In this episode, we're back with Pavllo Zengo and Beki Hoxha of FOREO to take on the aging stigma. They also introduce FOREO’S BEAR Range and share how they use TikTok for their brand.

Resources

• Beauty Biz Bffs x FOREO Episode
• Check out FOREO: Website | TikTok | Instagram
• FOREO BEAR Range

Episode Highlights

Taking on the Stigma

• We have to change how we see and talk about things to change the way we use them.

FOREO BEAR Range

• They offer the microcurrent facial treatment found in spas from the comfort of your home. They also have a patented anti-shock system that makes them safer and easier to use.
• They are powerful for professional use and safe enough for an individual consumer.
• Using it is like going to the gym, where you have to consistently use it every day.

TikTok as a Platform Strategy

• TikTok is an unfiltered individuality platform that caters to the message of FOREO’s products.
• They always start by highlighting the product. They also analyze what technology is available.
• Unlike other platforms, you don't control the narrative on TikTok; the narrative has a creative life of its own.

The TikTok Space

• It's not yet oversaturated.
• The less conservative you are, the better.
• Try to find a new formula on different platforms to show a whole new side of your product.

Working Out Your Face Muscles with BEAR

• FOREO BEAR loosens up your face to help you express yourself more effectively.
• It also helps if you're using skin care products regularly to stimulate facial muscles.
• Listen to the full episode to learn more BEAR tips and tricks!

This Episode Is Brought to You by:

HUM Nutrition

HUM Nutrition is the leading beauty nutrition brand with its unique and effective formulas proven by clinical research. Take their quiz to get individualized product recommendations from their team.

Use the code beautybiz and get 15% OFF your first order of $29 or more.

Glow Beauty Bar

Glow Beauty Bar offers dermaplaning workshops and courses on selling with integrity. Their next ZOOM chat is on November 29. Use our discount code beautybizbff to get 15% OFF.

Yonka

Yonka is a botanical-based skincare brand offering French-made luxurious skin care products for a therapeutic beauty experience. Get 20% OFF your first purchase when you use the promo code YONKA20.

Want to Sponsor Our Show?

We accept advertising and sponsorship requests. Please email us at hi@beautybizbffs.com to get started.

Support the Show

• Sign up for our FREE weekly workbooks.

Check out the Beauty Biz BFFs podcast show notes.

In this episode, we talk about the benefits of working for someone else first. We promise it can be the most fulfilling career decision you’ll ever make.

Resources

• Get free resources when you sign up for ASCP insurance!
• FREE STICKERS! Give us a review on iTunes and email us a screenshot at beautybizbffs@gmail.com.
• Listen to The Waxing Podcast by Kirsten Goetzelman.

Episode Highlights

Working for Other People

• You need to get experience from other people before putting up your business.
• You may come across unpleasant things, but you can find positive things too.
• Grow your skill set first.

Pros of Working for Other People

• You don’t have to do all the dirty work.
• They already have a system.
• You get paid training.
• They help you set goals, and you learn how to reach them.
• You get to establish your clientele.

Tips When Working for Someone Else

• Be proactive in asking for help or guidance.
• Don’t be afraid to talk to your boss.
• Look at the positive side of learning from experience.
• Don’t be in such a rush.
• Pay attention to the good and bad things.

This Episode Is Brought to You by:

Hum

Take a 3-minute quiz and get individualized product recommendations from their team of registered dietitians to help bring your skin, body, hormones, and mood into balance. Use the discount code beautybiz to get 15% off your first order of $29 or more.

https://www.humnutrition.com/

BetterHelp

Enjoy 10% off your first month of e-counseling using the discount code beautybizbffs. Click the link below to sign up.

https://www.betterhelp.com/beautybizbffs

HelloFresh

Get $80 off their meal plan service, including free shipping on your first box, when you use our discount code biz80. The discount code automatically applies when you click the link below.

https://www.hellofresh.com/biz80

Want to Sponsor Our Show?

We accept advertising and sponsorship requests. Please email us at hi@beautybizbffs.com to get started.

Support the Show

• Sign up for our FREE weekly workbooks.

Check out the Beauty Biz BFFs podcast show notes.

This episode's interview  is sponsored by Eby.In this episode, we answer some questions from you! Then, we chat with Renata Black to learn how EBY Underwear provides microfinancing for women around the world.Resources● EBY Underwear’s ​Instagram● Subscribe​ to EBY Underwear. Get 20% off your first order using the code ​beauty20​. Episode HighlightsCharging Convenience Fees● Don’t charge your client for the convenience fee.● Bundle the convenience fee into the price of your services.How to Start Selling Your Product● Figure out if people are interested in your product first.● Start with a small stock, and then scale once you earn more.● Keep reinvesting into your business.● Don’t expect to pay yourself immediately.● Start with a microloan. $100 can go a long way.About Renata and EBY Underwear● Renata and Sofia Vergara co-founded EBY Underwear.● Renata used her microfinance background to help women start their businesses withsmall loans.● EBY Underwear does this by giving 10% of their revenue to provide microfinancing forwomen.Business Tricks amid COVID-19● Adapt to any situation.● Anticipate needs.● Nurture your team’s relationship.● Connect with your subscribers.This Episode Is Brought to You by: Face Reality SkincareGet online training for acne treatment for $0! Purchase the training course for $500, and get a $500 product credit once you complete it. Follow the link below to get certified. https://pros.facerealityskincare.com/Care/ofCare/of provides you with daily vitamins to help you feel your best and support your long-term goals. Take their ​5-minute online quiz​ to get supplements tailored to your wellness goals and needs.Use our discount code ​biz50​ to get 50% off your first order. The discount is automatically applied in the link below.https://takecareof.com/p/biz50Want to Sponsor Our Show?We accept advertising and sponsorship requests. Please email us at ​hi@beautybizbffs.com​ toget started.Support the Show● Sign up for our FREE ​weekly workbooks​.● Check out the Beauty Biz BFFs podcast ​show notes

In this episode, we talk about our transition from being solo renters to brand owners. We discuss our perspectives on success and how we continuously redefine it along our journey. Episode HighlightsMeasuring Success● There’s no way to measure success because everyone has their own definition of it.● Your idea of success can change over time.● Success can both be subjective and objective.Maintaining Success● You need to keep elevating your business.● Create healthy boundaries between your business and personal life.● List and prioritize your goals.● You decide what comes next.Burning Out and Transitioning● Bounce back and refuel after burning out.● Don't “crash and burn”; sometimes you won't recover from that.The Rinse-and-Repeat Process● It involves looking for clients, providing products, adding value, and creating content.● There’s a difference between selling a product and providing a full experience.● Evaluate yourself in terms of where you are right now.This Episode Is Brought to You by: EyeCandy Glam LashesEyeCandy Glam Lashes offers pre-fanned lashes that help lash artists work smarter, not harder. Follow the link below and use the discount code ​beautybiz15​ to get 15% off your first order. https://eyecandyglamlashes.com/BetterHelpBetterHelp is the largest platform for your e-counseling needs. Get started today and enjoy 10% off your first month through the link below. The discount code ​beautybizbffs​ will be automatically applied.http://betterhelp.com/beautybizbffsHelloFreshGet fresh, pre-measured ingredients and mouthwatering seasonal recipes delivered right to your doorstep. Get $80 off your first month, including free shipping on your first box, when you use our code ​biz80​ or shop through this link.https://www.hellofresh.com/biz80Want to Sponsor Our Show?We accept advertising and sponsorship requests. Please email us at ​hi@beautybizbffs.com​ toget started.Support the Show● Sign up for our FREE ​weekly workbooks​.● Check out the Beauty Biz BFFs podcast ​show notes

In this episode, we share our conversation with Kirsten Goetzelman on The Waxing Podcast. We talked all about thriving in the beauty industry, niching down, finding confidence, and more.

Resources

• The Waxing Podcast
• The Waxing Guide
• Kirsten’s Instagram
• Buy your tickets for The Virtual Lash Conference!
• We’re speaking at ICES! Download their app for details.
• Glow Skincare: website, Instagram
• DearLashLove: website, Instagram

Episode Highlights

Thoughts on Waxers and Waxing

• You can get clients for life if you’re good at waxing.

Finding Your Place and Niching Down in the Beauty Industry

• You don’t have to niche down right away.
• Have realistic expectations.
• Find where you feel most fulfilled and comfortable.
• Explore and decide where to focus to be efficient.
• Niching down helps build longevity

Content Creation on Instagram

• Be real and show who you are. Don’t pressure yourself.
• Just share your services, thoughts, and what you enjoy doing.
• Start small and get into the habit.

Managing Burnout

• Sit down and reevaluate.
• Pay attention to your body and work around your goals.
• Be okay with your pace.

Being Confident

• Own your craft and make your clients feel welcome.
• Let your clients know you feel 100% with what you’re doing.

This Episode Is Brought to You by:

Hum

Hum offers vitamins and supplements based on your beauty goals, backed by clinical results. Take a 3-minute quiz and get individualized recommendations from their team. Use discount code beautybiz to get 15% off your first order of $29 or more. Learn more by clicking the link below.

https://www.humnutrition.com/

EyeCandy Glam Lashes

EyeCandy Glam Lashes offers pre-fanned lashes that help lash artists work efficiently and smarter, not harder. Use discount code beautybiz15 to get 15% off your first order. Shop through the link below.

https://eyecandyglamlashes.com/

Want to Sponsor Our Show?

We have partnered with AdvertiseCast to handle our advertising and sponsorship requests. They’re great to work with and will help you advertise on our show. Click the link below to get started.

https://www.advertisecast.com/BeautyBizBffs

Support the Show

• Sign up for our FREE weekly workbooks.
• Check out the Beauty Biz BFFs podcast show notes.

In this episode, we talk about how our businesses are evolving. We also have a segment with Michelle Stovall of EyeCandy Glam Lashes. Her brand promotes ease in lashing and breaks stigmas in the lash industry.Resources

• Hire through Upwork
• Beauty Biz Bffs with Ali Grant from Be Social
• Skincara 
• We’re speaking at ICES! Download their app for more details and announcements.
• Get a Glow Towel™ monthly subscription.
• Know more about the Lash Love monthly subscription.
• Shop lashes and other must-haves from EyeCandy Glam Lashes. Use the discount code beautybiz15 to get 15% off your first order. Get 20% off with the code wholesale20 for a minimum order of $1000. Get 50% off eyelash serums and lash baths when you purchase a bundle of 10.

Episode HighlightsHow We’re Finding Ways to Grow

• Now that our podcast is growing, we’ve decided to hire out.
• Hiring out is part of growth, especially when you feel like you’re maxed out.
• It’s possible to balance multiple things, but get some help when you think you need it. 
• Another milestone we’re hitting is doing our first PR launch ever.

The Stigma Against Premade Lashes

• Premade lashes initially received backlash from the lash industry because they were made poorly.
• However, with high-quality products, these lashes are non-damaging, seamless, and lightweight.
• We shouldn't discredit artists who use them for their craft.

Lash Hacks from Michelle

• If you have a client with watering eyes, use adhesive wipes.
• If you’re a beginner who wants to try out pre-fanned lashes, the mid sharp stems are the easiest to use.

This Episode Is Brought to You by:

Eby

Eby is the perfect everyday seamless underwear subscription box with a mission. They offer undies in different sizes, styles, and colors. Click the link below to shop Eby underwear.

eby.com/collections">https://shop.join-eby.com/collections

BetterHelp

BetterHelp is the largest e-counseling platform. Get started today and enjoy 10% off your first month using the discount code beautybizbffs. Click the link below to sign up.

betterhelp.com/beautybizbffs

Want to Sponsor Our Show?

We have partnered with AdvertiseCast to handle our advertising and sponsorship requests. They’re great to work with and will help you advertise on our show. Click the link below to get started.

https://www.advertisecast.com/BeautyBizBffs

Support the Show

• Sign up for our FREE weekly workbooks.

Check out the Beauty Biz BFFs podcast show notes.

In this episode, brow artist René de la Garza walks us through the process of brow lamination. He shares tips and ideas about thriving and finding opportunities in the beauty industry.

Resources

• The Microfiber Velvet Beauty Sponge by René
• Brow Down Studio
• Brow Down Studio Collection
• René’s brow lamination virtual masterclass
• Virtual and in-person training for beauty professionals
• Book a virtual skin consultation with René via email!

Episode Highlights

All About Brow Lamination

• It’s a new trend in the US, but it’s been in Europe, Russia, and Asia for many years. 
• Brow lamination breaks down the hair follicle’s inner protein chains to make the brows sculptable.
• It lasts for 4 to 6 weeks or longer with proper home care.

Golden Nuggets from René

• Focus on your art and compete with yourself.
• Keep learning.
• Work on your Yelp page.
• Know your role as a service provider.
• Don’t be afraid to communicate things that will help you do your job better.

Tips When Dealing with Clients

• Position and situate your client from the get-go.
• Find your gold people.
• Be realistic with your environment, and know how you price yourself.

Tips for Doing Your Brows at Home

• Don’t try to tweeze or wax your brows.
• Comb your brows downward and trim hair by hair instead.

René’s Latest Product

• It is a microfiber latex-free velvet sponge.
• Remember to change beauty sponges every month.
• The sponge gives a really nice finish, and it is very soft.
• René also sells castor oil for brow strengthening and conditioning.

This Episode Is Brought to You by:

Face Reality Skincare

Get the most effective online training for acne treatment for a net cost of $0! Purchase the training course for $500, and get a $500 product credit once you complete the course. Follow the link below to get certified.

https://pros.facerealityskincare.com/ 

Want to Sponsor Our Show?

We have partnered with AdvertiseCast to handle our advertising and sponsorship requests. They’re great to work with and will help you advertise on our show. Click the link below to get started.

https://www.advertisecast.com/BeautyBizBffs

Support the Show

• Sign up for our FREE weekly workbooks.

Check out the Beauty Biz BFFs podcast show notes.

Function and comfort come above style, and this is crucial both inside and outside the treatment room. In this episode, we share our take on the importance of function over fashion and give you our tried and tested checklist for new and old estheticians alike.

Resources

• Enjoy 10% off your first month on BetterHelp through this link.
• Get $80 off your first month, including free shipping, on your first box from HelloFresh when you shop through this link.
• Get 50% off your first Care/of order through this link.
• Take Care/of’s five-minute online quiz to tailor your supplements to your wellness goals.
• Sign up and save on ASCP insurance + get free resources!
• Skin Ceuticals
• Skin Script
• Wubbies® Embossed Disposable Towels
• We’re giving away FREE FUN STICKERS! Give us a review on iTunes, screenshot it, and email us at beautybizbffs@gmail.com.

Episode Highlights

Looking into Function & Choosing Quality over Quantity

• Some furniture may be cute for Instagram, but not comfortable
• Invest in things that can last a long time.
• Determine your non-negotiables.
• We all have that one thing we splurge on. Own that part of you, but also be aware of it.
• It’s better to pay the price for quality than buy multiple things you won’t end up loving.

Tips When Starting as an Esthetician

• Focus on the tools you need for your services.
• Figure out contracts, and don’t forget about insurance.

A Checklist of Basic Tools

• Get a massage bed and a good stool.
• Gloves are very essential, as well as a disinfectant and a disinfectant tray.
• For lash artists: a good pair of tweezers, adhesives, and a supply of good quality lashes.

Things to Remember When Dealing with Clients

• Do not be afraid to communicate with them.
• Guide them into the treatment room every step of the way.

More Noteworthy Tips

• Use professional-grade skincare in your back bar.
• Find a supplier you believe in.
• Always have back up supplies.
• Keep your lash cart neat.

Support the Show

• Sign up for our FREE weekly workbooks.

Check out the Beauty Biz BFFs podcast show notes.

If you’re in the service industry, you need to stay on your toes when it comes to serving your clients. In this episode, we cover the dos and don’ts in the treatment room that we swear by.

Resources

• Get Glow Skincare’s Glow Towel monthly subscription.
• Learn more about Dear Lash + Love’s Lash Love monthly subscription.
• Enjoy 10% off your first month on BetterHelp through this link.
• Schedule a coaching call with us! To know more, send us an email at beautybizbffs@gmail.com.
• We’re giving away FREE FUN STICKERS! Give us a review on iTunes, screenshot it, and send us an email at beautybizbffs@gmail.com.

Episode Highlights

3 Dos in the Treatment Room

• Do stay on schedule. Give yourself more time in between clients.
• Do dress professionally. Look clean and put together.
• You do deserve clients that respect you.
• Your clients can be your friends, but business is business, and it needs to be respected.

3 Don’ts in the Treatment Room

• Don’t text or call to move around people’s appointments. Have a system for making appointments.
• This is your business—don’t let your clients run the show.
• Learn how to set boundaries with clients, but always be respectful.
• Don’t get comfortable, especially with client friends.
• When you get too comfortable, you allow your clients the opportunity to second-guess you and your services.

Final Thoughts on Our Dos & Don’ts

• Don’t let people treat you wrongly. 
• Never lose sight of what’s important. 
• Remember that you’re in the service industry. You always have to be there for others.

Support the Show

• Sign up for our FREE weekly workbooks.

Check out the Beauty Biz BFFs podcast show notes.

Building a solid clientele is one of the foundations of a successful business. If there’s one esthetician who can attest to this, it’s Renee Rouleau, an OG in the beauty industry. In this episode, she got us covered with tips on building long-lasting connections.

Resources

• Sign up on Podcorn to explore sponsorship opportunities for your podcast.
• Get 10% off Esthetician and Spa Supplies’ hydro exfoliator and oxygen pod when you use our code BFF. Follow them on Instagram as well.
• Enjoy 10% off your first month on BetterHelp through this link.
• Check out Renee Rouleau Skincare’s website and Instagram.
• Schedule a virtual consultation with Renee Rouleau Skincare.
• Check out Renee’s blog.

Episode Highlights

Keys to Success

• Renee stayed passionate over the years.
• She is always willing to learn, change, and evolve.
• Having a hustler mentality also helped her.

Tips to Attract & Keep Clients

• Give your services away for free if possible.
• See yourself as a personal assistant to your client.
• Be proactive. Anticipate your clients’ needs.

Biggest No-Nos

• Never run late for your clients.
• Do not move your clients’ appointments around.

Tips for Aspiring Entrepreneurs

• Don’t rush to become an entrepreneur.
• Have an overabundance of clients.
• Be prepared when you go out on your own.
• Always dress to impress.

Support the Show

• Sign up for our FREE weekly workbooks.

Check out the Beauty Biz BFFs podcast show notes.