#1269 Today's Where Are They Now? session is truly special! You see, my returning guest has done a fantastic job of adapting and refocusing when circumstances almost shut his business down. So how did he pull it off? In this episode, I'm catching up with Jim from Spanish and Go to find out. He runs a fantastic brand with his wife, May, helping people connect to the culture and language of Spanish-speaking countries. The pandemic put an abrupt stop to the high-ticket retreats at the core of their monetization strategy, but a shift to podcasting helped Jim and May offset that in a big way. Their show is up from sixty thousand to almost a million downloads since we last spoke. That's insane! Now, Spanish and Go has become a thriving six-figure business. Join us for this great discussion to learn how Jim has leveraged his organic audience growth to attract sponsors and create a community of superfans! Show notes and more at SmartPassiveIncome.com/ap1269.

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#1268 We all want more website traffic, but what can we do to hook visitors in and get them back for more when they stumble across our content? That's the topic of today's Where Are They Now? session with RJ Weiss of TheWaysToWealth.com. You see, most information is freely available from multiple sources. So if you're building a brand, how do you stand out as the go-to authority in your niche? RJ and I brainstorm several tactics that do exactly that. We explore balancing his SEO strategy with superfan-building content, storytelling, lead magnets, email marketing, and more. A personal touch is essential in today's online landscape if you want to start building word of mouth around your mission. Join RJ and me for this great conversation to discover how to make that happen, even if it doesn't come naturally to you! Show notes and more at SmartPassiveIncome.com/ap1268.

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#1267 A lot can happen in a short time. In this Where Are They Now? session, I'm catching up with Joe Casabona of Podcast Liftoff. His progress in the months since our chat in episode 1238 has been incredible, so we have to share it with you! When we last spoke, Joe and I brainstormed ideas to grow his email list with effective lead magnets. He has since been able to attract hundreds of new highly targeted subscribers using the tactics we discussed! On top of that, the finely tuned email sequence Joe has built is a thing of beauty. Today, we get an inside look at how he pulled it off so quickly! Joe is also experimenting with webinars, and the results have blown him away. I love that he is now doubling down and taking advantage of this powerful tool to grow his brand! Listen in for a peek at a success story in the making! Show notes and more at SmartPassiveIncome.com/ap1267.

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#1266 Don't miss this Where Are They Now? session because it highlights a very important stage in the entrepreneurial journey. You see, a lot of trial and error is involved in finding a business idea that sticks. My returning guest, Kara Gott Warner, is a perfect example of persistence and niching down to discover the right opportunity! Listen in to hear all about how her business has evolved and how she is now working more closely with her clients than ever! I often talk about the essential dynamic between visionaries and integrators in business. Kara is doing an excellent job putting this concept into practice. When she noticed her clients struggling to find podcast production support, she stepped up to take on the job and restructure her brand around it in a big way. Kara offers a heavy dose of inspiration for anyone still searching for the perfect niche, so tune in and enjoy! Show notes and more at SmartPassiveIncome.com/ap1266.

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#1265 This is a very exciting Where Are They Now? episode because my returning guest is doing incredible work on major Hollywood productions. He loves the job and has created a business on the side teaching others how to follow in his footsteps. But, with limited time available, where should he focus his energy? Over at HollywoodEditingMentor.com, Joaquin Elizondo shares his soft-skill-focused method for breaking into the film industry. With an audience demanding more and more content, Joaquin is in a great spot to take his course-based business to the next level. Here's the thing. Without the right tactics, splitting our focus into several directions at once is a recipe for burnout. Today, we explore the possibilities and land on an effective and sustainable scaling strategy for Joaquin. The concepts we discuss here apply to anyone working a full-time job and building a business at the same time, so listen in to learn more. Enjoy! Show notes and more at SmartPassiveIncome.com/ap1265.

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#1264 This Where Are They Now? episode is a perfect example of why I love this format. My returning guest, Andrea Davis of Better Screen Time, is doing fantastic work that I have to share with you! Andrea is a member of SPI Pro and one of our first students in Smart From Scratch. She has brilliantly applied knowledge from our courses and communities to help families create healthy content consumption habits. Today we hear all about how Better Screen Time has grown and evolved. Andrea is now spreading her message through public speaking, and the impact on her business has been incredible! Getting on more stages has also been a game-changer for me, so I love seeing entrepreneurs leveraging this powerful tactic. With TikTok taking over many children's lives, Andrea's mission is more important than ever. Listen in on our conversation to hear all about how she has built a fantastic course-based business to support her efforts! Show notes and more at SmartPassiveIncome.com/ap1264.

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#1263 Today we're continuing our fantastic Where Are They Now? episode run. I love these conversations because we learn exactly how our AskPat coaching sessions impact entrepreneurs just like you. My returning guest has been on the show in episodes 1053, 1097, and 1197 and is now back to share his amazing progress. Listen in on my interviews with Jake Gosselin of Churchfront and Worship Ministry School for an absolutely unique glimpse at the makings of a success story. Jake has followed the basic strategies we always talk about here, and the results speak for themselves. He brings in over one million dollars a year through everything from courses to high-ticket offers. Jake has built an incredible membership site around the expertise that some of his clients are paying $10K to gain in-person access to! Don't miss out on our chat because you'll hear all about the pivotal moments that have made this success possible! Show notes and more at SmartPassiveIncome.com/ap1263.

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#1262 Wow, the transformation you'll witness today is absolutely incredible! My returning guest has made unbelievable strides in his business. Not only that, but he has been able to quit his job and go all-in on entrepreneurship! Mark Savant is back for a Where Are They Now? session to remember. I had him on the show before, but the Mark we hear from today is a new man. Niching down has done wonders for his brand. On top of that, his online community is now bringing in enough recurring revenue to replace his old job. Listen in on this episode to hear Mark's vivid (and hilarious) description of what it was like to work full-time and grow a business on the side. Let's just say that he's saving himself a lot of hurt! This is a great chat about standing out in your industry and finding the perfect messaging to attract a highly targeted audience! Show notes and more at SmartPassiveIncome.com/ap1262.

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#1261 Today we're continuing our fan-favorite Where Are They Now? series. It's Stacy Brookman's third time on the show, and we get yet another incredible look at her business! Through RealLifeResilience.com, Stacy helps women who are fed up with the corporate ladder climb to the top on their own terms. She is changing more lives than ever, but not without some ups and downs since our chat in episode 1150. With a book deal in place, everything was going according to plan for Stacy. But, sometimes, a big lightbulb moment can change everything. Listen in on this session for an unexpected update and a glimpse at a massive pivot. Stacy also shares her experience with public speaking. Hearing about her progress, the lessons learned, and the impact her talks have had on her brand is absolutely inspiring. Join us for this fantastic update about the vital importance of evolving and adapting in business! Show notes and more at SmartPassiveIncome.com/ap1261.

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#1260 We're continuing our fantastic Where Are They Now? episode run today. My returning guest, Aaron LeBauer, has helped thousands of physical therapists build and scale their practices. Our chat in episode 1159 about running successful virtual events and creating engaging community experiences online was a blast! But how has Aaron put his plans into action? Today we hear all about his PTBIZCON event and how he's providing his audience with incredible learning opportunities. Aaron is leveraging powerful strategies to make participants feel special and get the most out of his conferences. He shares his approach with us in this episode. Aaron and I also discuss event pricing and the pros and cons of using Facebook groups. Join us for this great catch-up to learn how virtual events can serve your niche and grow your business. Enjoy! Show notes and more at SmartPassiveIncome.com/ap1260.

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#1259 This Where Are They Now? episode is a perfect example of why I love this format. My returning guest, Hel Reynolds of Comms Creatives, has made absolutely amazing progress since we last spoke! Back in episode 1174, Hel was having trouble prioritizing her business opportunities. Squirrel syndrome is something I'm all too familiar with, so I shared a number of my most powerful time-management strategies with her. Hel has since implemented the 20% itch rule and structured her week so that she puts in impactful work at key times. As expected, the results in her business have been incredible! But while Hel's current scheduling approach is rife with tips we can all leverage, she's still struggling to rein in her weekends and take time off. In this session, Hel and I explore new tactics to help her disconnect from work and return feeling restored. Show notes and more at SmartPassiveIncome.com/ap1259.

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#1258 Today's Where Are They Now? session is one for the books. You see, the first time we heard from my returning guest was all the way back in episode 0132. That's crazy! When we last spoke in episode 1175, the pandemic had hit Sarah Donoghue's Alchemilla.co business pretty hard. But here's the thing. Something absolutely extraordinary happened right after our talk. It actually wasn't the advice I shared that led to it. It was you, the listeners, who made this happen! Joining us today is someone who has become an integral part of Sarah's business as a direct result of that episode. You'll hear from Ashton Cayce of SausageTreeLotion.com about how she's bringing Sarah's vision to a whole new market. This is a fantastic discussion about physical products and what can happen when you keep pushing in the face of adversity. Enjoy! Show notes and more at SmartPassiveIncome.com/ap1258.

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#1257 Today we're continuing our fantastic Where Are They Now? episode run. Emory Wanger, my returning guest, is someone who I often use as an example because of the incredible way he serves his niche. At ByLand.co, he provides backpackers at any level with the specific resources that make sense for them. As you know, we're deeply committed to online communities here at SPI. One thing we rarely talk about, however, is creating and running free Facebook groups. In fact, we've advised our listeners against that strategy here and on our Community Experience podcast. But are Facebook groups ever the right move for a business, and can we use them to attract and drive traffic to our offerings? Emory may have cracked the code! This chat is an inside look at how he runs his massive group of 30,000 members without it descending into chaos. Join us to find out more! Show notes and more at SmartPassiveIncome.com/ap1257.

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#1256 For this awesome Where Are They Now? session, we're reconnecting with The Antipreneur himself. Dan Bennett of VideoForEntrepreneurs.com is a wonderful member of SPI Pro, and that's exactly what we talk about today. You see, he has leveraged business communities to grow his brand in a very powerful way. I've mentioned this incredible strategy before, but Dan has been walking the walk and seeing massive results. If you want to stand out online, this is the perfect way to serve others and monetize your passion without coming across as spammy or salesy. At VideoForEntrepreneurs.com, Dan helps people look and sound great on camera. We heard all about his business in episode 1209 of AskPat and episode 029 of our Community Experience podcast. Anyone can follow in Dan's footsteps, so make sure you join us for another chat with him to find out how to do it! Show notes and more at SmartPassiveIncome.com/ap1256.

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#1255 This is a very special Where Are They Now? session. You see, my returning guest was able to quit her full-time job just three months after our first AskPat call together. But she actually decided to go against my advice and follow her gut instead! Now, to be honest, that's not exactly the whole story. I'll let Dr. Kimmy of The Doctor Coach School share the twists and turns of her journey with you. Suffice it to say, she's serving more people than ever, and business is booming. I say it all the time—the riches are in the niches. By narrowing our focus, we're actually helping more people. This is a counterintuitive strategy that many beginner entrepreneurs struggle with. Dr. Kimmy was able to overcome this hurdle and take her business to the next level. In today's episode, we hear all about how she found her voice and is now helping women doctors of color transform their lives. Show notes and more at SmartPassiveIncome.com/ap1255.

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#1254 Today, we're bookending 2022 with an absolutely incredible Where Are They Now? session. Don't miss this one because my returning guest has accomplished something I genuinely didn't think was possible. Jackie Bolen of ESLspeaking.org has written and published over one hundred books in her niche. That's insane! I had to reconnect with her to learn about the systems she has in place that allow her to be so prolific. You'll hear all about that in this episode. What might surprise you is just how powerful and replicable these business basics can be. We've had Jackie on episodes 1003, 1046, 1147, and 1189. The evolution is incredible and a perfect example of what can happen if you apply the simple tactics we often discuss here. Jackie is now in a fantastic position where her business might be ready for sale. Listen in to find out exactly how she did it! Show notes and more at SmartPassiveIncome.com/ap1254.

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#1253 Today we're kicking off a Where Are They Now? episode run that's going to take us well into 2023. I love these conversations because we learn exactly how our AskPat coaching sessions impact entrepreneurs just like you. Today's returning guest is someone who's doing absolutely amazing work. Rose Griffin helps speech therapists and other professionals make meaningful progress with their autistic learners. She runs ABA Speech and hosts the Autism Outreach podcast, both of which are going so well that she's been able to leave her nine-to-five job. Rose has made great use of our courses and communities and is now transitioning away from one-on-one work to spend more time growing her brand. Today we talk about hiring help, using an email list to skyrocket your business, and video marketing on platforms like Instagram and TikTok. Don't miss this inspiring chat because Rose is the perfect example of how serving others can lead to massively fulfilling results! Show notes and more at SmartPassiveIncome.com/ap1253.

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#1252 This is a massive success story! David Young worked for the FBI before joining my first SPI Accelerator program in 2018. He credits that as the foundation on which he has since sold over $5 million in online courses! David helps his students learn the ins and outs of flying drones for commercial purposes. He has seen unbelievable growth in such a short time but wants to find additional ways to serve his niche. Many people are already taking his Drone Launch Academy courses, but how does he get them to stick around and form a community? Today I share the techniques that have given us the best results with SPI Pro. We discuss community events, spotlighting your members, and understanding the objections that stop people from joining your community. Listen in on this inspirational chat to find out more about applying these powerful strategies to your business! Show notes and more at SmartPassiveIncome.com/ap1252.

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#1251 What is the number one way to grow your audience when you're just starting out? Before you can expect people to discover you, showing up and providing value through existing channels is key. In this coaching session, I'm joined by Paul Higgins of the Cloud Consultants Collective and PaulHigginsMentoring.com. He is an expert in his industry who runs a Slack community for fellow cloud consultants, a niche of about sixty thousand people worldwide. So how should Paul go about reaching a highly targeted group? With no one else attempting this, how does he become the de facto online resource in his domain? I always say that the riches are in the niches, so I walk Paul through several strategies that can help him build authority and scale his business. We explore leveraging ebooks, keynotes, LinkedIn, and existing product communities to create a personal brand while serving others. Enjoy! Show notes and more at SmartPassiveIncome.com/ap1251.

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#1250 Tim Ferriss once asked me a powerful question—what would this look like if it were easy? When we feel overwhelmed, it's often because we make our work more complex than it needs to be. Most of the time, the easy path can deliver the same or better results with less effort. This is what we zero in on in this coaching session with my guest, Chris Greer. He is a religious leader and author who wants to run retreats for people in need of a break from the craziness of day-to-day life. Today, I help Chris identify and focus on the essential elements that can help him shave years off of his launch dates. We talk about beta releases, in-person events, the best social network to use, building an email list, and much more. Chris and I cover a lot of ground, and we land on some great actionable tips that are applicable to any business. Enjoy! Show notes and more at SmartPassiveIncome.com/ap1250.

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#1249 This week on the show, we're back with another Where Are They Now? session. My guest, Chris Roy of Doobert.com, is doing amazing work connecting animal shelters with transportation for rescues, foster homes, and more. When we last spoke, we explored several options to help Chris generate funds for Doobert. He had his entire team listen in on our chat as a starting point for new ideas. We now get to learn about the exciting pay-it-forward model they landed on. Chris gives us an inside look at how Doobert leverages e-commerce and drop-shipping in a way that feels genuine to their mission. He's a tech guy, so he shares all about the software solutions working behind the scenes to make it all happen. We also get into what's next for Doobert and how they're able to use their know-how to expand globally. Listen in to learn more about how Chris has built an incredible business around his passion! Show notes and more at SmartPassiveIncome.com/ap1249.

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#1248 Many of you know I got laid off from my dream job in 2008 and started teaching architects how to pass the LEED exam as my first niche business. Luis Duque is now doing something very similar in the engineering space. He loves his job but also wants to share his knowledge and help others in his industry pass an exam. Luis hosts a podcast and shares resources and courses through his brand, Engineering Our Future. So, when you're not looking to build a massive audience, how do you engage people in your niche and find your superfans? With a full-time job and a family, what are the most efficient ways to grow a business? We discuss all that today. Luis and I explore paid advertising and other powerful avenues to help him reach targeted audiences. I also share some of the time-management tricks that help me stay productive. Listen in and enjoy! Show notes and more at SmartPassiveIncome.com/ap1248.

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#1247 What should you do when you don’t even know where to start in business? One thing you shouldn’t do is get so caught up with steps eight, nine, and ten that you lose focus of steps one, two, and three. Today, I’m chatting with Dr. Damaris Grossmann of Mindfully Integrative. She is a veteran who has overcome serious health issues and is now helping others do the same. But, with a lot of stuff going on, it’s easy to start worrying about the little things and forget the very real impact we have on people’s lives. In this coaching session, I help Dr. Damaris focus on the most effective strategies to grow her brand. We talk about why her small but targeted audience can be extremely powerful. I also share my tips for podcast guesting and book marketing to help her reach more people. Listen in on this chat for a strong dose of inspiration and motivation! Show notes and more at SmartPassiveIncome.com/ap1247.

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#1246 Getting to a point where there’s more demand for your services than you can handle is a dream come true, right? But what happens when you want to focus on building something bigger than yourself and have to turn down one-on-one clients to free up time? Today, I’m talking to Sybil Ackerman-Munson of Do Your Good. She works with philanthropists to help them figure out the most effective ways to donate money. We’re talking millions of dollars! But here’s the thing. Sybil’s expertise applies to donations of any size. She wants to take her business to the next level by creating resources for anybody looking to explore philanthropy. This means cutting back on client work and investing time into something that may or may pan out. In this coaching call, I share strategies that can enable her to halve her one-on-one work without losing any income. I also give her a new perspective on the risks she’s taking on. Often, these situations are not as frightening as we make them out to be in our heads! Show notes and more at SmartPassiveIncome.com/ap1246.

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#1245 I love sharing these Where Are They Now? episodes because the progress is often incredible. This session is no exception. Back in episode 1190, Gillian Tietz introduced us to her amazing podcast. Through Sober Powered, she helps people understand and overcome addiction. Her show is growing fast, but Gillian has her sights set on something even bigger. You’ll hear it from her, but she is building a legit empire. The Sober Powered Media Network brings podcasters in the addiction space together under one brand. The benefits in terms of marketing, monetization, and sponsor acquisition are unbelievable. We chat about all of that today. Of course, Gillian is under a lot of pressure. We also dive into how to manage the stress that comes with this level of responsibility and why transparency is key. This is an inspiring conversation for anybody looking to take their business to the next level! Show notes and more at SmartPassiveIncome.com/ap1245.

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The Business of Community Summit is a one-day virtual summit focused exclusively on the business thinking, decisions, and strategies needed to reach the economic potential of community for your business. You'll walk away with a clear roadmap for launching your own community this year! Visit SmartPassiveIncome.com/BCS to register for free.

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#1244 Something powerful happens when we connect with a targeted audience using the right language. Our products start flying off the proverbial shelf when we niche down and articulate specific problems and solutions. Case in point, Julie Browne coaches people through unexpected identity loss. If that doesn’t paint a picture, think about unpredictable events like divorce, job loss, or maybe a health situation. Many people are left questioning who they are after losing a big part of their lives. I know I was when I got laid off in 2008. So how should Julie think about marketing her broad expertise? In this episode, we talk about targeted audiences, finding the right messaging, book and podcast marketing, and we even touch on building communities. There are plenty of takeaways for you today if you're struggling to find clarity and focus in business. Show notes and more at SmartPassiveIncome.com/ap1244.

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#1243 Often we create excuses for ourselves to mask the fear that’s actually holding us back. Azreer Gill lives in Cambridge Bay, Canada. He’s within the Arctic Circle, and, as you can imagine, that comes with some challenges. But are these obstacles a legitimate reason not to start a business that could save lives? Like many people in his community, Azreer has struggled with addiction. He is now seven years sober and wants to help people by sharing his recovery story, but he needs a push to get started. We discuss why podcasting is the perfect medium for him and how he can use it to build a targeted audience. Azreer does stand-up, so he’s already a great storyteller. When we use our experiences and define a problem better than our listeners, it’s natural for them to come to us for solutions. This episode is a great reminder to look under the hood and understand the source of your limiting beliefs. Show notes and more at SmartPassiveIncome.com/ap1243.

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#1242 What happens when you experiment with different tactics in your business to see what works? Usually, a few strategies pan out, while most don’t. But what do you do when suddenly everything you throw at the wall starts to stick? How do you zero in on the path that grows your business without taking up all your time? Bill Henry is an elementary music teacher and founder of Mr. Henry's Music World. He also co-hosts The Music Podcast for Kids, and runs an incredible music education YouTube channel! Bill serves multiple audiences, has courses for sale, affiliate marketing requests coming in, and even some very interesting franchising opportunities. We hop in the DeLorean today to help Bill get some clarity about what the future could look like. Saying yes to one opportunity often means saying no to others, so we need to know where our time is best spent. Show notes and more at SmartPassiveIncome.com/ap1242.

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#1241 As you know, I’ve written several books over the years. The support from readers has been phenomenal, and I’m massively grateful for it. Of course, it’s still important to look back at my book launches and think about what I would do differently now. That’s exactly what my returning guest, Jadah Sellner, wants to know. Jadah is an entrepreneur, business mentor, and host of the Lead with Love podcast. She has already released a recipe book but is now in the final stages of copy-editing her first business book! In this chat, we discuss the best tactics to get as many readers as possible. Jadah has brought her audience along for the writing process, which is crucial. I advise her on podcast guesting to promote the book and steer her away from strategies that haven’t worked for me. This is a great jam on book launches, and we also get into CTAs, lead magnets, and leveraging stories from beta readers. Show notes and more at SmartPassiveIncome.com/ap1241.

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#1240 Some problems are great to have, even though it might not feel like it. When the businesses we’ve been putting valuable time into start to take off, it can get overwhelming. Matthew Usherwood has an office job and a family with two young kids. His brand, Distance Hiker, is growing like crazy, and he needs help figuring out what to focus on. In this coaching call, we reverse engineer what the company could look like based on Matthew's ultimate goal of taking it full-time. He is dealing with a bit of Squirrel Syndrome, so I help him prioritize the strategies that can work best for him. Matthew is also reluctant to rush into monetization and come off as salesy. You’ll hear me share my perspective about products that offer true value and how to get them in front of people the right way. Join us to learn about the tools we can leverage to stay on top of our growing businesses. Show notes and more at SmartPassiveIncome.com/ap1240.

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#1239 In business, different is sometimes better than better. Keith Hayden, is a prime example of this. He is an author and is doing incredibly unique things online to promote his fiction book. Keith has come up with a fantastic audiovisual "book experience" that breaks his novel down into bite-sized chunks for social media. But how should he go about getting more eyeballs on his content? We talk about building word-of-mouth, which is vital for any book release. We also discuss Keith creating these “book experiences” for other authors as a side gig. The inspiration for a lot of what Keith is doing is the sense of belonging he felt when he was military. He wants to recreate that for his superfans, which is very smart. This is an inspiring chat for all of us looking to build loyal, targeted audiences. Show notes and more at SmartPassiveIncome.com/ap1239.

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#1238 What can people get from you that they can’t get from anyone else? This is a vital question that many beginner entrepreneurs can't answer. When I asked Joe Casabona about his unique offer, his reply blew me away. So what does he do? Joe helps podcasters earn their first $10,000 off of their shows! In this coaching session, we talk all about lead magnets. Joe wants to grow his email list, and he and I brainstorm some ideas to take the freebies he’s offering to the next level. Joe also hosts Make Money Podcasting and wants to reach a larger audience with the show. I talk to him about getting guest spots on other podcasts and how to maximize the impact those appearances have. I had a blast on this call with Joe, and we covered a lot of ground with plenty of tips for you along the way. Show notes and more at SmartPassiveIncome.com/ap1238.

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#1237 Do you even need to use social networks at all? Social media is what we make of it, that’s why it’s vital to have a conscious approach if we decide to use it. Natasha Carrillo has been off social networks for the past ten years and is struggling with that decision. She co-hosts the Black and Brown Make Green podcast and wants to spread her message to more people. In this coaching session, we talk about social media as a broad-asking system instead of a broadcasting system and what that means exactly. We also discuss specifics like how much time to put in, how often you should post, and where. Many podcasters struggle on social media because they don’t have the right mindset. So we get into some podcast-specific tactics today as well. Natasha asks all the right questions in this episode, and this is a great one to help us protect ourselves against the pitfalls of social media. Show notes and more at SmartPassiveIncome.com/ap1237.

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#1236 In this "Where Are They Now?" session, I’m chatting with Cassidy Tuttle. She’s been a student of mine for a long time, and I actually had her on the SPI podcast way back on episode 283. Cassidy's Succulents and Sunshine is booming right now, and she needs help handling the growth and success of her business. Often when we first start delegating tasks to free up time, we end up giving ourselves a new job as a micromanager. Cassidy wants to become more comfortable letting others run with her ideas and things not turning out exactly how she envisioned them. She also understands that she can’t always be the face of her brand but doesn’t want to disappoint her audience. As our businesses grow and change, we sometimes just need to get out of our own way. So listen in, get inspired, and take your business to the next level! Show notes and more at SmartPassiveIncome.com/ap1236.

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#1235 It can often be overwhelming to think about how we could grow our businesses. But one easy way to scale is to go just one level beyond what’s expected of us. In this coaching call, I’m chatting with Dustin John Staats of BGE's Tabletop. They sell board games online and have also opened up a brick-and-mortar store recently. Dustin wants to provide more value to his customers and keep them coming back. He’s already doing some really smart things, like sending a Bonjoro video with every order to make the buyers feel special. We talk about defining value for his target audience and putting the spotlight on his community. Dustin and I brainstorm some cool ideas for his store that will inspire you to apply this kind of approach to your business as well. We also get into Deep Pocket Monster, and I talk about the strategies I use to stand out in the crowded Pokemon space and serve my audience there. Show notes and more at SmartPassiveIncome.com/ap1235.

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#1234 As a solopreneur, what do you do when your business idea finally takes off? If you don’t see a problem here, let me explain. You’re planning the next move, you’re creating content, you’re working on new products, you’re doing customer support and filing taxes. You’re doing everything! That’s where Chris Gilmour is at right now. He’s been a student of mine for a long time. He went through Smart From Scratch, our beginner entrepreneurs course, and explored a couple of ideas before landing on ChrisOutdoors.ca. His business is booming, but Chris is doing everything himself and feeling overwhelmed. So how should he grow his business from here? Listen in on this coaching call to hear us brainstorm strategies that would help him free up his time and bring in more customers. I walk Chris through everything from mastering the most relevant platforms right now to letting go of certain tasks and starting to hire out. Show notes and more at SmartPassiveIncome.com/ap1234.

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#1233 A mistake many entrepreneurs make is to undercharge for their products. We want to help as many people as possible, if we don’t charge our worth we’ll never land on a sustainable business model. I’m chatting with Aneliya Manolova and Pierre Debraux today. They run Sci-Sport.com, where they provide clear and objective information about sports and exercise science. They have the PhDs to back them up but are afraid to start charging. I felt the same way when I first started selling and I walk them through a few thought experiments to figure out the best pricing strategy for them. We look at how the perception of value would change and the kind of clients they’d attract at different price points. I also help them see their offering in the larger context of what their target audience members are buying to get similar results. Lots of takeaways today. Enjoy! Show notes and more at SmartPassiveIncome.com/ap1233.

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#1232 Today, we're back with another Where Are They Now? session. Back in episode 1181, Wendy Lewis had a book coming out, and she was creating her first online course. She was feeling overwhelmed, so I gave her some tips about starting small and keeping things simple. Something I said really stuck with her: “Fail small to win big.” I should say that more often. So how has Wendy been taking action? She’s a board-certified reflexologist and taking that kind of business online can be difficult, but she’s been doing a fantastic job. We talk about her ups and downs and hear about the amazing beta launch she just did for her course. We also talk about all the fun things Wendy has planned for her business and how SPI Pro is helping her stay motivated. Make sure to listen in on our call and use the inspiration to take action in your own business! Show notes and more at SmartPassiveIncome.com/ap1232.

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#1231 As entrepreneurs, we provide value in our niche through great products and services. But what if your target audience never buys anything from you? What if someone else is making the actual purchase? Jeff Gargas is dealing with this in his business, Teach Better. They market themselves to teachers with free content, but then it’s school administrators or curriculum directors who pay for their premium offerings. This type of business model comes with some challenges but also some opportunities that Jeff and I explore today. He has new courses coming out all time and a membership site. We go through a few thought experiments and land on several options that would expand this side of his business. Jeff has a lot of knowledge and asks some deep questions about pricing. We zero in on finding the strategy that would best serve his audience and bring in more revenue. Show notes and more at SmartPassiveIncome.com/ap1231.

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#1230 Two things will change the game for you when you're scaling your business: relationships and stories. So how do you leverage them the right way? Today I talk to Caelan Huntress. He has a book coming out called Marketing Yourself, so we get to go into the nitty-gritty of expanding your reach. Caelan is planning a podcast tour for his upcoming book, which is really smart. But how should he message podcasters he’s not connected with yet? I get a lot of requests, so we dive deep into what works and what doesn’t. We talk about leveraging existing relationships, cold messaging podcasters the right way, using stories to have a massive impact, and some neat tricks you can use to get in front of more people. Podcast tours are a fantastic way to grow your business. Caelan asks all the right questions, so we come up with some great ideas and lots of actionable tips in this session. Show notes and more at SmartPassiveIncome.com/ap1230.

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#1229 Junaid Ahmed has been behind the camera for three decades, but after meticulously setting up his home studio and sitting in front of the camera for the first time the words just wouldn’t come out. He managed to solve his problem and is now busy helping others do the same. The thing is, as a father of three, time is limited. How does he scale up from one-on-one coaching and grow his business? Today we talk about the special mechanisms coaches can use to have more impact. We brainstorm some genius ideas to move his brand forward and free up the time he needs to spend with his family. Junaid admits he’s deep in the weeds and can’t see the whole picture. On this call, I help him zero in on a strategy that takes full advantage of the skills and strengths he’s developed. Show notes and more at smartpassiveincome.com/ap1229.

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#1228 Today we're speaking with Sally Sparks-Cousins, who has an amazing brand that helps entrepreneurs build, measure, and optimize their sales funnels. You can find her at Sparkle Class Academy or TheFreedomFunnelFormula.com. Our focus today is hiring, because Sally is both a visionary and an integrator. She has great ideas as a visionary. And as an integrator, she wants to plan and execute and get her hands dirty building things. There are a lot of things Sally wants to hold onto—but a lot of things she knows she'll get back if she hires the right person. So who does she hire, and how does she maximize her investment? Show notes and more at SmartPassiveIncome.com/ap1228.

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#1227 How do you create passive income as a coach who spends a lot of time teaching your clients directly? That's what we're talking about today with Maxine Shapiro, a coach who also has a customer experience podcast called Let's Talk About CEX. She's feeling like she can't branch out into passive income because the business revolves so much around her. We explore some things she might do to expand her brand and start generating passive income. Show notes and more at SmartPassiveIncome.com/ap1227.

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#1226 Today we're speaking with Dave Donahue from GuitarACO.com. He's a guitar teacher with a private student base, as well as a YouTube channel. Dave just launched a new member community with his initial group of about 20 “alpha” members. I help him figure out how to structure his course to create the best experience for his students. We also discuss YouTube ads and other potential ad platforms that could help Dave get more members. We even talk a little branding. Show notes and more at SmartPassiveIncome.com/ap1226.

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#1225 Today we're speaking with Tim Phillips from Sober and Happy. He's getting started on his journey with a business that helps people get sober and build the life they want. Tim has his foot in many different places, as far as content creation, social media, and building community. In this episode, we're going to narrow things down and figure out where Tim should—and shouldn't—be focusing his energy. He's drawn to blogging and podcasting. Should he focus on just these channels? Show notes and more at SmartPassiveIncome.com/ap1225.

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#1224 Today, we're speaking with Toni Weiss, a screenwriter from Germany. Tony has an idea to help other screenwriters with his own online course—but he's got a limited amount of time because he has to direct and produce a new movie of his own. He's almost done filming and editing his screenwriting course, but what kind of a course should it be—fully prerecorded, or with some live training? Should he use a cohort-based course model? How should he price it and market it? He doesn't have really have an audience for it yet, so how should he build one? Show notes and more at SmartPassiveIncome.com/ap1224.

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#1223 Today I'm excited to chat with Matt Woicik from ml2solutions.com and digitalmarketingextreme.com. Pre-pandemic, Matt connected with a lot of local businesses in person through places like his local Chamber of Commerce. But once in-person connections shut down—and many businesses starting struggling just to keep their doors open—Matt found his leads starting to evaporate. I help him brainstorm creative ways to generate more leads for his business and get in front of new audiences. Show notes and more at SmartPassiveIncome.com/ap1223.

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#1222 Today we're speaking with Phil Hayes-St Clair of philhsc.com. He's a girl dad, serial entrepreneur, and educator. He owns a talent for relationship building. He's been so successful at making connections that he's had a lot of people asking him how he does it. So, he created a course with the help of our Heroic Online Courses course, and he's already got a beta group of students learning from him. But how should he scale it without taking away from the other important things in his life? We talk about a few strategies he could try, as well some he shouldn't. Show notes and more at SmartPassiveIncome.com/ap1222.

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#1221 Greg Langston from CollegeFlightPlan.com is today's guest. His business helps teens (and their parents) understand their values, purpose, and superpowers so they can make good decisions about their education and career. This is stuff I wish existed when I was in high school, and I'm sure many other parents have understood just how powerful this kind of support can be, especially if it can save them tens if not hundreds of thousands of dollars. So what does Greg need help with? Well, he has two target audiences—students and parents—and he needs to know if he's on the right track with how he's marketing to both of them. Show notes and more at SmartPassiveIncome.com/ap1221.

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#1220 Julie DeLucca-Collins of GoConfidentlyCoaching.com started her coaching business during the pandemic, when she lost her job. She realized she wanted to support others in stopping the overwhelm, getting focused, and building their business. Julie and I talk about how she's working with her clients now, and some of the issues that are coming up for her. She has multiple offerings, but some of the newer things she wants to offer don't seem to fit quite right—at least not on the surface. Show notes and more at SmartPassiveIncome.com/ap1220.

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#1219 Michelle Mozes of MichelleMozes.com helps people with their branding, and business is going well. A big part of her success is that she's kept herself at the center of her brand, which lets her stand out from her competitors. Michelle has managed to 4X her revenue, but she's also feeling the urge to do more… she's just not sure exactly how, or as you'll learn today, why. She thinks she should create her own online course, but she's not convinced it's the right move, and she's feeling stuck. Through our conversation, Michelle has a small epiphany that helps her get perspective on what to do next. Show notes and more at SmartPassiveIncome.com/ap1219.

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#1218 Ling Yah Wong is the host of So This Is My Why, a cool podcast that draws some amazing guests. And she wants to know, how can she best leverage these big names? She wants to do it the right way, by using these big names to help grow her audience and create a win-win for everyone. So, how can we “name drop” in a way that feels authentic and not slimy? Doing things authentically and ethically is exactly what we want, especially as we're growing—because that's often where people fall off. Show notes and more at SmartPassiveIncome.com/ap1218.

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#1217 Today we're talking with Michelle Waters, who has two businesses, reThink ELA and reThink Your Lifestyle. She's a former teacher who is noticing a big shift happening in the teaching world, with many teachers thinking about moving on and creating something new, either on the side or full-time. She's created reThink Your Lifestyle to help teachers figure out what kind of business they should start based on what they love the most about teaching. Meanwhile, with reThink ELA, she creates lesson plans for English teachers who want to better connect with their students. She's trying to balance these two brands and not sure how to best manage them both. Show notes and more at SmartPassiveIncome.com/ap1217.

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#1216 Today we're talking with Karthik Vijayakumar of DesignYourThinking.com. Karthik is a member of SPI Pro, and through his participation in the community has found a new direction for his business that he's really excited about: sales page copywriting. But he's having a dilemma around leaning in to who he is—especially because he gets a lot of inspiration from myself and from Team SPI. He's struggling with how to balance being inspired and motivated by somebody, but not wanting to step on their toes or make it appear like he's blatantly copying them. We talk about the difference between emulating vs. copying others, and we dig into the strategy and psychology of pricing your services. Show notes and more at SmartPassiveIncome.com/ap1216.

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#1215 Today I'm talking to Matt of SkylandersCharacterList.com, who's in an interesting niche—and an interesting predicament. (You may also remember Matt from episode 10 of The Community Experience!) He started a business in a very focused niche: selling collectibles for Skylanders, a toys-to-life action-adventure video game series that's no longer being made. It's been going well, but Matt is worried that his market might dry up. Matt started one inch wide and one mile deep. So should he go wider, or deeper? That's what we discuss today. Show notes and more at SmartPassiveIncome.com/ap1215.

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#1214 This might be one of the most useful episodes of this podcast you've heard in a long time. Michelle Krieg does a lot of work in the yoga space, and she's had a long journey to get to where she's at, with a lifestyle that she loves for the most part. But she's still feeling held back. Through our conversation, Michelle realizes she needs to let go of some of the thought patterns she's been operating with recently. She realizes she needs to let go of her regret that she's not using the degree she worked for as a yoga teacher. And she also needs to let go of the hustle-and-grind mindset that got her where she is, but isn't serving her anymore. Show notes and more at SmartPassiveIncome.com/ap1214.

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#1213 Today we're speaking with Alexandra Mannerings of Merakinos, a data services and analytic education company devoted to helping nonprofits and mission-driven organizations amplify their impacts through data. Alexandra is trying to transform the way nonprofits use data and analytics to be more successful with their chosen mission. Her services cost a lot, but she doesn't want to exclude organizations that can't afford the services of a data analyst. I help Alexandra brainstorm how she can validate the unique “consortium” model she has in mind for making analytics more accessible to the nonprofit world. She leaves with some interesting questions, ideas, and experiments to run. Show notes and more at SmartPassiveIncome.com/ap1213.

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#1212 Today we're speaking with Ashton and DC, a wife-and-husband combo with a real estate business called REI Remodel. They're creating educational materials for would-be real estate investors, and they also want to build a "club" or community for these folks. As you know, at SPI we're all about the power of community, and I talk with DC and Ashton about the iterative process they can use to know exactly how to build that community. We discuss how they can find and talk to their target audience, to learn about their desires and pain points and how they talk about them, and go from there. Show notes and more at SmartPassiveIncome.com/ap1212.

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I launched AskPat over seven years ago and after over 1,200 episodes, I’ve decided to take this concept a step further, inviting some of our most trusted experts to answer your questions directly.

That's why — on this same feed — we'll soon be launching a brand-new show: The Smart Bar!

The Smart Bar features an evolving roster of online business experts with a wealth of experience. Each week, tune in to hear a different entrepreneur ask a different question, and hear an expert lead them to a concrete solution — sometimes in a coaching session that you get to listen in on!

Interested in applying? Just visit SmartBarPod.fm to learn more.

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#1211 Today, we're speaking with Jodi Gregory from SeekInfo.com. Jodi helps people with advanced research strategies—way more than just a simple Google search. She's been doing this for twenty years now. And recently, she's had an inclination to teach people how to do what she's been doing through a cohort-based course. But she's feeling stuck with how to get the course up and running—and especially how to find students for it. I help Jodi nail down just who this specialized course may be for, and how she can position it. Jodi's also a member of our latest Heroic Online Courses Bootcamp, and I talk a little in this episode about how the bootcamp gives you the tools and support you need to create a course students will rave about. Show notes and more at SmartPassiveIncome.com/ap1211.

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#1210 Today I'm talking with a self-proclaimed introverted entrepreneur, Mark Wilson, who has a company called Sales for Introverts. Yes, he helps introverts become better salespeople. I think it's an awesome niche, and not just because I'm an introvert myself. I know the mindset struggles of making sales and growing a business when you don't feel naturally extroverted. Mark has overcome his own introvert sales struggles and put what he's learned into an online course—and now he wants to do a better job selling it. We dig into whether he should focus his efforts on just one approach because of his limited time. We also unpack whether Mark should be selling his course to consumers or other businesses. Show notes and more at SmartPassiveIncome.com/ap1210.

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#1209 Today we're speaking with Dan Bennett, known as The Antipreneur. He helps entrepreneurs make better videos, tell better stories, and build better businesses. Dan has a lot of experience on YouTube and building audiences. He does a great job connecting with people in person, and he needs some help bridging the online and IRL worlds. We talk YouTube and storytelling, quizzes and lead magnets, the awesomeness that is SPI Pro, and even live podcasts. There are a lot of golden nuggets you'll pick up in today's episode, little things that can change the game for your audience-building and community-building efforts. Show notes and more at SmartPassiveIncome.com/ap1209.

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#1208 Today, we're talking with Trixi from SewASoftie.com, a not-for-profit charitable opportunity that helps kids learn how to sew. Sew A Softie has been growing tremendously. Trixie's challenge now is figuring out what to do next and how she can grow her brand awareness and reach even more people. The catch is that Sew A Softie is a one-person show, so Trixie is limited in terms of how much time she can devote to new projects. One key opportunity might be to find others in the arts and crafts space she can partner with. Show notes and more at SmartPassiveIncome.com/ap1208.

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#1207 Today we're speaking with Chris Tiley from Never Too Old to Lift. He's a physiotherapist (physical therapist, in US terms) who works mostly with older folks who want to move and feel better. Chris's approach to helping people feel better and get stronger is through strength training—hence the name of his business. But as we talk about today, strength training may be what people need to feel better. So how do we guide people from what they want to what they need? That's what we tackle today. We also discuss how Chris can balance creating and launching an online course with the time demands of his physical practice, as well as being a father and a husband. Show notes and more at SmartPassiveIncome.com/ap1207.

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#1206 Today we're talking with Kim, who runs GentlyBeing.com and the YouTube channel of the same name. She creates these really cool spiritual, meditative videos that relate to the season we're in, like the winter solstice, the full moon, and other times of year. She has over a thousand subscribers, and she's in the middle of trying to understand how she can scale up and do even better. We go through a few different ideas for Kim's YouTube strategy, including using playlists smartly, and how she can start monetizing her channel. Kim also doesn't want to be in front of the camera too much, and she's worried this will hold back her channel's growth. So we talk through how she can create a successful channel without actually being in the videos. Show notes and more at SmartPassiveIncome.com/ap1206.

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#1205 Today we're talking to Jim from Spanish and Go, who joined us in episode 1,151. Jim and his wife and business partner, May, run a business that connects English speakers who want to travel to Spanish-speaking countries with people in those countries, to help them learn the language and culture. Unfortunately, Spanish and Go was incredibly affected by the pandemic in a not-so-great way. Jim and May had to cancel several Spanish immersion retreats they'd lined up right before the pandemic began and refund everyone who had signed up. Their YouTube ad revenue was slashed in half. And they had just started a podcast with a membership component to create some extra income. We talk about some of the things Jim and May did first in the wake of this shock. And we'll talk about the moves they've made since and where they are now. I think you'll find this one helpful if your business has been struggling lately, from the effects of the pandemic or otherwise. Show notes and more at SmartPassiveIncome.com/ap1205.

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Today, we have another person who's been on the show before, back in episode 1116: Jake Lang from TheEntrepreneurRideAlong.com and author of StepOneBook.com. At the time of that first conversation with Jake, he was focusing on so many different business ideas. So I suggested he narrow things down a little bit. He took my advice, and seems to be hitting his stride. I love the new direction he's taking and how he's both getting time back and putting more dollars in his pocket as a result. Show notes and more at SmartPassiveIncome.com/ap1204.

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#1203 Happy New Year, and welcome to episode 1,203 of AskPat 2.0! We have another "Where are they new?" episode today. Sam Gavis-Hughson has been an AskPat 2.0 guest not once, but twice before. His company, by-byte.com">Byte-by-Byte.com, helps people get their dream jobs as software engineers. The way Sam's business has progressed since we first talked to him has been really incredible, going from a single $37 course to a nearly $4,000 program. What does Sam's business look like now? How did he pull that off? That's what we'll unpack today. This episode could be a great one if you're considering how you might take something you started with and turn it into a high-ticket item that serves fewer people, but does so more deeply and makes you more money.

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#1202 I'm excited to bring back Steve Collins of TeachHoops.com, who joined us in episode 1013. His target audience is other basketball coaches at all levels, and when we last spoke, he was building his membership site. Well, Steve has made some even bigger strides since then. He's building out his YouTube channel. And get this—he has not one, not two, not three, but four podcasts. Yes, four. How does he manage production for four separate shows? That's one of the things we talk about today. And his plans for the future are incredible and inspiring. Show notes and more at SmartPassiveIncome.com/ap1202.

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#1201 In today's “Where are they now?” episode we're chatting with Tarun, a dentist who was with us in episode 1,035. Back then, I helped him through his hangups about creating his own recorded content after his in-person dental work over at dentists.com/">3d-dentists.com was affected by the pandemic. This is a fun episode, and I think you'll be surprised and impressed to hear what Tarun's been up to. Although his work-life balance has been a bit of a challenge, he's moved on to some really exciting new stuff. He's up to something especially cool when it comes to live events—something that gets my own wheels turning about a similar idea I have. Show notes and more at SmartPassiveIncome.com/ap1201.

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#1200 I'm excited to bring back another entrepreneur who's been on the show before: Meryl Johnston, the founder and CEO of Bean Ninjas, an accounting service for ecommerce businesses. Meryl was on episode 1,113 , when she was thinking of adding some new services and even creating an all-new brand. Not surprisingly, a lot has changed for Meryl since then. Her business has made some pivots, and she shares some big announcements that I'm excited to share with you. She's even started a family. Oh, and I also have a big announcement to share at the end of this episode. So stick around for that! Show notes and more at SmartPassiveIncome.com/ap1200.

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#1199 In today's "Where are they now?" episode, David Orozco of OrozcoNutrition.com returns to talk about what's happened for him and his business since our first conversation in episode 1,141. Back then, he was balancing a couple of brands and trying to figure out which one to focus on and how to organize everything he was doing. Since then he's gone through a rebrand and narrowed down his ideal customer avatar. Today we talk about David's recent hires, as well as some strategies you can apply as you move forward and make decisions in your own brand. Show notes and more at SmartPassiveIncome.com/ap1199.

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#1198 We're finishing up the year with a string of "Where are they now?" episodes to inspire you and get you excited for 2022. These are episodes where we bring back people who I've coached on the show before to talk about where they're at now. Today we're talking with Lela Burris, who is a professional organizer turned blogger. The last time we chatted with Lela, in episode 1,142, she was having some trouble. She was having identity issues related to what she should focus on with her brand. Should she focus on her audience of moms on her blog? Or should she continue her professional work, going into people's homes and helping them organize? Since then, Lela has made some big, clear decisions—and some amazing things have happened for her, which is what we'll be talking about today. Show notes and more at SmartPassiveIncome.com/ap1198.

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#1197 This month we've been bringing back people who've been coached on the show before to see how things are going. And today we're reconnecting with Jake Gosselin of Churchfront, which helps ministries lead gospel-centered, tech-savvy worship. To this point, Jake's business has centered around a membership program and online course. He also has a popular YouTube channel under the same name. The last time he was on the show we discussed how he could potentially offer another, high-ticket item on top of the membership and course. Today we'll hear how everything's been going since then, as well as a new project Jake's got up his sleeve. Jake references my Pokémon channel, and we use that as a springboard to some crucial topics: how to focus on the things that matter, allocating time appropriately, so we can be there for our businesses and our families. There's lot of great stuff in this episode, and I can't thank Jake enough for coming back to give us an update because, wow, what an update it is. Show notes and more at SmartPassiveIncome.com/ap1197.

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#1196 Today we're talking with Mark Savant, who I interviewed back on episode 1165. Flash forward to today, and Mark is doing such an amazing job. In fact, as Mark tells me, he's made more money in the past three months than he did the past three years! But like many entrepreneurs whose business starts taking off, he's encountered a new set of problems and decision points. The main thing Mark is trying to figure out is how to organize and position his many services: what's the best way to present them so his audience will pick up what he's putting down? Show notes and more at SmartPassiveIncome.com/ap1196

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#1195 All this month, November 2021, we're doing “Where are they now?” episodes. These are my favorite episodes to do, because we bring back people who have been coached on the show before, and learn what they did, what they didn't do, what has happened since. Today we're talking with Rose Griffin, who has a business over at ABA Speech. She is a speech language pathologist who helps so many people, not just through her website at ABASpeech.org, but also through her podcast, Autism Outreach. And a lot of stuff has happened for Rose since the last time she was on the show. She's been making amazing strides in just the two months since we last talked to her. She's overcome the mental block around pricing that was keeping her from upgrading the cost of her evergreen course from $99 to $297. She's been getting into the physical product space. And she has an exciting opportunity related to her podcast that's starting to bear fruit. Oh, and she's even got a little thing going on TikTok. As you'll hear in this episode, Rose isn't just an action taker. She's a planner. She's thinking about the future. And most of all, she's here to serve her community and her audience. Show notes and more at SmartPassiveIncome.com/ap1195.

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#1194 Today we're welcoming back Joaquin Elizondo of HollywoodEditingMentor.com. Joaquin helps people break into Hollywood as an editor. There's a lot of people online who teach editing, but Joaquin teaches the business of it and how to actually break into this industry, how to network and develop relationships. Joaquin's doing some amazing things, and he's a mentor to so many people. But he's gotten to a point where he needs some help figuring out his next move. We talk about what's happened for him since he was first on the show, and the struggle he's facing now. Because invariably when you make big decisions and start to grow your business, new problems crop up. And yes, what got you here won't get you there. That's the situation Joaquin is in, and it's what I help him figure out today. Joaquin is an amazing person who's truly in it to help people. We talk about everything from coaching to pricing, to his course, and scaling, and maybe most importantly, doing the work you love. Show notes and more at SmartPassiveIncome.com/ap1194.

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#1193 We have another special "Where are they now?" episode today. Our guest was actually one of the very first AskPat 2.0 guests: Cathy Mazak of CathyMazak.com. Cathy is a tenured professor who has a business helping academic womxn find time to write so they can make an impact in their academic field and have a balanced, fulfilled life. (It's spelled that way because, as Cathy says on her website, the business is geared toward helping women as well as non-men and nonbinary folks "change the culture of academia from the inside out.") In just the second episode of the new AskPat 2.0 format, Cathy was in her first year of business. She had a lot of decisions to make, especially around how much money she should be reinvesting in the business. We talk about what Cathy was dealing with back then, and the completely brand new set of problems she's facing. That's what happens when you take action and find success: the problems don't go away. They just change. Show notes and more at SmartPassiveIncome.com/ap1193.

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#1192 Today we've got a great conversation with Mike Lander from Piscari. Mike helps sales and account teams learn how to negotiate through his online courses and consultations. He's been productizing some of his services and started to diversify, but he needs help generating more income from his courses. We discuss not just how to diversify smartly, but how Mike can lean into some of his superpowers and position his digital course to generate more sales. Mike is in the B2B space, which is a little bit different from many businesses that work directly with consumers, but the strategies and principles we talk about can apply to lots of businesses. So if this Mike's situation sounds like yours, I think you're going to find some amazing information in this episode. In fact, at the very end, Mike says, "Wow, Pat, I have five or six takeaways I can implement right away." So I hope you stick around and listen to this episode, because this is one about superpowers. It's about diversification, productizing, and leaning into the things that make you you. Show notes and more at SmartPassiveIncome.com/ap1192.

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#1191 Today we're speaking with Tracy Diane Jones, a geologist, author, and owner of the website Mini Me Geology. Not only does her business name have a nice ring to it, but Mini Me Geology is also a great resource for kids, teachers, and parents, to learn more about rocks. And Tracy does literally rock! She helps kids develop a love for geology through the kits, books, and activities available on her website. With the rise in interest in STEM education, Tracy's business was doing pretty well, but then some stuff happened in her personal life. She's been trying to get back on track, but she's finding that the old strategies for growing Mini Me Geology haven't been working so well lately. By the end of our conversation, you'll hear that Tracy pretty much knew what she had to do, but was a little scared or reluctant to embrace and take these necessary steps. So what are those steps? Make sure you listen all the way through to find out! Show notes and more at SmartPassiveIncome.com/ap1191.

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#1190 Today we're talking with Gillian Tietz from Sober Powered. Gillian is an amazing person who's helping loads of people get sober with the help of her scientific background, through her podcast, website, Facebook group, and Instagram. I'm so proud of what Jillian is doing with her podcast and her platform, stepping up, being vulnerable and sharing her own story to help others. It's an amazing example of somebody who has gone through some stuff, who has found a solution, and is learning as much as they can and now wants to pass it forward. However, she's having a little bit of trouble connecting all of the pieces. Namely, her large following on Instagram and Facebook doesn't know her podcast exists or are not convinced enough to click play yet. That's what we're going to talk about today: how do we reduce the friction keeping people from getting from social media to our podcast? Because Gillian knows that when people listen to her show, it's changing lives. You'll hear a lot of good ideas today for drawing people in your community to your podcast, which you can hopefully implement if you have a podcast of your own! Show notes and more at SmartPassiveIncome.com/ap1190.

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#1189 Time travel is one of my favorite things, and I love to incorporate it into AskPat by bringing people back to see how things have been going. Jackie Bolen of ESLSpeaking.org has actually been a guest on AskPat a couple of times before, in episodes 1003 and 1046. And she's been on an incredible journey. As you'll learn if you listen to her two previous episodes, she started out doing niche websites and helping people with ESL, and then doing some Amazon-focused stuff. She was going to partner with some people who were supposed to take a bunch of work off of her plate, but it didn't quite work out. Today we're going to dive a little bit deeper into what happened there and where things are now, and you're going to see this very nice story arc that Jackie has followed recently. Jackie is doing pretty well now, but she had to go through some messy stuff in the middle to find her way there. As her story shows, sometimes you don't realize how much you miss something or how good you had it until you don't have it anymore. Jackie's experience also shows the benefit of sticking with one niche and going deep, so you can build relationships and develop a much greater lifetime value (LTV) of each customer. Her story can be a great lesson for all of us, so check it out.

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#1188 Today we're talking with Stephanie Taylor from the UK. She and her sister have a business together at Rent2RentSuccess.com. That's essentially a way to rent a property from a landlord, then rent it out again. She and her sister teach others how to do this through their course and membership program. Things are starting to take off, but Stephanie is wondering: Now that we're here, how do we get to the next level? When you find a little success online, you might find yourself facing an even bigger challenge than the one that it took for you to get started. Now that you're making money, how do you make sure you don't lose it? How do you grow and scale the business? You have more options now, but you're faced with a fork in the road. How do you make the right decisions and avoid burnout or regret? How do you overcome the fear of success and growth because you're not mentally ready or don't know what to expect? All great questions we're going to tackle today! We uncover a lot of great things here, including how to get past some of the tricky psychology around making money, and we find some strategies to help Stephanie—and perhaps you—move forward. Show notes and more at SmartPassiveIncome.com/ap1188.

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#1187 Today on the show we're talking with Rose Griffin from ABASpeech.org. Rose is a seasoned speech therapist who's helped many people. Her specialty these days is helping professionals who work with people with complex speech disorders or autism. She's doing great work, and she's already got a course and a podcast out in the world. So what's she struggling with? Well, she wants to know whether to make her course evergreen, or only make it available at certain times of the year. Should she create some FOMO for her target audience by opening and closing the course at regular intervals? Or is that going to be too much work? We also get into a discussion about pricing. When you get to the moment Rose announces the price of her course, you might already know what I'm going to tell her. But stick around to find out. We really dig into the ins and outs of course launch strategy, as well as the mysteries of pricing (because seriously, pricing is weird). This is a great episode if you've got a course that's doing well and you want to make the most of it, so give it a listen. Show notes and more at SmartPassiveIncome.com/ap1187.

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#1186 Today I have the pleasure of talking with Daz Cater over in the UK. Daz manages two different blogs, plus he has a full-time job in construction along with being a husband and dad of two kids, and he's wondering whether or not he can balance it all. This is a really fun conversation, especially because of Daz's main interest and the focus of one of his blogs at retrogamerdaz.com: retro toys and collectibles. (I'll just say that his video background is one of the coolest ones I've seen in all my years of interviewing people.) His other website, nextstopwdw.com, is a Disney travel blog where he offers tips and documents his family's journeys through Disney properties. He's built up a decent following on both sites, but he's feeling stuck. Can he manage both, or should he focus on just one of them? That's exactly what we chat about today. I think you'll get a kick out of this one, especially if you love collectibles, Disney, or both! Show notes and more at SmartPassiveIncome.com/ap1186.

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#1185 Today we're talking with Shira Kates from Snapdragon Strategy. Shira has a lot of experience in the corporate world and Silicon Valley. She's done a lot of really cool things, but she's ready for her next phase and wants to try something else. Is it coaching? Is it something else? She's got a few opportunities lined up, but she needs help focusing. She also wants to know how she can move in the direction of creating passive income, to give herself some time back and create balance in her life. Along those lines, Shira wants to know: is passive income even real today? Is it possible to easily create a passive income-driven business anymore? That's a really cool discussion we have, too. We also explore the importance of networking and keeping relationships alive throughout your journey. And on top of that, which is maybe the most important part of my conversation with Shira is, how do you leave a legacy, to your family and others? Show notes and more at SmartPassiveIncome.com/ap1185.

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#1184 Today we're talking with Kathy Walker, who was previously on the show in late 2019. She had won an award—the 2019 North Carolina assistant principal of the year award, and wanted to know she might use this award to get more assistant principals to find her show and build her audience. As you might recall, a lot has happened between late 2019 and now, particularly the COVID pandemic. As an assistant principal, obviously Kathy's line of work was dramatically affected, with the shift to virtual learning and supporting teachers and students through all the changes and challenges. Cool fact: Kathy was one of the regulars on the Income Stream, a 365-day straight live stream I did on YouTube. Kathy came in almost every day and was a big part of the community that built up around the show, and I got to know her and work really well. Today, we'll get a little insight on what life was like as an educator during COVID. And we'll also find out what happened to Kathy's brand and her podcast. I'm excited for you to hear this "Where are they now?" conversation. Let's dive into what's happening for Kathy! Show notes and more at SmartPassiveIncome.com/ap1184.

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#1183 Today's guest, Kimberly Reynolds, aka Dr. Kimmy of Productive on Purpose, is at a crossroads. She's created a thriving community built around helping women with productivity and overcoming procrastination. At the same time, she's been niching down and coaching women on building businesses and walking in their purpose. The coaching is taking off—to the tune of $50,000 in revenue in just two months. But she's feeling torn in two directions, and knows she can't commit to both focuses. What should she do? Can she find a way to serve both of her audiences? Can she transition away from managing her community without leaving people hanging? She's going to have to start making some pro-level, CEO, executive-type decisions in her business, and Pat is here to help guide her. Show notes and more at SmartPassiveIncome.com/ap1183.

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#1182 William Barton from BootSpy.com has a really interesting question today. It's one you might have wrestled with in your own business: How do I launch something when I don't have a list or anybody out there who knows that I exist yet? How do I validate this thing? How do I ensure that it's going to work before I put all this time and effort into it? You may be familiar with a little book I wrote called Will It Fly?, which is all about how to test your next business idea so you don’t waste your time and money. We're going to discuss a lot of the principles, strategies, and techniques that I share in that book with William today. If you’re launching something, you want to build that audience and validate your idea first, so let's get into it. Show notes and more at SmartPassiveIncome.com/ap1182.

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#1181 Wendy Lewis used to work as a writer at a marketing and ad agency. And she's still a writer, but she also has a new passion: reflexology, working with athletes and helping people regain function. She's excited to create her first online reflexology course, but she's feeling stuck. The whole thing seems a little overwhelming to her. I want you to pay attention to how Wendy describes an online course before we start talking about the solutions to making the online course creation process easier for her. Because as you'll find out, things are often a lot easier than we think they should be. And there's a lot of things that I've learned over the years that I pass on to Wendy in this conversation, that I would love to pass on to you as well. So whether it's an online course or something else that you want to create, let's get through it, and let's get through it together. Show notes and more at smartpassiveincome.com/ap1181.

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#1180 In this special "Where are they now?" edition of AskPat, we're bringing back Julienne DesJardins from JulienneDesJardins.com (originally on AP 1027). She supports business owners through virtual assistant services, email service providers, Squarespace, and social media management. She was first on the show back in 2018, when she was having trouble because she'd met her client limit. She was looking at building out her team and creating an agency, and wanted to know where to take things. We talk about the advice I gave her, how she's taken that advice, and where her business has gone since then. There's a lot of great stuff in here, from nerding out on project management to how Julienne steered her business through the early days of the COVID pandemic. You'll hear all about the great stuff she's done and implemented in the past couple years, so you can hopefully learn how to do something similar in your own business! Show notes and more at smartpassiveincome.com/ap1180.

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#1179 When you discover the niche you should be focusing on, it's like the clouds part—everything becomes clearer. But once you've chosen a niche, how do you communicate the change to your audience without alienating them? Today we're talking with Erica James from Erica James Travel, as well as the Erica James Travel Show Podcast. Erica is a travel agent who's having some issues with niching down. She knows what she's good at and the kinds of services she wants to provide for her travel agency clients, but she's afraid of going about things the wrong way. But thankfully, we go deep and find some possibilities to help Erica make this transition in a way that feels good to her and her customers. There's a moment in this episode where you'll hear things click for Erica, and boom, things are ready to take off. Show notes and more at SmartPassiveIncome.com/ap1179.

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#1178 Today, we're talking with Heba from Mommy's Happy Hour. Through her book and podcast, she helps women balance a career with raising a family. She's a voice for mommies out there—and she wants to be more of a voice. She wants to lead this community even more. But she's struggling with something that many of us struggle with: how to brand and position herself. How should Heba put herself out there? We discuss some ideas to help her build her reach and presence, including podcast guesting and taking full advantage of the book she's written about the first year of motherhood. We also talk about the importance of macro patience combined with micro hustle. What's that mean? Listen to find out!

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#1177 If you're a creative person of some kind, you know what it's like to be in a flow state, so focused on the thing you're working on. That's how you create great art, right? Well, if you treat your business ideas in the same way, you can create something great there, too. Today I'm talking to Chris Fleck, a person of many talents: art, comedy, video production, and more. There's so much he loves to do, and is really good at, but he's a little bit stuck. He has too many business ideas. He's being pulled in multiple directions, and as a result he feels like he's going nowhere. You might be able to relate to Chris, faced with multiple options and not sure which one to pick. You might worry about what'll happen if you choose one path and leave the others behind. How do you make the right choice? That's what we're talking about today. Show notes and more at SmartPassiveIncome.com/ap1177.

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#1176 Today's guest has a popular website that helps people learn written Chinese, at WrittenChinese.com. She also has a big email list. But despite these resources, she's struggling to put it all together and make best use of what's she's got. She feels like she's "in a life raft in the middle of the ocean with a bag of gold bullion, but there's no land in sight." I help her hone her unique selling proposition, figure out how she can take advantage of ads, and dig into how she might use affiliate partnerships in a smart way. Nora's dilemma doesn't have obvious answers, but there's nothing wrong with a challenge! Together we find some starting points to experiment and see what resonates with her audience so she can effectively monetize her existing website. Show notes and more at SmartPassiveIncome.com/ap1176.

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#1175 I rarely hear from an entrepreneur who has been through so much but is still smiling at the other end of things. Sarah Murphy, a medical herbalist, is one of those entrepreneurs! Like so many of us during the pandemic, Sarah has had to make a series of pivots with her business. Since she was last on the show in episode 1120, she's dealt with the ripple effect of the pandemic, decreased traffic on her website, Brexit (she's in the UK) . . . even a fire in her manufacturer's warehouse. Yes, really! But Sarah has come out on the other side with flying colors — she even made the decision to launch an online course in the midst of things. Today we're gonna sit down with Sarah and hear all about it. Show notes and more at SmartPassiveIncome.com/ap1175

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#1174 Hel Reynolds lives in Wales, where she runs a business called Comms Creatives that trains corporate communication professionals to use social media. She's experienced a lot of success already but she's a bit confused as to what to prioritize as she grows her business. This has been a challenge for me personally as a number three on the Enneagram test, so this advice definitely comes from experience. I take Hel through my tips and strategies for prioritizing while still getting to play, particularly my 80/20 rule, avoiding content bloat, and focusing on learning.

If you're looking to gain a little more clarity and focus in your business, this is the one for you. I can't wait to follow up with Hel down the road and see where she's at! Show notes and more at SmartPassiveIncome.com/ap1174

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#1173 Chris Roy runs an amazing company called Doobert.com. Doobert is a technological solution that connects rescue organizations with transportation for rescued animals, foster homes, and more. The only issue is that Doobert needs to bring in more funds to keep running effectively and grow. Chris has tried Google ads and selling physical products, but they haven't quite panned out. How can he increase Doobert's income? We brainstorm a few methods for pulling in some much-needed cash — partnership opportunities, sponsorship opportunities, donation appeals, and more strategies. I can't wait to see how Chris incorporates these ideas! Show notes and more at SmartPassiveIncome.com/ap1173

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#1172 This coaching session digs down to one of the core questions of entrepreneurship: How do we combine our passion with monetization . . . and keep it authentic? Jason Lazarus is about to go all-in with his new podcast, The British Blacktrepreneur. He has ten episodes in the cue with a long-term goal of monetizing the show and earning six figures through his business. Where does he start? If you're looking to monetize your podcast, this is the one for you. We go over several ways Jason can use his podcast to earn income, some mindsets and strategies around the process, and how the podcast can help complement other areas of his business. Let's get started. Show notes and more at SmartPassiveIncome.com/ap1172

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