Dealcasters

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This Full video episode available for free at: https://LASCurry.Dealcasters.Live

Jun 12, 2023

01:12:41

Buckle up as we welcome the one and only Anthony "LAS Curry" Santana, an extraordinary Live Streaming Coach & Content Creator. LASCurry's got the secret sauce to help gamers ignite their live streams and turn their passions into a full-blown moneymaker!

In a world where gaming and live streaming are exploding, LASCurry has become the go-to guru for aspiring streamers aiming to conquer the streaming realm. With his deep well of knowledge and hands-on experience, he's the ultimate guest to spill the beans on winning strategies and priceless insights.

Brace yourself for LASCurry’s mind-blowing guidance on discovering your niche, crafting captivating content, building a loyal fanbase, and raking in those sweet, sweet monetization streams. No matter if you're a seasoned pro or a greenhorn, LASCurry's golden nuggets of wisdom will supercharge your live streaming odyssey.

👤Connect With Anthony “LASCurry” Santana:

✅ Official: https://lascurry.com

✅ Instagram: https://www.instagram.com/las_curry

✅ YouTube: https://www.youtube.com/lascurry

✅ Twitch: https://twitch.tv/lascurry

✅ Twitter: https://twitter.com/LAS_Curry

✅ Facebook: https://facebook.com/LASCurryPage

✅ LinkedIn: https://www.linkedin.com/in/lascurry

✅ TikTok: https://tiktok.com/@lascurry

All of the products discussed in this podcast can be found here: http://dealcasters.shop

All video episodes available for free at: https://dealcasters.live

👤Connect with Dealcasters:

🎧Grab all these great episodes as an audio podcast at: https://link.chtbl.com/Dealcasters

🎥Catch all the full episodes on replay or live at: https://dealcasters.live

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This Full video episode available for free at: https://Hughes.Dealcasters.Live

Jun 05, 2023

00:52:07

In this episode, we have the privilege of hosting Timothy Hughes, one of the world's leading pioneers and innovators of Social Selling. Tim shares his expertise on how the digital landscape has transformed buying habits and made it increasingly challenging to reach customers through traditional sales methods.

He’ll discuss the insights he’s shared in his new best-selling book “Social Selling - Influencing Buyers and Changemakers” where he highlights the need for sales professionals to embrace social selling as a strategic skill to effectively engage with customers and "hack" the buying process.

We look forward to Timothy sharing his valuable insights and expertise on unlocking the potential of social selling!

👤Connect With Timothy:

✅ Official: http://dlaignite.com/

✅ Instagram: https://www.instagram.com/tim_hughes1/

✅ YouTube: http://www.youtube.com/c/TimothyHughes1

✅ Twitter: https://twitter.com/Timothy_Hughes

✅ Facebook: https://www.facebook.com/TimHughesSocialSelling/

✅ LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/

✅ TikTok: https://www.tiktok.com/@timothy_hughes

All of the products discussed in this podcast can be found here: http://dealcasters.shop

All video episodes available for free at: https://dealcasters.live

👤Connect with Dealcasters:

🎧Grab all these great episodes as an audio podcast at: https://link.chtbl.com/Dealcasters

🎥Catch all the full episodes on replay or live at: https://dealcasters.live

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This Full video episode available for free at: https://JHicks.dealcasters.live

May 24, 2023

01:05:52

We dive deep into the world of entrepreneurship and the strategies behind successful ventures. In this episode, we have the privilege of interviewing James Hicks, a visionary content creator and entrepreneur, who has been a key element of this content creation revolution.

Join us as we explore James Hicks' entrepreneurial journey and how he tactically implements various elements to bring his vision to life. With his expertise in content creation and his unwavering commitment to excellence, James “Doctor” Hicks has carved a unique path for himself and mentored others in the industry.

During our conversation, we'll uncover the key tactics and strategies James employs to navigate the ever-evolving landscape of content creation. From mastering the art of storytelling to harnessing the power of technology, James will share his insights on how he successfully integrates these elements into his entrepreneurial journey.

We'll delve into the content creation revolution, discussing the shifts and trends that have shaped the industry. James will shed light on how he has adapted and stayed ahead of the curve, embracing new platforms, and leveraging emerging technologies to reach and engage with his audience.

Get ready to be inspired as James Hicks shares his practical tips and advice for aspiring content creators looking to make their mark. Whether it's developing a creator's mindset, utilizing innovative software, or implementing effective marketing strategies, James will provide invaluable insights to help you thrive on your entrepreneurial journey.

So tune in to this enlightening episode of Dealcasters and join us as we unravel the tactics and elements behind James Hicks' content creation revolution. Get ready to take notes and be inspired by his entrepreneurial wisdom and strategic approach to building a successful content empire.

👤Connect With James:

✅ Official: https://hicksnewmedia.com/

✅ Instagram: https://www.instagram.com/jhicks/

✅ YouTube: https://www.youtube.com/c/JamesHicks

✅ Twitter: https://twitter.com/jameshicks

✅ Facebook: https://www.facebook.com/jwhicks

✅ LinkedIn: https://www.linkedin.com/in/jhicks/

✅ TikTok: https://www.tiktok.com/@hicksnewmedia

All of the products discussed in this podcast can be found here: http://dealcasters.shop

All video episodes available for free at: https://dealcasters.live

👤Connect with Dealcasters:

🎧Grab all these great episodes as an audio podcast at: https://link.chtbl.com/Dealcasters

🎥Catch all the full episodes on replay or live at: https://dealcasters.live

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This Full video episode available for free at: https://eStreamly.dealcasters.live

May 18, 2023

00:44:29

On this episode of Dealcasters, Nicolas Bailliache talks about eStreamly, a live shopping platform, and its benefits in relation to content creators, entrepreneurs, and businesses. We discuss the three main buckets of live shopping, including social media, marketplace, and your own website, and how having a website can give you more control over your audience and destiny. We also talk about the importance of good technology and offering a seamless shopping experience. Our guest, Nico, co-founder eStreamly, shares his experience in developing a functioning prototype for live streaming and building upon it. We also touch on the need to engage with and cultivate a loyal following, as well as the differences between the Chinese and US markets when it comes to live streaming and video commerce. Finally, we discuss the shoppable aspect and how it offers a way for content creators to protect their brand and ensure control.

Key topics covered in this episode include:

- Having a website for live shopping offers control over audience and legacy, as no one can shut it down.

- Good technology can be leveraged to embed live shopping on a website and still distribute content on social media platforms.

- Creators are looking for ways to transfer their TikTok audiences off the platform to have more control over their income and business in case of sudden changes or shutdowns.

- Building a community and offering unique specials can be used as an engagement strategy for a creator's website and customer base.

- Protecting oneself with a risk management strategy is crucial for creators in the live shopping space.

- Creating a channel mindset is more effective than treating a podcast like a one-time event, which is why cultivating a loyal following is crucial.

- Successful TV shows spend minimal amounts of money on marketing because they have a dedicated following that knows when the show will air.

- The value-added piece is often lost in live selling, with many people just talking and engaging without providing a clear solution.

👤Connect With Nico and eStreamly:

✅ Official: https://estreamly.com/

✅ Instagram: https://www.instagram.com/estreamly/

✅ YouTube: https://www.youtube.com/@estreamly

✅ Twitter: https://twitter.com/estreamly_

✅ Facebook: https://www.facebook.com/Estreamly

✅ LinkedIn: https://www.linkedin.com/in/nicolas-bailliache-854a3022/

✅ TikTok: https://www.tiktok.com/@estreamly

✅ The Live eCommerce Podcast: https://podcasts.apple.com/us/podcast/the-live-ecommerce-podcast/id1596120671

All of the products discussed in this podcast can be found here: http://dealcasters.shop

All video episodes available for free at: https://dealcasters.live

👤Connect with Dealcasters:

🎧Grab all these great episodes as an audio podcast at: https://link.chtbl.com/Dealcasters

🎥Catch all the full episodes on replay or live at: https://dealcasters.live

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This Full video episode available for free at: https://PodMatch.dealcasters.live

Nov 28, 2022

00:55:40

Alex Sanfilippo is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his team have created popular services like PodMatch, a service that matches podcast guests and hosts together for interviews, and PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.

Alex has also co-authored two(!) new books:

Podcast Guest Mastery: https://amzn.to/3X8ghVv

Podcast Host Mastery: https://amzn.to/3Oiu9Za

The PodMatch Mastery series are valuable how-to books. They share the best practices, proven strategies, and success tips from some of PodMatch’s top members on how to effectively find ideal guests for your show, as well as how you can be the best possible guest when you are on someone else’s podcast. There is no shortage of podcasting books or books on how to start a podcast, however what is shared in PodMatch Host Mastery is different for many reasons, because it includes:

A deep focus on how to successfully leverage the PodMatch platform.

The best tips, tricks, and strategies from 16 top PodMatch Host members.

Proven, actionable content that you can start using immediately.

Step-by-step strategies to find ideal guests.

👤Connect With Alex:

✅ Official: https://.alexsanfilippo.com

✅ PodMatch: https://www.PodMatch.com

✅ Instagram: https://www.instagram.com/ajsanfilippo/

✅ YouTube: https://www.youtube.com/c/PodPros_com

✅ Twitter: https://twitter.com/AJSanfi

✅ Facebook: https://www.facebook.com/AlexJSanfilippo

✅ LinkedIn: https://www.linkedin.com/in/alexsanfilippo/

All of the products discussed in this podcast can be found here: http://dealcasters.shop

All video episodes available for free at: https://dealcasters.live

👤Connect with Dealcasters:

🎧Grab all these great episodes as an audio podcast at: https://link.chtbl.com/Dealcasters

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This Full video episode available for free at: https://Shure.dealcasters.live

Nov 17, 2022

01:19:27

In addition to being the Market Development Specialist for Shure, one of the biggest and best audio companies in the world - Mario Ponce is also a musician, podcaster and Amazon Livestreamer. Holiday shopping is in full swing, and those who know audio have Shure on their wish lists this year. From the studio to the stage and all points between, you and your loved ones’ artistic visions and audio experiences matter. With legendary deals on the world’s most iconic microphones, audio technology, and bundles for the 2022 holiday season, Shure can help every content creator and musician chase their dreams, realize their goals, and sound extraordinary with the help of best-in-class audio.

👤Connect With Mario Ponce:

✅ Official: https://www.shure.com/

✅ Instagram: https://www.instagram.com/shure/

✅ YouTube: https://www.youtube.com/channel/UC5sptXUGfY6N9aJHnb9GENw

✅ Twitter: https://twitter.com/Shure

✅ Facebook: https://www.facebook.com/Shure

✅ LinkedIn: https://www.linkedin.com/in/mario-ponce-92b39635/

All of the products discussed in this podcast can be found here: http://dealcasters.shop

All video episodes available for free at: https://dealcasters.live

👤Connect with Dealcasters:

🎧Grab all these great episodes as an audio podcast at: https://link.chtbl.com/Dealcasters

🎥Catch all the full episodes on replay or live at: https://dealcasters.live

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This Full video episode available for free at: https://MarkSavantMedia.dealcasters.live

Nov 09, 2022

00:53:38

Mark is the host of the After Hours Entrepreneur podcast. The show is ranked in the top 1% of all podcasts. The show helps young entrepreneurs hit the first 6-figure mark in their business.

Mark is the founder of Mark Savant Media, a company that helps busy professionals build status and sales with podcasts. He helps with new show launches, full service production, and group training programs.

He reaches 10’s of thousands of people weekly over multiple platforms.

👤Connect With Mark Savant:

✅ Official: https://www.marksavantmedia.com/

✅ Instagram: https://www.instagram.com/marksavantmedia/

✅ YouTube: https://www.youtube.com/c/marksavantmedia

✅ Twitter: https://twitter.com/marksavantmedia

✅ Facebook: https://www.facebook.com/MarkSavantMedia/

✅ LinkedIn: https://www.linkedin.com/in/mark-savant-ba777145/

All of the products discussed in this podcast can be found here: http://dealcasters.shop

All video episodes available for free at: https://dealcasters.live

👤Connect with Dealcasters:

🎧Grab all these great episodes as an audio podcast at: https://link.chtbl.com/Dealcasters

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This Full video episode available for free at: https://AlwaysFaithful.dealcasters.live

Aug 22, 2022

00:53:52

In August of 2021, America ended its longest war. As the world watched the shocking scene at the Kabul airport, Marine Major Tom Schueman fought—both behind the scenes and through a social media campaign—to get his friend and former Afghan interpreter, Zak, out of Afghanistan before he and his family were discovered by the Taliban.

This led to the release of ALWAYS FAITHFUL: A Story of the War in Afghanistan, the Fall of Kabul, and the Unshakable Bond Between a Marine and an Interpreter. Written by Major Tom Schueman and Zainullah Zaki, it’s a heartfelt dual memoir told by two men from opposite worlds.

Brilliantly told in Tom’s and Zak’s alternating first person voices, ALWAYS FAITHFUL tracks the parallel lives of these two men who each spent their childhoods in fear, peril, and poverty, and turned to war in an attempt to build a meaningful future. Their lives dovetail in Afghanistan’s deadly Helmand Valley, where they formed a brotherhood, eventually culminating in Zak’s harrowing, eleventh-hour rescue. The book is an intensely personal and uniquely ground-level account of Tom and Zak’s experience, giving readers a provocative and heart pounding 360-degree view of the war. You won’t want to miss this show!

Be sure to pick up “ALWAYS FAITHFUL: A Story of the War in Afghanistan, the Fall of Kabul, and the Unshakable Bond Between a Marine and an Interpreter” on Amazon: https://amzn.to/3PeZwTk

A GoFundMe page has been set up by Major Tom Schueman to cover Zak’s legal fees in getting him and his family to the US: https://HelpZak.Dealcasters.Live

If you cannot donate, please send your congressional reps letters and write your local papers.

Zak put his life on the line for our country. The very least we can do is offer his family a chance at survival in the land of the free and home of the brave.

👤Connect With Major Tom Schueman:

✅ Patrol Base Abbate - pbabbate.org

✅ Instagram: https://www.instagram.com/Kill.z0n3

✅ GoFundMe: https://HelpZak.Dealcasters.Live

All of the products discussed in this podcast can be found here: http://dealcasters.shop

All video episodes available for free at: https://dealcasters.live

👤Connect with Dealcasters:

This Full video episode available for free at: https://kbousq.dealcasters.live

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🎥Catch all the full episodes on replay or live at: https://dealcasters.live

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Aug 15, 2022

00:54:44

What do I charge for my Instagram? Wait - people make money with TikTok? Kristen Bousquet is a Charlotte-based content creator and influencer coach at Your Soulcialmate with a goal of educating entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through her podcast "Soulcial Scoop," community FB group, and coaching programs. She wants creators to learn how to be successful digital biz owners while keeping the "soul" in "soulcial media."

👤Connect With Kristen Bousquet:

✅ Official: https://www.yoursoulcialmate.com

✅ TikTok: https://www.tiktok.com/@kbousq

✅ Instagram: https://www.instagram.com/kbousq

✅ YouTube: https://www.youtube.com/c/KristenBousquet

✅ Twitter: https://twitter.com/kbousq

✅ Facebook: https://www.facebook.com/kbousquet

✅ LinkedIn: https://www.linkedin.com/in/kristen-bousquet-682b0952/

All of the products discussed in this podcast can be found here: http://dealcasters.shop

All video episodes available for free at: https://dealcasters.live

👤Connect with Dealcasters:

This Full video episode available for free at: https://Trish.dealcasters.live

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🎥Catch all the full episodes on replay or live at: https://dealcasters.live

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Jul 11, 2022

01:04:07

Whether a C-Suite leader or new team member, the strongest prison bars holding you back, are in your head. That is what Trish Jenkins equips you to break free of.

At the height of corporate and investment success, Trish was unwittingly caught up in a funds management scandal. Her boss stole millions of dollars from clients, including Trish. As a result, she fell in breach of the Corporations Act.

Her penalty could have been a fine, but in January 2009, with the world still hemorrhaging from the Global Financial Crisis, Trish was sentenced to 8 months in prison. Away from her husband and three little girls and surrounded by some of Queensland's most dangerous criminals, Trish could have despaired. Instead, she learned more while incarcerated than in her 20 years in the business world, about resilience, change and leadership.

Trish began speaking about fraud warning signals in finance and relationships to business groups and has written 2 books on the topic. Then she realized people were most interested in the questions above.

In her compelling presentations, Trish shares her story with its fascinating characters (names changed), and the mindset it took to turn her setback around. More importantly, the lessons she shares will enable audiences to respond with resilience to work and life’s unexpected changes and challenges.

👤Connect With Trish Jenkins:

✅ Official: https://trishjenkins.com.au/

✅ Facebook: https://www.facebook.com/TrishTVpodcast

✅ Instagram: https://instagram.com/trishjenkinstv

✅ LinkedIn: https://www.linkedin.com/jenkinstrish

✅ YouTube: https://www.youtube.com/trishjenkins

✅ Twitter: https://twitter.com/trishjenkins

All of the products discussed in this podcast can be found here: http://dealcasters.shop

All video episodes available for free at: https://dealcasters.live

👤Connect with Dealcasters:

This Full video episode available for free at: https://KevinKolbe.Dealcasters.Live

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Jul 05, 2022

01:10:14

Kevin Kolbe is a TN-born, NC-based video producer and coach. He's been in media for a long, long time. Kevin started out on the radio, then got into TV working for FOX, NBC, CBS, and ABC affiliated stations in Nashville and Raleigh. After TV, Kolbe started his own video marketing business and now gets to help non-profits, businesses, and entrepreneurs around the world get into and do more with online video. Kevin is also a husband, dad of three - including one with special needs - and a Jesus freak.

👤Connect With Kevin Kolbe:

✅ Official: https://kevinkolbe.com

✅ YouTube: http://youtube.com/kevinkolbe/?sub_confirmation=1

✅ Twitter: https://twitter.com/kevinkolbemedia

All of the products discussed in this podcast can be found here: http://dealcasters.shop

All video episodes available for free at: https://dealcasters.live

👤Connect with Dealcasters:

This Full video episode available for free at: https://KellyRoach.dealcasters.live

🎧Grab all these great episodes as an audio podcast at: https://link.chtbl.com/Dealcasters

🎥Catch all the full episodes on replay or live at: https://dealcasters.live

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Jun 13, 2022

00:53:28

In a world of trending fads, unqualified "influencers" and surface-level tactics that leave business owners exhausted, overwhelmed, and far from profitable.... Business Strategist Kelly Roach’s new book “Conviction Marketing” helps entrepreneurs uncover the secret ingredient to achieving authority and industry leadership in their field.

Kelly transforms overworked entrepreneurs into seven-figure CEOs by teaching them how to leverage timeless business principles, employed by billion-dollar corporations, with the most powerful online marketing speed and agility strategies of today.

Conviction Marketing isn't like other marketing books! Instead of teaching you to chase social media marketing trends that change week by week, this book will help you teach you a unique approach to building thought-leadership in your marketing, even in the most saturated online markets.

In Conviction Marketing entrepreneurs will learn how to:

▶️ Stand out on social media

▶️ Create marketing messaging that connects with dream clients

▶️ Create real influence online

▶️ Leverage a SIMPLE marketing strategy that can be applied to any social media platform

▶️ Create an online brand that commands attention

▶️ Grow their business with an authentic marketing strategy that represents who they really are

📖 Grab Kelly’s new book “Conviction Marketing” : https://amzn.to/3xazM4Q

👤Connect With Kelly Roach:

✅ Official: https://kellyroachcoaching.com/

✅ Facebook: https://www.facebook.com/kellyroachshow

✅ Instagram: https://www.instagram.com/kellyroachofficial/

✅ LinkedIn: https://www.linkedin.com/in/kellyroachint/

✅ YouTube: https://www.youtube.com/c/KellyRoach

✅ Twitter: https://twitter.com/kellyroachlive

All of the products discussed in this podcast can be found here: http://dealcasters.shop

All video episodes available for free at: https://dealcasters.live

👤Connect with Dealcasters:

This Full video episode available for free at: https://Stu.dealcasters.live

🎧Grab all these great episodes as an audio podcast at: https://link.chtbl.com/Dealcasters

🎥Catch all the full episodes on replay or live at: https://dealcasters.live

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Jun 06, 2022

00:59:23

Stu Heinecke is a bestselling business author, marketer and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association. He has teamed with the Nasdaq Center to launch the Total Weed Award, to recognize weed-like growth and audacity among various categories of entrepreneurial ventures. Heinecke lives on a beautiful island in Puget Sound, Washington.

📖 Grab Stu’s new book “How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth” : https://amzn.to/3lHA2S6

👤Connect With Stu Heinecke::

✅ Official: https://stuheinecke.com/

✅ Weed Mindset Bootcamp: https://stuheinecke.com/weed-mindset-bootcamp/

✅ LinkedIn: https://www.linkedin.com/in/stuheinecke/

✅ YouTube: https://www.youtube.com/channel/UClbbSY6wWjNiu5buNurz5TQ

✅ Facebook: https://www.facebook.com/stu.heinecke.1

All of the products discussed in this podcast can be found here: http://dealcasters.shop

All video episodes available for free at: https://dealcasters.live

👤Connect with Dealcasters:

This Full video episode available for free at: https://Paul.dealcasters.live

🎧Grab all these great episodes as an audio podcast at: https://link.chtbl.com/Dealcasters

🎥Catch all the full episodes on replay or live at: https://dealcasters.live

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May 31, 2022

00:57:42

Paul Bradley has been building community programs and teams for 10 years. He is the Global Community Manager for Agorapulse and is the Community Teammate and Aspiring Space Friend at Social Media Pulse.

👤Connect With Paul:

✅ Social Media Pulse Community: https://www.socialmediapulse.community/

✅ Twitter: https://twitter.com/PaulBradleyCMGR

All of the products discussed in this podcast can be found here: http://dealcasters.shop

All video episodes available for free at: https://dealcasters.live

👤Connect with Dealcasters:

This Full video episode available for free at: https://DMS.dealcasters.live

🎧Grab all these great episodes as an audio podcast at: https://link.chtbl.com/Dealcasters

🎥Catch all the full episodes on replay or live at: https://dealcasters.live

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May 23, 2022

00:45:57

From podcasting to TikTok, the way we generate attention from buyers continues to rapidly evolve. Staying up to date can seem nearly impossible. How do you keep your organization from getting lost in the clutter?

In the fully revised eighth edition of The New Rules of Marketing & PR, celebrated marketing strategist David Meerman Scott delivers the definitive guide to the future of marketing. Whether you’re interested in growing your business using new social media tactics or completely revising your website to reach a new marketplace, you’ll get a proven, step-by-step blueprint for getting your ideas seen, heard, and felt by the right people at the right time.

📖 Grab David’s book “The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly” :https://amzn.to/3ls5Fzc

👤Connect With David Meerman Scott:

✅ Official: https://www.davidmeermanscott.com/

✅ Twitter: https://twitter.com/dmscott

✅ Blog: https://www.davidmeermanscott.com/blog

✅ LinkedIn: https://www.linkedin.com/in/davidmeermanscott/

All of the products discussed in this podcast can be found here: http://dealcasters.shop

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👤Connect with Dealcasters:

This Full video episode available for free at: https://dummies.dealcasters.live

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May 16, 2022

01:01:19

In our digital world, social media and web interaction are tailor-made for confusion and conflict. The time is right for a road map to getting your point across without getting on someone’s nerves. In their new book, Kelly & Kendra design a set of guidelines that improve clarity and positivity, limit conflict, and make virtual meetings much more productive.

Kendra Losee is a digital marketing consultant, professor of social media marketing and Founder of Mota Marketing. She’s an award-winning marketer with a passion for helping business-owners in the cannabis space tell their story, reach their audience, and grow their company!

Kelly Noble Mirabella is an internationally sought after Messenger Marketing trainer, consultant and builder. She is the creator of Baby Got Bot and the owner of Stellar Media Marketing. She has worked with such clients as ManyChat, Kerwin Rae, and AgoraPulse and has helped countless professionals get their bot-building to the next level. Before discovering Chat Marketing, Kelly had an action-packed 10 year career in social media marketing which attributes to her vast knowledge of not only digital marketing but also running a successful bootstrapped business.

👤Connect With Kelly:

✅ Pick up “Digital Etiquette For Dummies” on Amazon: https://amzn.to/3FrBilu

✅ Stellar Media Marketing Official: https://stellarmediamarketing.com/

✅ Kelly on YouTube: https://www.youtube.com/c/KellyNobleMirabella

✅ Kelly on Instagram: https://www.instagram.com/stellar247/

✅ Kelly On Facebook: http://www.facebook.com/stellar247

✅ Kelly on Twitter: http://www.twitter.com/stellar247

👤Connect With Kendra:

✅ Pick up “Digital Etiquette For Dummies” on Amazon: https://amzn.to/3FrBilu

✅ Mota Marketing Official: https://motamarketing.com/

✅ Kendra on YouTube: https://www.youtube.com/channel/UCfHbM_UWmLQZ0rH_FRFoRLQ

✅ Kendra on Instagram: https://www.instagram.com/itskendralosee/

✅ Kendra On Facebook: https://www.facebook.com/motamarketing

✅ Kendra on Twitter: https://twitter.com/klosee

All of the products discussed in this podcast can be found here: http://dealcasters.shop

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This Full video episode available for free at: https://DocRock.dealcasters.live

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May 09, 2022

01:17:13

Doc Rock is on a mission to positively touch the lives of a billion people through collaborating and sharing stories and ideas. His work as a YouTuber, Trainer, Speaker, Podcaster, Moderator and Designer has helped hundreds of thousands of people. Most recently he’s founded the Let’s Get Live (LGL) community which has helped provide a platform for people to help one another and learn and grow together. Our work is never, done so Let’s Get Live!

👤Connect With Doc:

✅ YouTube: https://www.youtube.com/c/DocRock

✅ Amazon Live & Shop: https://www.amazon.com/shop/docrock

✅ Let’s Get Live Facebook Group: https://www.facebook.com/groups/lglhq

✅ Instagram: https://www.instagram.com/docrock/

✅ Blog: https://www.docrocktips.com/

✅ Twitter: https://twitter.com/docrock

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May 02, 2022

00:49:39

Join us as we uncover the influential insights shared by Justin Moore in this engaging episode of Dealcasters. Learn how to overcome the scarcity mindset, invest in your creator identity, and shift to an active negotiation approach to unlock your true potential in the dynamic world of influencer marketing. Tune in to gain actionable tips and broaden your perspective on the industry.

Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. Along with his wife April, he has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.

Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

👤Connect With Justin:

✅ Official: https://www.creatorwizard.com/

✅ Amazon Live & Shop: https://www.amazon.com/shop/apriljustintv

✅ YouTube: https://www.youtube.com/c/creatorwizard

✅ Instagram: https://www.instagram.com/creatorwizard/

✅ Facebook: https://www.facebook.com/groups/branddealintel

✅ Twitter: https://twitter.com/creatorwizard

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This Full video episode available for free at: https://monte.dealcasters.live

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Apr 25, 2022

00:48:21

Monte Weaver’s mission is to be the support bridge for the "non-techies" of the world and navigate the hurdles of digital, technology and social media. He knows the tremendous value of these elements in today's world and the challenges that come with them, especially for entrepreneurs and non-profit organizations that are new and learning these areas. By simplifying and speaking the "non-techie" language, Monte has been able to connect with audiences around the world to help them accelerate faster than they ever imagined possible.

👤Connect With Monte:

✅ Official: https://www.monteweaver.com/

✅ Amazon Live & Shop: http://monteweaver.live

✅ YouTube: http://www.youtube.com/monteweaverofficial

✅ Instagram: http://www.instagram.com/monteweaver

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This Full video episode available for free at: https://markdeal.dealcasters.live

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Apr 18, 2022

00:50:18

Do you know what it really takes to be the best podcast guest? How about a podcast host? It’s time for both to ‘cross the finish line together’ with an expert. Not only will you get some expert strategies, Mark Deal discusses tools that Podcast Editors can use - and even delves into the “Black Hole” that is Raspberry Pi! Mark Deal has made a livelihood helping attorneys and other service professionals showcase their talents and experience on both independent and branded podcasts. He started his own podcasting journey in 2013 when he first appeared as a guest on a top-rated show. Since then he’s hosted/co-hosted multiple interview-based podcasts and continues to be a guest expert when called upon. Mark also runs the largest growing Podcast Meetup (Podcast Atlanta) and speaks publicly at professional organization events. Mark learned early on the value of being a podcast guest and continues to demonstrate that value to others.

👤Connect With Mark:

✅ LinkedIn: https://www.linkedin.com/in/markdeal/

✅ Podcast Guest Academy: https://www.podcastguestacademy.com/

✅ Podcast Atlanta: https://www.podatl.com/

✅ Podcast Editor Academy: https://www.podcasteditoracademy.com/

✅ Podcast Guest Experts On Facebook: https://www.facebook.com/groups/900339650123064

✅ Podcast Editors Club On Facebook: https://www.facebook.com/groups/1331712173584193

Mark's favorite Podcast Host, Eric Hunley (Unstructured Podcast): https://unstructuredpod.com/

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This Full video episode available for free at: https://kirk.dealcasters.live

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Apr 11, 2022

00:57:57

Expert live stream coach and accomplished content creator, Kirk Nugent, has reinvented how small businesses, entrepreneurs, and faith-based entities reach the world. Whether he is engaged in one-on-one training to help those who seek to grow their business or he’s captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk’s goal is to help organizations leverage innovation. As the host and producer of the show “How it All Werks,” he believes that corporations, no matter their size, should “stop selling,start streaming, and let the clients come to you!

👤Connect With Kirk:

✅ Official: https://www.kirkrnugent.com/

✅ Podcast: https://www.kirkrnugent.com/podcasts/how-it-all-werks

✅ Facebook: https://www.facebook.com/kirkrnugent

✅ Instagram: https://www.instagram.com/kirkrnugent

✅ YouTube: https://www.youtube.com/c/kirkrnugent

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✅ https://www.instagram.com/christinanicci

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Apr 04, 2022

00:42:35

Christina Nicci is a NASM certified trainer and nutrition coach that believes in an all-natural approach. Wellness plays a huge part in her lifestyle, which was fueled early in life as she went through hardships, inevitably leading to a mindset to help others gain the knowledge to help them achieve their health and fitness goals. She also is one of the top Amazon Influencers on the platform, teaching exercise form and nutrition, as well as cooking tips.

👤Connect With Christina:

✅ Official: https://christinanicci.com/

✅ https://amazon.com/shop/christinanicci

✅ https://christinanicci.com/shop/

✅ https://youtube.com/c/ChristinaNicci

This Full video episode available for free at: https://nicci.dealcasters.live

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✅ https://www.youtube.com/c/BradleyTeaches

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Mar 28, 2022

01:02:56

"Gear" doesn't always mean equipment or tech. Sometimes the "gear" is actually software - and more specifically graphic design software. Many cower away from graphic design, because they don't know where to start or think they don't have the budget - but Bradley Vinson is changing the game. Bradley has been in the design world since the early nineties but recently combined his love for teaching with his design and multimedia production skills to create "Bradley Teaches."

He helps creatives move from 'playful' to 'professional' by showing them how to make graphics, animations, and branding elements using free and low-cost software.

👤Connect With Bradley:

✅ http://www.bradleyteaches.com/

✅ https://instagram.com/BVteaches

✅ https://www.twitter.com/BVteaches

This Full video episode available for free at: https://bradley.dealcasters.live

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✅ https://www.facebook.com/loiscreamer/

Mar 21, 2022

00:45:16

When experts want to book more business, make more money, and maximize their results, they call Lois Creamer. She’s the author of “Book More Business: Make More Money Speaking” and “The Speaker Author: Sell More Books and Book More Speeches”. Lois works with speakers, consultants, and subject matter experts who want to fully monetize their intellectual property.

👤Connect With Lois:

✅ https://www.bookmorebusiness.com/

✅ https://twitter.com/loiscreamer/

✅ https://www.linkedin.com/in/loiscreamer/

✅ https://www.youtube.com/user/bookmorebusiness#p/u

This Full video episode available for free at: http://lois.dealcasters.live

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STRATEGIZE UP! - The book by Troy Sandidge

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Mar 14, 2022

01:01:02

Troy Sandidge is an award-winning growth marketing strategist known as the Strategy Hacker® who creates strategies to increase the growth, authority, & profitability of emerging Startups & B2Bs to Fortune 500. He's the Host of the iDigress Podcast, Author of Strategize Up, and is an international speaker who is an avid user of Twitter and LinkedIn.

👤Connect With Troy:

✅ Official Site: http://findtroy.com/

✅ http://linkedin.com/in/FindTroy

✅ Podcast: http://idigress.fm/

This Full video episode available for free at: https://troy.dealcasters.live

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✅ https://www.linkedin.com/in/mikeallton/

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#amazonlive #dealcasters #amazon #amazoninfluencer

Mar 07, 2022

01:05:57

Mike is an award-winning blogger, speaker and author at The Social Media Hat & Blogging Brute, co-founder of 360 Marketing Squad and Brand Evangelist at Agorapulse. He is also the co-author of the book, 'Ultimate Guide to Social Media Marketing'.

👤Connect With Mike:

✅ https://www.thesocialmediahat.com/

✅ http://SocialMediaBook.shop

✅ https://www.facebook.com/allton

✅ https://twitter.com/Mike_Allton

✅ https://www.instagram.com/bloggingbrute

✅ http://socialmediabook.shop/

✅ https://www.thesocialmediahat.com/feed/

This Full video episode available for free at: http://allton.dealcasters.live

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✅ https://www.instagram.com/stinsonspeaks/

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Feb 28, 2022

00:55:35

Darryll Stinson is a former Division 1 athlete, author, speaker, and suicide survivor. He speaks to give hope to the hopeless.

As a spiritually-directed business coach, Darryll helps heart-centered speakers grow profitable and innovative speaking careers using his Next Up Speaker success strategy.

As a former athlete, Darryll recognizes that every player needs a coach. Every year he invests thousands of dollars into being coached by a variety of others. He's had the opportunity to be coached by some of the top entrepreneurs and spiritual leaders on the planet, including Jack Canfield, Bishop T.D. Jakes, Jen Gottlieb, David Meltzer, Pete Vargas, Pedro Adao and John C. Maxwell.

👤Connect With Darryll:

✅ https://www.darryllstinson.com/

✅ https://secondchanceathletes.com/

✅ Darryll Stinson YouTube

✅ Darryll Stinson LinkedIn

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✅https://www.professornez.com

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Feb 20, 2022

01:16:23

As a Personal Branding Consultant, Executive Career Coach, Online Business Strategist - Professor Nez will inspire you to grow your impact and income online.

Nez coaches and consults individuals, brands and businesses on discovering their core identity, amplifying their message, and sharing their story with the world so they can earn more, grow faster and stress less.

Are you ready to do that? I know we are! Let's get ready to join the Creator Economy and soak in all the knowledge that Professor Nez has to share with us!

👤Connect With Professor Nez:

✅https://youtube.com/professornez

✅https://linkedin.com/in/professornez

✅https://www.facebook.com/professornez

✅https://www.tiktok.com/@professornez

✅https://twitter.com/professornez

This Full video episode available for free at: https://nez.dealcasters.live

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✅https://taplink.cc/Dealcasters

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✅Amazon: https://dealcasters.live

✅Instagram: https://www.instagram.com/dealcasters

✅Twitter: https://www.twitter.com/DealcastersLive

✅YouTube: https://rebrand.ly/DealcasterYouTube

✅LinkedIn: https://www.linkedin.com/company/deal...

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#neznation

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Sep 07, 2021

00:54:59

Winnie Sun is one of the most followed financial advisors on social media today. With more than 17 years of experience in the financial services industry, Winnie serves on the CNBC Financial Advisor Council, has been selected as Investment News’ Twenty Women to Watch*, is a frequent speaker at national events, appears on CNBC’s Closing Bell, Fox Business News, and Cheddar TV as a market commentator, is a regular contributor to Forbes, NerdWallet, Influencive, MoneyTips, ModernMom, Galtime, Bloomberg’s AssetTV, is the host of TuneIn radio’s business show Renegade Millionaire, appears on CBS as a finance professional, and is quoted in publications including The Wall Street Journal, CNBC, ABC, The New York Times, Yahoo! Finance, AOL Finance, HuffPost LIVE, theStreet TV, USA Today, TheStreet show, Rep Magazine, OnWallstreet Magazine, Financial Planning Magazine, FA Magazine, AdvisorOne Magazine, GreersOC, Orange County Business Journal, Orange County Register, OC Metro, OC Family, and many others.

As an independent wealth advisor, Winnie is regularly called upon to educate large corporate and nonprofit groups on planning strategies. Winnie has been honored with invitations to attend the conference for Barron’s Winner’s Circle for Top Women Financial Advisors beginning in 2006 to present, named Investment News’ 20 Women To Watch, and coined “The Wealth Whisperer” in

OC Metro’s “40 under 40” recognition***, and awarded first place in Rise Ranking’s 2017 Women in Finance Power 100 list.

This Full video episode available for free at: https://rebrand.ly/WinnieSun

All of the products discussed in this podcast can be found here: https://rebrand.ly/WinnieList

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Aug 18, 2021

01:03:02

Are you struggling to find that voice for your brand or business? Have you ever considered being a voice actor? On this episode of Dealcasters, we are joined by one of the best, Jodi Krangle.

Jodi has voiced national and international commercial campaigns for companies like Bissell, Kraft/Capri Sun and Visit Orlando, narrated documentaries, corporate videos for Fortune 500 companies and has been the narration voice for shows on many TV Networks Worldwide.

Get ready to learn the power of voice for growing your brand.

This Full video episode available for free at: https://rebrand.ly/JodiDeal

All of the products discussed in this podcast can be found here: https://rebrand.ly/JodiList

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Aug 09, 2021

00:46:23

Do you struggle with growing business relationships that last? Did you know there is such a thing as relationship marketing? You get to hear from Jessika Phillips today on Dealcasters.

Jessika is founder and owner of the NOW Marketing Group. She has become one of the leaders in the digital marketing industry through her use of relationship marketing and her CARE method. She is a highly sought after speaker and consultant to forward-thinking businesses that are looking for more than an increase to the bottom line.

Get ready to build your “know, like, and trust” and hear how your business relationships can lead to a lifetime of success.

This Full video episode available for free at: https://rebrand.ly/JessikaDeal

All of the products discussed in this podcast can be found here: https://rebrand.ly/JessikaList

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Aug 02, 2021

00:47:39

Have you always wondered if there is money to be made in livestreaming? On this episode of Dealcasters, we talk with Ross Brand about the roadmap to livestream monetization.

The Livestreaming Legend Ross Brand has made the transition from radio broadcaster to a leader in the livestreaming industry. Ross started livestreaming in the days of Blab and has stayed on top of the continuing changes in the industry. Ross tells you how anyone who puts forth the effort can make money on their live streaming show.

Get out your notebook and prepare to get some money making tips.

Ross Brand's new book, featuring contributions from 60+ legends in the livestreaming industry is available on Amazon! https://amzn.to/2V5hsKg

This Full video episode available for free at: https://rebrand.ly/RossBrandDeal

All of the products discussed in this podcast can be found here: https://rebrand.ly/RossBrandDealist

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Jul 26, 2021

00:46:44

Are you ready to grow your digital influence? On this episode of Dealcasters, we talk with The Leading Social Media Strategist in the Digital Space - Neal Schaffer.

Neal has written four books including his latest, The Age of Influence. He is a keynote speaker and consultant, University Educator, and a Fractional CMO. He works with influencers and companies to help them elevate their brand.

This Full video episode available for free at: https://rebrand.ly/NealSchaffer

All of the products discussed in this podcast can be found here: https://rebrand.ly/NealInfluenceList

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May 16, 2021

00:51:27

This Full video episode available for free at: https://rebrand.ly/https://rebrand.ly/SiehDeal

Are you worried about how you look and sound on camera? Do you ever stop your content idea right in its tracks, when that fear grips you right before you go live on this episode of deal casters, we're joined by “the manly Pinterest guy,” who's also the international speaker and visual marketing consultant Jeff Sieh, who specializes in Pinterest, Instagram, and also a live video. He's also worked with some of the largest brands in the space. And brings his knowledge, expertise, and experience to the Dealcasters stable. So pull up a chair, grab your favorite beverage and get ready to get manly!

All of the products discussed in this podcast can be found here: https://rebrand.ly/SiehList

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Full Episode Transcript:

Are you worried about how you look and sound on camera? Do you ever stop your content idea right in its tracks, when that fear grips you right before you go live on this episode of deal casters, we're joined by the manly Pinterest guy. Who's also the international speaker and visual marketing consultant Jeff Sieh, who specializes in Pinterest, Instagram, and also a live video. He's also worked with some of the largest brands in the space. And brings his knowledge, expertise, and experience to the Dealcasters stable. So pull up a chair, grab your favorite beverage and get ready to get manly.

This is fun. I love, I love not having to press all the buttons, you know, you just show up and that's you guys. You're the talent today. Lean back and just.

So, so Jeff, tell us about, you know, how did you end up in social media? I know you've been in it for, for quite a while. T tell us the Jeff C's story. Cause it probably could be a movie or even a book if it isn't already. Uh, yeah. And Brad Pitt should be play me. I think so. No. So the funny thing is that Jim and I, and Jim and I met over here at Google plus that's where it all.

Started for me, actually, what I did is I had this little, um, like digital agency here in Longview. I did, you know, commercials. I got into video when nonlinear editing systems first came out like Adobe premier, which I've been using since it came out. Um, and I started doing the social media thing to start telling my clients they needed to do it.

And I'm like, well, I better do it too. Started writing a blog. And I wrote this blog called manly Pinterest tips. Number one, where it was, uh, my daughter and I sharing a secret board. It kind of blew up and back then in the day before Facebook and all these other places, Google plus and Google Hangouts were like the wild West.

Of, um, live video. I remember we went, I went to South by Southwest with Ronnie Benzer, who was this Google Hangouts guy about video. And we interviewed the guy cows talking before I knew him with this contraption, like on this pole with we duct tape, like a, like a, a cell phone and we call people back and it was just, and it had a speakers that we had hanging off of it.

It was this jury rig thing because it was the wild West of live video started doing that. Um, Google plus went nuts. I started a live show over there in Hangouts, all manly Pinterest tips, because everybody wanted me to do one, uh, that led to me getting a gig at social media examiner, um, doing their Pinterest and then they had me speak.

And then I've been speaking there ever since. I think I spoke there. I was the fifth time I did it. That's it. I mean, that's how it all started. I can trace it all back to those little circles on Google plus. Well, and I can tell you, Chris, one of the most eye-opening things to me, and this was probably, I think it was 2017, uh, when Jeff was speaking and it's like, I learned all this stuff about fonts and colors.

And as like, it was like mind blowing to me because, you know, I had just started in social media and, you know, I was like, wow, I'm thinking way too simple. But. You know, Jeff, I know that's something I'll never forget. And of course, you know, you, I think you were also even, uh, doing something with, uh, Rebecca as well.

And, uh, and yeah, and then we've, uh, had a chance, you know, it was unfortunate this past year. We didn't get to hang out in, uh, San Diego, but it's always, it's always been fun to get to, to hang out with you and Eric and some of the other folks that, uh, that we see and what was, what was neat, like pre pandemic.

I know you weren't able to make it, but, um, Eric came to social media week, Lima, which is an August this year. And I don't know if you guys are going to be able to make it, cause I know you guys have a lot on your schedule, but that was a great, got to know, you know, as I used to say your, your other half Eric, uh, quite a bit better, another, another amazing human being.

So just, I want to like go back how important, like these relationships are and, you know, people say that social media, whatever. I can trace everything back to like the gig I have with guy Kawasaki right now I produces his live show and also his podcast, remarkable people, which is goes crazy. I mean, we were on clubhouse of the day with Jane Goodall and he's had Martha Stewart on, I mean, it's like I get to listen in edit really interesting conversations and make money doing it.

So, uh, but I can trace it all back to a post that I made. Uh, commenting on, on take this Patrick's post and then a friendship developed and I helped her with stuff. She helped me, she runs all guys social. So five, seven years later here, I am producing his show, but it all came from those relationships that you make on this, you know, these goofy little platforms, but you can really.

You know, Jim and I had a little fun debate about clubhouse cause you know, I kind of poopoo it. A lot of people like it. And so, I mean, it, my thing is, it doesn't matter, Google plus isn't even around anymore. And I built my business off of it. And so I'm still reaping the benefits. So it doesn't matter if you're building good relationships.

I think people forget that the first part of social media is social right. And a lot of people will take social media and they'll use it to trumpet a bunch of things that's related to their business. While you got to be on this, you gotta be on this, gotta be on this and gotta be this. And of course you can't be.

And lean into everything. Nobody's got all the time to do that, but I think where you find the platform that you're in, whether it's Pinterest or whether it's Twitter or whether it's clubhouse or lean into that, and actually be social, it can turn into some really great relationships, um, personally, and like from a business perspective, I'm sure you've gotten a ton of business just because you actually were a social person.

Believe it or not on Pinterest. Right. Or Google plus, or these things that, you know, may have sunset at this point. Yeah. And it's just making, I mean, any, I did a lot of stuff for free for a lot of people. When you first get started, you just are making relationships and stuff and you never asked, you know, I, you guys, I'm sure since you started doing this show and the success that you've had over there, you probably get pitches every day.

Like I need to be on your show. And here's why, and you know, you can tell that they have even watched your show. They just saw you have some numbers. That's the classical. You don't, you just don't do the ask. Most of the times when people ask me on your show, they're not a good fit to be on your show. Um, and so it's just, it's you do things for people.

And that organically happens. Like I knew Jim from a long time, I mean, back and forth. And we, you know, I asked him questions like offline, like, how are you doing this Amazon thing? And then I'm like, Oh my gosh, he's an expert. And he's needs to be on our show and all this stuff. And it just, it just happens organically.

You can't force it, or it feels really, really fake. Yeah, there's a ton of people that are doing live shows or they're doing a podcast, uh, you know, and that's great, but then there's a lot of people that may be writing a book, or they're a keynote speaker, or they're doing these things and they're using a podcast or a live stream as their marketing, their free marketing.

Like, I'm just going to target a bunch of people or I'm going to hire someone that's just going to scattershot so that I can show up, talk about everything that I want to talk about on a particular platform. But it's like when you're on this show, of course, you're, you know, you're the, you're the feature.

Um, you know, you're the, the quote unquote star, but you're here to just. Talk to serve to, uh, to, to do what you're going to do. It's not like you're going through true. Okay. Here's my list of 32 things that I have to talk about, buy my stuff and do all of that stuff. And I think that comes across, um, in, in both ways, if somebody showing up and doing that other stuff where they're drilling down, guess what?

There's 32 podcasts that, that person did. They all sound alike? And it doesn't, it just doesn't come across and, and is a, is a good podcast doing something that is organic and social. Like a lot of what you guys do is what resonates with people. Yeah. I think you're right. And, and you can tell like, um, and you've interviewed enough people that this has happened, and this is something that, you know, if you do this, you probably need to work on.

And if you don't, this is a skill that you have. Is that like, when you interview somebody like Jim, both of you guys do this is. You don't, you can tell when people are just waiting for you to stop talking, to bring it back to you. And you've had guests on here who have liked that. You're like, they're just waiting.

Okay. Let me tell you about my new course, because I've got this really chorus and all you have to do is go here, here and here. And it just seems like I call them your used car salesman like guests, you know, and if you get lucky enough and you've been blessed enough that people are asking you to come provide value for an online summit or a podcast episode for a live video.

Um, if you're, if you are doing the interviewing, you are going to make, you always went and it, the guests, the feature like you guys have done here. When I had Jim on my show, I wasn't talking about everything that I did. I was like, Jim. So how do you feel about this and why do you do this? That way? They are the focus of the attention like you guys do.

And if you can learn that. Then you are going to be super valuable to be on other shows because people really want that kind of conversation and relationship. Yeah. And your show won't be boring, you know, because it'd be the same thing every time it's like that. Um, yeah. That's fantastic. That's great advice.

I think for. For podcasters for live streamers for content creators, um, just, you know, be, be real, um, in that, in that situation. And, you know, if you want to market yourself, just make yourself searchable. Right. And, and, and, and then when you show up in places like this, yeah. Don't, don't. In Adobe spilling the same, same as sales information you did on 48 prior podcasts.

That's awesome. And you know, that's the thing too, Chris, you know, watching Jeff went, whether it was when he was on social media examiners show with Eric, or just even with his new show. That's one thing I always admire about Jeff is he's, you know, he practices what he preaches. Right. He's always helping everyone learn, get better.

I mean, even when I saw him speak in person, right. It wasn't like, he was like, you know, Hey, if you want to become part of my course, do this. So that as like, you know, Hey guys, here's some free stuff to make you smarter. I've never felt like, like Jeff as a, as a salesy guy. And I think, you know, and like you said, we've done a lot of, uh, You know, behind the scenes communication, you know, uh, they used to, you know, they were struggling for a while to get on LinkedIn live and, you know, I was, uh, humbled that he would reach out to me cause I was like, I got kinda lucky how I got on LinkedIn live and we know there's still a ton of people out there.

Like how do I get on LinkedIn live? It's you know, I don't know. That's a good question. Tell do we want to now I, I, I don't know. We've, we've, I've really enjoyed the engagement that I have had cause we, so us as you guys have, this is. Amazon live. If you're watching somewhere else, you need to come to Amazon live because that's the focus of this.

Ours is just like doing news and going everywhere. And Amazon is a destination which has been great is we're making money over there. But, um, LinkedIn life has a great community and I've had some really good success of, um, uh, building that up because I just, I don't know, just people are talking and it's still awesome.

It just feels more than Facebook is sometimes I guess. Oh, I would tell maybe it's the right show. It's the right show on LinkedIn. I think there's a lot of your profiles. Yeah, because it's, it's about news and social media and stuff. So you're probably right about that. There's yeah. So, Jeff, what really got you started, I guess, in live streaming, cause even like, and I know we talked about this the other day that maybe you're going to bring it back this summer, but like, you know, you've even had some fun stuff where like you were, uh, doing woodcarving and while you're woodcarving these projects, right?

Like Chris, he literally does this over like a series of shows. And he has a conversation with the audience. So it was really, uh, a lot of fun. So who knows woodcarving could be coming to Amazon line, you know, I thought about doing it cause that would make sense over an Amazon because people always ask me where they get the knives and the tools and all that stuff.

And I was doing it on Twitch. I originally started that just because, um, I saw Mark Schaefer, uh, do some painting and I thought that's really good. It was right. When COVID started, everyone was locked down. Everyone's kind of freaking out. And I just did it mainly like. I went live every day for like two or three weeks.

And just sit there and just talked. I had a topic like what's your favorite movie and whatever. And I just carved and showed them the processes and people thought it was like, That ASM Mara, you know, where the people, like I was like the woodcarving bearded Bob Ross, is that what it turned out to be, and they really liked it.

And that's the one thing, and I don't know why I haven't done it. I just it's time. You know how that is, but it was, um, um, everybody. As asked more, more about that than anything else. So really crazy. Cool. Very cool. And I know we've got some people, um, joining in the chat and, uh, Gina Capone on, over on Amazon says, yes, the exact same thing happened to me.

I ran to chat to chat rooms from 2001 to 2010. And a healthcare blogger from 2005 to two, 2008. And that's how I became a healthcare speaker and a community manager for.org as well. I feel like Jeff's story is mine. So thanks Gina Capone for chiming in that's a that's great. And I think the other great thing I think about Amazon's speaking of is just like how massive your you're casting a net, right?

And so, you know, of course it's not as lean in as some of these other platforms are. But when you do kind of poke in and I know your show is more like, Hey, um, this, this works here. Um, but when you do poke in on Amazon and you've taken, um, you know, the, the, all the great information that Jim shared with you on your show and whatnot, what have you learned from your experience on Amazon?

What have you, what have you sort of taken away that it's it's it reminds me of the wild West of Hangouts on Google plus it really does, but I think that. I mean, the views that you get, and even the time watched are really higher compared to some of the other platforms. If you look at kind of the analytics and I love the analytics, they give you, it's still kind of clunky.

It's like Periscope where you have to start it here and then take your phone. And then that kind of stuff they'll get better. And I really wish I could bring comments on screen. One of the other things, cause everybody likes to see their face. And I think if they could do that on Amazon live, Oh my gosh.

Cause people would love to see that. I feel like Amazon is more of the public. Arena of the it's like you're at the mall. Like, you know, when the UCA, you, you go and have your choir and you stand in and sing at the mall, your mom would have to come. And it's like that. I mean, you're there and you're, you're, you're in front of all these people walking by at the mall and he, and, and depending on how well, but you have a very, can I actually use some of your ideas when I was even crafting my own lower thirds and stuff?

For my show is because you're wanting to catch the eye or somebody walking by the mall. It's like window shopping. What are they? Oh, deal casters, unmute what you know, and doing that. I mean, that's really catchy. And I think so I took some of that stuff. And if you look at my show, I've got this moving background.

And I also went to like, um, CNN and all that stuff. And I actually did a screenshot and then built my graphics by, you know, putting them in Photoshop and building them exactly the same way, the same dimensions and stuff. So there's a lot of stuff you can learn from that. But, uh, Amazon live, I think it is.

It's like the mall you're there. Um, people stop the people who really want to learn more than they go in the store or they put it, you know, anything you see down below here, make sure you add it to your,...

May 10, 2021

00:53:27

This Full video episode available for free at: https://rebrand.ly/ZeroToPodcast

Holly Shannon is not only the best selling author of Zero To Podcast, but also the Producer and Host of Culture Factor 2.0 – which explores the company cultures of today and what businesses are doing to adapt very quickly.

Holly also has a tremendous passion for working with podcasters of all levels and gives some great strategies for all of us. Get ready for takeoff!

All of the products discussed in this podcast can be found here: https://rebrand.ly/HollyList

All video episodes available for free at: https://dealcasters.live

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Full Episode Transcript:

If you've ever thought about starting a podcast for your own business, or maybe work in the podcasting industry and you just want to know what it's like behind the scenes. I don't want to stick around for this one. Holly, Shannon is not only the best selling author. Zero to podcast, but also the producer and host of culture factor 2.0, which explores the company cultures of today and what businesses are doing to adapt very well quickly.

Holly also has a tremendous passion for podcasters of all levels, and also gives us all, some strategies that we can take. Our podcast to the next level. So get ready to take off. Thank you. Thanks for having me, Chris. Thank you for having me, Jim. We're just great. I ate all the cookies and milk in the back, so there's none left and I actually brought the champagne.

Cause you said it was a party Oh, nice. You got a headstart on us. Very nice. Yeah. So Holly you're you actually are now living in where I grew up the Washington DC area. Person. I always have fun talking about with the Washington football team. So now I know you're a recent arrival to that area from our conversation.

So we'll see. Maybe you'll like the football team, maybe you won't, but I'll be nice to do a live event, right? Yeah. Oh, geez. Yeah. You in your position, maybe prior you did that, right? You worked in the event space. Maybe you could talk a little bit about that because that did lead you to where you're at now and writing the book and being involved in the in the podcasting space.

Yeah. So I had always been in the event space. I've done trade shows, conferences, which he costs fatality, very large events, very small curated ones that are for like the C-suite board level retreats had a history of that. And then I got into doing more of the marketing strategy, which I did towards the tail end of last year and into this year.

That was really great. Actually it was with Oh, bears, resorts collection, really great team of people. They have 25 properties. I really got to work on my my strap size side of marketing, which is really fun, really understanding, the why and the end game of the goals. So I got to do that and then COVID hit and the whole event, industry and hotels, everything took a nosedive.

So I actually got into podcasting a bit by accident and have come to really enjoy it and thought this is really great. It's such a great marketing tool. And so I have built out of it the ability to get businesses B2B and in individuals into podcasting because there's so many. Great benefits to it.

I just love it so much. I could sell it all day long. It's really great. Yeah. So that's the. The trip, the trail my, my road was never linear. It was always a little bit of that, but it's all good. You were meant to be here, right? It, who knew, we weren't in control.

We didn't know that we were going to have this pandemic and it sounds like you're absolutely passionate and happy where you're at, which is awesome. So did you. When you were in those spaces, when you were doing what you were doing there, what exactly got you into doing podcasting?

Did you have those relationships from what you were doing prior and said, Hey, I'm going to see now that COVID is happening. How I can work with these businesses to help launch their podcasts? Actually, no. That would have been an easier way, but it just didn't happen that way. Cause a lot of those businesses imploded, at least for the time being.

What I did is I leaned into my other marketing sides. I like to joke I'm like a Swiss army knife of business and marketing. Cause I have a little bit of expertise in everything and I really just dove into the content creation side of it, the branding, all the other elements that come with the work I had done in the past, I had done it live and in person, experiential events, that type of thing.

And then it was translating it to the page. It was translating it to the voice. So I built out content for a lot of websites and had learned that podcasting would be a really good tool. Four companies got into it. I was actually working with a startup that was looking for a poll marketing tool.

So it was a great fit. And I created the podcast. The conversation in the podcast is about company culture. And that wasn't necessarily my area of expertise. But the thing that I've learned is that in podcasting and it's what I teach now is you don't have to be the expert, right? Like you. Need to be curious and you need to be open to conversation and you need to highlight and find the best people that are open to having that conversation because they're boots on the ground.

They have the chops as they say. It's just finding the right people and hopefully asking the right questions. I think I do pretty good job of it. I've definitely gotten the podcasts up to a really good level now. I'm happy to say it reached a top 10 spot with feed spot and it's ranked globally in the top 3%.

So I think I've found the secret sauce if you will, but I just really liked podcasting and the direction that it took me and ultimately doing all the writing that I do with content, it was a natural progression to start helping companies do that and to write a book it doesn't seem like the obvious path, but it actually is.

So you already liked writing, doing that sort of thing, but then you got into the audio. I think a lot of times it's I think it's that struggle to go from audio to written, but cause obviously you, if you're able to put that stuff out, so really what drove you then to write the book zero to podcasts.

So I had the podcast and I realized that I am very curious and I might want to start another podcast. And so I. Was also transitioning. The startup I was working with was going one direction. I was going another. And I wasn't sure if I'd still have the podcast. So I decided, let me write myself a how to manual.

So that way, if I have to start something else. I have the cliff notes version, if you will. Because I took really good notes. I, I sat down and I really put all of my notes together. And really, it was just, for me, it was literally how to guide so that I could start other podcasts and do it more for other people.

And when I was done, I was I should share this with people. Like I should not keep this just for me. And so I wanted to share it with the world. So I went about turning it into an actual book and not just something for me. And so now it's out there so that other people can get their idea on iTunes.

Oh, interesting. You're the original premise of you sitting down and writing. This was just so that you could have your own manual. So when you decided that you wanted to do that again, you can go, Oh, let me crack open this thing. I. I wrote down all of my notes and then as you're going through it, you're cause you're Hey, this could actually help thousands, tens of thousands, maybe hundreds of thousands of people on down the road.

Yes, exactly. So how much of the book is based on, let's just say. The philosophies of podcasting, not necessarily like the tech and stuff. So on Dealcasters, Jim and I talked to a lot of people that their first question is the type of microphone that you buy. And they immediately go into the, the delivery systems and, Oh, like what do you use as your hosts?

Do you use simple cast or do you use Lipson or. And they immediately go into that kind of thing before they think about actually the content itself and why they're doing it, what they want to accomplish. So how much of the book is based on, that philosophical? Cause I know when you're working with a lot of businesses, I'm sure, as I do as well you'll talk to them about developing a podcast and you ask them why they're doing it maybe or what they wanna accomplish.

They don't really know what they want to accomplish. They just know they need one. And that's not really a reason. So philosophically how much of that process is involved in the book? Actually quite a bit. I do address all of what I call the static pieces of it. Okay. What's the microphone I'm going to use.

What are, what's the headset I'm going to use? And yes, like you said, the podcast host, is it simple caster or Libsyn? And I do discuss all of that in there because they are legit questions. But to me there's so much more. And so when I addressed this, when I addressed this book, I took it from the standpoint of I was new to podcasting.

And I needed to know more than that. I had imposter syndrome. I wasn't sure about interviewing. I wasn't sure. About social media and all the other things. So those components I needed to address in there because I lived through it. Like this was real and it wasn't, I tell people. The reason why the book I feel is very genuine and really heartfelt is that I didn't have experience in audio when I started.

And so I designed this book with. My personal mindset where I was so no technical expertise in the area, didn't have money to throw at it for a big fancy equipment. Didn't know the first thing about how to do a podcast or what an RSS feed is, which is real simple syndication. I didn't know any of this stuff.

So it was really written from a very raw and genuine newbie. I have no clue what I'm doing, but I want to have one. Position. So I made sure to tap into all of that conversation in there. I'm on clubhouse often, and I do clubs there where I talk to aspiring podcasters, whether it's for business or individuals.

And then we dive into some of the other important topics that I cover in the book like that magic is in the niche. Like you want to get that niche, right? You want to drill down your podcasts because. It's not for everybody, even if you think it is, it's not for everybody. So you could say I'm doing a podcast on health and wellness and it's for anybody who's age 18 to Eddy 85.

Cause they all care or care about health and wellness, but. You're not going to find your audience. So if you say, I'm really into really interesting modalities, like in the wellness area, like mushrooms and CBD and things like that, then you're starting to already drill down. And so who is your audience?

Do you find the people most receptive to that are maybe more like between the ages of 20 to 40? Like we start to drill it down. So that's for like maybe an individual for a business. I am always asking the why do you want to have it? Because it there's work that goes into it, but it could be really beautiful work and it could be something that could be a tool that builds company culture.

It could be a tool to really highlight the thought leaders that work in your company and to get them future keynote. Speaking positions it could get them a TEDx. If they learn to speak and interview well and be a part of that community they could build a conference from there. They could build a virtual conference if we never get out of our house.

So there's a lot that can be done. And those are things I address in the book. I bring those questions up by dive into there so that they're thinking about. The big picture at the end, what they want to do with it and the refined picture of why they're starting. Yeah. So Holly, that you, now that you've you've written the book and you've had some time, are there things now that you're like, I almost need to go back and write the second edition.

And these are some things that I wish I had put in the first edition. Are there any things like that you have discovered, it's funny, like you were saying you have some new tools that you use to. Lately descript, hello, audio. There's like a lot of new kids on the block. And I think if I did another iteration of the book or the next copyright or whatever I might address what some other software's are doing out there, but there's only so much you could keep up with the tech piece of it.

In a book because it's ever changing. I do a section, there's a chapter on editing and I use garage band. As the example in there, I could do examples to five different types of there's ProTools, audacity, garage, but there's all kinds, but at some point you have to just pick one. Give them a taste.

They might have to go to YouTube university for a little bit more, do tutorials, and there'll be new kids on the block that change the way we do it. So perhaps there'll be another version at some point, or maybe there'll be sections that I dive deeper into. Like for example, for businesses, I really could practically write a book about all of the different components.

Of building one for company and the why behind that. So I probably could do podcasting for B2B. And have it be its own separate entity. So zero to zero to podcasting business. I don't know. There you go. There we go right here on dealcasters. . Find out the next book from Holly Shannon just now.

So we had Mitch Jackson, the streaming lawyer on a few weeks ago and he wrote a book on mastering social media. And the reason why I bring that up, is it somewhat parallel to what you're talking about? If you spend too much time writing a book. And you're too involved in the tech, by the time it's published, there's some outdated stuff in there.

So it sounds like you really spent an inordinate amount of time on the mindset on developing the plan on all of that. And I think one of the things that, you know, as a podcaster myself and where I also work with podcasters, I find that there's a. It's a lonely thing. And I think a lot of content creators, especially early on, it can be very lonely because you're you record something, you've got it in your, you've got your MP3 and you upload it to your host and then you sit back and maybe you shoot out some audio grams or whatever, and your socials, and then you don't hear a peep and you poured yourself into this thing, right?

How do you work with someone that you mentioned imposter syndrome and then, there's also, a lot of people that compare themselves to, especially in the content and when you're looking at subscribers and all that, but in podcasting, it's it's a smaller pool, then YouTube channels. And but it can be very lonely. So what's your take on that and how have you maybe historically worked with people that, that are battling those kinds of things? Those are all really good questions. So I think that when you're doing something new, I think there's always a certain measure of imposter syndrome.

I usually try to say that. The more you interview, the more you work through that, and then you don't have it anymore. It's like lifting away. I always say the microphone is a hand weight. Like you have to keep lifting it up and speaking into it. And before you know it, you really do. You're not thinking about that anymore.

Then you start to think about what could I interview, like that's another really great thing. Yeah. There's some loneliness, but I love when I can sit and I can. Strategize for myself, like who do I want to interview or to be spontaneous? Like I read like a really cool article on LinkedIn about somebody or I just hear about something and I could like immediately act on it.

Like I could just fold email that person pull, DM them and ask them to come on the podcast and being curious. Like you can interview so many different people. It's ridiculous. Everybody says yes to a podcast. So it's just a great way to meet people. Hell if you're on a job search, like it kicks doors in, like you can talk to two people that would never even look at your resume.

So it's just such a great tool. I think it's it does have its share of loneliness. I suppose if you do a podcast with somebody, like if you have a cohost, you'll have like that relationship, like you guys have where you could sometimes interview people and then sometimes just be the two of you having conversation.

So that might be a way to not feel lonely or maybe you have somebody who's really good at the social media strategy. So you can have somebody to work with. I love that. I think involving somebody else. Is key, whether it's hiring something, someone like you, or just having a partner, to just bounce some things off that will help you sharpen the irons and give you some honest feedback.

Lots of times people will say what do you think about this? And the reason why they're asking you is because they want you to give them a compliment. But I think. What I do is I try to surround myself with people I know will be honest with me. And if they do give me good feedback, then I can truly feel good because, I knew they would, let me have it if it sucked.

So I think it's important to surround yourself. And, yeah, I'm lucky to have Jim here on, on this thing, and I'm sure along the way for you when you were doing, when you started culture factor and you started doing that. Along the way you found somebody that was helping you through your journey.

Can you talk a little bit about that? I had some interesting cheerleaders, so it's funny how social media has become where a lot of our relationships have been forged. Of course my family supports me. It goes without saying my son has been like amazing. He listened to my podcasts.

He subscribes, he does all that stuff and he listens to it and then he talks to me about it. He says, he actually helped me improve some of my interview techniques because, you don't know what you don't know. And I so that was pretty cool for me. I am surrounded by that and being on social media, I've had so many interesting conversations with people on LinkedIn clubhouse, Instagram people I've met.

And it's so nice because you can riff with them. You could collaborate with them. Sometimes they...

May 03, 2021

00:52:18

This Full video episode available for free at: https://rebrand.ly/mariondeal

There is nothing that Marion Abrams of MadMotion cannot do: she is not just a multiple Emmy-nominated filmmaker – but also oversees some of the world’s best podcasts at Spartan, has her own podcast with Grounded Content and also coaches podcasters in all walks of life.

You’re not only going to fall in love with Marion’s stories – but also the amazing person that she is.

All of the products discussed in this podcast can be found here: https://rebrand.ly/MarionList

All video episodes available for free at: https://dealcasters.live

Follow Dealcasters:

Full Episode Transcript:

Who doesn't love a good story? Do you think you've got good stories? Do you ever wonder if these stories can help you with your business or your life goals, this amazing guest of deal casters does exactly that there's nothing that Marion Abrams cannot do. She's not just a multiple Emmy nominated filmmaker, but also oversees some of the world's best podcasts.

It's Spartan has her own podcast. With branded content and also coaches podcasters in all walks of life. You're not only going to fall in love with Mary Abram's stories, but also the amazing human being that she is smart.

What's up. I feel like such a rock star with that introduction. love the open you guys do. That's so cool. The video, it's really nice. That's fun. When you've got somebody like you, that has a lot of content to choose from and, be able to pepper it in that's. That's awesome.

And we met on clubhouse. Clubhouse comes up every time. The last, I dunno, 10 shows that we've done and it's such a great way to meet people like yourself. But then I saw a video that you did on Instagram. And I was watching it, but of course un-muted and started listening to it. And I was like, wow, that voice, the boy.

That sounds awesome. I wonder if she does voiceovers and then I'm thinking to myself, of course, as a podcaster, as a tech nerd, I'm thinking, what's your set up? What's your Mike? What does she got? Because you had to, you didn't have the camera pointed at the mic like you do now. And then I found out. I speak into the same mic as you.

Why does my voice sound like butter? Like yours? What's the problem. You know what it is craziest thing. And I love telling people this, when I first got into this business, I was so camera shy that when I had to test the mic and say like one, two, three testing, my face would turn bright red. Like I couldn't even get on camera.

And it turns out. And then when I was editing, like years later, I'm editing and I did a scratch track. So for those that don't know, like you're doing an edit and you don't have your professional voiceover yet. And so the editor will just record their voice kind of time things out and they call it a scratch track.

And I did the scratch track and the client came in and she said she didn't recognize my voice. And she said, who did that track? That's the worst sounding narration I've ever heard. So the reason I tell you all that is to say you just gotta practice. Yeah. Put your headsets on doc in the mic, you try some different things.

You try different energy levels, different distance, different sides of the mic, different tone of voice, different energy. And like you figure out what and the great thing is you don't have to go live and no one else has to hear it. You can just plug it into your computer and just get, do those reps.

We talked to yesterday to Tali Shannon, and she equated the microphone as a dumbbell. Yeah, exactly. Yeah. The more you use it, the more reps you go through it, the more you're just more comfortable speaking, you're more comfortable here. Like it's the first time anyone's ever heard their voice speaking anywhere, right?

I'm sure it was horrifying, but. As a, as an editor, you've probably heard your voice a gazillion times. Are you your own worst critic or are you at this point? You're just like so crazy. I've I was able to like, get past a point. There was a point where it was just like, Oh God, it's my voice.

But I've now been helping other people do this for 30 plus years. I don't want to say I'm old, but I'm old. And and I realized it's. A lot of them were really bad at it when they started. And then I work with them and they get really good at it. And all of a sudden I was like, why don't I just do that with myself?

And so now I actually it sounds terrible. I like listening to myself when I have an episode of my show, I'll listen to it like two or three times, I'll be like, yeah, I liked this part. I liked it. Like I enjoy it now. Exactly. And I think a lot of podcasters don't realize that it's not just about some sort of promotion for themselves, but do you feel like.

You've gotten to meet such interesting people, made friends, such a, it's such a social sort of thing. It's such a, it's a smaller pool than I think a lot of people really. Yeah. Yeah. There's definitely, there's like the people that are into podcasting. And one of the things for me has just been like, it attracts.

A diversity of people because the subjects are almost infinite. But there's some kind of unifying thing about these people that they're, they want to express themselves in a way. And it's this mix of creativity and entrepreneurial mindset and independent. There's all these things that kind of work.

And so yeah, I love that. And then with Spartan up. So up until until COVID we recorded all our interviews in person and we've been doing it for eight years and we have something like 650 episodes. We made a lot of people. We met a lot of people. We went a lot of places. We had a lot of a lot of monopods left in taxi cab trunks, and all that stuff.

So all of these people that you've met and yeah, I'm sure like we should get in a Spartan up and unwrap that. Cause I'm super interested in that I'm going to, I'm going to nerd out galore when it comes to that. And the development of there's nothing. A podcast or likes better than someone nerding out on their stuff.

It's always makes me happier. So all of these things, people that are working on this, you probably are too humble to admit, but Spartan up is a massive podcast and it's not just about. If you're someone that doesn't know that casually knows what Spartan races are and it's, the super hyper aggressive, marathon superhuman kind of thing.

It is that, but the podcast is about mindset. And so even if you're not like some, Spartan warrior or whatever, you really can be inspired by a lot of people on this. So I'm curious, like you're working with these people and it was all in person. COVID happens. How afraid or how technologically inclined, where everyone did it just go into the ether and some people just couldn't do it virtually.

They couldn't do it remotely unless it was physical. Or how did that go? So w one of the interesting things is the guy that started Spartan race. He lives in Vermont, which is where I live. And that's how we met many years ago. Like actually before Spartan had started and I had a background in sports television, he was putting on events.

We lived a half a mile apart in a town of 500 people. So it was pretty. And it was inevitable, but he temporarily relocated his family back to the farm in Vermont. So we were able to record a few things there. We did some socially distance stuff. We'd set up the podcast mix outside, put the headphones on, stay 10 feet apart and record.

We did some of that. But if you were to see my early setup, It was like very analog for a digital setup. If that makes sense, start ugly. That's what I'm always like. I just take the stuff I have, and and move it around. And one of the things, the great thing about doing Spartan up was so we would record all the episodes in person.

And the main host is Joe de Sena. He's the founder and CEO of Spartan and. Not only is he a super athlete, but he's also a busy guy he's starting this huge company. And there were moments where we'd be in a taxi cab, he's on a phone call. I've got all my equipment. So everything we had to do, the podcast with, I had to carry with me and I had to carry usually my overnight bag as well, because we never spent more than one night in one place.

So you're off the plane. You're taking a cab from the airport to somebody's office, where you're going to record a podcast and you've never been there before. And And so I'd have, my clothes and my camera and my microwave, like all my stuff. And and he'd be on the phone and he'd be getting out of the taxi and handed me his credit card as he walked away on the phone so I can pay for the cab.

So I'm, trying to pay and get all my stuff and, run it after him with all the equipment. Hence the monopods in the trunk on more than one occasion. But what it did was it was like talk about the dumbbell. It was like, repeat repeat, repeat. Every day could be five, 10, 15 interviews in a day.

A whole bunch of different locations, outdoor on the street in New York city, in an office, on an Island, on a ship, like in a taxi, we've done it all. And so you get to all the equipment becomes an extension of you and it really is. You forget that it's tech, it's just what you do.

You just figure, like what's the best tool for this solution and how do I make it work? And I would imagine having that experience that you did, and now you're working with a lot of other podcasters, right? You were in, and these are podcasts, not necessarily just starters, right? You're working with people that.

Are maybe afraid of or just don't understand like I can't do that. It's outside. It's here. That you can't do that. Guess what, you've done it, you've done it over and over and know how to do it. And again, it just comes back to that. Let's work for the reps.

Let's get yourself used to it. So much of it is people just getting past that so they can work on the content. So do you work with the podcasters on not necessarily all of that tech stuff, but like what they're talking about developing that whole game plan for them.

Here's what I like to tell people. This is a pencil, right? You can't write without a pencil, but nobody thinks that's what makes a writer. So yeah, I need a microphone, but that is not like what it's about. That's not, what's going to make you a great podcaster, yes. I certainly can. My big thing is a couple of things.

One is looking at your goal and when, I mean your goal, like not the big why, the deep, why, but do you want to make money off of this thing? Do you want to have great conversations? Do you want to meet people? Do you want to serve your community? Like, why are you doing it? And what are your resources and do they match, and then once that's all there and sometimes that is, do you buy a $75 mic or do you use a studio or, that's, there's that part of that resources and goals. And then you get into the whole what is the subject? How are you being strategic? How are you choosing guests? How are you working with the guests?

How do you elevate your conversations? To achieve your goals, but also just sound good, have a great conversation. Be interesting to the audience. That's the main thing, right? How do you keep it? Interesting. The other thing I think about is like the, I think there's a misconception generally when someone hears podcasts, they think that they're good.

There's the gazillion podcasts out there. And that there's just, and when we're, when I say podcasts, audio podcasts. So like grounded content obviously is. Is your podcast. I know you do video for the podcast, but I don't know if you necessarily have a video show for the correct. It's actually been really nice doing grounded content, which is more my personal podcast, and just doing audio.

It's actually freeing after 650 episodes of Spartan up, which are every single one is video. It's kinda nice not to have to deal with that, to be honest, to just focus on the conversation. And it's interesting, cause Marion, we know at pod Fest, there was a lot of talk about adding a video component to your podcast.

So I guess you've seen both ends and I think there's still space for both. I don't think it has to be an either or, what are your thoughts on that? Yeah, a hundred percent. For us, we actually get a significant number of views on YouTube. And I think what works on YouTube is different than what works in audio.

But again, for us, I suspect that a lot of people just go to YouTube because they don't want to deal with the podcast player or they don't know about it. It's like everybody knows how to do YouTube. And so I think a lot of people they're not necessarily watching. But they're using it. My kids play a song on, they want to find a song and they don't want to pay Spotify or something.

They open it up on YouTube. They play the song. I suspect a lot of people are just playing the podcast on YouTube, even if they're not focusing on the video. I just think like the more places you can be, you want to be where people are listening and the more places they can find you the better, a hundred percent, I'm a big fan of casting the net as wide as you could go.

It's like when Amazon launched podcasts, And I, you immediately go to the Amazon music player and you go to the web and you see it enemy. And, my nerd mind goes to and I'm comparing it to all these other podcast players. And then I think to myself, Oh, my gosh. Now the phone book just got like inordinately higher, right?

There's an amazing amount of people now that are listening to grounded concept that are listening to Spartan up. And so your reach just goes astronomically up from there. But I agree with you, I think as a podcast or that is maybe just doing pure audio and you want to get up on YouTube. I also think if you can do it relatively easily, repurpose it and just get it up there.

You're going to get some views. But I think the ones that the podcasters that are I don't want to say crushing it on YouTube, seeing some sort of impact on YouTube are the ones that are like saying, okay, I'm going to lean into this on audio and I'm going to lean into this YouTube.

And maybe it's a different version. That's a little more visual. That's luring people into the different avenues. And that's what I liked about like on the latest podcast you did this. Steve what's his last name? I'm sorry. Just this guy was ridiculous. He was hilarious. Oh yeah.

Yeah. You did a video on extincting Sam's yeah. Yeah, he's great. He was great. He's got a book called Bluefishing, which is which is a really cool book. That I should have, I didn't read the whole thing before I finished it after it. I wish I had finished it before. Cause it was so good. The podcast is called grounded content.

I just listened to her interview with Jessa Jessica Cuprimine, who is with she podcasts. It's an amazing. Interview and of course the Spartan up podcast as well, that we've talked about a Spartan race for the mind, which I think is as a killer. Yeah. It's life changing. There's it's so there's this idea that there's a, you're the average of your five best friends, right?

There's that you've heard that, but some of us can't always surround ourselves with the people that maybe are going to lift us up. And that was the idea behind the podcast. We're three days a week. And every time you listen, you're going to be elevated a little bit. And it works on me. Like I listened to it.

I listened to every episode, even if I recorded it, edited, it, produced it, whatever my role was in the episode, listen to everyone and it keeps me. From getting stuck in my own kind of spinning my wheels or getting stuck. It keeps me motivated, keeps me inspired. It gives me little nuggets tips. Like I use it totally.

That's the advantage of a lot of people are like, how can you be a video editor? How can you be an audio editor? How can you edit all of these podcasts? It was like, guess what if you're an entrepreneur, you get to choose your work. And so there's some of these clients that I get to work with, I get done editing a podcast.

I feel awesome. And I don't feel like I just got done with something that was work. It was, and it took a while to get through it, but You hear, even if you hear things over and over again, somehow you're hearing something different that made a hundred percent. So I'm interested if we could go backwards because I know you were massively involved in film and again, you may be too humble, but there's a lot going on with you in terms of what you did with filming.

And I know you were involved in, in, you said sports, so it was skiing probably. And. A lot of what you did filming what happened in Vermont and all of that. What, if you could maybe walk us through a little bit of that, but how did that move into the podcasting space?

I know you touched on, how is Spartan up and everything, but now you've just gotten this huge bug. Are you looking to go back into film or are you still doing a little of that? So what's going on there. Yeah. Yeah. That's, it's a good question. And it's one, I have to think about it a little bit, but look, the thing that I love to do is help people tell stories.

And help people make connections through their stories. And I like to do it with pictures. I like to do it with moving pictures. I like to do it with sound, film is all of them together. Podcast is just the sound. I It's fun and exciting. And honestly, it's probably the only career that would have kept me interested for this as long as it's been.

Because I've done things from standing at the starting line, oh, here's a great one. He used to shoot the the us freestyle...

Mar 31, 2021

00:45:48

Dealcasters.live

Skip The Degree, Save The Tuition - the book

If you've ever thought you've spent way too much money on your college degree and you have tons of bills for your education, have we got a deal for you! Julia McCoy and Dr. Addison-Zhang have came out with an amazing new book: "Skip The Degree, Save The Tuition." They'll show you how literally anyone today can start at a very high paying lucrative career in the digital market.

Their stories of growth and resilience throughout the process is something you do not want to miss!

This Full video episode available for free at: https://rebrand.ly/SkipTheDegree

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Skip The Degree, Save The Tuition With Julia McCoy & Dr. Ai Addyson-Zhang

If you've ever thought you've spent way too much money on your college degree, and you have tons of bills for your education. Have we got a deal for you? Julia McCoy and Dr. Addison Zang have come out with an amazing new book. Skip the degree, save the tuition. They've let us know how literally any one today can start at a very high paying lucrative career in the digital market.

Industry. And on this episode of Dealcasters, casters, not only do Julia and Dr. I tell you about the journey of creating this book and the 50 entrepreneurs that contributed, but they also talk about their fantastic journey throughout the show. So, we hope you enjoy it. Ladies, first of all, it is women's history month.

Yesterday was international women's day. Thank you so much for joining us today. Couldn't be happier than to have two amazing women that are setting great examples. I know for my daughters of what you can do with your life, if you put your mind to it. Thank you so much such a great introduction, Jim and Chris, we love you guys.

We love being on your show. First of all, this is the first time we're live on Amazon, right doctor.

This just came out. I'm sorry, this just launched February 10th of this year. And it's been a number one new release for about three weeks, which actually has never happened. This is my fourth book. My first one was a coauthor, Dr. I, who is amazing to partner up with and write this book. My story is really crazy just as Jim was hinting out there with a good cliffhanger.

I grew up in Pennsylvania and a fundamentalist Colt. And if you guys have ever watched the Handmaid's tale, that is the cult that I grew up in. I grew up in that religious system. So, I stopped in the middle of the night at 21 years old. It was literally me packing up my car and saying, I have to get out of here to survive and create a life that I'm going to enjoy living.

So, at 21, I was doing things like watching Netflix for the first time, all the normal things most people do, I was experiencing for the first time. And I had this drive in me that I just kind of picked up and followed and it was my passion and that all stemmed from writing and words, because words were my alternate reality.

When I grew up, there was a lot of trauma, as you can imagine, if you're familiar with the Handmaid's tale, there, a lot of trauma inside of her Colt. And my alternate reality was through words and stories. I would create stories, I would read stories, and that was how I lived. So incidentally, and this is true for a lot of authors that are very well known today.

Like J K Rowling, Tony Robbins. They had trauma early on and that pushed them towards their passions sooner than other people. So, I wouldn't say that's a benefit. You don't want to grow up with drama, but. That's what happened. I found my passion for writing very early on and I just flung myself in and I was like, what have I got to lose?

Literally nothing. Cause I have nothing else. So, I Google search when I was 19, how to make money writing online. And within three months after doing that Google search, I built express writers. And I was like, let me see if this can last, let me just try it. And today 10 years later, we're about to hit our 40000th project and we have almost a hundred people on staff.

I still get goosebumps saying that, but that is like that. That's why we wrote this book. Let's skip the degree, save tuition because what Dr. I, and I both believe is that you can create something mega successful without a degree without all those accusations, without that piece of paper. If you're following your passion, you can create something beautiful out of literally nothing stemming from your passion.

And that's why I had to write this book as I cross your 10. I was like, we now hire so many people and we see a repeated pattern of degrees, just not matching up to the real world. And I wasn't going to write this book because it was quite the undertaking. I wasn't going to write it. So maybe 20, 22.

And then I realized, like we couldn't hire people. It was getting really bad, and people were relying on their decrees. And the harsh reality was, if you go through college, you get a degree. You don't know how to write online content. Like you just don't. In fact, you have to unlearn that AP English style.

So, I was like, we have to do something about this, and those types of things keep me up at night. So that's why we wrote the book. And my story about escaping the cold, I wrote a book called woman rising. If that's something you're watching and you want more on that whole story, which is really crazy.

And we won't live there today. This is about the new book we just launched. You mentioned that in universities, you don't learn how to write online content. Can you elaborate on that? Unwrap that and just exactly what does that mean for someone who's thinking about writing and wants to write online content and AR is thinking about getting a degree in what exactly does it mean that they don't really, you don't really learn how to write online content?

Yes. Great question. There are several ways we could answer this. I'll share a couple points. Elon Musk has said recently. He's actually talked about online writing. It's funny, he's talked about the degree that you don't need it. And now he's talking about writing and he's saying compare it like this, a five-page essay is actually going to turn an online reader off.

Because you have to catch their attention in three seconds. That is the time span now. So, what we were taught, and AP English is the opposite of what an online reader actually is looking for. They're not, you're going to get an a, for a long-drawn-out paper. And that is just not the real world of online content.

It couldn't be further from reality because you need to learn how to write brief. Catchy engaging content to pull in that reader and then make sales happen, make engagement happen. So, it's almost like an alternate. Reality is still happening in our universities where; I can't hire people and we're on that side where we are paying 30,000 every two weeks for the people we hire.

I have to tell them the harsh truth and it is not, it's not easy, but that is the world that we're in this digital space. If you don't know how to write for this specific online market, you can't even it's really hard to get a job and keep it in the digital sphere. This is like mic drop stuff already.

We haven't even got to Dr. I, we didn't grow up that way. Chris? We're a little bit older, right? We could probably be a. Julia's a parent. We won't go there. But yeah, Jim, I know I'm getting up there in age, but let's hear from a doctor I a little bit about her story and where she got there.

Cause now mind you folks. We do. You heard what? I just called her, a doctor. I, she has a PhD. In a higher education. And so, for her to be writing this book with Julia says something. So, Dr. I flourish. Yeah, definitely. Thank you. Chris and Jim for having us on the show, I'm really honored. I live onto a flop before I share my story.

I wanted to follow up on what Julia mentioned, because I do work with those college age high school students. I'm actually working with a group of high school students. A group of college aged students did right now. They have absolutely no idea how to draft for social media, like draft the content before social media at all.

And when I was reviewing their content is like a paragraph, another paragraph, like long sentences. And nobody talks like that. Like on social media nobody talks like that. And you set that for me, I think I, my PhD from New York, South, Maryland, and after I got my degree, I realized that if I needed to embrace the online space, I had to unlock so much on one thing that I had to earn was writing for an online artist.

And I learned from Julia from some other online creators. I was like, wow. I wish I had learned that when I was a student. So that's something I want to follow up based on what Julia mentioned. So, here's my story. I grew up in China, first generation immigrant. And I came to the U S because I hated Chinese education system.

It was only about regurgitating. Memorization public humiliation, like very intense pressure to compete. And I did a really well throughout my K-12. I was like a really good student, but internally I was paralyzed. I hated my life. I hated my parents. I hated my friends. I hated my school. There's so much anger and hatred in me that I developed a really bad.

Eating these older for three years. So, while I was a high school student. So that's what inspired me to coach to a different country to explore how other people actually learn. And I discover that if you come to the us to study will actually pay you a scholarship. Which was amazing to me. I was like, wow.

So, I came to the U S I got my master from Syracuse and I got my PhD from New York, South, Maryland, and starting teaching. What I started to notice a few years into my teaching career was that wow. The U S education has many issues that I was dealing ways. Why was the kid in China? I started to see like patterns and parallels.

And to make a long story short. And finally, I came to this point, I asked myself, am I since like part of the problem to continue to perpetuate this broken education model? Or do I want to be part of the solution to create a new model? And as a crazy person as I am. So, I decided to choose the second option.

So that's how I cannot resign from my associate professor position. I started building. Classroom or without was where we really work hard to teach our students what schools are not teaching them to become future ready and a career ID. And I have so much data, so many examples to back backup the broker education model.

And I see that in my students all the time, Juliet talks about how students. They don't know how to write online. Also in my case, my background is in communication and after students took so many communication courses, they had no idea how to communicate. That was another aha moment for me to realize, wow, learning in the hat, learning from a bug is so different from learning in real life.

Unless, you know how to apply everything here and translate that into real life. You haven't learned anything. The most, the teachers are doing what they know they need to do to perpetuate this broken model. So, I'm so proud of myself as it was so honored to partner up with Julia. I know she's a cottage who dropout.

I'm a professor job holiday to work on Facebook. To show other people and alternative where they can have more impact in life. That's amazing. And I think when you go to school, where'd you go to university when you work for that degree and you want to get into the tech space or you want to get into writing social media, everything changes every second, every minute.

And of course, I'd like to consider myself a lifelong learner. I know Jim feels the same way. You probably feel the same way. And if you're. If you're wanting to learn stuff about tech, wanting to learn stuff about social media, you have to every day there's something new to learn. And so, getting a degree is only just a stop in the road necessarily you have to continue to learn.

So how do you work with work with someone to, to help them unlearn that, that whole concept and that they need to get these accreditations? In order to get those types of jobs, Julia, or doctor I'd love to hear your thoughts on that. Share some quick examples. Juliet park. Just like what I learned, what I noticed that the younger, the kid, the easier it is to unlearn, rewire their brain, the older they are, the more damage that you'll have to undo.

And that's something I noticed. I'm just like some studies. They said one study was conducted by NASA, so they won't eat to study creativity. So, what they discovered is that the ask kids, how many ways can you think of using a paper clip? So, for the four years old, five years old age group, they generate hundreds of ideas.

So, they scored 98% in terms of creativity. So, they're a genius level. Five years later, they ask the same group of people and the number of jobs from Nike 8% to 15%. It's huh? And another five years later as they become older, no professional is working, graduated from college, the number of jobs to 2%.

So, what happened between 98% to 2% is because they become a more educated. Which is pretty sad. Think about how much time, how much money, that way you invest in the cake. And then now we are having that. This is actually hurting you, to really help you. So, the older you are, at least based on my observation, the longer it takes to unload that process.

Yeah, I totally agree with all of that. And it's interesting. And this is one reason I love that I was able to pair up with Dr. I on this project is I have this perspective of hiring and firing for 10 years. We've had to tell people the brutal truth, whether they liked it, or we liked it because it was a paying client that was either going to stay or leave.

And then Dr. IES has the education perspective of living in the classroom and seeing the issues firsthand. And, what we see, I hate to say is a lot of times the more degrees, the more entitlements and the less willingness to learn new things. And we actually have people that tell us, they've attached their diploma as a PDF.

And they're like I have this master's degree, so I don't need to take your, and we've built like free training inside of our writing team. We've made it so accessible. That was one of our goals where three years ago, were we. Decided to start assigning our senior editor to new writers, like everything we could possibly do to help these people really get a chance once they were in our team to stay in our seat because we have some highly paid writers.

And what we saw is people with more degrees were so unwilling to learn. And it was just like the entitlement thing it's attached to that piece of paper. That to us meant absolutely nothing because that piece of paper to it means skills. All we want to see, and that is literally our interview process.

How well can you write, show us, write something and try to stop me. Yeah. And they're like I've always decreased. I don't need to do that. Like ESE. Do we can't hire you other the other than seeing your actual skills. So that's, that's the harsh truth being in the employment world where we're hiring people based on their skills and the good news.

The good side of all of that is, especially I think for parents. Hear this and see doctor I, and I that are out here trying to make a difference, busting our fingers off to launch this book earlier than we planned on is, if you give this book to a kid that is thinking about digital skills, not necessarily, you can't be a heart surgeon and read this book sorry, we have to get that degree.

But if you're thinking about being a social media manager, being a content marketing specialist, A content strategist, a freelance writer, that list goes on and on. And in fact, we have over 50 things you can do in the book. I think it's in chapter three 50 different positions you can do without a degree just learning a skill.

So, the good thing is that we now have the spoke available and it is a tool like everyone watching use it, share it. Because inside, like we have given the keys to the castle on how to build a skill set that will make you money. This is your fourth book, right? Julia is, am I right? Okay. But it's this one's different.

You have like when I got to the point where I saw the number of contributors for this book, I was absolutely floored. by the. The quantity, but the quality, can you talk a little bit and let people know, just, the contributions of, and the names of some of these please name drop galore.

Cause it's going to be very easy to do. I'd love to, I'd love to hear about how you got so many great people to be able to be a part of it. Yes. So, we saw that this started to become. I think Dr. I, you put it best. What is the phrase you use? Yes, we really see this as a movement. Yeah. So, we saw that began to happen as we started.

We built this website, you saved the tuition.com. It ranks number one for the keyword, skip the degree and all of that, super nerdy content stuff that I just love. But whenever we started building all of these content pieces around the book and we started talking about it. And we started asking for stories.

We got more than we could handle. We actually had to restructure how we were going to publish the stories. And now they all live on the website, say the tuition.com. And we have a short summary of each story in the book. But entrepreneurs began to see this, and some pretty big names were cheering us on Seth Godin was one of those people.

And I have Dr. Ida, thank for that because she invited him on her show and that's how he learned about us. And he thanked us for our leadership and our contribution to society. And I was like, okay, my career has done sign off. Now this is Seth Goden think does. And we had Neil Patel contribute...

Mar 22, 2021

00:53:36

This Full video episode available for free at: https://rebrand.ly/FoxRocks

#FoxRocks

Judi Fox launched "LinkedIn Business Accelerator" - so everyone can "LinkedIn Like A Fox" because Judi knows first hand how building a strong network and positioning yourself online to receive opportunities can literally change everything in life and business. It changed hers!

All of the products discussed in this podcast can be found here: https://rebrand.ly/FoxRocksList

All video episodes available for free at: https://dealcasters.live

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Full Episode Transcript:

Judi Fox - How To Rock Your Video

Jim Fuhs: What’s keeping you from making an impact with video? Are you bringing the energy? How about getting more sales? Or even a job?

Chris Stone: On this episode of Dealcasters, LinkedIn expert Judi Fox takes the stage, grabs the hot mic – and lays out her pillars of how to Rock Your Videos that deliver results.

Jim Fuhs: You don’t want to miss this one! #foxrocks right now!

Jim Fuhs: So let's introduce the one, the only amazing Judi Fox.

That's right. That's right. There we go.

Judi Fox: We've been put them on top of the LinkedIn hat. So I could say I was LinkedIn like a Fox when I went to conferences. Wow.

Jim Fuhs: That was that's

Judi Fox: very, it's about being memorable. Yes. Love it.

Jim Fuhs: Judi. I know you've been busy. You're raising your son and a puppy as well.

I don't know. Who's working

Judi Fox: the puppy at the moment.

Jim Fuhs: Yeah. And and you continue to use video. You're doing a lot, even on Tik TOK now.

Judi Fox: We did get started on tic-tac. I dipped my toe in it because I think it is a powerful place, but I definitely have not gone all the way in the deep end of tech talk, but it is it's tempting.

It's tempting to dive all the way into the tic-tac.

Jim Fuhs: Wow. Yeah. I have not done that yet. Every once in a while, like they started to talk about tick-tock shopping, so maybe that's a place that wow.

Judi Fox: Seen people blow up on tech, talk with Amazon links to be able to say, this is what I bought. So yes. I actually see the power of that because I had him, I had a video go to half a million views on Tik TOK over 10,000 likes, 10,000 people saw my backyard and everything that I purchased for my backyard, because it was a before and after.

And so I got so many questions. Where did you buy your lights? Where did you buy your couch? Where did you get those cushions? Where did you get that? Everything. So it was. It honestly is a powerful place we joke around, but it's Tik TOK made me buy it. Yeah.

Chris Stone: So also when people were asking you about all that stuff, it was just replies to that video.

And you were just replying with your Amazon associates or your affiliate link

Judi Fox: and yeah, you guys have to show me how to do that.

Chris Stone: Don't sleep on that money, Judi. Oh,

Judi Fox: no. I need to get ahold of both of you and you show me, can I just say how such a new buyer I am at trying to figure that out? I tried to. I tried to fill that out and I had no idea how to do it.

We can definitely got lost. I was like, please, I buy

Jim Fuhs: a million of these. We had was that our first or second show, Chris, where we had someone after listening actually said, I'm buying the gear I need and I'm starting a podcast. That's amazing. And that's what we love about. What we're doing on this show really is that we're helping people.

And that's why we brought you on today, Judi, because you can help people create video that rocks

Judi Fox: and behind the scenes, I also really like searching out what I think is the best gear. If I had to. Pat myself on the back. I don't like buying crappy stuff. Message.

Jim Fuhs: Absolutely. I think that, and I, you know what that's so I think that's such an important statement.

And in fact, we talk about it. People always talk about cost when it comes to gear, I say, it's an investment. So I think you're right on it's right. If you have to save your money to get that right piece of gear, instead of getting, like you said, crap,

Judi Fox: Or having to buy it multiple times over and over, because you bought something that didn't actually serve the whole purpose you really needed it to.

Jim Fuhs: So Judi, what got you started in doing video? Cause when you look at your background, right? Chemical engineer, business consultant and really were involved in stuff that seemed like to have nothing to do with video. How did that happen?

Judi Fox: Two starts to video really started with two things.

I joined Toastmasters and I wanted to document. My talks are not from a place of anyone else seeing it, but from a place of, I want to improve being a public speaker. So I filmed these TA Toastmasters presentations, humor, speech, and all the different challenges they give you to craft talks for Toastmasters.

Started recording them. And I put a few of them out on line on YouTube. And one, I think, is it like 20,000 views that people have watched? One of my Toastmaster talks and they watch it all the way through. It's got a really good, I don't know, dwell what. Ever the terms, I don't even do YouTube. So the point is people are watching this YouTube video of me and my pajamas on stage giving a speech.

And I guess that kind of describes me. I was willing to do it back in 2008 and post a video online and just thought that's what you use YouTube for. If you want to share your video with your friends or your family, you put it on YouTube. That's not like YouTube is, are now. The second reason I got started and what really led up to finally posting videos on LinkedIn was because I started filming a video every day, as Jim said, and I was filming it mostly because that felt like the safest way to document my life by safest.

I meant I went through a really tough time in my life and I felt like pointing a camera at myself. Nothing. I could never, how do I say this? Oh gosh. I'm about to say something sensitive. Is that okay? Yeah, but basically when you go through having to go to court to deal with custody, and I know that there's many people out there who have had to go through that, whether it's a, just needing to deal with paperwork and to people that can't quite agree on the agreements.

And that is fine at the end of the day, though. Drilled in me that whatever you put in writing can be used for or against you anytime in life. And I think it really drove that home because as I experienced that situation, I had text messages. I had emails being written. Read verbally, read out to an entire courtroom full of people that I never was hoping could ever hear what I texted about needing to go to target, to buy diapers or any kind of random text message.

It wasn't about what was said in them. I do have primary custody of my child. Everything is fine. We're all settled. That was over six years ago, but six or seven. Oh my goodness. Granted, seven years ago, I'm going to stop. The point is seven years ago. That happened, but I then felt like nobody can really twist what you say on video.

You can take statements out of context, in an email, one sentence in an email, if you are sarcastic, or if you're being silly, it can be read wrong. We all know that we know we read the news one sentence and granted can that happen on video? Yes, but here's the thing you can then say, we need to see the whole clip, whereas it feels like in writing, it just felt unsafe at the time.

So that forced me good or bad to think about. What I'd like to just document my life with my son and I'm raising him. And I just started pointing the camera at myself to document a moment a day. That's all that it was based off of the one second app. There's an app out there that inspires you, or it's supposed to inspire you to fill me one second video of one second of every day of your life.

And then at the end of the year, it compiles into a one year long video and there you go. So that is what started the whole thing. And that's why I have four years of one second, ten second videos. That I found of my life.

Chris Stone: So you took these one second videos from, and use this app to do that. Those didn't make their way to LinkedIn, right?

They have now.

Judi Fox: Oh, they have, now I've filmed. I ended up. Deciding to share a one minute of some of those concerns. I thought it was, I don't remember when I compiled it, but I definitely did take a moment after I learned more things about video editing. I learned how I could make my own video was set to music and my son's voice and my voice and kind of put it together.

And I was very. Proud of my one-minute video. I should put it out there more, but I did post it once on LinkedIn and got probably like 10,000 views, but it's it just meant something to me. Yeah. That's

Chris Stone: fantastic. And it's so very personal obviously. And, but LinkedIn, at least back when you were doing these one second video, six, seven years ago, or whatever LinkedIn was at the time, wasn't where it's at.

In terms of the video, but also was very different platform, six or seven years ago than it is now in terms of how people treat it, more for, business and put on your nice suit and tie. And, but now it's completely different and people are sharing and being more vulnerable and being more transparent.

So when you work with people with. With LinkedIn video, do you try to help them be a lot more transparent and vulnerable in their videos?

Judi Fox: Yes and no. I think we think that we need to go all the way over here and open up a whole case of our lives. What I did with that video was I used that video as part of a story to share about why I left a job.

I left a job because I actually. That's that video didn't actually match the re like it matched the story of why I left my job because I left a job because I actually wanted to spend more time with my son. And I also saw the impact that a toxic workplace was causing on me and my son. And the environment it was causing at home to be in a toxic work environment.

So I did turn it into a quote unquote professional post. So what I tell people is we're not there just to see a Facebook video of you or a picture of you and your kid. Like it's not. That is why people say this isn't Facebook, but if you are able to take any image of your whole life or any story, any video, and you put some type of transformation, lesson learned something that goes with it.

Then we're here for your career. We're here for your journey. We're here for what you learned from all the moments in your life. And I think that's how the platform and I think about your content. So if somebody works with me, I'm not trying to get them to open up Pandora's box and to see what comes out and be vulnerable and be authentic.

Almost. You need one degree of a little bit of your personality. We don't, if you don't want to show all of it, don't we just need, like what we need you to just be a little bit regular. Like a little, like one top, one top button. Your smile can be authentic. That's it. We just need that.

We need some expression, we need some movement, but I don't hello and welcome to my video today. We don't want that, but I think if that's all that I tell people, the reason why for years, without ever seeing the light of day. Four years of video, they matter because I got super comfortable shoving a camera in my face, and that was the transformation.

Chris Stone: That's it? I think a lot of people, a part of their hesitation with doing anything, not just a LinkedIn video and setting up their profile there, but if you're wanting to create a YouTube. Channel. If you're wanting to do a podcast, you're wanting to do a live show on Amazon. You've got to get in the reps.

You've got to do that first one, your second, one's going to be better than that. First one is going to, you're going to get to the third one and eventually, you're not going to be doing, 300,001 second videos and cobbling them together with DaVinci resolve or whatever software you're using.

For your video, but why not have that goal and start with that first one and just power through it. And do you ever go back Judi to your very first video and watch that video and say

Judi Fox: scrolling back to it today to show somebody?

Chris Stone: Yeah. Isn't it wild to see how far you've come?

Judi Fox: From that, it's not only scrolling back to the first video on LinkedIn, but even just the first video I ever posted online ever anywhere.

I think that is important because we talk about it. But I think it's still hard because people get so much advice and they get so overwhelmed that their first videos have to be perfect or that the world has moved on. And now the level of entry into LinkedIn or into video or into YouTube is high. Like I might scroll all the way back to, I don't know. I know I've scrolled back or I've seen Sean canal and Benji, Travis, their first videos. They point that out all the time, by the way, go look at our first videos and then they re posted their first videos. And then we sometimes say, and I will challenge anyone listening.

I've heard this well, that was back then. You could do that back then. And I think the reason why I probably say it's powerful for people to still do that today and show it happening today. So I feel like I'm a little bit of showing it happening today because. Some people might say, wait, you just came out of nowhere.

I started posting videos March of 2018. But even you getting started today, making quote unquote raw, rough, not perfect videos, awkward on camera. Very uncertain, nervous. Film feeling like you stumble over your words, like all those things that happen. It is truly, I am a story of, I didn't post all those videos, but I still just taking them.

You just start taking them. It's crazy the transformation that happened. And if it can, I feel like truly, and I don't mean to be like a little bit, if it can happen to me, it can happen to you, but that is a rep that over and over, you cannot help, but get better.

Jim Fuhs: I think that's so true. And I think the other thing Judi, is that, it's, like you said, I've gone back and watched the first episode of the Tim and Jim show as an example.

And it is funny to see how far we've come. And even sometimes watching the intro video that. That Chris put together for us on the Tim and Jim show. It's it used to be like, so having the cans on and now, and I was sitting in a chair and now I stand up all these different things and and I think that's the whole thing, I think. To your point. I think that everyone can be that it doesn't matter if it was 10 years ago or today that you do your first video. The biggest thing is we're all at different points in the journey. And don't try to compare yourself and say, Oh I could never be like Judi Fox or I could be, but you know what?

You're right. You can't be like Judi Fox you're you. And that's what I think the thing that people have to get over is be yourself. And don't try to be someone else you can learn from people like you like Chris, but ultimately be yourself. And I think I love the idea because I still struggle. And maybe this is something you can help us with.

Judi, I still struggle like with the short form video content. Cause I feel like, I don't know, maybe I'm too long-winded Chris probably would say

Chris Stone: that's the,

Judi Fox: I think the easiest thing I tell people for getting short form content out of themselves is start by doing a Gary V model where you take the long form of us on camera right now.

And you take a clip of yourself, just saying what you just said, that you struggle with short form content and you make a post on LinkedIn that says, do you also, do you struggle with short form content? And then you write out a post that literally asks that question, your video that goes with it is exactly what you just said.

And you then say here's what I'm going to try to do. I'm going to follow so you can claim the Gary Vaynerchuk with Judi edits on it and then you just go down from there, you just share a little bit of tips about what you're going to do, and if you're going to keep trying it. But yeah,

Chris Stone: I bring up a great point.

It's I think a lot of people think when they want to do these videos and they're by themselves and they've got their phone, that it's a very singular. Personal thing. And you're T you're not talking about that. You're saying I'm going to invite other people along with me on my journey.

I'm going to post this video and I'm going to be asking them questions. I'm going to be pulling them in. And it does two things. It involves other people. So you're going to get more activity. But you're getting that feedback. And I think, as podcasters do this all the time, they're like, I don't hear anything.

I record it. And then I just send it out and I'm not hearing anything well, Are you asking for that? Are you creating and content that would compel people to interact with you? And I think that's really key. What you say is don't just fire up a video and talk about yourself all the time.

You talk about yourself, but try to have other people identify with what you're doing and invite them along for the ride. And then you're going to get that interaction. Yeah, and you're going to get half a million views on Tik TOK. We do

Jim Fuhs: have a question from Jeff C that I think is pretty interesting because it goes back to what you were talking about earlier.

Is there still space for people just to get started using LinkedIn live, or is it saturated in your...

Mar 15, 2021

00:51:44

This Full video episode available for free at: https://rebrand.ly/KateLately

As a content creator, do you struggle with how to use all of your content in the best way? This episode features the CEO of Lately, Kate Bradley Chernis, who's changing the world of content re-purposing using artificial intelligence. Kate is not only the rocking CEO of Lately, but also understands the challenges of good content creation.

You'll be amazed to listen to the story of resilience and persistence that has led her to found a company that is charting the way ahead and how you as a client can use artificial intelligence to not only create content quickly, but effectively.

All of the products discussed in this podcast can be found here: https://rebrand.ly/KatelyList

All video episodes available for free at: https://dealcasters.live

Try Lately: https://lately.ai

Follow Dealcasters:

Full Episode Transcript:

Kate Bradley Chernis - What Have You Done For Me Lately-

Chris Stone: As a content creator, do you struggle with how to use all of your content in the best way? We'll on this episode of casters. We talked to the CEO of Lately, Kate Bradley Chernis, who's changing the world of content re-purposing using artificial intelligence.

Jim Fuhs: Kate is not only the rocking CEO of Lately, but also understands the challenges of good content creation.

She has amazing story of resilience and persistence. That has led her to found a company that is charting the way ahead and how you as a client can use artificial intelligence to not only create content quickly, but effectively.

Chris Stone: What have you done for me Lately? Let's find out.

Kate Bradley Chernis: Hey, you guys

use that photo before on any podcast or any strategy

that you guys got that one first, that particular one tell you what it is by the way. So that little guitar, my, my husband is a guitar player and I don't know, it's some collection item, whatever, but he fixed it up for somebody. We had it. They loan each other guitars.

That's what guys do, so we added on a loan and we got drunk one night. We were like, let's set up. He was a fashion photographer in the city for years. And assisted Jill bound, Simone and Patrick and like all these guys, right though, guys. And so he had all of his set paper and stuff like that.

And we used to set it up the living room and then just do photo shoots, so we're like, let's get the guitar out and let's do jumps, and so we were doing those and we had gotten engaged about a month before and we thought this is 10 years ago. So before everyone was doing photo sets for their weddings or whatever, and we're like, Hey, let's do this for our wedding.

And the people who own that guitar. Actually he came and picked it up, like randomly, they were like, Oh, we don't want to loan it to you anymore. We want it back. And so we took a picture of it beforehand, blew it up into almost life size and then built a two replicas so that our guests at our wedding could like dress up like us.

We took this whole series of, yeah, look, there's a whole bunch of them. That's just one of them. And they all make me look like I play guitar, which I don't what he does. You

Chris Stone: look so comfortable. It looks like you're just like, I don't know what song or Ramones. I

Kate Bradley Chernis: think we had some Boston on when that night, when we were pretty

Chris Stone: more than yeah.

Kate Bradley Chernis: Who knows? Yeah. But what's great. Is people just now we've learned with marketing and how I was in radio is that people love to go behind the scenes. They want a sneak peek of what's it really like? And so for the wedding, that's what we decided to do was so not to go on about weddings, but I made the, all the wedding invitations were backstage badges that you were around your neck and cause we couldn't afford to pay for everybody.

Cause we paid ourselves. We had little all passes and then after show only, for the drinks and stuff like that fun is that it was really, it was great. Yeah. We just wanted to give people like a feeling of what it's like, what our lives were like, because they were pretty cool. We didn't make a lot of money, but, David was he was managed by cheap tricks management.

So he used to open up for cheap trick and the Dixie chicks, it's pretty cool. And then I met some cool people along the way, too, yeah,

Chris Stone: that's always the first question. If you're in the music business is so what artists have you met, and what are your favorite artists, but I don't know about you, but my favorite response to that is these were the artists that I was most friendly with, but seemed like cool.

Obviously like you talk about these big artists I've met Prince and Prince was great. But I've also met some artists that feel like no one knows, but I had a great time with, and they were fantastic people. And those are the ones that I remember that no one else

Kate Bradley Chernis: does. Yeah. Unfortunately I dated both of them.

Cause that was my job hazard,

And I thought I was done until this one real nice guy came along. But yeah, I can tell you some stories about. People, that's for sure. Okay.

Chris Stone: Yeah. Yeah. Okay. That's good to create a book someday about

Kate Bradley Chernis: that. The book is going to be amazing. It's going to be mostly about all the investors who've pissed me off since but yeah, what has been wonderful is like that journey.

I wouldn't trade it for the world because I learned so much about. Music, especially honestly, I didn't know a lot about music. And I'm still one of those people that most of the stuff I talk about, I know just enough to have the conversation because my brain isn't big enough for, I got a lot of stuff I've got to talk about here.

And it used to pick it, piss off my music director so badly because he couldn't believe, I didn't know, who poco was for or something like that. And I'm like, Oh, that's pretty cool. He knew obscure, but I'll try to make and I remember one time I said that the Finn brothers in writing on a newsletter were from Australia instead of New Zealand.

Yeah. And so then I really being for that, but I was like, everybody makes this mistake. So I learned early and the fans didn't care. Then you just got more attention for it. So I learned early on that, just being my authentic self and not, I used to worry that Oh no, I don't know everything.

These boys, the boys club is going to ding me for it. But then I realized that the more you just admit it, the more other people are like, yeah, me neither.

Chris Stone: Cool. And so if you're in like a this totally equates in a lot of ways, like nobody that you dealt with at the time probably remembers any of that stuff you remember.

And at the time it probably was horrifying initially, maybe. And and you feel that rush of your face and if you're a content creator and you're like afraid to. Fire up your microphone or turn on your camera or do whatever you gotta do because it has to be absolutely perfect.

And you're just afraid to, hit the damn button and just start and go and get those reps in and try to make, because that first video you put up, if you've made a mistake, if you said, New Zealand instead of Australia, or if you dropped an F bomb by accident or anything like that.

No, one's going to remember it, except you. So why not just put it past yourself and just move on. So that's awesome that you're able

Kate Bradley Chernis: to do that. Thank you. In fact, one of the best pieces of advice that one of my radio mentors gave me was he said, silence is really powerful.

I practiced. And I tried to use that a lot and I, we use it in our marketing now. So that space, so when we're doing a demo, sometimes it just means letting people. Talk or sell the product for you, which they do, so that's amazing. Sometimes it's doing what I just did. I just slowed down the conversation.

And I'm sure some people leaned in because that's what happens when you have silence.

Chris Stone: It's good. I'm noticing it. I didn't notice it before. And now that you said it I'm noticing it, it's true. Like I know you do, you're involved in sales and that's a big thing is the number one tool that you have is not your CRM system.

It's not even your social media planner. It's your ability to listen to your customers because they're going to tell you what you want, what they want. I should

Kate Bradley Chernis: say. Yeah. And too, it's a little bit tricksy, right? I think about it in writing as well. Cause that's how we're all marketing a lot is even video there's writing here.

What's the space between the words looking or even sometimes physical space, but even a comma or a period. Those things create space in how you read tax rights. So we all know that when you're reading texts, you're hear it in your head as a voice. And is there enough space in the actual text so that when you hear it, there's the pauses like with an ellipsis or an end dash in the right places to help emphasize the right thing.

Which is all a long way of saying it's related, right? Whether it's radio or marketing or AI, for me it's a big old mixing pot.

Jim Fuhs: So Kate, what brought you to start Lately?

Kate Bradley Chernis: Yeah, Steve blood it's all his fault. And my co-founder but not really. The, so the beginning. Would you like the long story or the short story?

And we'd like,

Chris Stone: whatever story you want to tell that's, we have all the time in the world.

Kate Bradley Chernis: All right. So raise your hand out there if you're an underdog, because this is totally for you. If you're a female founder, underdog, or a guy, any kind of person that just, has ever been in that place where.

Maybe you feel squashed and people weren't listening to your ideas, which that's how I felt, in radio it's a boys club. It still is. And and not that there's anything wrong with guys. This is just about exclusivity and like putting up that wall and I was sexually harassed constantly. And I even participated in it because it was totally normal and it was expected.

And which is weird to say that now, but when we have a lot more information about those things now, And I was in a hostile working environment, which I didn't know. We didn't have that language before. I didn't know what that meant. And that was the idea of people using sexually charged, whatever, in order to make you feel uncomfortable or to just make you feel invalidated or like my ideas weren't taking seriously.

And I was very, I was so frustrated because I couldn't figure out why I wasn't succeeding. I couldn't get an, a plus, like I, like in school I was trying, I was doing everything. And I still wasn't getting the grade and it really bothered me and my body started to fail me. So I had this huge rash on my torso that they couldn't diagnose.

And I had fallen down the stairs at work and I tore a tendon in my ankle and I read kept returning it. So like I was in crutches or in a wheelchair for most of my time there. And then finally my arms started my hands and arms. I had so much pain that I couldn't type or even touch a phone. And then I was deemed to be, have a partial, permanent disability.

They said that I was unhealable, which was like really crappy thing to hear, as you might imagine. And I was scared because suddenly I couldn't do the thing that you and everybody else needs to do to survive. Like I was thinking, okay, I can't touch a keyboard. Can I work at McDonald's? No. Probably not.

I can't even work at the cash register at the grocery store. And so I first I got an intern to work for me. I hired them myself cause XM wouldn't help me because they didn't, I didn't look like there was anything wrong with me. Nobody leave me and people didn't have this back then it's, I'd be kinda lightest and tendonitis.

And so then I learned about dragon naturally speaking, which was a new thing. People didn't know what that was. And there's a few experts in the country at the time. And one of them happened to live in DC. This woman, Krista, I couldn't pay her, but I had a couple hundred CDs and she was a fan. So that was really lucky.

And she helped me cause learning dragon naturally speaking, which is the AI engine behind in the voice center behind Siri, by the way, it's like learning a whole language. You really have to spend a lot of time with it. So I did this and XM wouldn't let me use the software at work because they're a big company and they're, the it team there had to pass all these integrations and yada.

And so I was like, had to get out. So I went to another music related company and same thing. There was an HR team that didn't believe me and wouldn't help me and the boys club and all that. And I was a really unhappy person cause I was scared and I was doing everything I could think of to do every kind of Western and Eastern medicine.

And my dad was really sick of it cause I was crying a lot. And so he took me by the shoulders one day, like lovingly, but he said. You can't work for other people and there's no shame in that. So that was a big deal because he hit on the shame because this is what I felt, my, my instinct. Wasn't like, you guys, aren't listening to me or respecting me, my instinct was I'm doing something wrong, and that to this day feels really bad. I that's my first default generally, anyways, even now, and it is for a lot of women specifically that I know. The other thing that happened was I read a self-help book. Remember I was trying to do everything that I could. And it was a really corny book.

The secret member of that book, worst movie, when I, why did I torture myself when it stopped? Cause I was trying to make a change. I remembered reading it and. And thinking this isn't a secret at all. This is just a mindset. And when I'm doing something that I feel awesome at, if I was rock climbing and I, the first time I climbed a five 12, like I wasn't thinking you're a jerk, you're an idiot.

You saw a guy was thinking I'm the best, so I decided to stop talking about how much I hated work, but that was really hard. My friends from work who hated work too, we like had nothing to say. Can we tell them, and and David, my husband he, at the time boyfriend, he hated his work too.

And so we were both like toxic, just perpetuating these feelings. And my, then he, so that this is all happened in the same week. David went to the bookstore and got me a book wanting to support me in a nice way, like he is. And it was guy Kawasaki's art of the start of startup book. And I read. The first chapter it's like the first or second chapter a guy says, don't make a plan, just get started. That's the worst thing you can do. And I was like, Oh, then I don't need this book anymore.

I stopped reading it. Yeah. And then the next day I met my first angel investors who, I didn't know, that's what they were. I was just happy accident. And I was complaining about Bob Lefsetz. I don't know if you know him. He was a huge fan of my channel, the loft. And he had written in a letter in one of his newsletters.

He was, music, industry, Wong. He was complimented making compliments and he was giving all the credit to my boss. And I was like that. I chose those songs. That's my show. And he told us that he didn't believe that I would have ever made those decisions. Cause I was too young and I couldn't possibly, understand the music business like that.

And so I was complaining about this with a lot of F bombs to these guys and they were like, we love you. Let's start a company. And they gave me 50,000 bucks to start my first company. So from there, this is the long story, right? Maybe I should leave some silence for a second.

Chris Stone: So if I can interrupt for a second, this point, here's $50,000 to start a company at that point was the concept for Lately already? No, that was just going to start a company. Here's 50 K. So

Kate Bradley Chernis: here's a story that nobody ever hears. My superpower is making super fans, that's what I was really good at.

At XM. Before I went to XM, I was at a little radio station called the penguin in Wilmington, North Carolina, which is adult album alternative. That's the format I was in was a really rare, but very cool format. All the music we talk about Prince and Matthew Sweet and the Ramones and the police and BB King all mixed together.

And the album cuts. And it's, it really depends. It's really relies on the ability of older music to influence the newer music so that when you hear the new music, you're referencing the older music. So on at that station, I came in and I was there for three. I think three months, it was really quick, and I knew I was going to exit I'm already, but I hadn't been in the contract wasn't inked yet.

So I had to kill some time and I thought the ocean sounded nice. So I go down there to this total boys club, they had, we had company meetings at a strip club regularly, which was unbelievably disgusting for lunch. I'm like, I'm not eating here. There's. Boobs disgusting. And it was my little weird AAA station, which was new.

The guy, my boss had brought his, introducing that to the ER area with smooth jazz and classic rock. And I think maybe a top 40 station. So this is what they owned. And I was a production...

Mar 08, 2021

00:46:06

This Full video episode available for free at: https://rebrand.ly/DealcastersRamon

If you're looking to create success in your small business, or maybe build out your personal brand, this is the episode for you! Jim and Chris speak to the CEO of Smart Hustle: Ramon Ray, who is also the author of The Celebrity CEO. Ramon is not only an author, but a keynote speaker, writer and event producer who works with very large brands in the tech space to help them with their credibility and authenticity.

All of the products discussed in this podcast can be found here: https://rebrand.ly/RamonRayList

All video episodes available for free at: https://dealcasters.live

Follow Ramon:

Follow Dealcasters:

Full Episode Transcript:

Are you looking to create success in your small business, or maybe build out your personal brand? We'll get ready because on this episode of Dealcasters , we speak to the CEO of smart hustle. Ramon Ray, who is also the author of the celebrity CEO. Ramon is not only an author, but a keynote speaker writer and event producer who works with very large brands in the tech space to help them with their credibility and authenticity. Also, here's a little known fun fact... Ramon loves ‘burnt pancakes!’ So get ready to be energized. Here's your master of ceremonies, Ramon Ray.

Chris - thanks for having me. Jim - thanks for having me. It’s great to be here and have fun with you all and I'm happy to serve. I think as you know, you all want to do release, provide value to our listeners for the time I'm on, I'll call it an hour for now.

So thank you, but I'm excited to be here for sure. It's our honor. Absolutely. And this'll be a, like a really good energy injection. Now it's time for the Ramon Ray Show. They're going to get some energy and they're going to find out just what makes you tick and your story. I know you're an author, you're a motivational speaker, and there's a whole lot that's going on with you. So, if you're going to let everyone know what Ramon Ray is all about and why you're here let everybody know the Ramon Ray story, if you will.

Sure. Absolutely. Today I'm a writer and speaker and event producer, author, and I work with very large brands and help them get authenticity and credibility. For their business. Can you take a look at what we're doing on Amazon? Amazon has “ca-trillions” of dollars that they can spend on anything, but they see value in having Chris and Jim to be personalities, to be real people with skin and flesh to represent the awesome work that Amazon stands for.

So that's what I do for large brands. Mainly in the tech space. Indeed, I've written four books. The latest one is The Celebrity CEO – I’m a speaker around the world, and I love to have fun and eat burnt pancakes and bacon on the weekends. So that's a summary of me or what I do.

You can't just throw “burnt pancakes and bacon” out there! When I saw that, when I went to your site, I was like, I like to eat bird pancakes and bacon. I'm like really? Burnt pancakes.

Chris I’m telling you, man, (I guess I won't take more than a few hours on this) but here's the thing, Chris, let me educate you a bit here.

Please do.

There is nothing Chris having three pancakes, this big little burnt, and please this is, it's really, you guys can't do this, but I take the pancakes and if they're not darker than me, then they're not dark enough. Thank you for laughing, Jim. Some people get don't know, we live in a P.C. world here so darker than me. And then you put that syrup, Chris and Jim, you drink that high fructose corn syrup on that bad boy. And then when the knife cuts and you hear (cracking soud) that plus with the bacon and OOOOOh!. (I know this is not the pancake show, but I had the defense. You allowed me, Chris). That's what I enjoy.

Hey, that's what I wanted to hear. That's why I tuned in today. I have to hear the burnt pancake story. It had to be a darker, you got it. That's awesome.

I guess if the syrup kind of makes up for the, you don't taste the burn, is that how it works? I don't know. So now you get it into the subconscious, some scientific, mindset, “Simon Sinek” way of it. I can't go with you. It's just, I guess it's like the barbecue chicken that your mama or the friend burned fuel on. Hardly. Anybody wants it. But you want that piece of you just, it just has that, yeah.

I like the edge of a burnt pizza. Like when the cheese goes over the edge of the pizza crust and a burns a little bit on the crust, I like that taste.

Ramon, what got you into writing? You've got four books. I can't even get my first one done.

Yeah, it's interesting journey. I've been in business for a while. I'm almost 50. So, I've been in business for over 20 years, doing some sort of content.

And when I say that meeting, I'm not into leadership, I'm not Mr. Diversity. I'm not into mindset. My thing is content world of what you both probably know very well. And I recall, I guess when I learned about what the internet was all about back in the day of dial up modems, AOL prodigy, that period of time, years ago, For some reason, content grabbed me and started to make my own blog at the time didn't know Chris and Jim, it was called a blog.

This is back in the days. And anybody listening to us live, I'd be curious if you've ever heard of Microsoft front page, if you have, you're probably over the age of yeah. See Chrissy. Yeah. You're yeah. You're either very much a techie or over a certain age. So, point is I would save it. Save the, the website in a publish it like three times a day.

That was my first blog. So that's how I got into it. And I recall Jim and Chris getting like an email from Inc, Hey Ramon, can you write a column for us? And I'm like a dollar per word. That's cheap. Who wants to do something for a dollar per word? Could you write 2000 words? I'll stop. Stop. Whoa.

I'm like, Oh, so that was literally, but if you get the kind of metaphor I'm trying to bring out, that was my stepping into this world of content. Can I write 10,000 words? Is that okay? I'm like every day when you get to do what you love, right? Imagine what we're doing here. Being able to serve people on video and add some inspiration and fun.

Hopefully a little bit of knowledge to people's day, too. But this is, so this is my world. I, that started many years ago, ink magazine, black enterprise. Some magazines that are no longer around smart office, I think, or office computing, something back in the day. So that's how I started my first writing.

And I must say though, Jim, I don't consider myself a writer, meaning, I have writers, I hire but I think, I'd like to think I know content and I have it here so I can write. Okay. There's those who call themselves professional hosts. And in fact, maybe even some professional hosts we find boring.

So, I don't, if that makes sense what I'm trying to say. Yeah, absolutely. Yeah, absolutely. So, who are the types of people that you would work with individually? Are they content creators? I know that year, the book is called the celebrity. CE, are you working with C level people for content, I guess who would your ideal customers clients?

Sure, absolutely. Yeah. And focusing on, just bring that out. Celebrity seals really for those small business owners and entrepreneurs. Should be their brand. If you're working for, I don't know, American express or you're working for, let's say Amazon, we know the founder of Amazon, but they're not relevant to the situation.

It's the brand Amazon, but for us smaller businesses, jenny creates this cup it's Jenny's cup. She took the time to make it, if you get what I'm saying. So that's really who's smart hustles, sorry, celebrity CEOs for that smaller company that freelancer that entrepreneur, who's you know what.

I know I need to build up more of my personal brand. So, then who I work for predominantly it's the larger companies, but who's in the community of smart hustle. Chris it's truly us. It's those who are oftentimes they're not venture backed billion-dollar brands. So that's, what's, it's not, if it's helpful, it's not necessarily that fast-track startup was like, we have the cure for whatever, and we want to be bought by Pfizer, a billion-dollar company.

It's for small people. It's for smart hustlers. It's for those, I'm earning a hundred thousand, a million maybe 2 million. Us peeps as it were. I don't know you. You guys are probably like 10 billion a year people. So, category clearly you don't know what my bank account looks now, but I appreciate it.

I forget 9 billion, whatever. It's a goal. It's a goal, right? A little less than that. So, before we dive into some of the tools and feel free to shout them out, gentlemen, I can talk about each one really quick. So, I'm all about, as I said, what I'm not, but I'm firmly about personal branding, marketing and the brand.

You. This is what I do. Like Chris and Jim, I live behind this video camera, especially post COVID, pre COVID, still a lot of video camera and stuff, but we were in person, but I'm a firm believer. It's about, I don't have the money or the brand, or I don't want to smart. Hustle's a brand and that's part of it, but I'm comfortable it's me.

So those listening today, or afterwards, if you're in the position, accountant, doctor, lawyer, dog-walker whatever you are. And you're like my smile, who I am, my handshake, my brand, how I am, it's me. This is what we're talking about today. So, flywheel Jim Collins is a book called flywheel and Chris and Jim it's really helped.

I would say transformer uplift my business. Many times, a small business owner. We're stuck in the weeds about our business, but I found the Jim Collins flywheel. It talks about the short of it is what's that thing you do. Over and over, let's take Nike as an example, we invest a ton of money in a good shoe.

We work on the influential LeBron or whoever one day they'll call me and Chris to wear that shoe. And then, millions of people buy the shoe, the price drops, and then we do it again as an example of what your flywheel. So, Jim Collins' flywheel. Really, and I think it's called a mimeograph or something.

He doesn't call it a book. I forgot the word he uses, but Oh monograph. It's a really good book. I switched everybody go out and buy that to really know what your flywheel and up-level your business companies. Good to. Great. Is that the other book, right? Yes. Correct. Exactly. And good to great.

It's a good read as well in millions of read it, but I find that flywheel, maybe that one, that people didn't grab so much, but I find it's a short read. I have it in my bookshelf back here. Really good book, just to get you thinking. And he has a little drawings in there too. And I found that it helped my business to, to simplify, I don't know about you Jim or Chris, but I can go all over the place.

But when I do that, I go back to my flywheel. Okay. I'm doing a thousand things but let me focus on what's that thing I need to keep repeating. So, the book has been great. Yeah. And that's a great point. Cause I think a lot of times we have to stay consistent and that's where having that map in a sense of okay, what am I doing?

And I'd actually like to go back and talk about your book specifically, the The celebrity CEO. So, tell us a little bit more about what inspired you to write this book and really what are some of the lessons we can learn? Because Chris and I would say, even though we have company names, we are our brand, and you're probably like, this is probably the book we need to be read.

Yeah, absolutely. So, here's the nutshell of it is you think of an average or typical celebrity, Beyonce who pick what you want, Prince dead or alive, whatever. They don't have to fight to get fans to them. They don't have to fight to make sales. Everybody comes to them and know them. My hypothesis, my message is that all small businesses, unless there's exceptions should aim to be the celebrity CEO of your business.

And that spans two things in your marketplace, Jim, Chris Wright, I'm assuming are well-known are getting well known in the e-commerce online, Amazon of market in this community. That's what your, one of your niches may be. So, in your marketplace, Or it could be geographically, maybe somebody listening today, they're known as the best podiatrist in a small town in Texas.

So, whether your geography or marketplace that's one being well-known in that. And then the second part of that is that the aspect of building a fan base community. Let's take a look at the show we're doing here, right with Jim and Chris. We're not trying to, we're here to serve. We want you to buy and all that in a good way if it's for you.

But the point is first we're building community. Everybody listening is not going to buy that's okay. Chris shouted out, right? He said, follow us like us. Just tell us about it. We're going to be here next week and next week. That's the celebrity CEO, before I get a sale, as I call it, I want to ask for a smile to build the fan base and build the community.

And I find Jim and Chris, that's what people sometimes miss I'm begging Jim too much first by the pen, please buy my pen or whatever the product may be, what it said. I should just say, Hey, here's some tips and writing, or if you get the silly example of trying to make, instead of me just.

Building a fan base. I love that. You're thinking first about giving. That's so much about what many people forget and, if you're trying to build your business and you're trying to do this, and you're trying to achieve whatever success, however you define your success in whatever business that you're always trying to be a little self-serving in that.

And I think if you flip it a little bit and you say, all right, let me give here, let me figure out a way to. Give something, and that will come back to you that's what you're saying. It's here's my pen, here's my pen. Here's my Panama first. Why don't you start giving away and tell people, this is what you'll get if you use this?

Yeah. And Krista ticket further, I guess also on that, let's take the pen example. I think some of the dumbest examples sometimes, but thanks for rolling with me, Chris. But for example, just sharing with people, here's how you can write better, Chris. I just want to help you. Here's how to write better or communicate, whatever it is.

There's that improve your currents of writing. Then now that I know cook with Chris is not a writer in this short example, no need for us to talk. But if he's yeah, I write 20 letters a day. Maybe I have a volunteer program. I help prisoners who are incarcerated, and I help them. I add life to their lives.

So, Chris writes handwritten notes or to the elderly in nursing homes. He has that ministry or mission, whatever he's working on. Now I can say by the way, So y'all know what I mean, but that's the expand on that match the service you could drive by on the road, you can drive by, and there's a billboard, that's advertising a submarine sandwich, but if you're not hungry, you're not going to pull over and buy a submarine sandwich.

You're going to drive right by it. And I think too, Chris we've talked about what we like to do with this Dealcasters show is we bring folks on, no, one's like Ramon, but we bring people on Ramon included because we want to hear. Their story so that they can share with people. And we like to use this as a way to teach people, right?

We're teaching people about personal branding today through the eyes of Ramon. We've had, Chris Kermit says, talking to people about how to start ugly, right? You don't have to be perfect. And Dave Jackson talking about how you can profit from your podcast. And then we will talk about live streaming and podcasting tips and.

You may not buy anything and we're okay with that. We just want you to come back. We want you to tell your friends and because you're right. It's all about adding value because yeah, we don't, it's funny. Sometimes people joke about Amazon live is like the home shopping network and it very well could be, but we don't want to be the home shopping network show on Amazon.

We want to be a show that people like, Hey, these guys have good content, and they happen to, If you want to buy something that's okay. And if you don't, we'll still be back here tomorrow and next week. Cause, because we liked just being out here and we love when people leave comments, engage with us, we really are enjoying the community building part of this, I think.

Would you agree? I just love that Ramon brought up Microsoft front page. I think at that point, like if I had a mic in front of me that wasn't hooked up, I would drop it. That was Microsoft front page was like, huh? It was awesome. What's an accident my back when they rolled the internet, right?

Yeah, no, it's awesome. So, for those of you who are tuning in, maybe for the first time, or maybe are already, already big fans of Ramon and are tuning in and are following him, Dealcasters live is about what Jim was talking about. We'll go live Often we'll talk to influencers like Ramon and great people like, like him and as well as podcasters content creators, and listen, not only listen to their journey so that you can learn some life lessons and some business lessons from them, but also like some techniques, some tips, some things that right now you may be going through and you may be struggling when you're creating your YouTube channel may be writing.

But thinking about writing a book thinking about going live streaming, think about doing a podcast, where

Mar 01, 2021

00:56:47

This Full video episode available for free at: https://rebrand.ly/MitchDeal

Mitch Jackson is one of the most well-known active trial lawyers on social media. He’s been profiled in best-selling marketing books and dozens of publications and platforms including INC., Mashable, and The Wall Street Journal. Not only that, he’s blazing a trail for other content creators on the hot new app Clubhouse and shares his 7 top strategies to CRUSH IT on Clubhouse! The court is now in session!

All of the products discussed in this podcast can be found here: https://rebrand.ly/MitchList

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Full Episode Transcript:

Social Media Expert Mitch Jackson: The Streaming Lawyer

Are you still trying to figure out how to use Social Media to drive more business? On this episode of Dealcasters we talk to theSocial Media. Mitch is one of the most well-known active trial lawyers on social media. Heâ€™s been profiled in best-selling marketing books and dozens of publications and platforms including INC., Mashable, and The Wall Street Journal. Not only that, heâ€™s blazing a trail for other content creators on the hot new app Clubhouse and shares his strategies with you! The court is now in session!

So let's bring Mitch on Mitch Jackson, the streaming you guys are awesome. Jim and Chris, thanks for having me on. It's good to be on the show guys. Thanks. Thanks for joining us. And Mitch what got you into social media to begin with? You've got to spend a lot of hours prepping for your clients, spending time in court.

As my wife being a court reporter, she knows what you guys go through as lawyers. How do you do it? I do it to keep my sanity. I do it because I became a lawyer, Jim, to help people. I met my wife in law school and Lisa and I practice together. We have for the last 33, 34 years. Okay.

Although she was with a big defense firm for about the first four years of her practice. Then we got married. And when we came back from our honeymoon, she came in with me and the rest is history. That was back in 1988. And I always wanted to help people. I wanted to take on the wrongdoers one to take on the bullies in the world.

That's why I decided to become a lawyer. First-generation lawyer didn't know what I was getting myself into, but what I quickly realized is it's about helping people and the reason I've embraced social and digital and the internet is back in the day. Jim and Chris, we used to meet one-on-one. The clients used to have to get in their car and drive down to the office, come in, meet with us, and we'd be able to answer their legal questions.

And what I realized quickly, especially in 1996, when we put up our first website was I was able to communicate, not just one to one, but one to a hundred, one to 1,001 to 10,000. And so it allowed me to help more consumers and provide more information. Social media has 10 X that right. What you guys are doing right now, what we're not just talking to each other in an office building.

We're talking to people right now, across all the different time zones around the world. And this is where the power is. It's in not just information, but in knowing how to use the information. And so one of the things I'm excited about today is sharing. At least what's working for us. And some of the tools and devices that we're using to embrace the power of the internet to use and enjoy and benefit from live video shows like this and create the community and the audience that the three of us.

You guys. Okay. Thank you very much for the kind words, but you guys are also killing it online video, and I've been watching what you're doing and we're all building communities, not just across the street, but from the other side of the world. So that's the short answer. Believe it or not. You ask a lawyer question.

I could take hours answering it. That's the short answer. And so it's good to be here and I'm excited to talk about some of the things we're going to be talking about today. I love how you have completely, not only leaned in, but have gone all in, on social media. And so what what I noticed, and of course we touched on it.

We touched on clubhouse earlier, but Mitch Jackson just doesn't lean in. You've taken advantage of this, first in a co let's call it a social media thing for now, we know it's a number of things, but you leaned in big time, but I noticed how effectively you're utilizing it.

Yeah. For clubhouse for you as a lawyer what are you noticing is the most effective way to utilize it? To make new contacts to build new relationships, to touch base with leaders of industry, whether they're CEOs of major companies, entertainment, icons, venture, capitalist some of the top marketing and branding experts in the world are on clubhouse right now.

Silicon Valley business owners. Investors are on clubhouse right now. So what I'm doing is instead of spending time in the lawyer rooms, instead of spending time in the traditional marketing rooms, which I enjoy because times, it's a limited asset for all of us. It's probably one of our most important assets when I'm doing with purpose.

And with intent is I'm actually finding rooms. Being managed and run by people who I want to get to know better. And I'm joining the rooms. I'm raising my hand for those of you that haven't been on clubhouse, you tap a button, you raise your digital hand and you're invited up onto the stage. And you can have conversations with people that you may have not ever had a chance to meet before.

Chris, one of my, one of the things is I love meeting new people and from those new relationships become new business opportunities. Come new business to the law firm, but let me just take us back real quick to when I started just 60 seconds or less. And I started practicing in 1986, didn't know anybody in orange County.

First year lawyer started my practice out of the back of my car realized that. It was going to be tough to compete against some of the more well-established law firms here in orange County, California. Some of the best lawyers in the country are here in orange County, California. A lot of the cases you guys hear about on TV it's orange County firms.

And so I'm starting to build my practice out. I only had a couple of files. I kept them in the back of my car and playing basketball down at main beach every single day. But I was networking and I was starting to meet people that needed legal help, right? Criminal defense clients small business owners trying to start up a new tennis shoe line, whatever it might be.

And so I started in built my business the old way and the hard way, one person at a time spending money on advertising, we were spending thousands and thousands of dollars a month on traditional marketing advertising, keeping our law library, up to date. And when the internet rolled around when social media rolled around, the reason I'm so motivated Chris is because I realized I can do everything I used to do times 10 more effectively and communicate with more people almost for free.

And so I've never been accused of being the sharpest knife in the drawer. But when that happened, I'm like, okay, I need to just dive in head first and just, embrace this technology. Maybe push the comfort envelope a little bit because lawyers weren't using live video. They weren't using social media.

And then I jumped on a platform and we're going to talk about some of these platforms, but I jumped on a platform. It was started by a gentleman named Jeff Flor. He's the co-founder of StubHub before he sold it. And then Jeff started a company called spree cast. It was one of the, it was the first live video platform before Blab, before a lot of other platforms.

And they actually reached out to me and they wanted a lawyer on the platform. And I said, that sounds exciting. And within a month I found myself on shows with Anderson Cooper, Katie Kirk, Peter Diamandis Gabby stern in the wall street journal. People I would not have ever met had I not given myself permission to dip my toe into this live streaming sandbox.

And like I said, once that happened, I'm like, okay, there's power to what's happening right now in the world. Which has led me full circle to new friends like you and Jim. And so that's the motivation. That's the why behind why I'm all in on social. When a new platform like clubhouse comes out.

I don't know if it's going to be hot. Six months from now or 12 months from now. But right now it's the hot platform. And so I'm all in, and I'm making an intentional effort to maximize my time, to maximize my effectiveness on that platform to make new connections, to continue building my personal brand.

And I got to tell you guys something and you already know this. It's a powerful platform. It's been working out very well. What I loved about what you said initially, and then you talked about why you got into. The business that you're in is that you want it to help people. And I think a lot of people, whether they're in sales or whether they're in law or whether, whatever business and they have customers, clients, they don't think.

About their customers or their client's problems and how they can solve them. But I loved how you your mindset is about how can I help people. I really like to do this. I, I'm passionate about helping people. What are some, maybe some experiences that you have you've had over the years, whether it's streaming or not streaming that you as a lawyer where you were able to help someone that they had a problem and you in your profession, you were able to help them through that.

Sure. It's I think in today's business world, if you don't have this mindset, I don't care what you do for a living, whatever your product or services. If you're not working very hard right now to create an exemplary client experience. A unique, entertaining, memorable, easy tap, swipe, click type of experience that hopefully they can, they can enjoy on their phone.

I think your positioning yourself, to eventually go out of business. So part of my motivation is to try to stay ahead of the curve to try to be unique and make it as easy and simple for my clients. The major part of my motivation and leases is to help people. And I would say out of the thousands of cases that we've handled over the last 34 years, many of them going to trial.

Every single one, Chris not to, avoid answering the question directly, every single one in its own unique way, whether it's a small case or a big case has been a rewarding experience. It's why I'm still excited today to get up in the morning and practice law. I think we're doing it the right way.

If you most lawyers after 10, 15 years, they're ready. They're ready to do something else. Think about this, every case we have, someone's got a major life changing challenge that they're dealing with and we have to step in and help them. There's a lot of stress in the room. There's a lot of stress down at the courthouse.

And so unless you've got the right mindset to, to deal with these challenges and approach these cases in a certain way, it can be overwhelming and it can take it out of you. I've got a lot of friends of mine that, after about 10 years, they were done. They couldn't do it anymore. It's like being a heavyweight fighter.

You've got to have the right mentality and you're not getting punched physically, but you gotta have the right mentality. So what we're doing is we focus on combining what we're doing in the courtroom with serving our community through our rotary clubs and other organizations. For me, getting outside and back in the day, 38, 39 years of riding motocross.

A lot of times while I was practicing law with other lawyers, a couple of local judges balancing that with paddle boarding and running and doing some other things is like this Buller. Throughout the course of the day, that keeps me from going cross-eyed or drooling over my pleadings answering discovery responses.

You pepper that with the right trials and the right juries and it gets exciting. I think one of, one of the the two most memorable cases just that come to mind right now, just because there's something attached to each one, just super quick was I had a case for about five years where. It was a wrongful death case.

I'm not going to go into the details, but Johnny Cochran's office because of a conflict of interest, wasn't able to help the family. They were referred to my firm. We took the case, litigated it for five years. We had a settlement offer of $1 and a wrongful death case that went up to I think, 10 or $15,000 before trial.

We tried the case and the jury came back with a 5.5. Or six, $5.5 million verdict which resulted in my firm being acknowledged in me being named a 2009 orange County trial lawyer of the year, that was a really big deal because nobody thought we could win that case. 2013. We had another case where we helped create some new law in the state of California.

I had a chance to. Receive an award by the chief justice of the California Supreme court. Along with a couple of other lawyers, I was one of California's 2013 litigation lawyers of the year. So for a guy growing up on a ranch in Tucson who didn't know anybody, when he moved to California to look back on my career and have those two little feathers in my cap, it feels pretty good.

And now the best part is our daughter. Is in her second year of practicing law at Sheppard Mullin up in century city, which is in Los Angeles. And when we asked AGA why do you want to be a lawyer? Because it wasn't something we were pushing. She said I've watched you and mom help a lot of people over the years.

And I want to help people too. Okay. When you combine all of that, as a dad, everything I've done, I don't care about that. Just I'm like, okay. So cool. So that's another long answer to a short question. Sorry, Chris, but that's one. No. Don't apologize for that, man. We're all dads here, man.

That's a, that's amazing. It's all about family, right? Absolutely, sir. Absolutely. So Mitch what drove you to create a book about social media? You would have maybe thought the first book would have been like social media for lawyers, somebody already written social media for dummies, right?

Yeah. I believe me. I've got that one. I tried Jim, I, you know what, I, wasn't smart enough to write the book on my own. Let me show you if there are a couple of different versions. This is one version. Okay. I think the most recent one has me in a suit on the cover, but Jim, as you well know, my secret to this book was I reached out to 44 top experts from around the country.

Who contributed chapters to the book, which was the best thing I ever did. I tried to write the book on my own and my cases and my trials just gotten away. And then once I reached out to some friends of mine who were all very kind and contributed chapters the book started to come together.

And the reason I did it to him was because I had a lot of friends of mine asking, how do you do this? How do you live stream? What platforms are you live streaming on? How do you use Instagram? What's Twitter. How do you tweet? And so I was answering the same questions over and over.

So I decided, you know what I'm going to do. We'll just sit down for about six months, put this together, and now I've got something that I can literally just hand someone or I can steer them to where. Amazon right. It's available. It has a book, audible and Kindle versions, and they can literally get as of today.

This book's two years old, but it's more relevant today than it was two years ago. Why? Because people are understanding now because of COVID-19 because of social distancing, because of working from home because of the importance of housing, having a brand. And having a cloud-based business, this stuff right here is more important than it's ever been.

And so that, that's why I put it together. It's and if you notice, the title to the book, it's the ultimate guide to social media, for business owners, professionals, and entrepreneurs. I didn't even mention lawyers. And I did that on purpose because what I wanted to do is empower other business owners.

Other professionals, whether you're an accountant, a doctor, a lawyer a CPA. I wanted them to understand that it's okay to build out a brand on social it's okay. To help more than one person at a time by sharing your secret sauce. And by having that Bob Burg co-author of the Go-Giver having that Bob Burg mentality of just being a giver, give, and then give some more.

Before you ever asked for anything. And one of the contributing authors to my book was Mark Schaefer. Mark Schaefer shared a chapter about being known. He wrote a book called known, which was outstanding. I read it on my way back from Amsterdam on a family trip. And Mark shared a chapter just for the book.

Really consolidating many of the things in the book known just for social media and for this book, but Mark's got a new book out. And I think before we went live, we're going to talk about that yet. This new book is called cumulative advantage. How to build momentum for your ideas business.

And life against all odds. And I know he's super excited about this book. I think he thinks it's probably one of his best. I can't wait to get it, but for example, what's fun is when somebody reaches out to me to purchase my book on Amazon, I'm going to direct them. Over to Mark's books, over to Bob Burg's books, over to David Mirman Scott's books over to Jay Baer's books, because I know lawyers and other professionals that tap into this information that has nothing to do with our industries, nothing to do with what we do, but it has everything to do with connecting with people.

It has everything to do with closing that deal. Winning that case. I know it's going to enrich their lives. And so I love sharing this stuff with everyone else. And I think the unintended benefit of this is that it's also allowed me to meet some really cool people from all over the world and form new relationships.

There's a wonderful. So I don't know if she's a barrister....

Feb 18, 2021

00:47:47

This Full video episode available for free at: https://rebrand.ly/JWatson

Do you ever wonder how to start storm chasing? How dangerous is storm chasing? You can find out all those answers as well as how to prepare everyone around you when a storm is coming.

Weather Expert, Social Media Influencer and Storm Chaser Jennifer Watson gives you inside information on weather prep and how to protect yourself and your loved ones.

Jennifer also provides helpful and affordable items you can invest in for your family & loved one’s safety in the future.

Products mentioned on this episode available at: https://rebrand.ly/WatsonWeatherList

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Full Episode Transcript:

Jennifer Watson - Weathering The Storm

Have you ever wished you'd been more prepared in the event of a weather emergency, then get ready? Because this episode is for you. They're expert, social media, influencer, and storm chaser. Jennifer Watson gives you insight information on weather prep and how to protect yourself and your loved ones.

Jennifer also provides helpful and affordable items. You can invest in for your family and loved ones safety in the future.

Jim, I think what we should do first for those people that, have been under a rock and don't know who Jennifer Watson it is. I think, we're going to embarrass her a little bit, have her talk a little bit about herself folks. It's not just Jim and Chris hanging out in their living room talk and like you have a true Emmy-winning meteorologists.

That's here. weather channel a Gora Paul's Jennifer, if you would just please give us a, you're, quickly the people they want to know, who they're talking to, who they're listening to, who they're watching tonight. Oh my God. I love you guys, Chris. You're just amazing, Jim.

So are you guys are the best host ever. I think. so I'm actually a degree meteorologist that's where I got my master's degree in, in my undergrad was geography and I really loved math too. I'm like a science, math nerd. so I almost double majored in geography and math. but I was a meteorologist on camera and local TV for five years, then transitioned to the weather channel.

Where I was a content producer, I actually built the graphics and was one of the main meteorologists for one of the shows. Then I transitioned to social media and I was a social media specialist there for about four and a half years. And I also, and I transitioned from that to the social media manager of a Gore pulse now, but I.

Still do one of their shows, whether gone viral and still on there. So I consult with them and we have our season six of weather gone viral. That's going to be released later on this year. So if you're up late at night or the evening, and you're not sure what to watch and you see where they're going viral on the weather channel, you can click and I'll probably be on one of those episodes.

So I like to geek out a lot. I also have a storm front freak podcast and weather podcasts. It was several other meteorologists where we get to geek out about weather too. So social media and weather are both of my passions, which I love very dearly. I think they fit well together, right? Because we like to watch this stuff.

whether it's tweeting about weather or in fact. When I was in a law, should we start with hurricanes, Jennifer? I was a victim of hurricane Florence. That's one of the reasons why we're all now neighbors in the Atlanta Georgia area. But, I was telling everybody they're like, how do we communicate as like use Twitter?

everybody was wanting to go download another app, but Twitter is, makes it so easy to communicate. But, let's, I, tell us a little bit about what's going on right now. Jennifer, you have a little bit of a, whether, Some weather stuff for us, we can do a weather briefing.

so for those of us, in case you're watching this a little bit later on, this is August 11th, so we're right in the middle to a record breaking hurricane season, which is pretty crazy. we had so many record broken records, broken, all ready, and the peak of the season is not until mid September. And I'm talking about.

The Atlantic hurricane season, we have the Pacific hurricane season as well, but Delana is the one that's been extremely active. we now have what could be a Josephine. I believe in the Atlantic. We have another system that we are watching. That's likely going to develop if that storm develops before August 22nd.

it'll be the earliest that the J named storm form. So we're just on pace for a record breaking season. And it's the first time that Noah, they reissued. Their forecast for hurricanes for this year. It's the first time they've issued up to 25 named storms. They've never done that before. So the thing is we're anticipating a very active year now, does that mean that all these storms are going to make landfall?

No, not necessarily. You can have a very active year and all the storms say out to sea or major hurricanes. Stay out to see, but we are likely going to see some major hurricanes and I believe they're predicting at least three to six liter hurricanes that's category three or higher. So it's scary right now.

And when we're going through COVID-19. No, it's you want to be socially distanced. And the main thing, when it comes to storm preparedness is you can't rely on government or really anything else. Yes. They will be there to support, but when it comes to mass destruction, so many thousands or millions of people impacted, they just can't help everyone at the same time.

It's really, the preparedness is up to you to protect you and your family. First, because it may take days even weeks for, city officials, government officials, to be able to have the manpower to help everyone. So that's the most critical thing. And so I'm a storm chaser as well as, a meteorologist.

So we're going to talk about a couple of different things, different products to keep your family safe, make sure you are prepared. And there's some really cool new ones now, that are awesome. Even if the apocalypse happened, you guys would be okay. Let's talk about this. Product that Jennifer brought to our attention, which I think I almost want to go out and buy one.

And that is the, I don't know if I'm saying it but is it like the low Gaea five and one Y weather station? Indoor outdoor that. Wow. tell us about this, Jennifer. So this is for the weather geek in you. If you have a weather geek, there's always a weather geek in the family somewhere.

what I love about this is when you think about whether there's a lot of, microclimates. And you really see this in the summertime that you're experiencing right now, where you see it raining down the street, but not over you. And you're like, how did that happen? There was something in that era that was more unstable down the streets than where you are that caused that.

And so I'm always fascinated. With what is the temperature drop once it rains, or if I see a friend moving through a know, a friend is going to move through the wind shifts. And so this is like your own personal little weather station. and it's, you can teach your kids about the weather with this as well, but it's truly digital.

You can look at the Dew point temperature and the actual temperature of the different wind speeds and all sorts of other atmospheric conditions. Now this is probably one of the lesser expensive you can have. One that costs several hundreds of dollars, but this is a basic one that I love. And I think does a really good job when it comes to the digital outdoor weather station that you want to have at your house.

So you can monitor the weather and you can even, teach your kids and teach tabs on it. So during the COVID atmosphere, or if you just teach your kids at home, your school, I'm at home, this is great for science, right? You can teach them about science, about the weather. As different fronts smooth through.

So this is one of my favorites and there's also payment plans with this as well on, it's got an almost five star rating, which is really good when it comes to any kind of products. So if you're a geek and you want to pay attention to the weather where it is over your house, Or you want to help teach the weather to your kids.

And this is a perfect product for that. I love that because it's direct for yourself. it's very low it's hyperlocalized, whenever we're, you're watching television and everything, you have to keep it somewhat general. Obviously this is like in your very specific area.

And I also love how you made that about. Teaching your kids, this kind of stuff. it's super interesting and fun as well as opposed to just being some scary thing, because a hurricane is coming or a tornado is coming or like whatever, type of deal. So this is great. I love this stuff.

It's even amazing even here, and it's, it seems like maybe, and maybe that's why the weather channel is located here in Atlanta. You can have. Crazy storms upward Chris lives. And we don't get a dropdown here. And it's like, where did it come from? Right when you're creating a 70 forecast, it can fluctuate between like even 10 to 15 degrees across your viewing area.

So having a seven forecast for just Atlanta. No, it's going to vary, especially once you live in a specific location for five to 10 years, you start to understand, okay, it's always going to be a little bit cooler here or a little bit warmer based on that 70 forecast. like you said, Chris, it's hyper-local, there are micro-scale things that impact the weather locally within towns, within neighborhoods that can make big impacts when it comes to how a storm is impacted by you.

and since we're talking about Atlanta, The Southwest portion of Atlanta, is known as the mini tornado alley in Atlanta because storms tend to produce tornadoes as they go over the Southwest portion of the region, which is fascinating. And it's likely due to a little bit of mountainous terrain down over that, that area.

which is intriguing, but yeah, so weather station is awesome. And I like the full color led display. Obviously, as technology has improved over the past 10, 15 years, you get cooler and cooler things. So this is one of those, it's a decent price. and it's a good system. And so this can be something for your Christmas holiday wishlist that you can put on.

So yeah, remember that, Chris. So I'll be looking for that.

Jennifer, something that I don't know when this started to, we talk about the name storms when it comes to hurricanes, but even now winter storms have now started to gather names. how did that all come about? So that's actually something that's purely created by the weather channel.

So over in Europe, they actually name high and low pressure systems. and each one gets a designated female or male name. So naming storms other than hurricanes is not a new thing on the globally. they do that a lot in Europe. And basically it was something where, one of our winter weather experts, Tom Mizell, who worked at the national weather service in Buffalo.

When you work for over 30 years, he dealt with a lot of like effects snow. And those are very micro scale events where you get these very thin bands of snow that maybe you're only three miles wide, or even a half mile wide and three miles long, very thin. And He actually helped create the boss kit, which is like a way we look at different weather models as a meteorologist, but he wanted, we wanted to create something at when we were at the weather channel.

And this was, other meteorologists trying to figure out how can we raise awareness to really impactful winter storms that could cause a higher threat of, potentially damaging property taking lives. And so naming storms has a threshold kind of like hurricanes in a little bit of a way, but it's something truly unique to the weather channel.

And I think we, the weather channel would love for it to become, governments are, more widespread. but it would take a while, for, in a political setting for something like that to get past. So it's the weather channel's way of making sure that people know that, okay, this particular storm is going to be a big one.

So you need to prepare for it because there's always little, disturbances, low pressure systems that could produce snow, or maybe even a little bit of freezing rain, but it's the big ones that will really impact travel. cities could cause power outages that we name and there's different, reasons why we named certain storms.

So it's all about. Public safety. And it's one of those things. We always tell people don't drive over a flooded road or through a flooded road. Cause you don't know how deep it is and what do you see all the time? People are like, man, whatever, we're going to risk it. And so it's our, we're just trying to save lives, as a meteorologist that's your biggest goal and making sure people are, but as we know, when you're in a storm, power goes out.

It's inevitable. And that's one of the first things they say is that this is going to be the impact of possible power outages throughout this particular area. And I love this next item that you suggested. So talk to us about this portable charger you, recommend. So anchor is one of my favorite brands.

They're very well known for their charters. This has four and a half stars as well. That's 30,000 ratings at almost four and a half stars, which is a lot. And you could charge your phone. I'm not even sure the exact stance of my new iPhone. But probably, at least between seven and eight times, I've never had an issue with it or really lost charge.

I'm really good at charging my devices, in my chargers, but I have. Between four and five portable chargers that I travel with when I go to conferences, they're good for conferences. They're good. Maybe to keep, once everyone starts getting back to work eventually. but it's always good to keep something charged because even in a severe thunderstorm, they can pop up sometimes and it could knock out power and you're like, crap, my phone is about to die and you can charge it.

So these are great. and this one. Yes. It may be a little bit more expensive, closer to $50, but it's worth it. It don't last and it's amazing. And you have multiple different plugins too. So you can plug in multiple devices. It's not just, one device to charge. And so I would say, especially when it comes to major storm systems, like our, the rate show or, big, widespread, severe storms or hurricane where you could be out of power for days to weeks, they need one, if not two.

I would say at least two power supplies for a family. If not more, I think with the, the plug, you could actually put that in to say, example your car charger. If you get the right type of car charger and recharge his batteries so you can continue to have it. Cause yeah, sometimes it may be a while before you get internet back.

But you can still get that cell phone working. So that's definitely something you want to have. And it's critical to let your family know that you're safe. that you have a way to watch the news get information. cause a lot of times when it comes to weather, Twitter is used mostly with updates, cause it's the most timely social channel.

And so I monitor Twitter all the time for different hashtags with storms. So you're a social media expert as well. So how do, how would someone use Twitter? If they're in a storm, how would they know what hashtags to follow all of that stuff? Why, even, I guess someone who barely knows Twitter, maybe doesn't really understand, it has just has an account and doesn't really, know anything.

Oh, is that Twitter, like you said, is a useful tool to be able to communicate things. How would they do that? and that's a great question. So with the recent hurricane SIS, you would want to do hashtag hurricane SIS, hashtag SIS, and then whatever state you're in. So this is something that mostly the national weather service and meteorologists use, but it's G a w X for the state.

So the state abbreviation GA, and then WX is always the abbreviation for weather. So hashtag GAWS and then hashtag Atlanta, and then get more granular where, I'm in Woodstock. So I'd be like hashtag Woodstock. So there's a lot of there's I think at least five other Woodstocks and other States, but you want to get granular and you can follow those hashtags and search them.

And that allows you to see, people will use those hashtags and you can get updates on the different weather going on as wide as the hurricane impacting the Eastern seaboard to specifically your state in your town. And so that's what, whenever there's, a major hurricane, I will do the hashtag of the hurricane and create a whole like Twitter list for that a new column.

And monitor all those tweets and see what areas are being impacted. If I want to know specifically in Georgia, I'll do hashtag GAWS or hashtag Georgia hurricane. and you'll notice what's trending. and usually if it's a land falling hurricane, you can look, at the top 10 trending hashtags on Twitter.

And usually it's one or two, if not three of them. So that's a great question though, Chris, a very good question. That's why, when I was at the weather channel doing social media, we use Twitter over any other social media platform, because you would not post it for you to warning on Facebook with the algorithm where you could see it two days later.

Yeah. And that your town has a tornado warning. We would never do that. if anything, and even when it comes to. different things on Twitter, we timestamp it because you get frequent updates, especially nearing landfall. We will get hourly updates from the national hurricane center on what the progress of the storm and what it's doing.

So things get, old,...

Feb 18, 2021

00:02:03

Dealcasters.live

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Welcome to Dealcasters. where Chris stone and Jim Fuhs interview key influencers, thought leaders, podcasters live streamers and content creators across many spectrums. If you're feeling stuck in your journey on this channel, we speak to leaders not only in content creation, but authors, keynote speakers and motivational leaders that can help you move forward in your career, your podcast, your live show, and even your life. We always tell people don't fear the gear as we take all the guesswork out of the technology for you. We've spoken a hall of fame podcast or Dave Jackson of the school of podcasting Guinness world record holder, Chris permit, sows of podcast global.

And Jennifer Watson of the weather channel and a Cora pulse and many others that not only share their tips and stories, but also their tools of the trade that you can use in your own business and life. So if you've got a goal to either start or grow your show, your podcast, your YouTube channel, or finally be able to write your book, your blog, develop your website, or just be able to maximize your time and your everyday life.

Jim Fuhs and Chris will help you do just that by hearing what top level thought leaders, influencers do that you can implement right now. So what are you waiting for? Hit that subscribe button press play, and we can't wait for you to get moving forward on your goals. And if you want on into catch us live, go to Dealcasters.live

You can feel free to follow us at Dealcasters.live. Follow us on Twitter, Facebook. And Instagram, thanks again for watching and you know, the deal don't fear, the gear .

Feb 18, 2021

00:44:40

This Full video episode available for free at: https://rebrand.ly/DealcastersDave

Do you want to start making money from your podcast? Well, we talked to a Hall of Fame Podcaster who is the perfect person to show you how.

Dave Jackson from The School Of Podcasting has written a new book entitled “Profit From Your Podcast,” which talks about your next steps after launch, and is the perfect tactical gameplan for you to be able to be profitable with your podcast.

Dave is also an amazing Coach and shares some fantastic stories of past failures from podcasters that you can avoid!

All of the products discussed in this podcast can be found here: https://rebrand.ly/DaveJacksonList

All video episodes available for free at: https://dealcasters.live

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Full Episode Transcript:

Dave Jackson - Profit From Your Podcast

Do you want to start making money from your podcast? Will we talk to a hall of fame podcast or who is the perfect person to show you how Dave Jackson from the school of podcasting has written a new book, entitled profit from your podcast, which talks about your next steps after launch. Dave is also an amazing coach and share some fantastic stories of past failures from podcasters that you can avoid.

Let's get to it.

Dave, how are you, sir? Oh, I'm glad to be here. This is a, this is going to be fun, man. Thanks for having me. I really appreciate it. I think a lot of people, no, that you are, one of, one of the legends in the podcasting industry and you started in, I want to say it was a 2005, 2005. Yeah. Back when It was painful.

There was no iTunes yet. There was no Apple and you go to somebody and go, Hey, do you want to start a podcast? And they go, do I need an iPod for that? And you're like, no, it was just the first few years was just painful. I think all of the problems that I've heard from recent podcasters, and it's always can you start one for free?

What's the best microphone. Those are always like the questions. And so I can imagine over the years you've heard. All and seeing all of the mistakes that a lot of podcasters have made. And I think one of them is worrying too much about all of the gear and all of the tech and all of the muck before they actually worry about what they're going to talk about.

Yeah. I've actually, I had a guy hire me as a client. And he had put out thousands of dollars had this really nice video layout and nice DSLR camera and lighting and blah, blah, blah. And I'm like, he had all this, just everything was just top-notch and I'm like, great it go tell me about your podcast.

And he goes, that's the part I need help with. And I was like, Oh, okay let's, let's back up a little bit. We got the cart a little bit, just a little bit before the horse there. So yeah, but you don't have to spend thousands of dollars. I usually tell people about the price of an X-Box. We'll get you up and going, Dave.

I love your story. You definitely are. I would call you a self-made man. When I read about how you started, basically, like you said, with the government cheese and worked your way up to where you are today, it just. That's what sometimes, like to say, it's that way now is one of the great things about America, but I got an, I got to ask you about this crystal ball, right?

Because in the book at the end of the preface, and I told Chris, this was just like you must've known something. He goes, one last thing as I write this it's February 20, 20, things may change by the time you read this. Please keep that in mind. I was like, how did he know? Yeah. I just off the crystal ball every now and then ask it for a couple of lottery picks and then Do you know, magic eight ball.

Will there be a pandemic in 2020 chances are yes. Okay. There we go. It's just wow. So right there, even before getting into chapter one, you already had me like, Oh, this guy, he's got some great nuggets in this book and I'm excited about it. So tell us a little bit about what it was like.

Is this your. First book that you've really written. It's the first time I've worked with a publisher. My very first book, my very first podcast was for musicians. And it was called, get your band out of the basement and keep them out of the asylum. And so that was my first one and I put it on Amazon, the whole nine yards.

And then I want to say about seven years ago, the book was called more podcast money and it was it was like the precursor to profit from your podcast. In fact, I'd actually started to. Rewrite that, because that version of the book doesn't even mention Patrion, there was no crowdfunding back then when I wrote the book.

And so I started, I was like, I need to rewrite this. And it was just so funny. And at that point I got an email from a publisher that said, Hey, You seem to know what you're talking about when it comes to podcasting, would you be interested in writing a book about profiting from your podcast? And I was like as a matter of fact, I'm working on that right now.

So that was a, it's been a little different as a podcaster, as an entrepreneur, you're used to just let's hit the ground running and go. And this is different working with a publisher. There are pros and cons to each, but I'm just used to, Hey, this is what I want to do. Let's do it. And they're like it has to go through this checkpoint and that, then this person's going to give it to Harold.

Who's going to give it to Susan. And I'm like, really, like when I originally turned in the the, like the final draft of it and they're like, okay, great. They go. And this was back in September of 2019. And I said, so is there any chance this is going to be ready by Christmas? And they're like no, this will be ready in July.

And I was like, wait, how does it take nine months to make a baby and 10 months to make a book? So it's, but on the other hand, they've, it looks really nice and it, it's a different experience and pay wise. It's different. When you self publish, you put out all the money up front, you buy the, in my first book I had two editors and I hired a guy to.

Design my my cover, this, they pay you upfront and they do all that fun-filled stuff. And then you get royalties later. Question Mark, hopefully, that's how that's going to work. So there are pros and cons to each in your book. You're basically seeing the things that everybody needs to a prophet in your podcast.

And what I loved about it was. The last thing you talk about are the tools are the specific tools. And again, it goes back to listen, if you're a podcast or stop worrying about the Shure, SM seven B Mike and getting this huge expensive thing. Worry first about what you're doing on your podcast.

And I think that message is great to hear from someone like yourself has been doing it, for 15 plus years in the podcasting space. So I was that intentional on your part to leave that last or it was just because. Again, I knew that things were going to change. Cause I was like, this is the technology part, right?

Let's save this to the very end. And that way, if something changes, it'll be there. And I've also got a spot in the book for people that buy the book that they can go and I'll have a thing online where, cause it's going to change. It's just, that's the nature of technology. So then in the future, if you want an updated list of that'll be an option as well for those thoughts.

So when you do update for. Tools that you think would be valuable for someone who's bought your book today. And it's three years from now, you'll have an updated sort of tools list. He's got a link, but we're not going to share because you got to buy the book. I just said it right. Don't give it away to everyone.

The the fun thing is I have an episode of the school of podcasting and it's 27 steps to start a podcast. And it's actually one of the few episodes I really want to go back. And rerecord because I'm talking about buying a mixer and buying this microphone. And it's that is not what I would recommend today because things have just, they've made it easier.

And I was thinking about that the other day, because somebody said don't, I need a mixer. And I'm like, who's telling you to get a mixer. And I'm like you are in this episode over here. And I was like, Oh, I might want to redo that. So I wanted to do two things there. Number one is. To sign up and get this extra information.

You're going to have to give me your email. And that doesn't mean I'm going to spam you to death, but it means I am going to have further contact with you. Hopefully in the future and we can start that relationship. So that's one. And then number two, you get the updated stuff. As it as life happens and technology changes, you get to keep up to date with the latest stuff, as someone who does has given you my email, I will say that you, I do not get spammed, but I do love the email that I get from you.

It's the halftime. Email. Yeah. What I can remember. It's one of those things right now, I'm in the middle of moving. I don't know if you guys have moved lately. It's so much fun to pick up everything you want and move, but it's just simply, here's a cause people say you have so many podcasts.

How do I keep up with them? And I'm like here sign up for my newsletter. And it's just, here's what I did, who is her interviewed. And then sometimes something will catch my eye and I'm like that's kinda cool. And I'll just, it's just links. It's Hey, here's a quick and I call it the halftime report cause it's Wednesday.

And I figured between Monday and Sunday, Wednesday's in the middle and it's just a way to keep up to date with what's going on until The next school of podcasting comes out. Amazon actually did a launch podcasts recently, so I thought it would be great while we have Mr. Dave Jackson on the show.

Dave, I don't know if you've had a chance to to play around with with podcast in the Amazon music app and lo and behold, look at this, They just top of the charts here on the Amazon school of podcasting. Any thoughts on Amazon launching podcasts in general?

For one, I love it. Just, it's another phone book for lack of a better phrase. It's something that gives you think about it. The phone books make makes it easy to find whatever it is you're looking for. So to me, it's another really big phone book. Which is great. I love the fact that the formatting of it, if you compare it to something like Spotify and some other apps that, they aren't really fully embracing podcasting maybe and all the links work and things like that.

So I'm thrilled. I was like, all right well done. And they didn't do in the past. Other companies would make a copy. Of your file, which created this weird, you had your normal stats and then you'd have like your Amazon stats. They're not doing that. So they've learned, I think, from other people's mistakes, which is a great strategy, no matter what you're doing.

And I'm excited. I know Rob ball choose the vice-president of Libsyn. On the last episode of the feed said after I think it was a week or a day or something like that, it was already getting more attention than some apps that have been around for years. So it's one of those things where. Things jump in and out of podcasting and you never sure exactly what the impact is going to be in.

Rob said, we probably won't know until the end of November exactly how many people are using this, but I'm just hoping that they just help promote podcasting. And that one person's apart what you know, that they might actually click on that and find that to your point. I think I'm happy that this is just casting a wider net.

There's a ton of people that don't know what a podcast is and it being available on a massive platform like Amazon, it just can't help, but be good. And if that creates more fans, more listeners of not just our content, but podcasts in general, maybe they gravitate to another app. That's got. More stuff going on, where you can save playlists and share more easily and have all of that other stuff, but it's a gateway.

And I think when Spotify launched, it was the same thing. It is a podcast app. It was a music app and there, there was, but just think of the impact for podcasts in general, to be able to just cast that wider net. Yeah. And the I just refer to her as the woman in the tube.

So we don't set off people's little hockey puck on your desk, but from my understand, it's going to be easier. To call up a podcast via your voice. Now that they have that set in both in the past, they were using tune-in as their default. So I'm sure tune in is just thrilled that Amazon has got into the podcasting space because they've now, as you might imagine, that's now the default for if you're going to use your voice to call a podcast that there'll be using that.

So it's awesome. I'm glad to see them. Yeah. I wonder if you've already spoken to the woman with the letter, the name that starts with a and the POC on your desk. If you've already sinked that with another player. If they'll supersede that and redirect you to, or will they just like out of consumer experience and user experience, maybe they just let that go and all new devices will have that, inherently in them.

Yeah. I think if you haven't said anything in the app, in the woman's app, that starts with a I think if you haven't done anything, then it's the default. But if you go in and say, My default in a video, streaming is Netflix and my podcast is blah, blah, blah, whatever. Then I think they'll leave it alone.

Yeah. I don't have one of those devices around me and you guys have headphones on, so it's an Alexa device where on Amazon. I have to say it. We can't tiptoe around it. And not to mention Chris, I think. One of the things. And I think that's where I sometimes look at Amazon is that sleeping giant is they have so much data, so much information, and they really in some aspects have been first when it comes to voice, whether it's flash briefings or all this other things.

So this, I thought, I think, is a logical step for them. And I do believe it's not all podcasts, but some podcasts are actually even being pushed into the audible platform. So I wanted to talk about something that Dave brought up in a. I want to say it was in chapter two where we're content is King. And I love how he describes it because Chris, how many times do we talk about people are, they're worried about countdown timers and their video, and they're spending all this money, and this really resonated with me, it's content that moves you.

It taps into your emotion. It entertains you. It makes you laugh. It makes you cry. It makes you think it makes you groan. It educates or entertains you. If your contents not doing that, nobody's going to listen. Nobody's going to watch. And I think people forget that they get so caught up in, Oh, I want to get my stuff out there and just people are going to come buy from me.

No, they're not. And. And Dave also talks about the relationship building piece and building community. And I think that is so important. And, I've been reading about some of these examples of people that he talks about. And as I was like, wow, I never thought of it. My, my step son is actually becoming a crime scene investigator.

And I was reading about this coroner that Dave talks about how this guy has developed this. He, like he said, he's probably making more per month than we can even think about right now, just from starting a podcast and a website in a niche. He shrines with quiche type of thing.

So I thought that was pretty cool. And then the next chapter he talks about presentation is queen. And of course I'm disliked. Wow. So Dave, you're a genius in my book anyway. I appreciate that. Yeah. You're talking about Darren Dake, who does the corner talk and this was the guy that started off, a lot of people, if we take the Joe Rogan's of the world and the Dax Shepard, and think these guys have been entertainment for years, Darren Dake was a coroner in the middle of Missouri.

So no huge social following, things like that. He just wanted to talk to other corners. And so he started her corner talk and started to do that. And then somebody said, this guy seems to know what he's talking about. Maybe we should have him come talk at our, some sort of assembly or whatever.

And then somebody saw him talk and said, Hey, can you come talk to my thing? And it just, it didn't happen overnight there. I just heard this new phrase. I don't know. I guess it's been around for a while. You don't eat the fruit the day you plant the seed. And I was like, I love that. So this took a while to build up, but eventually he found this weird loophole where some States don't, you love the government.

Some States make you get certified every year. To keep your corner status, but they don't offer the training. I was like, that is brilliant. So this is a case where Darren hopped in he's up to his neck and his niche, and he finds out that there's a need, Hey, these people need certified. There's no place to go.

So he built one and he actually started, I believe in his bedroom. And then he moved to the basement of a church and now he actually has his own kind of building. And just in time for you guessed it Corona virus, he started doing training online and now as it is just making. A lot of cash doing it.

He was one of the guys on my, can we put what you make? And he goes no, that's good. He goes, it's a, it goes, but he let me know. It's a lot. And I was like, that's it. I amen. My friend. I'm so glad. And that's one of the things I wanted to do. Was, I didn't want it to be the Dave Jackson show. Here's what I've done.

And here's, it's no. And it was more, I didn't start off to do this, but people are like, it's like little baby white papers of here's what this guy did. Here's what it worked. Here's what didn't work. I know, I talk a lot about Jonathan Oaks who has a trivia podcast when it comes to Patrion.

Cause he's just crushing it over there. So I just interviewed a lot of different people. And that's where I lucked out. I just reached out to the school of podcasting audience and I said, Hey, if you are making

Feb 18, 2021

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