shelf stability that other companies sometimes ignore, packaging beer in cans that may cause the package to swell, grow, and sometimes explode in a puree mess.

If your favorite brewery cares about its beer, it should have a quality control program. Not every business has the financial ability to have a full-time scientist to lead the work, but it’s pivotal work that improves everything about the brewing process. And as you’ll hear from Nicole, it can be nerdy and fun and exhilarating and meaningful. For her, her colleagues, and drinkers.

Non-alcoholic spirits, beer, wine, and beyond have finally graduated from punchlines to premium products in their own right, filling up store shelves and restaurant menus in greater numbers than ever before. But as writer David Neimanis explains in his latest piece for Good Beer Hunting, there’s still a long way to go for many of these products—non-alcoholic spirits in particular—to achieve their potential as legitimate and valuable alternatives to the status quo.

That piece, titled “Spirited Away — The Brands, Bartenders, and Bottle Shops Paving the Way for Non-Alcoholic Spirits,” which was published on February 4, 2023, looks as some of the pioneers of the industry, including makers who aim to create an entirely new space for their fresh takes on alcohol-free spirits, as well as those attempting to recreate signature spirits, such as gin or tequila, for drinkers who seek a familiar burn without the backfire. 

Both approaches have their benefits, but in today’s conversation, you’ll hear David unpack his own fascination with botanicals, who he sees as leading the NA charge, and why these developments are something to be excited about. He’ll explain some of the regulatory differences between standard spirits versus their non-alcoholic counterparts, and how he hopes that one day, consumers will perceive the value of each with equal respect. Today’s discussion is the first of what we hope will be several conversations around the rise of non-alcoholic options across beverage alcohol, so stay tuned for more discussions with other writers and explorers of the NA space.

The question at the center of this episode is simple: Does hard cider have a problem or an opportunity? The answer may be a little bit of both, with your own perspective making the glass of Angry Orchard or 2 Towns or Hudson North slightly more than half empty or half full. So, while we may not have clear-cut answers by the end of the episode, you will hear from a few different perspectives about this challenging and hopeful and evolving time for American cider.

To explore all this, you’ll hear from some great voices. In part one, we chat with Ryan Burk, a long time American cider pro who started out at Michigan’s Virtue Cider before spending years as head cider maker for Angry Orchard, the largest cider company in the country. He now leads formulation and sensory strategy for Feel Goods, Good Beer Hunting’s parent company that’s a full-definition studio that builds beverage brands. (Ryan is also a colleague of mine at Feel Goods, where I work as an analyst.)

After we set the stage with Ryan, we travel to Chicago for a conversation with Good Beer Hunting contributors Ruvani de Silva and Beth Demmon. The three of us were in attendance at this year’s American Cider Association conference and gathered for our own reflections on the state of cider and what we started to see and hear on our first day at the event.

When you think about beer or wine or spirits or any alcoholic beverage “beyond” these categories, what do you think of? Is it flavor? Friends? Or maybe just a vibe? It’s that last thing that I got stuck on recently thinking about cider and its place amongst all these options. For years, cider has been a steady 1(ish)% of the beer category in the U.S., where it’s classified. But at a time when some segments are trying to tread water, like wine or beer, that steadiness seems … pretty good.

And in the context of trying to consider what it all meant, I came across Massachusetts’ Artifact Cider Project. If you head over to their website at ArtifactCider.com, you’ll find the company actually does sell its cider on vibes. One cider is for "late night bonfires" while another is meant for "brunch and beach." There's even a cider named Wolf at the Door that carries the vibe of "fight not flight," adding a layer of mystery to whatever that may mean to you, dear drinker.

Anyway, while in Chicago for the annual American Cider Association conference, it was a great excuse to seek out Soham Bhatt, co-founder of Artifact, and someone who I came to learn has an insatiable curiosity. It’s that trait that led him to cider and as you’ll hear, drives what he and the Artifact team continue to do in search of all kinds of drinkers. In this conversation we get philosophical about how hobbies turn into careers and what it takes to convince people to pick cider over other alcohol options. Along the way, you’ll also get an appreciation for Soham’s never-ending quest to learn more—whether that’s about cider, movies, people, or just about anything else. Whenever you last picked up a cider, be it for a search for flavor or something a friend just handed you, Soham’s perspective will help you think about all this in another way. How vibes matter in the pursuit of something new.

Spring is a time of emerging, reawakening, and growing beer sales after the category’s typical winter lull—at least for most breweries. But Ohio’s largest brewery, Great Lakes Brewing Company, goes against that seasonal wisdom: Its slow season happens in the warmer months, while winter is its annual highpoint. What gives?

That’s just one of the questions writer and photographer David Nilsen attempts to answer in his latest piece titled “Lore of the Lakes — Great Lakes Brewing Company, Cleveland, Ohio,” which was published on February 1, 2023 as part of Good Beer Hunting’s Signifier series. Inspired by his own coming-of-age story as a beer drinker from Ohio, he dives into the brand’s history, legacy, and future, all of which seem tied together by two big questions: Just who is Great Lakes, and who is it becoming?

Today, David and I discuss how his story evolved from love letter to detailed look at the brewery’s operations and iconic beers themselves, like the beloved Christmas Ale that’s released each October. He doesn’t shy away from Great Lakes’ struggle to define itself in the face of a changing industry, and where it had to look to find inspiration. That inspiration is leading the brewery in interesting, and sometimes unexpected, directions, none of which are off-limits to the historic brand as it attempts to balance legacy and innovation. While the story of a beloved craft brewery and its cherished releases can often seem romantic, David reveals how the struggles behind the scenes aren’t always quite so charming. But there’s still plenty of beauty in each word and picture, so come on a journey to the shores of Lake Erie and hear all about it.

Experiencing the uninterrupted beauty of nature should be easy, and in theory it is—for some. As writer Stephanie Grant explores in a new story, going camping can feel like an insurmountable barrier reserved for the wealthy and white. But she hopes that’s changing, thanks to organizations like Outdoor Gear and Beer, which are building a more inclusive beer community for people of color and Black campers who simply wish to enjoy the majesty of the great outdoors. 

In her Olly Olly piece titled “Unplugged Under the Stars — How Black Beer Organizations are Diversifying Camping,” published on March 1, 2023, Stephanie discusses resources for Black campers both in and out of the beer world, outlining the many reasons why they may not feel comfortable camping or out in nature at all. Nick and Amanda Brooks of Outdoor Gear and Beer help break down some of common fears and hesitations for the uninitiated, acting as expert guides before and during the camping process. Stephanie learned first-hand how their guidance gives people a new perspective—it’s one she gained herself on a recent trip, one that took her dreams of camping and made them a reality.

In today’s conversation, Stephanie reveals how her expectations for the trip compare to her experience, and why she continues to feel strongly pulled to nature. It’s an instinctively human feeling, but one that can be out-of-reach for certain people due to time, money, or fear. Fear plays a big role in both the piece and our discussion: Stephanie talks about how it robbed her of years of potential outdoor enjoyment, how to conquer it through knowledge, and the difference between things like fear of bears and fear of people (because sometimes, it’s the people who are the most unpredictable). 

Olly Olly is all about getting outside, finding freedom in the possibilities of the Earth. What possibilities does Stephanie see?

At some point in your life, you’ve probably been told that you’re not supposed to talk about religion or politics in certain settings. Especially when you meet someone for the first time. In this episode, we’re breaking that rule. As much as it may be one, at least.

This conversation combines the secularness of beer with values of Judaism as our guest walks us through why this is a balance that will bring something new and exciting to the industry. Jesse Epstein is a rabbinical student at Hebrew Union College - Jewish Institute of Religion and the new owner of Shmaltz Brewing. The brand was founded in 1996, retired in 2021, and right at the end of 2022 came back to life after Epstein bought the rights to one of the longer-tenured craft beer brands in the country. While Judaism has always been a part of  Shmaltz’ schtick, Epstein plans to deepen that connection even more through his own education and work and commitment to caring for others and social justice.

A homebrewer-turned-owner, Epstein is brand new to the professional world of beer, but his vision for what he wants Shmaltz to become is rooted in who he is, the values he’s learned from family and his synagogue, and an interest for exploring what a Jewish beer brand can accomplish in 2023 and beyond. His hope is that one pint at a time, he can provide a reason for drinkers to consider how they can be a part of repairing the world through human connection. Join me in getting to know Jesse over the first 15 minutes of our conversation, which will give lots of context for why religion and politics becomes center to the rest of what we talk about, and what he wants to do with beer.

Everybody loves bubbles. What’s not to love? They’re fun, they pop, and they taste amazing—especially in drinks like Champagne, or what the French writer Voltaire called “the most glorious expression” of French civilization. In her first piece for Good Beer Hunting, writer and wine enthusiast Rachel Hendry explores Champagne’s history as a status symbol as well as its influence on other beverages—specifically, beer.

That piece, titled “Traditional Method — Exploring Champagne’s Influence on the Brewing Industry,” was published on January 4, 2023 and covers 500 years of history, evolution, and the ongoing significance of the luxurious beverage, one that some beer makers (you’ll find out who) believe they can outshine. I’m not sure that’s the case, and neither is Rachel. 

In our conversation today, she’ll reveal when and why she decided to pursue writing about the opulent world of Champagne and how her original idea transformed into a sprawling exploration of the celebratory bubbly. We’ll hear about when Champagne went from still to sparkling, how a demand for wartime wood changed the structural integrity of glass bottles—which helped stabilize Champagne’s volatility—and what fascinates her about the wine, which remains out of reach for the average person on an average day. We go from high to low, beer to wine, and beyond. Take a walk on the sparkling side with us, right now.