What you will learn in this episode:

• Evaluate your beauty business progress and identify where a better strategy might be needed for reaching your goals faster.

• Discover the importance of knowing your marketing "weak spots" and what area to focus on, so that you can scale your beauty business.

• Hear April Meese simplifly how to get more clients and reduce any overwhelm when it comes to prospective customer attraction. 

Many beauty professionals and business owners share one common struggle. The constant complaint is that so many are overwhelmed with social media and marketing.

They’ve been taught that if they had great service skills and did good work the clients would just naturally flow in without any marketing needed. When they soon realize that marketing needs to be their MAIN job it leads to feelings of being overextended and burnt out each day.

The truth is, marketing doesn't have to make you feel overwhelmed or exhausted. The true definition of marketing is simply sharing your services (i.e. solution) with your ideal prospective customers looking to solve a problem and giving them the option to buy.

In this episode, we simplify the different marketing stages and client attraction steps, so that you can effectively evaluate what areas are lacking and where to focus your energy. 

We'll identify areas of weakness and opportunities for improvement leading to more new clients and other successful outcomes.

Here is an episode to break down the marketing strategy for improving your beauty business.

Topics covered:

02:22 - Reviewing your marketing plan

03:33 - Tips for working quickly

06:35 - Understanding real lead generation

07:27 - Mastering audience attraction

07:57 - Analyzing the growth of your business

9:30 - How can you increase visibility

11:34 - Not all followers are buyers

12:10 - Building trust to convert prospective clients

14:42 - Thinking about what clients need and why

16:57 - Getting personal to serve the client better

19:13 - How to get more client sales

22:02 - Understanding the difference between urgency and scarcity

23:20 - The essential task to increase revenue each quarter

26:21 - Be creative in choosing a referral partner

27:46 - Five (5) critical questions you need to ask to grow 

Key takeaways:

"Lead generation is not just about growing a following, it is not about how many followers I have, it is not about vanity numbers. Lead generation is how many people do I have their name and phone number or name and an email, so you could follow up or continue to nurture the relationship." - April Meese

"People need multiple touches with you and your brand. They need multiple times to hear about you, to see that you know what you are talking about, to build trust with you, and to build connections with you. To know the answer why they should come to you." - April Meese

"What is your unique selling point? What do you do better than anyone else? Different is better than better. If you do not know how you can uniquely solve their problem, or why they should choose you over the competitor, they would not know. And not only do you need to know, but you also need to talk about it." - April Meese

"Attract Beauty Clients in Less time with AI!" Masterclass

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What you will learn from this episode:

• Hear about Taylor Perry's SMP journey, the challenges, and lessons learned with growing a 7-figure business.
• Overcoming misconceptions and complications with a service in a newer industry like scalp micropigmentation.
• Take away valuable insights into how he reframes negative situations and pushes forward for continual next-level growth.

Welcome to a new episode of our Beauty Marketing Simplified podcast, where we delve into the topic of reframing failure and developing a success mindset with scalp-micropigmentation artist and beauty business owner, Taylor Perry. 

For many people, failure is often seen as a negative experience that they want to avoid at all costs. However, changing our perspective on handling different challenges and how we think about failure can lead to real exponential growth. In this episode, Taylor Perry discusses his journey with breaking into a new industry, the common misconceptions, and his experience with building a 7 figure business. He talks about the practical strategies for cultivating a successful mindset to navigate the ups and downs of a business. He shares how he has learned to embrace criticism and adopted the mindset shift of believing "everything is working for me" to scale his business to new levels. So, whether you're facing problems in your personal or professional life, this episode will provide you with valuable insights for coping with setbacks, reframing failure, and turning difficult situations around. 

Topics covered:

01:13 - Taylor Perry's introduction

02:30 - How he began his professional career

08:22 - Overcoming misconception in Scalp Micropigmentation

14:33- Common complications

17:21 - His choice of tools

20:28 - Knowing how to respect ethnic diversity requests

21:25 - A painful lesson learned

26:30 - Leading with never-been-done-before breakthroughs

28:06 - The changes he wants to see in the industry

31:21 - Advice for his younger self

32:13 - His thoughts about his failures

33:24 - Challenges of growing a brand versus growing a team

37:55 - If you are just starting your business

44:04 - Taylor's upcoming events, announcements, and where to find him

Key takeaways:

"People bashing me, people hating on me, other artists that were here before me, that would really hurt me. Because I wished good for everybody. But, I slowly learned "No it's because I'm successful. If you guys are not doing that, then I'm not making enough noise". So, ultimately learning that was actually a good sign that I am being successful and I'm getting up the ladder." - Taylor Perry

"Understand the cultural differences. You have a "brow daddy" style brow that is saturated, very dark hard lines, and then you have people who like softer natural-looking stuff and always talk trash about that style. But it's just a cultural difference. And there are so many people who love that style and don't like the other lighter style." - Taylor Perry

"The more I market to people who have no clue this even exists, the better for all of us. Somebody needs to do this. It doesn't matter who does them, as long as somebody does them, it's gonna make people aware of what I provide. The more people who market, the more people who (we) make aware that we exist, the better for all of us." - Taylor Perry 

What you will learn from this episode:

• Discover the secret to a long-lasting business partnership
• Know how to handle personality differences and how to use them as an asset in growing your business
• Tips for finding your perfect business partner that aligns with your work ethic, vision, and goal.

In this episode, we'll be exploring the power of partnerships in your beauty business. We'll also be discussing the benefits and potential pitfalls of each. As an entrepreneur, you might be tempted to go it alone, but there are countless benefits to collaborating with others. From tapping into new markets to sharing resources and expertise, partnerships can take your business to the next level. We'll be hearing from some experts in the field, Maddy Jean and Takia, who have successfully navigated a beauty business partnership. They will be sharing their insights and strategies for success.

We will also hear about their journey in teaching and product creation to expand their business. Oftentimes, it takes a team effort to bring an idea to life and to make it prosperous. 

Topics covered:

01:15 - Introduction of beauty bosses Maddy Jean and Takia

5:38 - The power of belief

9:38 - How the partnership began

15:47 - How to assign roles in partnership

21:30 - Tips that led them to an early success

26:09 - Discovery of their signature service and product

30:44 - How they posted challenging content and avoid being flagged on social media

32:15- Handle each other's differences

35:55 - Advice from Tikkia

38:38 - What Maddy wishes she knew sooner

46:52 - Upcoming projects

49:34 - What brings them joy

Key takeaways:

"In a partnership, it is a good idea to find each other's strength and play its role. And sometimes we cross paths like if the other is overwhelmed we can jump and say "Hey what do you need me to help with? How can I assist you?" and vice versa. And that's how we stay focused, and we stay aligned and we stay on the same page. You don't have to know everything but at least you got to know how, in case of absence we have an idea what to do." - Takia

"Our vision is always aligned. Even if we have different visions, we will talk about it. In that way, we stay aligned because we need each other's full force." - Maddy Jean

"I wasn't scared of what people thought of me. I was putting my work out there even though it was not what I thought was great. And I knew in order for me to make money I had to put my face out there, I had to get out there." - Maddy Jean

"So many of us when we're taking our new journey and we try new things in life and the fear that sets in. If you can accept the fact that fear is okay to have but be able to overcome it, you can do anything." - Takia

What you will learn from this episode:

• Discover the importance of community support when growing a beauty business
• Hear about how collaborations can propel your business further, faster
• Discover strategies for overcoming your anxiety and concentrating solely on your objective

In this episode, we have the pleasure of speaking with beauty boss Mo Hamil about the crucial role of community support and collaboration when growing a successful beauty business. 

In the beauty industry, it's not just about selling products or services, but about fostering relationships with your customers, other businesses, and influencers. Collaborating with other entrepreneurs and industry professionals can bring a wealth of benefits, including increased exposure, access to new customers, and valuable insights and expertise. Additionally, community support can be a significant source of inspiration, motivation, and encouragement, especially during challenging times. 

Mo's story is one of resilience, determination, inspiration, and the power of the human spirit. She overcame tremendous obstacles to rebuild her beauty business after a natural disaster and launched a completely new beauty business venture, LashBash. Mo's journey is a reminder that even when things seem impossible, there is always a way forward. 

We'll hear about Mrs. Hamil's experiences, and the lessons she's learned along the way. So, let's jump in, as we delve into the importance of community and collaboration in the beauty business world.

Topics Covered:

01:10 - Introduction of Beauty Boss Mo Hamil

04:24 - Mo's reluctance to begin new projects

6:10 - The significance of support

7:10 - What LashBash is all about

8:20 - Collabs to expand

12:50 - Upcoming events

15:26 - Challenges on the beauty business journey

18:00 - Being seen to boost your integrity

20:40 - What to do when you feel stuck

24:43 - Social media changes and advice

28:15 - The right connections to grow your business

Key takeaways:

"It takes you to the next level when you have those like-minded people with you. We get stuck in one room, we had nobody to communicate with, nobody to troubleshoot business with, to troubleshoot retention, nothing like that. So, you kinda feel stuck for a while because you don't have this relationship with those outside influences to be like "Dude it's okay.", "You got this!", "Try this." - Mo Hamil

"So many beauty businesses, like they have the skills, they have the customer service, they know it, but they're just afraid of showing up and you can't be the best kept secret. People need to see you to trust you to connect with you. It has to be your point of view, your perspective, your education." - April Meese

"Don't be afraid to put yourself out there. Reach out. With that simple message of "Hey girl! I've seen you and you're killing it! or "Hey! Welcome to the journey!". We should be all lifting each other up. They're just people. They're just like you and I. So the only way to get further is to put yourself out there." - Mo Hamil

What you will learn from this episode:

• Uncover the truth of how "going viral" affects your business 
• Discover social media content that gets attention
• Hear about the difficult challenges of growing and scaling a beauty business.

In this episode, we'll be discussing the phenomenon of a beauty business "going viral" on social media, what that means, and how it really affects your business.  

With the rise of social media platforms like Instagram, Facebook, and TikTok, beauty businesses have the potential to reach a wider audience than ever before. But what does it take to create content that resonates with viewers and inspires them to book appointments with your business?

Our special guest beauty business owner, Lisa Doll, will share her experiences of creating compelling content to build a strong online presence and how to leverage that momentum to attract more clients.

We'll also be diving into the hard lessons she learned when growing a successful beauty business.  

Topics covered:

01:09 - Introduction of Beauty Boss Lisa Doll

02:30 - Lisa's journey to permanent makeup

05:09 - Her first viral video on social media

6:00 - The awareness needed to get customers

9:50 - The stages of your business determine the goal

10:31 - The story of her second video that got a lot of views

17:52 - Tips from Lisa Doll on getting attention

21:05 - Lesson learned from the past disappointments

30:10 - Unseen impact of a business name

32:25 - Managing a team

41:42 - Setting boundaries for your employees

45:35 - Being comfortable with disappointments

Key takeaways:

"So many people don't make themselves known (on social media). (it might seem like prospective clients) don't like, they don't engage. But they're actually very engaged [They're aware of your posts]. Whether they liked it or not, or made any comments or sent any hearts, it doesn't matter. They saw it, they enjoyed it. Now we have something to talk about and connect over to kinda further build that relationship." - Lisa Doll

"My goals are very inflated. I'm very ambitious. So my goals even years ago were to get on stage, speak, industry leader, etc. So, me going viral, me getting lots of views, and me having a certain amount of followers may not give me so much extra money on hand, but it does impress "gatekeepers". Who then establishes my value based on those metrics that then give other opportunities, which then allow me to maybe expand my income or awareness." - Lisa Doll

"People want to find things to connect with you. They need to feel that they have a common ground with you or something in common. So that they can begin to like and trust you and start to see you as somebody that can work on them and feel like you have that connection." - April Meese

"People want to come up with great names that are clever but the audience doesn't know what it is. And if they don't know what you clearly do for them and how it benefits, they're gonna walk right past you." - April Meese

What you will learn from this episode:

• Hear about how specializing creates a standout beauty business
• Learn how to resist distractions and the "shiny object syndrome"
• Evaluate when it is time to take on a new project for the next level of growth

As you know, having a standout beauty business requires more effort than simply opening up a shop. To ensure your services stand out in the beauty industry, you'll need to simplify, focus, and master certain aspects of the business. 

Simplifying your beauty business starts with removing distractions and focusing on your core specialty service. By doing this, you can focus on what you do best and put more energy into providing a better experience for your customers. You become the go-to expert in that field and this will help you stand out from the competition to build a loyal customer base. 

Focus is key to being the best and becoming a leader in your industry. It can be challenging to resist distractions. Here is an episode on how you can Increase your sales by being the specialist with Jena Cash, founder of the first eco-friendly lash brand.

Topics Covered:

01:20 - Introduction of Beauty Boss Jena Cash

5:46- Maximizing time during the slow season

07:17 - April's turning point in owning a business

8:49 - Jena's biggest struggles when starting her business

11:07 - The importance of mastering the foundation

13:39 - Selling reputation versus selling just a service

16:38 - Jena's specialty 

20:45 - One of the main traits of successful people

23:30 - Managing employees

27:03 - Resisting distractions of "shiny object syndrome"

34:01 - Know when is it time for the next level of growth for your business

41:25 - The easiest lightest path to success is to simplify things

45:50 - Final words of wisdom from Jena

Key Takeaways:

"I prefer to sell my reputation because if you're able to build a foundation you can sell your reputation. Other people will build your business for you and I think that's the biggest secret that was never thought of." - Jena Cash

"What do people want? What do people like? What do I keep hearing that they like? So often that we don't ask enough questions because lots of beauty professionals are asking "What do I need to do? What do I need to say?" Instead of focusing on the client, what they want and what they are saying." - April Meese

"Stop adding things to your plate if it doesn't benefit you in the end. Offer one (service). And then guess what happens? You're known for this, you're the IT girl that offers this particular thing, and everybody knows about you." - Jena Cash

"Another benefit of being a specialist or being known for something is you're able to charge more because you're the best. You're known for that, so you can charge more for that." - Jena Cash

What you will learn from this episode:

• Discover different ways of how to raise profits by increasing client retention
• Hear how the overall customer journey and their experience can affect your client's lifetime value
• Find out different ways to enhance your services without improving your skills.

Client retention is essential for the success of any beauty business. It is far more cost-effective to retain customers than to acquire new ones. The key to client retention is providing an amazing service experience. 

Creating a great customer experience is essential to keeping customers coming back. This experience should start from the very first interaction and continue throughout the customer journey. This means providing a personalized and engaging experience that resonates with the customer.

It is also important to build a relationship with the customer for the overall lifetime value. 

In this episode, let us give them the best customer experience and surely they will come back to us, with a friend!

Topics Covered:

1:42 - Financial statistics on how retention rates affect income

3:41 - How customer journey affects your beauty business

5:54 - Being aware of customer's concerns

7:40 - My favorite tip to help your clients

8:56 - The best first impression

12:50 - Engaging the sense

16:12 - What is your business atmosphere like

17:37 - Setting clear expectations with your client

20:33 - My personal story with a beauty experience

22:44 - How little extra goes a long way

27:27 - Personal notes to your client

Key takeaways:

"One of the great things to really foster a bond is to help people feel seen, heard, and known." - April Meese

"The little things make the difference between good or great, and overall your experience how they feel when they're leaving." - April Meese

"Listening to the client and taking personal notes on what they say to you makes them feel known." - April Meese

"Make sure they are scheduled. And when you are calling them and reminding them of their appointment we have to be proactive in our business. This is our business. Don't expect the client to always remember, don't expect them to do the work. We want to make sure we're taking care of them and because an existing client there's a little special for them." - April Meese

"When you think about the overall customer experience, think about educating your client, think about the environment, think about everything that is around them, making it easy, and do follow-ups. Think about your customer journey before marketing, but also your overall customer experience when they are with you." - April Meese

What you will learn from this episode:

• Discover the 3 key questions in choosing the program, mentor, or coach
• Learn how to get clarity for what will give you the best results
• Hear about the secret of how you can achieve your goal faster with less stress, less time, and less money

If there's a faster way to success, who wouldn't want it? 

When it comes to taking a big step in your professional or personal life, finding the right program, coach, or mentor can be intimidating. It’s hard to know who to trust, and you want to be sure that you’re investing your time and money wisely. 

Fortunately, there are a few key tips to help you identify the right program, coach, or mentor to help you reach your goals. 

Choosing the right program, coach, or mentor is an important step to take when you’re looking to make a change. 

This episode will help you find the perfect coach or program for you so you can make the changes you’ve been dreaming of in your beauty business and life.

Topics Covered:

1:12 - The secret to success

2:40 - Misconception of success

3:20 - Understanding what you are looking for in a coach or program

6:57 - What helps you make a decision

9:17 - How does your lifestyle play a part in choosing a mentor?

14:37 - Do you know who you are learning from & getting advice from?

15:45 - Here's my hard lesson learned

22:00 - How to avoid mistakes/disasters

24:34 - Elevate Your Beauty Business

Key Takeaways:

"The most successful people get support from other like-minded business people that have been through it before them. We all have blind spots. Nobody has it all figured out." - April Meese

"It is important to have a game plan, it is important to have support especially when you are facing things which you have never faced before." - April Meese

"Knowledge is something you can get from a book or when somebody verbally teaches you. Knowing is when you actually experience it." - April Meese

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What you will learn from this episode:

• Learn the areas of disappointment in running a beauty business
• Discover how to handle difficult situations
• The duality mindset for success

As beauty business owners things can feel out of our control, but we can only control how we respond to circumstances.

Having healthy thoughts is required to keep going to reach your goals.  But how to do that is often unknown.

To start with, it is helpful to believe that everyone is doing their best and has good intentions.  Then, you can have compassion for yourself and others.  But take responsibility for your future self!!  

Here is an episode for you in Dealing with Disappointment & Frustration.

Topics Covered:

1:40 – Business circumstances that lead to disappointment

3:11 -  When other people let you down

4:50 - Self Disappointment challenges

7:17 - Stacking the thoughts and feelings of the letdown

9:30 – Two stories of the mindset of a bad situation

11:44 – “You cannot be sensitive and successful” - T.D. Jakes

17:36 – People love to advocate for their limitations

19:17 – Announcement of upcoming program

20:07 – Join our Free Workshop "Fully Booked Beauty Business" www.aprilmeese.com/booked

Key Takeaways:

"Do not advocate for your limitations, do not argue for your circumstances and what they might be, look for ways that you can work around it, look for ways that you can have more empowering thoughts and feelings."  - April Meese

"Business can be hard and it can be challenging, but the duality is it's also worth it, it is worth the effort." - April Meese

"Disappointment is real, and those feelings are valid and normal. You're going to feel all the feelings, and have all the thoughts. But then you have to say to yourself. What thoughts are going to help me more? I can't keep having these negative thoughts." - April Meese