With over a decade of experience as a marketer at B2B technology and SaaS companies, he loves the process of empowering B2B marketing and sales teams to reach their revenue goals with innovative AI-driven solutions.

MarketMate AI is a platform for personalizing content for B2B buyers so it resonates, converting more customers and shortening sales cycles.

Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has been featured in numerous industry publications including the American Marketing Association and Markitors.

SHOW NOTES:

KPI Calculations

Total Revenue - Total of Sales across all of your Sales Channels

Net Revenue (Gain or Loss) - Total Revenue - Total Expenses

AOV (Average Order Value) - Total Revenue / Number of Transactions

Conversion Rate - Number of Transactions / Number of Visitors

MER (Media Efficiency Ratio - Total Revenue / Total Paid Ad Spend 

ROAS (Return on Ad Spend) - Total Revenue Attributed to ac Campaign / Cost of Campaign)

CAC (Customer Acquisition Cost) - Expenses / Number of New Customers

The Launch Box FREE E-Commerce Performance Tracker. Download copy of Free E-commerce Performance Tracker here: bit.ly/tlbperformancetracker

Watch on YouTube - https://www.youtube.com/watch?v=lZACBSLNsBA

Had the opportunity to dive deep into the world of landing page optimization with Peter Guirguis on Digital Marketing Gyaan Podcast.

In today's digital landscape, crafting landing pages that truly resonate and convert is both an art and a science. From captivating visuals to strategic copywriting, every element plays a crucial role in guiding visitors towards taking desired actions.

During our insightful discussion, Peter shared invaluable insights and practical tips on:

-> Understanding the psychology of user behavior.

-> Leveraging data-driven approaches to optimize conversions.

-> Key design principles for maximum impact.

-> Crafting compelling calls-to-action that drive action.

A huge thank you to Peter Guirguis for sharing his knowledge and expertise with us! Can't wait to implement these strategies and witness the transformation firsthand.

#LandingPageOptimization #DigitalMarketing #ConversionOptimization #Innovation #Podcast

Peter Guirguis, a seasoned digital expert, is the dynamic force behind SwiftPress Support. With a rich history as the founder of Grace Digital Solutions, Peter has a proven track record in crafting exceptional websites for diverse clientele, from businesses to personal brands. A recognized figure in the digital space, Peter has been honored multiple times by the Wells Fargo Leaders Club.

Alex Devine is a marketing and business consultant providing a unique bridge between old school business ideals and new generational perspectives.

As the president of VSG Marketing, Alex uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence. Alex leads the VSG Marketing team and provides executive oversight to all service offerings in addition to making sure clients remain on the cutting edge of their industries.

Yaron Been is an ecommerce entrepreneur, growth coach, and industrial engineer with a passion for helping businesses succeed.

In addition to his professional pursuits, Yaron is also passionate about Stoic philosophy, personal development, and bodybuilding.

With a track record of bootstrapping and scaling 7-figure ecommerce stores while traveling the world, Yaron has a wealth of experience to share with listeners.

Ready to revolutionize your e-commerce game? Listen to the latest episode of "Digital Marketing Gyaan" where I had the privilege of discussing with Yaron Been about the secrets behind planning a killer e-commerce paid campaign strategy!In this discussion, Yaron shares invaluable insights and actionable strategies that will turbocharge your e-commerce marketing efforts.Key Insights:-> Discover how to identify and reach your ideal audience with surgical precision, ensuring your campaigns hit the mark every time.-> Learn innovative approaches to allocate your campaign budget strategically across various channels, maximizing your return on investment.-> Dive into the power of data-driven optimization, and uncover how to leverage analytics to continuously refine and improve your campaigns for unparalleled success.#DigitalMarketing #EcommerceMarketing #PaidCampaigns #MarketingStrategy #DigitalMarketingGyaan #Interview #YaronBeen #EcommerceSuccess #PodcastAlert

Tiago help coaches, mentors, consultants and other professionals in the help industry to unearth premium dream clients from their current follower/subscriber lists. His “Anti-Marketing Method” is based on 3 pillars: turning generic services into irresistible offers, turning your contact network into your own sales team, and uncovering dream clients that are hidden in your current audiences.

The recent podcast episode of "Digital Marketing Gyaan" features an insightful conversation with Tiago Faria.

We had a conversation on the topic: "How to Use Anti-Marketing Techniques to Sell More Online." In this discussion, Tiago Faria, an industry expert, shared practical insights on leveraging anti-marketing to amp up your online sales game.

Key Insights:

Stand Out Strategically: Tiago reveals how injecting a bit of uniqueness into your marketing can grab attention and elevate your online sales strategy.

Authenticity Drives Trust: We explore the powerful role of authenticity in online presence. Tiago emphasizes how being genuine builds trust, a cornerstone for increasing sales.

Addressing Customer Concerns: Tiago provides clever tips on using anti-marketing techniques to address customer doubts effectively, fostering a positive sales environment.

A heartfelt thank you to Tiago Faria for sharing his valuable insights! 🙌

#DigitalMarketing #AntiMarketing #OnlineSales #PodcastEpisode #SalesStrategies #DigitalMarketingGyaan #Interview #TiagoFaria #EnhanceYourGame #PodcastAlert

Frank is the founder of Maxiality, a B2B marketing agency transforming B2B SaaS companies into the #1 choice in their industry so they consistently generate opportunities, shorten their sales cycle, and lower their acquisition costs.

With over 20 years of experience in B2B marketing and sales, his goal is to assist B2B founders and marketers to show their expertise. This way, you will become the authority in your industry, so you never have to worry about new business again.

Sharing the latest episode of "Digital Marketing Gyaan" podcast where I had the pleasure of interviewing Stevie V Brown, the dynamic CEO of The Change Starter®!

We dove deep into the art of crafting compelling content that truly elevates your brand awareness.

In this insightful conversation, Stevie shared invaluable tips and strategies to make your content stand out in the crowded digital landscape. Whether you're a seasoned marketer or just starting in the digital realm, these practical steps are sure to enhance your content game and drive impactful results.

👉 Key Takeaways:

Know Your Audience: Understanding your audience is the cornerstone of effective content. Stevie breaks down how to create content that resonates with your target audience, building a genuine connection that lasts.

Storytelling Mastery: Uncover the power of storytelling in your content. Learn how to weave narratives that captivate your audience, leaving a lasting impression and making your brand unforgettable.

Consistency is Key: Discover the importance of consistency in your content strategy. Stevie shares insights on maintaining a cohesive brand voice across different platforms, establishing trust and credibility with your audience.

A huge thank you to Stevie V Brown, for sharing your expertise and wisdom!

Let's revolutionize our content strategies and boost brand awareness together.

Stevie began her corporate career in Advertising in heavy-weight London Agencies, such as Saatchi & Saatchi and McCann Erickson. She has worked with global brands such as L'Oréal, Coca-Cola, McDonald's and Visa; helping them assess their business challenges, design effective strategies and achieve measurable results. Before starting The Change Starter®, Stevie held Strategic Planning and Management roles at several Sydney-based marketing agencies.

Link to some goodies from the guest:  https://www.thechangestarter.com/podcastgift

#DigitalMarketing #ContentMarketing #BrandAwareness #PodcastEpisode #MarketingStrategy #DigitalMarketingGyaan #Interview #StevieVBrown #TheChangeStarter #MarketingTips #ContentCreation #PodcastAlert

Rasmus Houlind is a renowned expert in Personalization and Omnichannel Marketing. With multiple bestselling books behind him, he is a renowned author and sought after keynote speaker and thus further spreading his knowledge and advice throughout the industry.

In July 2017, Donnie embarked on a bold venture by founding “Good At Marketing,” a testament to his unwavering self-belief and vision for the digital landscape. Over the years, his journey continued to evolve, culminating in the establishment of “Rapid SEO Host” in 2022 and “Asset Linkable” in 2023, marking the next thrilling chapters in his adventure.