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Submit ReviewThis time, we feature Nashville’s Multimedia Queen.
WSM-AM's Eryn Cooper, a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air talent in just two years, and her current roles working for the Grand Ole Opry, Circle Country TV, and the Coffee, Country, and Cody Morning Show. She’s the kind of person who can “do it all”, from production and hosting to normalizing the “fangirl to professional fan” pipeline
Key Points You Won't Want to Miss:
[03:00] Eryn balances a variety of roles, from Nashville's Multimedia Queen to running her production company and engaging with stars at the Grand Ole Opry and WSM-AM.
[00:04:00] We learn how experiences in TV news, sports, CHR radio, and digital platforms storytelling have helped Eryn develop effective practices while learning to avoid common pitfalls.
[06:00] Eryn has observed several emerging trends shaping the future of multimedia journalism and marketing and advises us on how to prepare for navigating these changes.
[08:42] Eryn reveals how she enhances the Grand Ole Opry's outreach using digital strategies like social media to attract new audiences. Caution: this is NOT your parent's Social Media!
[00:09:55] We hear a lot about WORK/LIFE balance and Eryn explores how she practices it through her varied interests, such as fashion, baking, and charity work, which she shares on her website and social channels.
Check out One-Minute Martinizing -"Patience"
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- Musicmaster
- Radio Content Pro Radio's FIRST GPT prep tool.
- Morning Show Boot Camp
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Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.
With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL.
In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country.
In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience.
Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community,
Steve has also written for major media publications and regularly speaks at industry events.
Time-Stamped Highlights:
(01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions.
(05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them.
(07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights.
(10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market.
post.html">One-Minute Martinizing post.html" class="ql-size-small">(tap here)
* * *
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Dave Beasing is a distinguished, seasoned consultant and media brand creator with a remarkable track record at MTV, VH1, ABC, CBS, NPR, iHeart, Lions Gate, and radio. Dave's ongoing creativity positions him at the forefront of the industry as the founder of SOUND THAT BRANDS.
Starting Nebraska station, Dave later contributed significantly in Tulsa, Detroit, and LA, even launching Ryan Seacrest's first full-time radio job at LA's Star 98.7.
As the visionary behind 100.3 FM The Sound, also in LA, Dave revolutionized radio programming with on-demand video and social media, setting a new standard for audience interaction. His accomplished team produced chart-topping podcasts like Dirty John, Unfictional, Business Wars, COLD, and many, many others.
The team Dave has brought together at SOUND THAT BRANDS possesses decades of combined experience in marketing, consumer engagement, audio entertainment, and brand management. This diverse skill set uniquely equips them to tackle intricate business challenges. As the tech landscape continually evolves, Dave remains a leading influence, steering the team towards success.
Sound that Brands Recent Blog Posts
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In this episode, we explore the evolving dynamics of radio in 2024 with industry guru Sean Ross! In his roles as VP Music + Programming at Edison Research, and creator of the popular Ross on Radio Insight column, Sean is the perfect 'go-to' guy to explore the key questions we'll all be facing in 2024. Among them:
- Can collaboration with record labels rejuvenate radio's influence?
- How crucial are up-tempo hits in today's audio landscape?
- Is radio's influence slipping in comparison to platforms like TikTok?
- How will the radio landscape change with different music tastes evolving including the surge of country music?"
- Is revitalizing local stations with truly local programming – the key to sustainability?
Sean also explores the coming pulse of the Billboard Hot 100 and industry concern over the scarcity of new music on radio.
We’ll also explore how falling ratings and market share threaten radio's legacy, and what can be done about it.
Join us as we attempt to unlock these secrets of radio survival. The future of radio…and your career awaits!
Time-stamped takeaways you won't want to miss:
[1:59] Sean questions music beliefs, citing 2023 hits like Miley Cyrus's "Flowers" and Olivia Rodrigo's "Bad Idea," impacting Top 40 radio.
[5:07] Radio's evolving role is discussed. Sean notes its vital role to listeners, raising questions about its significance to labels.
[7:11] Sean anticipates changes, highlighting radio challenges and emphasizing collaboration with labels. Discusses reliance on platforms like TikTok.
[9:02] Sean explores the ideal radio station model, balancing local and national focus, and discussing their roles in the marketplace.
[11:00] Sean challenges radio success metrics, advocating a broader evaluation beyond AQH share, and suggesting a more comprehensive approach.
One-Minute Martinizing (tap here)
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Corey Dylan, the morning host of 100.7 Big FM in San Diego, Corey discusses her passion for radio, her career journey, and the importance of embracing new technologies like AI in the industry.
She emphasizes the need to adapt to changes, learn about AI, and use it to enhance rather than replace human creativity. Corey also shares advice she received from George Clooney and Bryan Cranston about approaching auditions with confidence and viewing them as an opportunity to solve the employer's problems.
Overall, the conversation highlights Corey's commitment to community engagement, personal branding, and staying relevant in the evolving media landscape.
Her insights offer valuable lessons for aspiring radio professionals, emphasizing authenticity, community engagement, and adaptability as key pillars in radio success.
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We welcome back Fred Jacobs, the media visionary and founder of Jacobs Media Strategies, known for creating the Classic Rock format in the 80s.
This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but he also highlights the need for creative formats and reaching diverse audiences.
We also dig into podcasting, where Fred expresses a somewhat bearish outlook on stand-alone podcasts due to saturation and challenges in audience discovery and monetization, but also shares ways in which established radio brands can still use podcasts to advantage.
As always, Fred provides key insights into what we can learn from radio’s past, present, and thoughts on our future, touching on topics like podcasting, AI, and marketing strategies.
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In this compelling podcast episode, we welcome back Erica Mandy, the acclaimed broadcast journalist behind The Newsworthy podcast. From leaving CBS to launching her daily news podcast in 2017, Erica shares insights into her journey, marked by millions of monthly downloads and accolades from Harper's Bazaar and Podchaser. Recognized as one of the top 25 women in podcasting, Erica's commitment to speed, fairness, and objectivity in news reporting shines through.
You'll gain valuable lessons as Erica discusses the challenges of maintaining neutrality, avoiding sensationalism, and balancing ratings with content integrity...especially in news. She provides actionable advice for aspiring journalists, emphasizing continuous improvement and resilience in the face of criticism.
This episode is a concise guide for radio stations and individuals looking to enhance their news reporting, offering a glimpse into the mind of one of the industry's influential figures.
Some Key Takeaways you won't want to miss:
(01:58) Understanding Multiple Perspectives
(03:00) Thorough Research and Context:
(03:57) Controlling Sensational, Positive and Negative language
(05:51) Recognizing Personal Biases
(10:00) Dealing with Pressure
Special Episode celebrating International Podcast Day:
Hear the Origin of The Newsworthy podcast here
post.html" class="ql-size-large">Read ONE-MINUTE MARTINZING by Dave Martin
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Harry Lyles is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel.
As president of Lyles Media, Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He’s well known for positioning companies for expansion and rapid development while helping broadcasters understand a better ratings story to help generate more revenue.
Harry’s standout programming career is marked by cutting-edge strategies, stellar brand-building skills, and achieving and sustaining market share by building inspired station teams. When programming connects with your local audience, ratings and revenue will follow.
In this episode, Harry shares insights to help radio people UP THEIR GAME for 2022, by focusing on some of the basics sorely overlooked in our era of consolidation,
Key Takeaways You Won't Want to Miss
[01:58] Harry discusses the very first signs he looks for to see whether a radio station is likely to succeed or not, and what to do about it.
[04:02] Breaking some complex concepts into bite-sized doses, Harry offers some pointers from his Radio Ratings Problem Solving Method, and how “A Self Reflection” can be a good, easy and free starting point for anyone.
[08:59] Harry reminds us of what Radio's first job should be, and provides some pointers on how to make sure your station is doing it. (Spoiler: Many are not!)
[11:04] As a radio veteran who works with many stations in a wide variety of markets, Harry is consistently baffled by one key thing most broadcasters don't do. He shares how it can happen, and reminds us of a secret that will correct this and grow your career!
Read Dave Martin's ONE-MINUTE MARTIZING on "INTENTION" HERE
Brandwidth on Demand is provided FREE, thanks to these supporters:
Get an exclusive peek into the media industry's behind-the-scenes, lessons from the journey of Emmis Communications Founder/Chairman Jeff Smulyan, In this episode he shares his journey, with a reminder of the power of fun and meaningful connections.
Grab your front-row seat to the behind-the-scenes action and dive into this podcast for a rollercoaster of stories, wisdom, and a front-row seat to the magic of media!
In this episode, he shares priceless insights from his journey, straight out of his book, 'Never Ride a Rollercoaster Upside Down.' Hit the ‘play’ button to hear a rollercoaster ride of stories, wisdom, and a firsthand look at the magic of media...Smulyan style.
This time, BRANDwidth on Demand is not just a podcast; it's a thrilling adventure into the heart of the industry. Buckle up, and let one of radio's most respected operators, Jeff Smulyan be your guide.
Get your copy: Never Ride A Rollercoaster Upside Down by Jeff Smulyan
post.html">One-Minute Martinizing (tap here)
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In today's fast-changing media landscape, Holland Cooke, a renowned radio consultant and host, offers valuable insights into local radio's future. He emphasizes the need for adaptation and highlights local radio's varied roles based on market characteristics. To attract and keep listeners, he suggests focusing on unique music programming. Additionally, delivering timely, relevant local news remains crucial.
Holland provides practical tips for improving news delivery, including avoiding repetition and using clear language. He also encourages resourceful collaborations with local television stations, facilitating content sharing and cross-promotion for both media outlets.
He also reveals how to "make your work count twice" by creating content that can be repurposed across platforms, maximizing its impact in a competitive media landscape.
One-Minute Martinizing (tap here)
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With over 25 years of radio experience, Steve Allen has programmed a variety of radio formats, with winning radio stations in Washington, DC, Boston, Detroit and Cincinnati, He has also held a number of corporate programming positions, and is now Programming Research Consultant for the Research Director, Inc.
Steve is a self-proclaimed 'data-geek' who is on the bleeding edge of the needs and challenges of programmers in today's radio/audio environment, and the best ways to crack the ratings code for measurement and performance.
In this episode, Steve shares some key points, including:
- While radio is still the number one audio reach medium, listening is down overall, especially among younger people. What’s radio’s next move?
- How the pandemic has impacted levels of radio listening.
- Why ratings should be taken with a grain of salt in PPM and Diary markets.
- What TLR is, and how it can impact perceived station impact and real revenues.
- Are Podcasting and Streaming growing threats to traditional radio, or valuable complements to the station brand?
post.html" class="ql-size-large">One Minute Martinizing by Dave Martin
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Andy Bloom is a radio industry veteran with a wealth of experience and expertise. He has held key positions at some of the most successful radio stations in the country, including WYSP, Philadelphia, SportsRadio 94WIP, Talk Radio 1240 WHP, Greater Media, Emmis Communications, and Coleman Parkes Research. He’s also worked in politics.
He is known for his exceptional leadership and strategic vision. Andy has a proven track record of fostering captivating and thought-provoking content while pushing the boundaries of traditional radio.
He is also a frequent speaker at industry events and a contributing writer to Barretts Media.
While based in Minneapolis, Andy's influence extends far beyond his locale. His passion, strategic vision, and dedication to the radio industry continue to shape its future in our ever-evolving media landscape.
One-Minute Martinizing (tap here)
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TJ Taormina started as a podcaster who became an intern and later, a producer for Elvis Duran at New York's Z100!
Later, when his show on Boston's AMP Radio ended due to the pandemic, TJ decided to create his own podcast called "The TJ Show Until Further Notice." The podcast gained attention, and soon other radio stations started reaching out to him, but instead, he is now in a nationally syndicated show partnership with Gemini 13.
On "The TJ Show, he unvails his method to connect with a broad audience through relatable content that appeals to both parents and kids, focusing on the human experience.
Experience The TJ Show
Hear TJ's Podcast
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Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens?
Mike McVay is President of McVay Media, a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and other digital content strategies. Previously Mike served as Executive Vice President of Content and Programming for CUMULUS and WESTWOOD ONE.
Mike generously outlines the skills, attributes, and evolving approaches you need to succeed!
===
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Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.
With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL.
In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country.
In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience.
Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community,
Steve has also written for major media publications, and regularly speaks at industry events.
Time-Stamped Highlights:
(01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions.
(05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them.
(07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights.
(10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market.
One-Minute Martinizing (tap here)
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Radio Swag Shop https://bit.ly/KipperSwag
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It was a shocking blow to the entertainment industry. Iconic voiceover talent, Nick Michaels, bid farewell to the world on May 26, 2018, and radio branding hasn’t been the same since.
Five Years later, the vocal prowess that could make hearts flutter and goosebumps rise, demonstrates not only that Nick was a true force to be reckoned with, but beyond his captivating voice, it's the valuable lessons he left behind that continue to resonate with many.
Nick rose to fame in the late 1970s, captivating audiences with his dulcet tones on local radio. His talent propelled him to television, where his voice became synonymous with trust and reliability in commercials and movie trailers, some of which are heard in this episode.
Despite his fame, Nick always remained down-to-earth, leaving a lasting impact on colleagues. He generously shared his wisdom, becoming a mentor to aspiring voice actors. Nick's legacy reminds us that true greatness extends beyond talent, encompassing the ability to inspire and nurture others. His unwavering passion encourages us to pursue our dreams wholeheartedly, striving for excellence in every endeavor we undertake.
As we mark the 5th anniversary of his passing, let us honor Nick Michaels by embracing our passions, uplifting others, and relentlessly pursuing excellence. For in doing so, we keep his spirit alive and inspire a new generation tofollow in his footsteps, leaving your own indelible mark on the world of media, and radio -- whatever it may become.
Next time, we return with TOP 10 MORNING SHOW COACH, STEVE REYNOLDS!
Scotty Kay is a Chicago native and a multimedia talent who has made his mark in various fields of entertainment. He gained national attention as a contestant on "So You Think You Can Dance" and later competed on "American Ninja Warrior," showcasing impressive physical abilities.
His radio career hit the major markets at Kiss FM in Chicago, where his syndicated show quickly became popular nationwide. He later worked at Power 96.1 in Atlanta, transforming the show from 18th place to first place in just 20 months. He then hosted the Mega Morning Show on Hot 93.3 KLIF-FM in Dallas but decided to return to Chicago to be closer to his family and pursue new opportunities.
Scotty currently hosts the afternoon drive on legendary country station US99 and is known for his interactive and engaging style. Since the pandemic, Scotty had to adapt to working from home and found new ways to connect with listeners. He is constantly preparing for changes in the industry, exploring new technologies like AI to enhance his content and stay ahead.
See ONE-MINUTE MARTINIZING: CONSISTENCY
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This time we head west where McCall Taylor, radio show host for Utah's 94.5 VFX, breaks the misconception of radio's decline and explores its transition into a new era across various platforms. McCall's genuine commitment to community-building shines as she encourages listeners to fearlessly express themselves online. Engaging with her audience through Q&A, personal growth advice, and relatable stories, McCall creates an inclusive podcast community. By incorporating feedback and sharing valuable resources, she fosters a strong bond with her listeners. Join McCall on this empowering journey of connection and self-discovery as she challenges traditional radio norms and embraces the limitless possibilities of storytelling in the digital age.
See ONE-MINUTE MARTINIZING: "Events"
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Dave Hunter and Chuck "The Freak" Urquhart are an award-winning duo who have hosted mornings at Detroit’s legendary WRIF since 2013. They're always finding new ways to fire up their fan base with their take on the craziest stories from around the world.
They have co-hosts who add their own perspectives, including Lisa Way and Andy Green, along with a team of producers. Plus, their online chops keep them top of mind with a strong social media presence and playful, provocative podcasts. Dave and Chuck the Freak are an award-winning duo, famous for their incredible on-air chemistry and clever wit. Their morning radio show has been a favorite among Detroit listeners for years, and they've amassed a devoted fan base by never taking themselves too seriously.
In this episode, they share 5 Tips that can help separate your show from the competition.
One-Minute Martinizing (tap here)
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Phil Becker is an experienced radio executive and Executive VP of Content at Alpha Media, a top privately-owned US radio broadcast company. He has managed over 200 radio stations in diverse markets and formats, leading a team of format captains and regional vice presidents.
Phil prioritizes talent development, seeking individuals with innate storytelling and communication abilities. He believes that successful programming is about finding people who are interesting and memorable to listeners.
Phil is a respected industry figure, with several awards for his contributions to radio programming and management. He is a frequent speaker at industry events, sharing his insights and experience.
Key Time-stamped Takeaways:
(01:49) Phil shares his approach to keeping over 200 stations on track.
(02:55) With today’s media world changing, so are the needs for on-air talent. Phil notes the traits, attributes, and skills which can separate future local market superstars from those who might not make it.
(05:20) Phil tackles the same question, but for PDs, OM’s, or Brand Managers. His approach may surprise you.
(09:48) Phil discusses the ONLINE presence of your stations, and delves into the guidance he gives to Alpha stations to create a 360-degree local-first presence on their website, social media, apps - and explains WHO is usually responsible for online content.
(12:28) Phil shares the best way for job seekers to get on his radar…especially if they don’t often get to attend conferences and seminars.
One-Minute Martinizing (tap here)
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Rob Barnett is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of Rob Barnett Media, he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon. After a distinguished programming career, Rob was named President of Programming at CBS Radio before starting his firm.
A digital pioneer, he founded My Damn Channel, one of the first original online studios and networks. Representing diverse careers, companies, and opportunities, Rob's multi-platform content and no-nonsense approach inspire people to define and sell their best professional brand.
For radio people at any career stage, Rob's new book Next Job, BEST Job will save you months of wasted time surfing random job postings and uploading resumes into oblivion. His new process gives you the end-to-end tools to find the work you want. In this episode Rob shares highlights with us!
One Minute Martinizing explores Finding the RIGHT Job.
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Kramer and Jess are the dynamic morning team on Mix 106.5 in Baltimore, known fortheir infectious energy and witty banter. Other broadcasters can learn from their relatable humor, ability to connect with listeners, and skillful interviewing of a wide range of guests from celebrities to local heroes. Their chemistry and genuine friendship shine through on the airwaves, making them a beloved voice in the Baltimore community.
Key Takeaways:
(0:15) Kramer and Jess share how they became a morning team, and offer tips on some of the key things on-air people should know about each other before teaming with a partner.
(03:11) Everybody in radio usually moves around during their careers. Kramer and Jess tell what it was like when they first relocated from San Diego to Baltimore, and offer some great insights for any show or host moving to a new town.
(06:07) As support staffs decrease, the duties of show hosts increases. Kramer and Jess outline who does what ON and OFF the air. They also share the benefits of doing their popular "Uncensored’ podcast and explain how it can stay "on brand" even if it's not for 'on air'!
(08:34) With everything changing faster, Kramer and Jess delve into how they see radio brands like theirs continuing to evolve, and offer tips on things media hosts should be preparing for today to be ready for the media world of tomorrow.
(11:42) Jess shares some advice, especially for women who are launching a radio career, while Kramer offers tips for people who’d like to move to a larger market.
One-Minute Martinizing (tap here)
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Seth Resler is the Digital Dot Connector at Jacobs Media Strategies. He really gets it when it comes to radio and digital media, and the perfect guy to help any radio brand step up their online game. He's a frequent speaker at conferences like the Worldwide Radio Summit, Podcast Movement, and state broadcast association meetings.
Also, he's got a knack for writing and has contributed to publications such as AllAccess.com, Radio World, and his many great blog posts.
Listen carefully to hear his 5 online tips, and some other great insights. (There's no prize if you identify them all, but IF YOU EXECUTE THEM, you're likely to see growth in your audience and revenues!)
Key Takeaways you won't want to miss!
(1:54) Seth has shared how media and audience patterns have seen significant changes or takeaways since the pandemic.
(4:44) Seth explains how stations, podcasts, and event personality brands can easily conduct a usability test for their brand's websites, and outlines some "no-brainer" steps that many radio station websites are missing.
(7:39) If a new client station had no online presence, including no website, streaming, podcasts, or social media, Seth would recommend some first steps to catch up, assuming they were interested.
(11:13) For individuals wanting to take control of their own online presence amidst the constant reality of another round of cuts Seth shared some key shortcuts.
(13:25) With everyone needing more revenue, Seth notes that stations can now conduct webinars exclusively for their advertisers to gain traction with them and explains how it works.
ONE MINUTE MARTIZING "Write"
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Mentioned in this episode:
T2K
Andie Summers, the legendary morning host at 92.5 XTU in Philadelphia, has been on the air for more than 20 years. The love of her listeners and the admiration of the entire country music community have earned her numerous awards, including Best Major Market Personality from the ACM and CMA. But Andie's achievements don't end there. She's a woman with a heart of gold and a dedication to service. Her volunteer work for organizations like the Leukemia and Lymphoma Society, the American Red Cross, and Wings for Success is truly inspiring.
In this episode, Andie shares the secret to how she balances being a wife, mom, and morning show host while still giving so generously of her time and resources. Her hardworking parents instilled in her the importance of keeping her head down and doing the work, making herself indispensable. The biggest lesson Andie has learned is to stay true to herself, no matter what market changes, program director changes, or morning show partner changes come her way.
Andie is a leader in the truest sense of the word. She's genuine, hardworking, and dedicated to making a positive impact on others. She's a shining example of what it means to be a true leader. Let's all learn from her example and strive to make the world a better place in our own unique way.
Time-Stamped Takeaways you won't want to miss!
(2:08) Andie shares the secret to longevity, with over two decades at 92.5 XTU, including changes in station ownership, management, and even partners.
(03:48) Having been through a lot of changes in 20 years at 92.5 XTU, Andie shares the top three changes that have had the biggest impact on her career…so far!
(07:17) Andie defines what she looks for when it is time to make a change with fellow cast members or somebody leaves -- and more importantly, how she knows if someone is going to gel?
(09:37) For somebody starting out today or somebody ready to make their second or third move in the industry, Andie shares some of the things she’d advise them to do or not.
(10:58) At this point, if the Andie Summers show could do ANYTHING that she could dream up, and if budget's not a factor, she tells us what she would most like to do! Her thoughts may surprise you!
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When it comes to music and radio, the one person our industry looks to is Sean Ross.
His Ross on Radio Insight is considered one of the leading info sources for today’s changing mediascape. Serving as Vice President/ Music and Programming, Sean is also a veteran of radio trade journalism at Billboard, Radio & Records, M Street Journal, and others. He is often seen at most radio conferences where he’s either a speaker, a panelist, or reporting on the highlights.
In this episode, Sean explores some trends that he sees shaping the radioscape in 2023. He also offers some interesting observations about things that worked so well that radio STOPPED DOING THEM!
Time-stamped highlights you won't want to miss:
(1:52) Sean recaps the year 2022 in music, pointing out the most notable moves and a few format surprises.
(4:44) The Groundhog saw his shadow which means we’re officially out of the holiday season. As smart programmers debrief and start to plan ahead, Sean notes some very significant holiday trends – and radio’s impact from the increase of “all-holiday music channels” on Spotify, SXM, and designated channels on radio apps.
(8:01) Sean shares some of the biggest format trends he’s seeing for ’23.
(10:32) The hot topic right now is AI (Artificial Intelligence). Sean’s thoughts on how this may impact traditional radio stations may surprise you!
(14:56) If there were one piece of advice Sean would offer to every Music Director, PD/content manager or corporate music honcho… what would it be? He tells us!
One Minute Martinizing by David Martin
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Steve Goldstein is noted as a leading media thought leader and practitioner, and he shares a wealth of wisdom when it comes to the changing use of AUDIO in 2023. Clearly Audio will continue to dominate media consumption. The question: what level of listening will traditional radio earn?
Steve shares some great ideas on how radio brands can take better advantage of the opportunities presented by creating actionable plans and thoughtful, targeted content on-air, and increasing online listening to station-branded content.
That’s just one reason that we’re so thrilled to kick off our 6th season with STEVE GOLDSTEIN.
Time-stamped highlights:
[2:29] As the New Year begins, Steve shares some of 2022’s Key Takeaways that busy radio people may have missed.
[5:10] For radio people, podcast opportunities still require a mental reset for many broadcasters. For those still struggling with this challenge, Steve offers some simple, effective suggestions – that can also earn revenue!
[8:35] You’ve pointed out that in podcasting, like broadcast, “average is getting crushed” and digs into the cultural trifecta of Heat, Awareness, and Discovery, and discloses what it means for radio.
[13:07] Steve reveals why the podcast market is not as crowded as many believe and unveils some great ideas on how radio can take advantage.
[14:32] Podcast ad spending will reach new levels again in 2023 and Steve reveals some of the smarter ways for radio to get their share.
Check out Steve's BLOGSTEIN
Dave Martin's ONE-MINUTE MARTINIZING
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Lee Abrams quite simply is a media genius.
He created a format called Album-Oriented Rock (AOR), helped create the legendary Burkhart-Abrams radio consulting firm, and was one of the driving forces behind Satellite Radio.
In short, Lee has dedicated decades in the trenches, helping reinvent over a thousand radio stations, along with TV stations, cable networks, and print publications.
He's is passionate about the past but focused on the future. He’s held a number of posts for large and influential companies, and is generally credited with developing the Album Oriented Rock format, and so much more.
Newsweek listed Lee as one of their "100 Cultural Elite”, and he was cited by Radio Ink as one of the 75 most important radio figures of all time. He was inducted into the Rock Radio Hall of Fame in the "Legends of RockRadio-Programming" category for his work with WRIF, and now explores current thinking and visions for brilliant media in the 21st century.
Time-Stamped Takeaways You Won't Want to Miss!
(01:59) As someone who has been on the forefront of moving Branded Media Content to other platforms for ages, Lee discussed on he sees traditional broadcast faring…and what it takes to really deliver a “360-degree Media Experience”.
(02:55) Lee offers an interesting look at where he’d look first to determine how a radio brand is doing, and where he might you take them.
(07:26) As somebody who’s expressed mixed emotions about streaming media – Lee shares his latest observations on how it fits into today’s mediascape - especially as we enter the G5 era.
(09:58) These days, Lee is investing a lot of time working on news content, and shares lessons broadcasters can learn from newspapers – including ‘playing the hits’. We ask whether there will be a role for RADIO news beyond ‘reporting what’s been reported by others’, or worse, just a rehashed recap of ‘recent history’.
(11:07) In a recent blog post, Lee revealed some significant ‘21st Century Media Myths’. We whether the radio/audio industry will have a role, and if so, what it will be.
One-Minute Martinizing(tap here)
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This time, we talk to the morning hosts who are about "Real Life, Real Cleveland", as Bill & Morgan of the Q104 Morning Show join us.
Bill Ryan is a Northeast Ohio native and Kent State grad who is now on his second stint with Q104. He was originally part of the team from the mid-’90s to the turn of the century. In between, among other things, he produced the national JohnJay and Rich show, which we featured in season one.
Morgan Wright is also an Ohio native, growing up in Perry and graduating from Marshall University. She considers herself a pop culture expert and is active on social media…where her TikTok videos have scored almost 8 million likes!
Interestingly, this is a case where Bill and Morgan did not know each other before forming this show. Wait 'til you hear how they made it work...and work well!
Time-stamped SHOW NOTES
(02:21) Bill and Morgan explain how they 'fast-forwarded' the process of gelling as a Morning Team, and share some of the biggest factors a new team needs to consider.
(07:24) As a leading morning show in a legendary radio market, Bill and Morgan share what they look for from a good program director or coach.
(08:59) The team also notes some management traits or characteristics a PD might not realize they’re doing or just want to avoid.
(10:25) These days there are a lot of factors BESIDES ON-AIR performance, need to create a winning radio show. Morgan shares her recipe for making noise in the market -- and beyond!
(13:30) Looking to the future, Bill and Morgan tell us the skills THEY are preparing for TODAY, to stay viable in the future.
See Morgan's TikTok story on WKCY, Channel 3 in Cleveland.
One-Minute Martinizing (tap here)
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In times of uncertainty and change, who better to ask that a bona fide Radio Hall of Famer?
Lon Helton our guest is perhaps best known to listeners nationwide as the longtime host of one of Radio’s most popular radio shows Country Countdown USA with LON HELTON. This true Nashville Insider is well-known by all the Stars who keep him on speed dial!
In his spare time, Lon is also the Publisher of Country Aircheck, and is also Editor of the Mediabase Country Chart.
Lon’s trophy case is packed to the rafters with awards from every radio organization that matters, and just recently, he was inducted into the National Radio Hall of Fame!
Key Takeaways you won't want to miss:
(03:25) Lon shares the one thing the industry as a whole is doing pretty well in our evolving mediascape, and shares what could (or SHOULD) be done better.
(05:12) From his position, Lon sees a lot of people making career advancements, on-air, in programming – or both! With budgets and openings shrinking, not growing, he notes some commonalities between those who are making moves and those who aren’t?
(07:06) With the COUNTRY FORMAT experiencing fragmentation into Hot Country, Classic Country, Young Country, and others, Lon shares where he sees the format heading next.
(09:43) So Lon reveals the first things he’d look at if he were taking over a Country radio station today, and what needed to happen to make it an even bigger inner?
Whether you’re considering moving your show to a new station, joining a media team, or trying to coach one as a Brand Manager/PD, this episode is for you!
Earlier this year, radio morning star Holly O’Conner experienced It’s the end of one era…and the start of a new one.
After stops in Ohio, Panama City, and a couple of stints in Tampa, she and co-host Miguel Fuller left mornings after seven years at Cox Radio’s Hot 101.5, and segued to iHeartRadio's HITS96.1 in Charlotte. Holly considers Miquel her best friend and radio soulmate, and just before their move, Miquel was married to his husband Abe, with Holly performing the ceremony!
In this episode, Holly shares:
- Valuable tips for moving your show to a new station and market
- What considerations to look for when ‘hiring a new boss’ (that is, consider a job offer)
- Future industry changes she’s preparing for NOW
Key Takeaways Not to Miss:
(01:50) Holly shares some of the considerations when moving an entire show to a new market.
(03:29) Holly digs deeper into how she and Miguel first decided to team up and REMAIN a team as the show moved–even if that meant performing a live morning show from different locations.
(06:24) From a morning host perspective, Holly offers some good pointers on what qualifies PDs/Brand Managers as good coaches. She also shares some of the best pro tips and pointers that she’s received.
(09:50) By now, most good shows know that they need a strong online presence, including social media and their popular podcast, “Miguel and Holly Uncensored”. She offers a quick “How To” rundown on how the team divides responsibilities and the interesting criteria used to determine which content goes on your various platforms.
(12:12) With the media revolution continuing, Holly shares her thoughts on the biggest industry changes of the past year...and reveals how she's preparing now for things she expects will be different in the next few years
One Minute Martinizing: "Opposites"
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Nothing brings radio to life like 'theater of the mind'. Yet the Art of Storytelling is often overlooked by radio and podcast hosts.
In this episode, Canada's leading talk host JERRY AGAR (based at CFRB NewsTalk 1010 in Toronto) shares some of the lessons learned after doing both music radio morning shows and years of talk radio including stints at Chicago powerhouses WLS and WGN, along with WABC/New York and others.
Key Takeaways You Won't Want to Miss:
(02:06) Jerry shares experiences from his days doing mornings on music stations to his transition to Talk -- and lessons learned along the way.
(03:09) One of the things that has made Jerry an international standout personality is his ability to make the listener FEEL what he's talking about -- especially working in a more tightly formatted music position.
(04:19) There are some or tips to help radio hosts get to the meat of the story and make the most of the time allotted. Jerry explains.
(06:12) Next to the payoff, perhaps the most critical part of telling a story is the setup. Jerry explains various ways of getting into a story.
(07:20) We also hear some signs of a really BAD Storyteller, and learn basic traps to avoid.
Check out ONE MINUTE MARTINIZING here
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Nothing brings radio to life like 'theater of the mind'. Yet the art of Storytelling is often an overlooked skill.
EVERY radio brand could benefit from having its own STEPHANIE SIDELA!
As Executive Producer for the Award-Winning MERCEDES IN THE MORNING SHOW on Mix 94.1 in Las Vegas, Steph is not just any large market superstar.
Before moving to Vegas, she was at 96.5 WTIC in Hartford, handling the Craig and Company show with Gary Craig and Christine Lee. This was followed by a great stint with iHeart/San Diego.
Being in Vegas, she’s exceptionally skilled at finding and booking celebrity guests and keeping the show organized. She's also is a master at social media, Event Management, and in her ‘spare’ time, she’s a burgeoning choreographer!
As you'll hear, Stephanie brings her outstanding attitude, work ethic, energy, and attention to detail to radio—and provides pointers which ANY show in ANY sized market can learn from!
Key Takeaways You Won't Want to Miss:
(01:30) Steph shares how the MERCEDES IN THE MORNING SHOW works on Mix 94.1 in Las Vegas, and dissects her dual role as producer and ‘third mic’. (Spoiler alert: there’s a lot more, too!)
(03:15) Anybody who wants to become a producer, HIRE a producer, or make a case to management why you NEED one won’t want to miss these insights!
(04:04) Stephanie shares one SECRET TO RADIO SECURITY, which some people just don’t seem to ‘get’.
(05:30) Steph offers some survival tips for shows that DON’T HAVE A PRODUCER!
(09:57) The job of the producer at a top-tiered radio show continues to evolve. Steph shares how she sees it changing in the future.
One Minute Martinizing - How to STEAL (the show...even if it's yours!)
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When it comes to morning radio, few do it as well as Dwyer and Michaels, based at 97X, WXLP in the Quad Cities.
Now their show is heard on an ever-increasing "Family of Stations", as well as their popular Podcast, Web page (which gets over 15,000 unique visitors each month) and Social Media accounts.
- Twitter - @2Dorks
- Facebook - @2Dorks
- Instagram - @2Dorks
- YouTube - Dwyer and-Michaels
Key Takeaways YOU WON'T WANT TO MISS:
(01:24) The team shares exactly WHEN they knew that this team concept was going to work?
(02:22) As hosts of a multi-market morning show, Dwyer and Michaels reveal how they deal with having some many PD’s…and answer the question: do ALL of those PDs have your hotline number?
(03:09) Dwyer and Michaels offer tips on what a station affiliate can and should be doing to take full advantage of their show, in terms of getting fresh liners and promos, tying into your promotions, and other opportunities.
(04:32) This team shares the single best advice each they each have gotten for making radio a career.
(06:15) Now that the show has a network, they share the biggest misconception of those who would like to be syndicated, but aren’t ‘there’ yet,
Check out ONE MINUTE MARTINIZING: Clarity
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This time, we get the UNTOLD STORY of “Sex Drugs & Rock 'n Roll” from the vantage of one who witnessed the era from the 70s to the early 90’s.
When it comes to radio, Dwight Douglas is a name you should know! After working on the PBS TV show Mister Rogers Neighborhood, he joined the American Broadcasting Companies (ABC) as they were developing their FM properties.
Dwight then moved to Atlanta to join the largest radio consulting firm in the world, Burkhart-Abrams & Associates, where he later became president and worked with media companies around the world. During that 25-year period, he was instrumental in recruiting and coaching high-profile radio morning shows, including Howard Stern.
After that, he moved to New York becoming vice president of marketing for a worldwide software company, while also producing a comedy website.
Throughout his career, he has written numerous screenplays, magazine articles and is the author of several books. Since deciding to write full-time, he now lives in Venice on Florida’s Gold Coast. and has just released a semi-fictionalized account of how radio got where it is:
Get your copy of True Radio Confessions: Sex, Drugs, and Rock ‘n Roll here!
Key Takeaways You Won't Want to Miss:
(04:07) First, Dwight explains how he arrived at the book’s title, and which network radio star helped him come to that conclusion.
(04:34) Woven into the story of some true-to-live radio characters from the “WKRP era”, we also learn some fascinating radio history that explains how we got where we are today.
(04:59) As a veteran of many radio wars, Dwight has worked with some of the most successful and long-lasting air talents and reveals some of the common traits they all shared – and what you can learn from them.
(06:36) Compared to the “Sex, Drugs and Rock & Roll” era, Dwight explores whether consolidation, research, and corporate radio removed the ‘crazy’ out of radio.
(08:01) In the book, one main character asks another, “Will FM Radio Kill AM Radio”, and the response is ‘ABSOLUTELY’. Today, Dwight ponders whether Streaming Audio, Podcasts, and uncurated home playlists will ever REALLY replace RADIO as we’ve known it?
Read ONE-Minute Martinizing by Dave Martin (The Job Not Yet Available)
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Bert Weiss was born in Dallas, Texas. Starting small, the host spent a decade as a sidekick on different radio shows like “Kidd Kraddock.” After spending a decade as a sidekick, Bert moved to Atlanta and met Brian Phillips, who helped him start a new radio station on a new signal, Q100, and "The BERT SHOW" was born!
Ironically, morning radio found Bert Weiss, not vice versa. Initially, Bert wanted to be a sportscaster. During college at San Diego State, the New York native who had moved to California as a child began working at a country radio station as a research assistant. “There was no sports department, but just having station letterhead could get me access to a sporting event,” Bert left college to pursue his radio career, which took him to Dallas and Washington D.C. before coming to Atlanta to helm The Bert Show for Q100 in 2001. The lifestyle and entertainment show airs each weekday from 5:30 to 10 a.m. and features a cast of four sharing their real-life moments and struggles, in addition to national entertainment news and celebrity interviews—all while serving up a boatload of humor.
Bert also launched a podcast in 2014.
Since its inception, the Atlanta-based show has grown considerably. Thanks to a dynamic cast of personalities and devoted listeners, it has sky-rocketed to one of the most highly acclaimed radio shows in Atlanta and has recently expanded to encompass has recently expanded to encompass markets like Dallas, Salt Lake City, Charleston, Nashville and many others.
Key Takeaways You Won't Want To Miss:
(03:15) After 20 years of winning with The BERT SHOW, he shares some of the top things that he attributes to such longtime success?
(04:47) Now that he’s in upwards of 30 other markets, Bert reveals some of the biggest challenges shifting focus from doing a show for one market to hosting a network program.
(06:09) Always experimenting with new tech, Bert gives us a sneak peek at how using Artificial Intelligence for Voice Work is becoming a reality, and where this technology lead us in the future!
(09:04) Bert shares the biggest misconceptions of those who THINK they’d like to be in a bigger market or even hosting a network show…but aren’t quite ‘there’ yet, and how to preparefor the next level.
(13:32) Bert reveals the ONE INGREDIENT that will determine whether ANY media team will make it or not.
Check out ONE-Minute Martinizing
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When it comes to winning radio stations, few compare to Chuck Knight. Those who know him consider him the Master of All Formats.
Chuck's a 9-time Marconi Award winner, was named one of Radio Inks Best programmers 7 times, and has an impressive roster of other awards.
He’s perhaps best known for his 11-year stretch at Philly AC “B101” WBEB, teaming with the legendary Jerry Lee. Earlier, He programmed CHR at Saga’s Q102, Des Moines, then was promoted to their Columbus cluster where he programmed AC at Sunny 95 and oversaw their Classic Hits & Smooth Jazz brands.
After a run as iHeartRadio's Regional Senior VP of Programming for the Austin/San Antonio region, he is now programming another noted station, WINK in Florida’s teeming Fort Myers/Naples market.
Key points you won't want to miss:
(01:58) Chuck shares his recipe take TODAY to create a top-rated, award-winning radio brand?
(04:20) After working and WINNING with multiple formats in small, medium, large and major markets, Chuck shares some of the common traits at PD needs to coach a radio team to win in any format, at any level.
(05:49) To win as much, and as long as Chuck has, clearly he has high standards for on-air performers…whether in-house, live or voice-tracked. He reveals what he looks for FIRST when considering a new on-air candidate.
(13:33) Chuck offers suggestions for OMs or even cluster managers to consider first as they undertake the evolving challenge of juggling a short-staffed media cluster.
(15:42) Among your awards is one for Community-based Website of the Year. As our industry focuses more on Branded Media Content, and not just “radio”, Chuck points out the content he values most in making a local radio brand relevant in the online space.
One-Minute Martinizing - Preparing for Clarity
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Jon Zellner serves as the President of Programming Operations for IHeartMedia’s National Programming Group. In this role, Jon oversees the division’s operations, covering 850 local radio station brands in 150 markets.
Jon’s been recognized by Billboard, Radio Ink, FMQB and other industry publications as Operations Manager and Program Director of the Year…and has served on the Board of Governors for the Children’s Miracle Network and the faculty for the Conclave, the HD Radio Leadership Team and the National Talent Radio System, among others.
In this wide-ranging interview, Jon shares behind-the-scenes insights on where he sees the industry going, and the best way for individuals to get there!
Key Points you won't want to miss:
(01:45) Jon answers a question most of us face: the secret to managing everything on his plate…(and, being a true radio person, does he ever “he ever turn it off”?)
(03:28) Jon shares some of the similarities and differences between working with traditional broadcast, and evolving media tech platforms like satellite, streaming, and on-demand.
(06:04) As media platforms morph in the minds of consumers, Jon clarifies how (and where) ‘local’ will be shaking out in the near term and how to make the most of it.
(08:06)Jon outlines the skills, mindsets, and experience top managers are REALLY looking for in filling today’s key positions.
(10:07) For someone just starting out in radio today, Jon shares things he knows NOW, that he wishes he knew back when he first started
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As a morning show, “Two Men and a Mom” says a LOT…but not EVERYTHING about Ralieigh’s MIX 101-5 morning show. We share their bio’s and other links in the Show Notes, but get right to the good stuff, Brandwidth on Demand proudly welcomes Kyle Smelser, Bryan Lord, and Sarah King…MIX 101-5’s Two Men and a Mom!
Key Points You Won't Want to Miss:
(03:19) The key to ANY great show is team chemistry. Hear how this team generated theirs and what they do to KEEP it growing every day.
(01:49) Kyle, Ryan, and Sarah explain what their 3-person morning show has in common with “Braveheart”
(06:10) You may be surprised at how this team overcomes “THOSE” moments, both on- and off-air!
(8:09) Brian shares the inspiration behind their daily “60 Second Summary” and the team shares other approaches to their online leadership.
(11:55) Kyle, Ryan and Sarah share things they’ve learned that they WISH they could tell themselves when first starting out.
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Lisa Dent has long been a significant and well-known presence in Chicago radio. She’s best known for her long run as morning host at WUSN 99.5-FM (US99), which garnered her a trophy case full of awards including Major Market Morning Show of the Year and induction into the prestigious Country Radio Hall of Fame. But as you’ll hear, her dream station was always “Chicago’s Very Own” WGN.
A native of Rockford, Lisa began her radio career in Fort Atkinson, Wisconsin as a mere child back in 1981. Since then, she’s charmed radio audiences in markets including Minneapolis, San Diego, Seattle, and Houston.
In 2002, she returned to her ‘home market’ of Chicago, hosting her dynamic run at then-CBS country music station US99, and IHeartRadio’s Country effort, Big 95.5.
Her longevity, exceptional on-air work, and strong community involvement made Lisa Dent a household name in Chicago, putting her in the company of radio greats like Larry Lujack, Steve Dahl, Wally Phillips, Bob Sirott and John Records Landecker. Ironically, she works with Bob and John now every weekday at WGN.
(02:25) Lisa shares when she FIRST knew ‘radio’ was going to be her thing – and WHERE she wanted to do it!
(02:43) Working in all size markets, and for some of the best stations in the country, Lisa shares why she chose some stations over others, how things changed, and why she’s where she is now!
(04:19) Lisa reveals the steps that have made her such a powerhouse in Chicago—on and off the air.
(06:01) When a serious health issue hit Lisa, she re-evaluated a LOT, including how radio was treating women. Hear how it changed her career path going forward.
(10:07) Along the way, Lisa’s won just about every award a broadcaster can, including induction into the Country Radio Hall of Fame. In this interview, she outlines steps other talents might consider to perhaps win some awards of their own!
(13:15) In a reflective moment, Lisa offers things she knows NOW, that she WISHED she knew way back at her first stations like Fort Atkinson, WI and Rockford, IL.
WGN AUDIO: Lisa's "Thank You Thursday"
One Minute Martinizing by David Martin
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When it comes to radio innovation and turnarounds, there are few in the industry that can match JOHN SEBASTIAN. His name has become synonymous with turning around radio stations that are in dire competitive situations. He holds records for some of the best ratings turnarounds in history for every format that matters, and John has been acknowledged as an innovator, and at times a contrarian when it comes to radio programming.
John redefined Country, virtually created New Age and Jazz, and introduced several incarnations of rock and Top 40. His ratings impact has been felt in markets like Los Angeles, Chicago, Boston, DC, Minneapolis, Seattle, and others.
Now he’s back in Phoenix…and this time it’s not just a radio station, but perhaps the entire industry that is searching for a reboot. Younger people are gravitating away from 'radio' as a technology. Most formats don't want listeners over the age of 54. Yet one of the biggest, wealthiest audience segments is Adults 45+, who have time, money, and still choose 'radio' as a device.
Listeners to this format and say "WOW". John explains how he came up with the "WOW FACTOR" and why it's leading to continuous #1 ratings in the target demo!
Key Takeaways:
(02:04) John reveals what he felt was missing when listening to pre-pandemic radio right before 2020.
(09:52) John’s “WOW Factor” went on the air with the mission to play the best testing songs–drilling down on the 60s and 70s from every format covering the past 60 years. Clearly, the ratings speak for themselves, and John explains how the execution is playing out as the station evolves and where it can go next.
(10:51) John illustrates his unique approach to on-air delivery, and details exactly what WOW is doing differently to be hyper-local and relevant to target listeners.
(12:35) We hear reasons why “25-54” was never a great idea for radio, and why he’s upgraded the concept of WHO he wants to reach, and WHY.
Up your career game with the latest ONE MINUTE MARTINIZING
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Who in radio DOESN'T want to earn more income? One way for professional announcers is to use your voice.
Lesley Bailey is an award-winning Casting Director, Voiceover Coach, Demo Producer, and Consultant who comes as a highly recommended Voice-Over coach in the inner circles of the industry.
Now as head of VOICEOVER GURUS, Lesley helps voice actors bring out the magic while casting voice sessions for brands like AT&T, BMW, Dove, McDonald's, Verizon, Dunkin Donuts, and more.
In this episode, Leslie provides basics that may not be obvious to radio talent, while offering those little "tricks" of the trade that she has gathered after two decades of working with the best producers, directors, writers, agents, and talent in the business.
If you’re looking to enhance your portfolio of income streams or wanting to coach those who do, we’ve got ONE solution!
Key Takeaways
[02:09] For radio hosts, Voice-Over work is NOT the same as doing commercials at your station. Leslie shares the FIRST THING someone working in radio needs to know before trying to approach a major agency or brand. These tips may surprise you.
[03:56] When a casting person like Leslie is looking for ‘the right’ voice talent, she reveals just what she’s looking for and explains exactly how a RADIO PERSON should package themselves to make the right impression on decision-makers.
[05:31] We learn WHAT’S WORKING WITH DEMOS right now, as Leslie illustrates whether agencies want to hear complete spots, a quick-cuts montage, or something else.
[07:19] There are lots of places where voice-over talent is needed that we may never even think of, but one hot area right now seems to be audiobooks. We learn how a voice-talent can prepare for reading books as opposed to spots…and how to they break into that field.
[10:20] Leslie answers a key question: “Does a voice-over artist need an agent to get noticed?”
Read One Minute Martinizing by David Martin
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SKIP MAHAFFEY is nationally known as one of America’s top Country Radio Air Personalities. His CMA and Billboard Award-Winning “Skip Show” has been a listener magnet for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa, and Dallas. Since 2016, Skip has been the morning co-host of K-LOVE, America’s largest Christian Music radio network teaming with Amy Baumann for the Skip and Amy Show, now heard on nearly six hundred stations, up from the 250 when Skip last joined us on episode 34! This time, Skip reflects on how they’ve grown (while others have shrunk) – and what’s next!
- Twitter: @KLOVEradio
- FACEBOOK: @KLOVEradio
Key Takeaways:
[01:38] With radio revenues continuing to decline, Skip shares some insights into the differences between performing in commercial radio versus a listener-supported model in 2022.
[02:57] Skip and his team have recently relocated the show from Indianapolis to Nashville. He explains the move…and one hidden benefit that may surprise you.
[04:30] As an award-winning morning show, Skip reveals what talent managers should know about the ‘care and feeding’ of a strong morning team.
[05:52] Skip’s radio brand has really developed into a multi-platform play with its strong online presence. He explains how database marketing has become an integral part of the growth strategy and what changes he sees coming next.
[08:23] His morning show is on almost 600 stations now, but after individual market success in markets ranging from Tulsa to LA, Skip offers some great advice for someone in the early stages of their career who is eager to learn, grow and advance.
One Minute Martinizing by David Martin
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Brian Wright is a radio veteran who has successfully served many companies as Program Director, Operations Manager, and VP of programming. He now heads his own firm, the Wright Media Group, where he has focused on building alliances with scores of stations in the US & Canada. He has found that talent coaching remains of premium importance, but points out that taking certain actions NOW can be the key to radio's ratings and revenue growth as our media landscape evolves. Brian shares examples of how stations that have implemented this focus, are now leaders in their markets, and how you can, too!
Key Takeaways You Won't Want to Miss:
[01:38] Brian takes us inside of one of the most interactive interactive radio stations in the nation, and shares things they are doing VERY right that your station could do tomorrow!
[03:52] Whenever Brian FIRST checks out a new station, certain things things prove that they ‘get it’ versus those who REALLY need help. See how your effort stacks up!
[06:44] As one who’s been involved in talent development of on-air performers and those who manage them, Brian shares some of the traits or characteristics that demonstrate a person has potential ─ and what are some warning sign ‘tells’ that they might NOT.
[09:05] Turning to ONLINE skills, we hear how Brian notes how old-school radio job descriptions are evolving and points out things that broadcasters be fluent in doing ─ especially those who started BEFORE online was a thing?
[13:05] Realizing that while there are still far fewer jobs in traditional broadcast, things ARE starting to open up as we put the pandemic behind us. Brian shares the advice he would offer to ANY person applying for a new position.
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Learn more: ONE MINUTE MARTINIZING - GOALS by David Martin
Harry Lyles is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel.
As president of Lyles Media, Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He’s well known for positioning companies for expansion and rapid development while helping broadcasters understand a better ratings story to help generate more revenue.
Harry’s standout programming career is marked by cutting-edge strategies, stellar brand-building skills, and achieving and sustaining market share by building inspired station teams. When programming connects with your local audience, ratings and revenue will follow.
In this episode, Harry shares insights to help radio people UP THEIR GAME for 2022, by focusing on some of the basics sorely overlooked in our era of consolidation,
Key Takeaways You Won't Want to Miss
(01:58) Harry discusses the very first signs he looks for to see whether a radio station is likely to succeed or not, and what to do about it.
(04:02) Breaking some complex concepts into bite-sized doses, Harry offers some pointers from his Radio Ratings Problem Solving Method, and how “A Self Reflection” can be a good, easy and free starting point for anyone.
(08:59) Harry reminds us of what Radio's first job should be, and provides some pointers on how to make sure your station is doing it. (Spoiler: Many are not!)
(11:04) As a radio veteran who works with many stations in a wide variety of markets, Harry is consistently baffled by one key thing most broadcasters don't do. He shares how it can happen, and reminds us of a secret that will correct this and grow your career!
Read Dave Martin's ONE-MINUTE MARTIZING on "INTENTION" HERE
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Sean Ross is an undisputed industry expert on the music and format landscape—market strategy, the evolution of formats, and the evolution of radio programming in a world of audio choices.
He’s programmed at the station level and worked in A&R for the recording industry. A longtime journalist coving the radio industry for Billboard, Radio & Records and others he now publishes the influential Ross on Radio column while serving as the Vice President of Music and Programming for Edison Research.
In this episode, Sean recaps what radio went thru, with special emphasis on the double-whammy of more listener choice (due to emerging tech), and the realities of Covid. Most importantly, he offers some solid points to ponder as you work your way through 2022.
Key Points you won't want to miss:
[01:25] Sean recaps some of the biggest radio trends from 2021.
[03:42] No matter your format(s), every station has had issues in maintaining an audience the past year. Sean looks at the causes, and what to do about it.
[07:14] Sean has been quoted as saying "With Great CALL LETTERS Comes Great Responsibility". He points out some stations that are living up to this, and how they are doing it.
[09:26] As we head into the third year of Covid, Sean reviews how stations handled Holiday programming and shares some surprises he found which may impact us next December.
[10:18] As a born musicologist, Sean shares where he anticipates music to be heading in the next 12 months, and explores things local radio can be doing that services like Apple, SXM and Spotify simply cannot do.
Free BRANDwidth Bonus: 22 Quotes from Seth Godin that YOU'LL want for 2022! Get your FREE BRANDwidth Bonus HERE:
This time, One Minute Martinizing explores HABITS for the New Year
Just in time for the holidays, morning radio coach and mentor TRACY JOHNSON is back, with MORE TIPS to make your show a winner in 2022!
He's also bringing back the popular "BRANDWIDTH SPECIAL", where his PERSONALITY MAGNET prep service is only $125 for the full year...just pennies a day! Get the PERSONALITY MAGNET SPECIAL HERE!
Even though we need to be doing more for our stations with fewer resources, Tracy points out that have SUPERIOR PERFORMANCES are still the quickest way to RATINGS and REVENUE success.
Some key points:
[03:42] Tracy's first Morning Show resolution for 2022 is to take a minute and redefine what your show is TODAY, and the best ways to interact and engage with your audience.
[05:25] Tracy shares some of the basic universals which EVERY show should be considering as we head into 2022.
[06:50] Even as we continue to navigate the Pandemic, Tracy shares some common threads that winning morning shows have which others may be overlooking -- when listeners need them most!
[09:50] As we try to move beyond the impact of Covid while staying aware of evolving concerns, many shows are hitting a wall when it comes to generating unique, topical and relevant ideas. Tracy shares how his clients are overcoming that mental block.
In ONE-MINUTE MARTINIZING, Dave Martin also shares thoughts on LIFE PREP!
Please check out the people who support this podcast and make it free to you!
- Musicmaster (The world's #1 system makes flawless music scheduling easy!)
- Radio Swag Shop (Offer station merch to your audience, at NO COST to you!)
If you're not familiar with the name 'Annaliese', stay tuned!
Annaliese Lemieux-Kaplan has just recently joined co-host Cash at top-rated country station, 97.3 The Eagle, in the Norfolk/Virginia Beach/Newport News market (#45).
Previously, she served as morning co-host and Music Director at WQMZ Z95 in Charlottesville VA, and Afternoons at WXZO/The New Hot 96.7 in Burlington VT.
In addition to radio, Annaliese has run her highly influential lifestyle blog Southern Belle in Training since 2012.
[01:36] Most of us have a slightly different introduction to radio. However, Annaliese shares one of the most unusual introductions to her first radio career that we've gotten in 5 seasons!
[02:38] Annaliese has some great tips on handling multiple roles in some VERY different markets, and shares the FIRST THINGS she wants to know about the market, the audience, and the station?
[03:45] Having just teamed up with her current partner, Cash, Annaliese offers some things YOU should look for (including some red flags to consider) before signing on with a new show.
[05:23] Realizing that listeners have more and more options to get audio content including MUSIC, Analiese shares some recommendations that ANY station can do.
[07:08] Analiese tells us about her blog, Southern Belle in Training, and how that fits into her personal online strategy as an air talent from Vermont, now on the air in Norfolk -- all the while generating extra income
See Dave Martin's ONE-MINUTE MARTINIZING Here!
Radio can be challenging enough in any town, but hosting a top morning show when your market is in the shadow of a Top 15 market adds a whole new level of competition.
That's where KELLY & WOOD come in...to WIN! Based at Leighton Broadcasting's WILD COUNTRY 99. Kelly Jordan has been in mornings for a while, but Matt Wood is a recent addition, from his 'other job' as Sports Director for the cluster.
In this episode, they offer some great tips on putting a winning morning show together, while wearing multiple hats in today's consolidated radio...and all the while keeping their eye on the prize of WINNING in their market, despite the bigger market signals that can penetrate their hometown.
Key points you won't want to miss:
- [02:53] St. Cloud can be a unique market – serving its own area, yet living in the shadow of the Twin Cities of Minneapolis and St. Paul. And consolidated radio means everybody is wearing more hats (or headphones) these days. Kelly & Wood share a typical day and share tips for making it all work.
- [04:42] As a fairly new morning team, they share some invaluable tips on creating a new morning show on the fly -- and making it work!
- [08:17] Living in a medium market while also working on multiple stations, Kelly & Wood offer helpful tips on whether to adjust their ‘on-air’ persona or just showcase different sides of their personalities.
- [07:09] We get some great tips for anyone trying to break into the business or advance their careers today?
- [14:01] Kelly & Matt each share lessons learned, and how it's evolved WHAT they do differently today, and HOW they now do it!
See more Show Notes, including Dave Martin's "One Minute Martinizing" HERE...
THEY’RE MARRIED, WORK TOGETHER AND HAVEN’T KILLED EACH OTHER!
When Gene and Julie Gates got married in the middle of Grand Central Terminal, the New York Times covered the story. When Oprah Winfrey heard about them, she booked them on TV. Gene & Julie hosted an award-winning American radio show in markets like Raleigh, Atlanta, San Francisco, LA, and for 8 years, took over for the legendary RON CHAPMAN at KVIL, Dallas. The NAB awarded them radio’s “Oscar”, the Marconi Radio Award.
Like so many quality, veteran shows, the budget monster struck, and they were out of a show. Faced with family and life considerations as well as making a living, they took the brave and dramatic step to create a highly successful LIFE AFTER RADIO.
Key points you won't want to miss:
[02:04] Gene and Julie explain their decision to step away from radio -- at least for a while.
[04:21] You may be surprised at how many radio skills are really transferrable 'in the real world'. Gene and Julie explain how this has really worked to their advantage!
[06:52] Gene and Julie also share some great options for RADIO PEOPLE who may have a hidden talent or skill that can become a profitable SIDE HACK.
[08:10] Now out of radio, Gene and Julie share their view of radio from a listener standpoint...and their observations may surprise you.
[11:58] Gene and Julie discuss whether they'd consider returning to radio now, and what RED FLAGS they'd be looking for.
Check out ONE MINUTE MARTINIZING here!
If you’re serious about radio, audio and media as part of your career, chances are you’re familiar with Radio Halll of Famer FRED JACOBS. After a spectacular career in programming, he founded Jacobs Media in the '80s. With the arrival of digital media in the ’90s, Jacobs pivoted toward new media, starting with nationwide Techsurveys that helped identify changing audience tastes.
In this episode, Fred reveals ONE saving grace for traditional media. The game plan is simple. The solution is 100% logical.
The question...will anybody DO IT?
Loyd Ford has programmed successful radio brands in small, medium, large, and major markets across the U.S. and worked for a wide variety of broadcasters for several decades. His firm, Rainmaker Pathway Consulting Works offers strategic branding and programming solutions, in a hybrid approach that encourages ratings and revenue success with innovative strategies, ideas, and execution. You may have seen his writings in Radio Ink and other publications, including his blog. He is also frequently found on Clubhouse, where among other things, he hosts the weekly "Encouragers" series with former Brandwidth guest Skip Dillard from HOT97FM and WBLS in New York.
He considers himself an all-pro smack-talker, but after 25 years as morning host at FM99, WNOR, Norfolk, RICK RUMBLE is so much more! He does voiceovers for radio, tv, the internet -- maybe even the DVD that comes with your lawn tractor...you name it.
Rick’s credits include ESPN, McDonald's, Ford...and he still finds time to write comedy for a service that supplies 600+radio stations, both domestic and international. Plus, he hosts the annual "Battle of the Bits" at the annual Morning Show Boot Camp!
He’s that rare combination of immense talent, unmatched work ethic, and exceptional character that makes him one of the best in the business.
Rob Barnett is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of Rob Barnett Media, he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon. After a distinguished programming career, Rob was named President of Programming at CBS Radio before starting his firm.
A digital pioneer, he founded My Damn Channel, one of the first original online studios and networks. Representing diverse careers, companies, and opportunities, Rob's multi-platform content and no-nonsense approach inspire people to define and sell their best professional brand.
For radio people at any career stage, Rob's new book Next Job, BEST Job will save you months of wasted time surfing random job postings and uploading resumes into oblivion. His new process gives you the end-to-end tools to find the work you want. In this episode Rob shares highlights with us!
One Minute Martinizing explores Finding the RIGHT Job.
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As we discovered in our VERY FIRST EPISODE, there’s a reason that BJ Shea has become one of America's iconic morning hosts. At KISW, Seattle with partner Steve MIGS, they did the impossible: replacing Howard Stern and INCREASING THE RATINGS. Since then, the station has enjoyed dominance at or near the top of the ratings, and easily outperforming in its target demo book after book.
We thought it would be interesting to bring BJ back, along with partner Steve Migs, to explore what has changed in the four years since his first appearance, and how their show has evolved since then ─ especially after COVID-19 hit…and Seattle was confronted with some of the greatest social unrest ever.
Complete show notes: https://bit.ly/BWODQ3
Dave Van Dyke was raised in radio, showcasing talents on-air…in programming, sales, marketing and research. For over two decades in some of radio's top leadership postings such as VP at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks.
As you'll hear, this guy knows his stuff, and is now is company Bridge Ratings is focused on every facet of radio and Internet audience engagement. Dave is widely regarded for his ability to forecast and gauge media trends, as they happen in real-time. Bridge Ratings conducts various studies which are available to the public which help determine the impact of our constantly evolving media landscape, and the impact on listener's time with radio.
Above all, in this episode, Dave shares some steps broadcasters can take to increase the reach, impact, and revenues of a media brand by embracing the impact of all branded media platforms.
This episode made possible by MusicMaster and Personality Magnet Show Prep. Visiting these links helps keep this podcast free to you!
Skip Dillard is one of America’s top radio execs. He’s worked in Detroit, DC, and San Francisco and recently wrapped up his 12th year as Operations Manager for Emmis/New York, where the legendary WBLS 107.5 is currently ranked Top 3. In addition to radio, Skip served as Top 40 and Urban managing editor for Billboard’s Airplay Monitor and has received impressive honors including frequent appearances on Radio Ink’s "Top PD's in America". He also received the Proclamation of service to New York State and New York City Hall and chairs the "Broadcast Subcommittee" of the FCC’s Advisory Committee for Diversity and Digital Empowerment. This past January 2021, Skip began his next challenge, transferring out of programming to take on a new role as the newly appointed VP of National and Community Partnerships for Hot 97 and WBLS.
KEY TAKEAWAYS:
Skip shares the key traits that determine the superstars of tomorrow. He also reveals some of the investments superstar talent and programmers should be making in themselves and their own career success. Skip also outlines some of the ways that HOT 97 and WBLS connect with their listeners, and shares some major takeaways for ANY radio station in ANY format.
It’s something to which many women of young children can relate: balancing work and home life. In fact, today’s guest says she does nothing but work and mom…work and mom. Hard to argue, since Leigh McNabb had her first baby about the time she became OPERATIONS MANAGER for the 10-Brand Des Moines Radio Group. THEN, she had TWINS… within the same calendar year! Leigh has over two decades of commercial radio experience where she hosted a #1 rated morning show and programming a #1 rated radio station with stints in markets like Champaign Rockford and Kansas City before moving home to Des Moines, where she’s again making her mark.
HIGHLIGHTS YOU WON'T WANT TO MISS:
(2:09) As a veteran broadcaster, OM, PD and host, Leigh offers some advice for people starting out in the industry today to help them succeed in tomorrow’s media world.
(3:57) Leigh describes being a first-time multi-mom as she was arriving in a new market. We learn what Leigh looks at first when entering a new market, and shares some of the INITIAL THINGS she looks at to evaluate the current situation and staff!
(6:31) With the pandemic nearing the rear-view mirror, Leigh notes how this experience may change what she’ll be looking for in future applicants
(9:18) With Leigh’s impressive track record, clearly she’s worked with some exceptional people and some ‘not-so-good’ bosses, too. She reveals what they did and HOW they did it, all to make her a better radio pro.
(13:07) Leigh shares critical tips for an employee who wants to make themselves INDISPENSABLE now, and be ready to move up through the ranks at a good company.
Steve Goldstein is a recognized leader in audio programming, marketing, and management. As the Founder/CEO of Amplifi Media; an audio innovation firm that offers services such as counseling, production, and marketing of podcasts, Steve serves as an advisor to many companies such as ABC News, NBC Television, Skyview Networks, and Dave Ramsey Media. Steve is a recognized leader in audio programming, marketing, and management, who regularly speaks at major conferences including RAIN Summits, Podcast Movement. The Worldwide Radio Summit, and the recent Talk Show Boot Camp (where we ‘borrowed’ the title of this episode).
Steve gives regular advice on how to improve monetizing audio content on Blogstein, Amplifi Media's Blog.
Highlights you won’t want to miss:
(2:10) Steve delves into the reasons (or excuses) why MORE broadcasters haven’t embraced podcasting as a way to expand listener access and ad dollars.
(3:09) One broadcaster recently reached a milestone with over a BILLION downloads. We hear who it was, what makes their brand special, and how the podcast brings in a different audience than the radio show. Most importantly, Steve outlines what local radio learn from this success
(4:45) Noting that FACEBOOK has been reluctant to post audio, but being forced to consider it, especially with the arrival of the ‘real time’ interactive CLUBHOUSE app, Steve shares how do he anticipates legacy platforms like Facebook, Instagram and Twitter may respond.
(7:01) We’ve heard a lot about the 2 million podcast titles currently available. But Steve recently noted that the number of ACTIVE podcasts is a bit smaller. Steve shares what he’s seeing in current numbers and what trends he sees emerging for radio pods.
(9:41) For the stations that have not yet gotten the memo on the power of podcasting for ratings and revenue, Steve offers some thoughts on how they can start.
One Minute Martinizing: If you’ve got a minute, we’ve got a minute for you HERE
As a recovering broadcast trendsetter. today’s guest has s extensive media experience consulting on-air, print and online media companies. After stints at VH-1 and NBC, JEFF ROWE worked at various online firms, including AOL where he was Executive producer and helped create TMZ-dot-com. He was also involved in several HD-TV projects. He works with NPR and Member stations on creating best practices for programming, on-air promotion, and the local presentation of Morning Edition, All Things Considered, and newscasts. Now, after founding various internet startups, he’s focused on Hollywood, producing “ROCK CAMP: THE MOVIE”. Today he tells us about life AFTER radio…the on-air performer formerly known as “Dallas Cole” ─ JEFF ROWE!
See ROCK CAMP: The MOVIE: https://www.rockcampthemovie.com/
After ten years of too much fun on the air, consultant Randy Lane brings the perspective of a Program Director at Star 98.7/KYSR Los Angeles where he created the first successful major Modern AC, Q101/WKQX Chicago, and WRQX/Washington D.C. He has also been a General Manager and has collected numerous industry awards including Billboard’s “Consultant of the Year” for Adult Contemporary and Top 40.
The Randy Lane Company has the mission of, “creating brand depth for radio stations by developing personalities that generate ratings and revenue.” In this episode, Randy shares his thoughts on what emerging skills a winning host or PD will need to master, and what to prioritize to really be prepared to dominate in the future of audio.
His post-pandemic predictions may surprise you!
Hawkeye in the Morning, (Mark “Hawkeye” Louis) has DFW’s longest running FM morning show at New Country 96.3/KSCS.. He’s a Billboard Magazine winner, the Academy of Country Music’s Air Personality of the Year and a member of the Texas Radio Hall of Fame. After years on the air with Dallas legend Terry Dorsey, and now with co-host Michelle Rodriquez, Hawkeye epitomizes how a top-rated morning show can lead in community events and maintain a massive online presence. He’s also a MASTER MARKETEER! In this episode, Hawkeye shares secrets to leverage YOUR media brand into extra income!
Often described as a catalyst and nonconformist, branding expert Tom Asacker writes, speaks, and coaches Fortune 500 companies about radically new practices and ideas for marketplace success in times of uncertainty and change. He is a former GE executive, recipient of the George Land Innovator of the Year Award, and cohosted Media Unplugged with media researcher Mark Ramsey.
Insights you won't want to miss:
(1:57) From Covid to civil unrest, we live in interesting times…Tom predicts that no matter what ‘it’ is, it will change the world. We ask Tom what this means for the notion of BRANDS and branding in general, and specifically...MEDIA BRANDS?
(5:59) We learn why only the CREATIVE survive and explores ways that radio people can harness creativity to remain relevant enough to KEEP their audiences.
(8:07) Tom reveals how today's successful brands differ from others ─ and what that means for future marketing and advertising – especially in an audio medium?
(9:51) We learn the key questions Tom thinks traditional broadcasters should be asking themselves now to be ready for our increasingly ‘on-demand’ mediascape.
(11:44) Tom shares the marketing concept of “TILT”, and explores whether we've reached it in media?
R Dub! is the creator, producer, and host of the internationally syndicated radio show, Sunday Night Slow Jams, currently heard on over 200 radio stations in 14 countries. He started the show when he was just 16 years old, and has gone on to win numerous industry awards, and has been nominated for Billboards Music Director of the Year three times. His second passion is travel: he's currently on a mission to see all 193 countries on the planet…which he’s on pace to do in the next two years. He pitched his concept on SHARK TANK, and just released a book, “GO SYNDICATE YOURSELF”, from Local to National: Six Steps and Countless Secrets to Radio Syndication. In his spare time, he also programs Z90 and Magic 92.5 in San Diego, where he also handles afternoon drive.
Seth Resler is a 20-year broadcasting veteran who worked on the mic and behind the programming desk in markets ranging from Providence, St. Louis, and Seattle to Boston and New York City.
He also did radio in Silicon Valley before crossing into online marketing. Now, as the “Digital Dot Connector” for Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, SEO, content marketing, lead generation, and other online tools.
Seth's blog: https://jacobsmedia.com/author/seth-resler/
In this bonus episode, Musicmaster Scheduling Founder & President JOE KNAPP returns to share what prompted him to focus his programming, music, and engineering chops on a futuristic approach to scheduling music with (…gasp!) a computer.
He shares some of the initial objections to using a software program inside a radio station ─ and how some radio people still exhibit those prehistoric concerns.
He outlines the initial priorities in a pre-Windows computing world, and how Musicmaster has evolved to multi-faceted, the any-platform/any-device resource it has become.
Joe also shares some of the ‘secret sauce’ that has made MusicMaster the world's leading music software, including a focus on superior station support and the ongoing training they are noted for.
If you're wondering what a post-pandemic musicscape will be like in 2021 and beyond, you've come to the right place!
Sean Ross is an industry expert on music,, the evolution of formats, and the evolution of radio programming strategy in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. He now serves as Edison Research’s Vice President of Music and Programming. A longtime journalist coving the radio industry for Billboard, R&R and others he now publishes the influential ROSS ON RADIO newsletter
Roula Christie has a storied career in radio. Beginning as an hourly employee answering request lines at a hometown station, she moved to morning show host in a top 10 metro. Along the way, she’s been an integral part of a team that was named Station of the Year, took home a Marconi Award, and she received named MIW Airblazer of the year by The Mentoring and Inspiring Women in Radio Group, the MIW. After dominating mornings at stations like Q102, Philly and her current home KRBE, Houston, she’s just rolling out the nationally syndicated WEEKENDS WITH ROULA program thru Westwood One.
David Cannon and Ritchie Beams have been Ace and TJ since the early 90’s when – as the only two single guys on staff – the Louisiana natives were paired up for the first time on a local Top 40 station near their hometowns. They moved from nights to mornings, then on to Baton Rouge, then to stations in Huntsville and Birmingham in Alabama, before being hired to do a morning show in Charlotte. Ace & TJ were eight-time nominees for CHR "Personalities Of The Year", and now host a hilarious network show originating from there.
In this episode, they share their journey, how they’re staying ahead in content and marketing, share the secret appeal of the “ACE & TJ Button” ─ and more!
Why were the recent political polls so far off again? What does this mean for radio measurement and ratings?
We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh got his start with a 15-year career as Program Director for AC, Hot AC, and Classic Rock stations in Louisville, Detroit, Baltimore, and Philadelphia, and for iconic talk station New Jersey 101.5.
After nearly a decade as EVP of Research for Critical Mass Media for nearly a decade, VP, Research, for the Tribune Company. Now, as EVP and co-founder of NuVoodoo Media Services he heads the company’s perceptual studies services, analyzing consumer research for radio stations and other media.
We didn’t get into radio to make average audio for average people. Master Marketer SETH GODIN shares why we don’t have to. This best-selling author (Permission Marketing, Tribes, Purple Cow, and others) shares an elegant gameplan that inspires radio people and other creative types to stretch and commit to putting our best work out into the world. Despite budgetary pressures that can make our industry seem like it’s racing to the bottom, in this interview Seth assures radio people that there IS a way to do the work we want to do ─ and gives us some great tips on HOW. It just takes The Practice.
Valerie Geller is president of Geller Media International, a broadcast consulting firm, which has trained broadcasters throughout the world at more than 500 stations in 27 countries, including the BBC, NPR, CBS Radio and more. She’s the author of three books about radio, and her latest, BEYOND POWERFUL RADIO is about to be released in Audible form.
With radio facing the triple-whammy of COVID, the local ad economy, and fewer people expected to do more, Valerie shares some stations that have really handled the pandemic well and she explores how a local PD or HOST can (and should!) ‘triage’ duties; to ensure continued relevance as we pivot to media’s ‘new abnormal.
If the name Joe Knapp rings a bell, it will be properly sound coded, categorized, and separated from other plays, since he is the ncer and creator of Musicmaster...the world’s most popular music scheduling system. On the station side, Joe has been a chief engineer, PD and air talent for various stations throughout the midwest including the legendary WZUU FM & AM in Milwaukee. Then, he was challenged to solve a programming problem, and ended up building a better mousetrap…known as Musicmaster!
In this wide-ranging episode, Joe reflects on the reasons he was first drawn to radio, to some of the biggest tech changes he sees on the horizon. He also shares his perspective on how radio is likely to operate in the “new Abnormal” and explores the skill sets that will be needed for success in the future.
Robin began her radio career at KGO San Francisco working under Jack Swanson. She was then hired to program KOA Denver. Later, when former KFI needed to find their next PD, Robin was the obvious choice. Since then, she’s kept the ratings high, helped steer KFI through a couple of snags, won some awards for the ongoing commitment to public affairs, the community and education, and keeps the promise of “More stimulating talk radio.” In this episode she also shares ALL the things she listens to (besides the radio) that help keep her stations on top.
Steve Goldstein is recognized as a foremost audio innovator and thought leader in programming, marketing and management. His track record of success spans virtually every major radio format for some of the nation's top broadcasting companies.
Steven has created and developed numerous successful radio brands and nurtured and advanced local and national talent.
After holding on-air positions at several local radio stations, networks including The NBC Radio Network, and ABC Radio , he was a co-founding partner in Saga Communications, serving as Executive Vice President and Group Program Director from the company's formation in 1986 until 2015, when he founded AMPLIFI MEDIA.
Steve now helps media brands create, develop, and monetize "original branded content” on any number of platforms…and is instrumental in creating winning recipes with audio ingredients.
For several decades, the term “Mainstream Media” has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; and more recently by cable outlets like FOX News and MSNBC. Our guest finds this ironic since ratings qualify them as “mainstream.” And, in his view, the obsolescence of the term has never been more painfully obvious than lately, especially during the George Floyd episode.
Holland Cooke is a media consultant, working at the intersection of radio and the Internet.
His Website: https://hollandcooke.com/
His book: https://bit.ly/HollandCookeGreatestHits
You may wonder why Mix 92.9 has been the perennial ratings leader in Nashville, and how they maintain their market leadership. The reasons are not always obvious. And you heard right…it’s not even a Country station!
WJXA & WNFN OM Barbara Bridges been named one of the top 50 Programmers in the nation four times by Radio Ink magazine and has been featured in Billboard and numerous other publications for many things, including her understanding of the relationship between sales and programming. She knows how to win in revenue as well as ratings…and you’ll learn some concepts you can put in place tomorrow!
When we want to find out what’s happening next in radio and the audio space, there’s a reason so many media pro’s contact BUZZ KNIGHT. As the CEO of Buzz Knight Media, he specializes in providing strategic insight and guidance for media brands to achieve their rating and revenue goals ─ but that’s just the start!
Buzz got his start in radio & has used it as a springboard to gain proficiency in other spaces. After holding a variety of positions ranging from on-air to Brand Manager/PD, SVP of Programming and EVP Strategy and Innovations for high profile companies like Saga, CBS, Greater Media and most recently, Beasley Broadcasting, Buzz has deep experience and a strong affinity for audience measurement including the ratings, as well as insights into mobile, social, and the connected car. He also shares insights regularly in Radio Ink, and on his own podcast, BUZZ CUTS.
And this episode, he shares them with YOU!
Darren Wilhite and Tim Wall have been doing radio together for almost 25 years. They’ve got a couple of CMA Awards and can boast having the highest-rated morning radio show in the country. They’ve met just about every music artist they play, and likely have a story to share about each encounter. Their brand of humor can be pretty twisted, yet most stories don’t include police being called.
In this episode, they share their view on the changing industry, how a network morning show fits in doing multiple formats at once, and how affiliate stations can make the most of ANY network show. They also offer tips for anyone considering starting their own show.
Randi West has been entertaining radio audiences for more than 20 years. While she’s been on-air for most of her career, Randi’s also handled Music, Promotions, Marketing and more during stops in Illinois, Ohio and North Carolina and most recently Tampa. No sooner does she accept the primo position of PD at Hubbard's WRMF, West Palm beach that the nation locks down to fight the Pandemic. Add a few Hurricanes and Randi is just now entering the building!
Hear how she managed it all -- mostly by remote control, and how lessons learned will make her team even stronger!
John Wetherbee is familiar to audiences all over the country for years as a Radio and TV personality, radio PD and GM. He’s even in the Georgia Broadcast Hall of Fame. Now as an AMS certified meteorologist, his RADIO WEATHER SERVICE provides a one-of-a-kind, customized lifestyle weather forecasts to nearly 200 different radio stations and three networks. In this episode, John shares how listeners are depending more on local radio for information, and how your station can make the very most of your outsourced content providers ─ and why you should!
FREE! Get John Wetherbee's Guide to Severe Weather Coverage
This episode made possible by MUSICMASTER. See how they can help your station through the current weirdness: http://www.musicmaster.com/?bwgs1
We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions and revenue. Now, veteran ratings expert Charlie Sislen reveals what his firm, The Research Director, Inc is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets.
Click here for free show notes
It’s not every day that we get to hear from America's top-rated midday host, from America’s #1 Market. HELEN LITTLE of New York City’s 106.7 LiteFM takes us inside a workday that includes both show and life prep necessary to entertain millions of listeners while they work. She’ll also voice a show for Philly’s 106.1 The Breeze. In non-COVID times, between station events, concerts, and client events, her days can easily stretch 18-hours. She also hosts one of America’s first podcasts, The Public Library. Helen has learned a LOT along the way and shares her secrets to connecting, wherever her audience is whether on-air, online, or (quarantines permitting) on location!
Get complete show notes HERE.
The name Gary Berkowitz is synonymous with winning radio. On the station side, he’s been involved in every aspect of programming and managing some of America's most successful radio brands. Gary was the founding Program Director at the legendary PRO-FM, Providence. He transformed WROR, Boston from an Oldies station to one of the first AC formats in the US. Next came Detroit program News-Talk powerhouse WJR and CHR WHYT. Then it was on to launching one of the first Hot AC's, Q95-Detroit (WKQI) which propelled his transition into consulting. Today, Gary consults many of the most successful AC radio stations in the US with a single focus: -Improving ratings for increased revenue, especially in the post-COVID era!
Erica Farber has really climbed the ropes throughout her impressive radio career, making her one of the industry’s most respected and influential people.
Many know her as the former head of R&R but it didn’t start there! After leading an impressive array of stations, she’s held nearly every position in Radio Sales & Management including Executive Vice President/Radio Development Director at INTEREP.
Now, As President and CEO of the Radio Advertising Bureau, Erica leads Radio's advocacy efforts by helping to drive business, grow advertising revenue, and communicate Radio's digital transition. And in this episode, she shares some key insights on how radio can thrive in the post-COVID era.
Plain and simple, Ruth Presslaff, is a data geek. She doesn't know how it happened, it just did. (Spoiler alert: it MAY have had something to do with Ellen’s brother, Vance DeGeneres! Her online campaigns, contests and surveys have generated impressive ratings and revenue for media clients the world over. Now Ruth leads the Enterprise Sales Team for Second Street Media as well as consulting other companies on the value, creation and use of effective digital marketing.
Ruth has been highlighted at numerous conferences around the world including the National Association of Broadcasters, Commercial Radio Australia, RAIN, WOMMA, Local Media Association, and the Radio Advertising Bureau. Just last year, Ruth added Radio Ink’s Most Influential Women Legend to her list of awards and accolades.
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Sam Alex is a radio veteran and his new network show has already been nominated for an Academy of Country Music National On-Air Personality Award He is a special correspondent for the TV entertainment show Celebrity Page seen on Reelz Channel and over 150 TV affiliates. Sam’s interviews have been covered in numerous media like Entertainment Tonight, E! News, PEOPLE, USA Today, Forbes, ABC News, MSN, Access Hollywood, Time and Newsweek. Sam has appeared as himself in ABC-TV’s Nashville. He is an ambassador for Get Caught Reading, a nationwide campaign to remind people how much fun it is to read.
Find him everywhere on Social @SamAlexRadio
For his complete bio, video's and more, click over to manage.com/track/click?u=fc2df88119283288b88877a2b&id=18cabf5494&e=380e9202fb"> samalexshow.com
Steve Goldstein is recognized as a smart industry thought leader in audio programming, marketing and management.
He's created and developed numerous successful radio brands in virtually every format and found and grown local and national talent for both radio stations and networks. He served as Executive Vice President, Co-Founder and Group Program Director for Saga Communications, and since 2015 he’s been focused on ALL audio platforms with the foundation of AMPLIFI MEDIA.
Steve started in radio…and now helps media brands to create, develop and monetize "original branded content…like, oh, YOUR next podcast ─ and has some exceptionally SMART tips for people who want to win today AND tomorrow!
If you live in north-central Ohio…or follow the trades, you likely noticed the campaign asking “Who is JenY”? This time we find out. This millennial targeted station is to the mastermind of this rare multi-media radio launch, JEFF LYNN. His background with companies like Townsquare, NRG Media and IHeartRadio, made Jeff uniquely suited to coordinate all aspects of this outdoor, video, audio and social media campaign. Now Cleveland has met JenY…and so can YOU!
Listen Live to JENY 107.3 http://player.listenlive.co/33411
Radio Insight announcement: https://bit.ly/2RTAoXY
Ross on Radio First Listen: https://bit.ly/2OkN6g8
Andy Riggs has worked in the radio industry for over 20 years, starting markets like Lafayette, Chatanooga, Gainesville and Indianapolis. Riggs then landed in Milwaukee, where he the distinction of hosting mornings at IHeart’s WRNW, and since 2013 at Entercom’s KISS-FM. There he cohosts the RIGGS & ALLEY morning show. He shares what makes a winning radio partnership and reflects on the biggest misconceptions of those who THINK they’d like to be in a bigger market but maybe aren’t ‘there’ yet.
Since there's only so much you can discuss on the radio, on his podcast - Riggs OFF the Radio features a man and his microphone traveling to find the answers to life's wonders and random knowledge. During #MENtal Health Monday episodes, Riggs continues his efforts to break the stigma around mental health and suicide.
DANA CORTEZ was born in West Texas and raised by her Nana, in the Dallas Ft. Worth area.
Dana never thought of a career in radio, but her Nana advised her to either be a lawyer or radio host because of her ability to argue anything. Nana was right!
Now Dana is blazing a path for female hosts on radio. As the lead of a male-dominant cast, including Executive Producer and Husband DJ Automatic… and their best friend, Comedian Anthony A…Dana has indeed become the voice of her listeners.
After a successful track record in both large and small markets, she is now one of radio’s quickest rising stars and one of the first Latinas to host a nationally syndicated show!
Tracy Johnson has a long and decorated career as a top broadcast exec, specializing in programming, content, and talent coaching. He’s helped 700 brands increase their influence through engaging audiences and building direct, one-to-one relationships.
Now Tracy takes you INSIDE his latest creation, the Personality Magnet, which can help ANY host or PD in ANY size market create better-branded content ─ on-air, online and on location
Text PERSONALITYMAGNET to 44222 by 12/31/19 for a special YEAR-END opportunity just for Brandwidth Listeners!
To experience the future of audio information, look no further than Erica Mandy. She left a broadcast journalism career in LA to launch “The Newsworthy”, a daily roundup of politics, tech, business and entertainment that makes it faster, easier and way more fun to get all the news you need to know…in less than 10 minutes every day!
Erica shares where she feels broadcast news is missing the mark, especially for younger consumers, and offers some thoughts on why her daily podcast has quickly risen to the top, both in listenership and ad dollars!
Her energetic, personable style and objective coverage of each day’s happenings create a great model for how broadcast news CAN be delivered ─ or face obsolescence.
More info: https://www.thenewsworthy.com/
“As a lifelong Chicago sports fan, this is a dream come true” for Mike Thomas, who recently arrived in Chicago not only as Market Manager for ESPN 1000 but also to be close to family.
For 10 years, Mike headed programming at Boston’s WBZ, the award-winning station known as The Sports Hub. Before launching the format for CBS Radio (and successor Beasley Media Group) he worked as a program director for stations owned by Jacor, Clear Channel, Saga Communications and Mid-West Family Broadcasting. His career has taken him from Springfield, Illinois to Dayton, Ohio, to Indianapolis, San Diego, Boston and now Chicago will be his first job as a market manager.
With Mike’s big-picture approach, tips on developing a solid gameplan, and insights into his winning attitude, it’s easy to see why Mike was been successful every step of the way.
John Tesh is a radio star who also happens to have SIX music Emmys, two Grammy nominations, three gold records, seven Public Television specials and 8 million records sold
John is the perfect example of BRANDwidth in action, hitting the full spectrum of on-air and online outlets. He’s the host of the popular the ‘Intelligence For Your Life’ radio and TV programs. His radio show alone gets 40 million gross impressions/per week. John’s Facebook page has a weekly reach of 20-25 million engagements/week. Then, in a move many radio personalities can learn from, John and his marketing team regularly utilize these robust platforms to promote his live concert performances.
John's insights, experiences and ongoing success make him a role model ANYONE serious about a career in media should pay attention to!
Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens?
Mike McVay is President of McVay Media, a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and other digital content strategies. Most recently, he served as Executive Vice President of Content and Programming for CUMULUS and WESTWOOD ONE.
Mike generously outlines the skills, attributes and evolving approaches you need to succeed!
Josie Dye is among Canada’s best well-known radio and TV hosts, currently hosting mornings on Toronto’s Indie 88 since March, 2017. Previous stops include 14 years at 102.1 The Edge and creator/host of “Josie’s Top 20”, a nationally syndicated Top 20 show. Josie’s TV experience includes eight seasons of “Oh So Cosmo” on Cosmo TV and host of Canada’s W Network.
Throughout her career, Josie has interviewed a diverse list of celebrities including Oprah Winfrey, Drake, and Dave Grohl. In a 2014 interview, Nirvana producer Butch Vig shared some unheard stories of his experience working alongside Kurt Cobain.
Josie, with co-hosts Matt and Carlin reflect Toronto’s music, audience lifestyle, and are not afraid to tackle their life struggles, failing at adulting, how they interact in this city, their curiosities and their love for music.
With 70,000-plus followers on her social media channels, Josie is a Canadian voice that indie music fans trust ─ and a tremendous example of BRANDwidth in action!
Some morning teams come, and some go ─ but since 2003, Karson and Kennedy have become a morning mainstay in every market they’ve been in. They started the show together at Hot 104.9 in Tallahassee. After about eighteen months, they were hired by Q107.5 (WHBQ-FM) in Memphis Then, in 2009 they got the call from Boston, where they continue to hold court at Mix 104.1 (WWBX-FM). The show is fast-paced and will have you laughing until it hurts one minute and then wiping tears away from your eyes the next. They are deeply involved in community events and run a program called Karson & Kennedy’s Cool Kids, where they bring amazing kids who have overcome adversity on fun adventures at no cost to the kid or their families. We can all learn a LOT from Karson Tager and Kennedy Elsey…Entercom Boston’s Karson & Kennedy!
Radio budgets continue to tighten. Positions keep getting cut. Meanwhile, online businesses thrive. Clearly something is missing.
Mark Ramsey and Tom Asacker help explain WHAT…and ways to think about keeping your brand relevant, and your career moving forward.
Tom is theee ‘go-to’ source for radically new practices and ideas for success in times of uncertainty and change. His widely acclaimed books including The Business of Belief is a road map to the future, putting him in demand for keynotes and presentations at many media, marketing and branding events.
Mark is a veteran media strategist, research and trend-maker who has consulted with and delivered projects for numerous media, publishing, and digital brands over his career, including Apple, iHeartMedia, Pandora, CBS, Bonneville, Sirius XM, EA Sports, and more. Mark also has written some notable books on radio, and together they host the popular podcast “MEDIA UNPLUGGED”.
Show notes: www.brandwidthondemand.com
This time, Brandwidth on Demand guests Amanda & Jesse explore the increasing awareness that AFTERNOON radio shows like theirs are really EVERY BIT as important as mornings to a winning radio station. And they tell us how the “Brandwidth” approach of making the most out of ALL distribution platforms is no longer optional.
Few stations get this as well as Hubbard’s B105, WUBE, Cincinatti...home of Amanda Valentine & Jesse Tack. You can see their individual bio’s, along with links to some of their interesting online items in the show notes.
Complete show notes: www.brandwidthondemand.com
This episode made possible by:
http://throwbacknationradio.com/
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