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Submit Review1863 - Business Flow and Efficiency with Goaldi Coaching & Consulting's Traci Bermingham
1862 - Personality-Driven Sales & Marketing with Usman Sheikh of xiQ, Inc.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Executive Officer of Custom Box Agency, Mark Stern.
Mark Stern and his team at Custom Box Agency have mastered the art of enhancing the customer journey. They believe you can unlock a world of possibilities by genuinely understanding the path you ask your customers to take. From accelerating results to introducing new monetization strategies, the focus is optimizing every step of the experience.
Mark shared an intriguing strategy involving a concept called "collection." By creating a series of boxes that customers receive over time, you can encourage continued engagement and create a sense of anticipation. This approach is inspired by the success of initiatives like the Spartan Race, where participants are motivated to complete a series of challenges to collect all parts of a medal
Mark mentioned his work with Joey Coleman, author of "Never Lose a Customer Again," highlighting the importance of clarity in the customer journey. By dissecting a client's offerings, Custom Box Agency ensures a clear and compelling pathway for customers, which has led to significant impacts for their clients, particularly in the print-on-demand space.
Mark Stern is the entrepreneurial mind behind the Custom Box Agency, a pioneering experience design firm dedicated to transforming the customer journey through innovative direct mail solutions. Celebrated in Forbes as a transformative figure in the Next 1,000 Entrepreneurs, Stern's work is symbolic of a new American Dream.
Mark's insights into employee retention were highlighted in Joey Coleman's Wall Street Journal Bestseller, Never Lose an Employee Again. Before his entrepreneurial journey, Stern excelled as a strategy consultant at Deloitte Consulting, the globe's premier consulting entity. An alumnus of Duke University, he holds an MBA.
Beyond his professional achievements, Stern is a fitness enthusiast, a five-time Spartan Trifecta achiever, and a mentor at South-by-Southwest Start-up events. His passions extend to being a lifelong fan of tacos and BBQ. Stern makes his home in Austin, Texas, where he continues to innovate and inspire.
Custom Box Agency stands out in marketing and customer engagement by masterfully integrating three key elements: Acquisition, Engagement, and Monetization. Unlike typical swag shops that focus solely on customer acquisition or jump directly to monetization, Custom Box Agency emphasizes the critical role of engagement in driving customer success. Their distinctive approach involves a thorough discovery and planning process, ensuring that each custom box not only delights recipients but also aligns with and advances the client's strategic objectives.
Clients of Custom Box Agency have reported remarkable outcomes, including sales increases of over 200%, by leveraging the strategically designed tools included in each box. This success is attributed to the agency's ability to create an engaging and meaningful customer experience, providing valuable content and solutions that foster growth. By addressing and resolving potential customer issues preemptively, Custom Box Agency strengthens the client-customer relationship, transforming it in a way that poses the exciting possibility of limitless growth.
02:52 - "The biggest thing that we try to solve for our clients is, do you really understand what it is you're asking your customers to do?"
03:27 - "Swag means stuff without a goal. Our goal here is to give your customers everything they need to be set up for success out of the gate."
Want to learn more? Check out Custom Box Agency website at
Check out Custom Box Agency on LinkedIn at
https://www.linkedin.com/company/custom-box-agency/
Check out Mark Stern on LinkedIn at
https://www.linkedin.com/in/marustern/
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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Execute to Win, Lee Benson.
Lee introduced us to his MIND methodology, an acronym for Most Important Number and Drivers. This approach is a game-changer in how organizations set goals and drive value creation. Traditional goal-setting methods often fail to foster the behaviors necessary for genuine value creation within a company. Lee's methodology bridges this gap by connecting culture directly to value creation.
The core of the MIND methodology is the alignment of every team member's efforts towards improving the organization's most important numbers. It's akin to a sports team working in unison to win a game. This focus ensures everyone's energy is directed towards the same end goal, fostering a sense of unity and purpose.
Lee's definition of value creation extends beyond the material. He includes emotional energy and spiritual aspects, presenting a holistic view that resonates deeply with CEOs and leaders. As Lee puts it, a CEO's role is continually increasing the organization's value, necessitating intentional methodologies and strategies.
Lee shed light on his work with organizations through programs like the "quickstart" initiative, which helps companies implement the MIND methodology swiftly and effectively. He also spoke about "Execute Masterminds," a program designed for CEOs who are determined to accelerate their organization's value. These programs underscore the importance of surgical leadership development, customized to meet each organization's unique needs.
Lee Benson is a seasoned entrepreneur and business strategist with a remarkable track record of founding seven companies over the last 25 years, achieving exits ranging from millions to nine figures. Beyond his entrepreneurial success, Benson has collaborated with hundreds of leadership teams across various industries and sizes, from small teams of four to large corporations with over 40,000 employees, encompassing for-profit and nonprofit sectors.
His primary focus has been on enhancing the rate of value creation, crucial for boosting cash flow, profit, and impact. To address the common issue of overemphasis on process at the expense of outcomes, Benson developed the MIND Methodology (Most Important Number and Drivers Methodology). This innovative business operating framework ensures that teams prioritize actions that improve their Most Important Number, fostering more effective and efficient value creation.
Execute to Win (ETW) is a company deeply committed to value creation, viewing it as essential for the growth and health of organizations and communities. With a mission to accelerate the pace at which individuals and organizations can contribute meaningfully to the world, ETW emphasizes the importance of creating value in every aspect of its operation.
This obsession with value creation permeates the company's culture, finding its way into team meetings, casual conversations, and even festive celebrations. ETW holds the conviction that through fostering value creation, they can play a pivotal role in crafting a better future. They believe that when people and organizations focus on creating value, they enhance products and services and address real-world challenges, generating employment and advancing society. Hence, ETW is dedicated to empowering others to realize their potential and significantly contribute to the world.
Want to learn more? Check out Execute to Win website at
Check out Execute to Win on LinkedIn at
https://www.linkedin.com/company/execute-to-win/
Check out Lee Benson on LinkedIn at
https://www.linkedin.com/in/lee-j-benson/
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & President of Leader's Edge, HR Huntsman.
HR Huntsman's approach to business growth is both strategic and holistic. He understands that for businesses to scale, they need to develop strong leadership and cohesive teams. One of the key insights HR shared was the critical transition leaders must make from being "time tellers" to "clock builders." This metaphor encapsulates the idea that leaders should concentrate on creating systems and infrastructures that function independently of their constant oversight. It's about empowering your team and setting up processes that ensure the business can thrive, even when the leader isn't present.
Another fascinating topic we delved into was the concept of creative conflict. HR believes that for a company to grow, it must cultivate an environment where different viewpoints are tolerated and actively encouraged. This culture allows for innovation and problem-solving from various perspectives, leading to more robust and creative solutions.
Leadership development and team building are also at the heart of achieving sustainable growth. HR emphasized the importance of nurturing leaders who can carry the vision and drive the company's growth. The current labor market presents unique challenges, and HR did not shy away from addressing these. He stressed the importance of adapting to employee engagement and retention dynamics.
In his view, companies should see themselves as training organizations that excel in their fields. This perspective necessitates robust onboarding and training programs that bring employees up to speed, foster their development, and encourage them to stay with the company.
HR Huntsman, the founder of Leader's Edge, is a seasoned leader with over 30 years of experience. Driven by his journey of overcoming childhood challenges, he has dedicated himself to investing in and empowering young leaders.
Through Leader's Edge, HR imparts valuable life and leadership principles from his successful endeavors, emphasizing the importance of mindset, principles, and disciplines for sustained success. As a prolific speaker, HR has shared his insights in approximately 4000 talks to a diverse audience of around 400,000 people worldwide.
His passion for enhancing others' lives remains unwavering, reflecting his commitment to helping individuals and companies thrive. HR's enduring marriage of over thirty years to Gwen and their shared journey of raising two grown children further exemplify his dedication to building lasting connections and making a positive impact.
Leader's Edge specializes in unleashing potential and propelling organizations beyond operational challenges. With a team of seasoned organizational strategists and business coaches, Leader's Edge employs its patented Leader's Edge Performance Engine to translate visions into tangible success. This proven process is designed to catapult businesses past stagnation, facilitate scalable growth, and instill the desired time and financial freedom. By attentively listening to each client's story and aspirations, Leader's Edge ensures a personalized approach for a diverse clientele, ranging from CEOs of large corporations to entrepreneurial startups.
The firm is dedicated to creating a better future for clients by assisting them in defining their goals and achieving them. Whether navigating the complexities of established enterprises or guiding emerging careers, Leader's Edge is committed to helping clients chart a course toward their aspirations.
13:10 - "At the core of most of this is the ability to have good conversations where people are free to disagree, engage, feel heard, and valued."
Want to learn more? Check out Leader's Edge website at
https://getstarted.yourleadersedge.com/
Check out Leader's Edge on LinkedIn at
https://www.linkedin.com/company/yourleadersedge/
Check out Leader's Edge on Twitter at
https://twitter.com/YourLeadersEdge
Check out Leader's Edge on Facebook at
https://www.facebook.com/YourLeadersEdge
Check out HR Huntsman on LinkedIn at
www.linkedin.com/in/hr-huntsman
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & Principal of MIK Architecture, Matias Daroch.
Matias Daroch is a name that has become synonymous with luxury and elegance in the architectural realm. His firm, MIK Architecture, has been at the forefront of designing opulent homes that not only exude style but also offer a sanctuary for those who inhabit them. Matias shared his approach to creating these magnificent dwellings, emphasizing the importance of understanding residential developers' and investors' unique needs and desires. He believes that a luxury home is more than just a space; it's an experience that should be tailored to the individual's lifestyle.
Matias's commentary on the environment's role in our well-being was a particularly insightful moment in the dialogue. Matias and his team at Mike Architecture consider this in every project, striving to create homes that are not only visually stunning but also foster tranquillity and well-being. He emphasized the significance of elements like natural light, open spaces, and the incorporation of nature in his design philosophy.
Matias offered valuable perspectives from the investor community. He observed an increasing valuation of high-end residential properties, particularly in booming markets like Miami. Investors seek homes that deliver luxury and practicality, with state-of-the-art amenities and avant-garde design. Matias also mentioned the necessity of staying abreast of architectural trends to satisfy the sophisticated preferences of these investors.
Matias Daroch is characterized by his simplicity and adaptability, which enable him to navigate various situations easily. His creativity and hardworking nature are foundational to his approach to challenges, constantly seeking new knowledge to devise solutions.
Matias is innovative and possesses strong communication skills, making him an effective communicator across different scenarios. His tolerance and leadership abilities further highlight his capacity to manage and lead teams effectively, fostering an environment where everyone feels included and valued.
This unique blend of qualities makes him versatile, capable of contributing significantly to any endeavor he undertakes, combining creativity, leadership, and an unending quest for knowledge to overcome obstacles and achieve objectives.
MIK Architecture, founded by Chilean architect Matias Daroch in January 2020, emerged from a unique perspective. Initially involved in managing his family's real estate investments in Miami, Matias recognized the advantages of becoming a registered architect to serve these projects better.
This realization led him to acquire his architectural registration and establish MIK Architecture, intending to extend services beyond his family's interests to include emerging real estate developers and investors. Specializing in modern and contemporary-style residential architecture, MIK Architecture has made a name for itself in South Florida.
The firm is dedicated to designing spaces that not only meet clients' specific needs but also resonate with the market and prospective buyers. Through a deep understanding of both market trends and end-user preferences, MIK Architecture excels in creating spaces that are aesthetically pleasing, highly marketable, and successful.
09:59 - "My personal opinion on that is that you get to live the space when you're mindful of that space."
Want to learn more? Check out MIK Architecture website at
Check out MIK Architecture on LinkedIn at
https://www.linkedin.com/company/mikarchitecture/
Check out MIK Architecture on Instagram at
https://www.instagram.com/mik.architecture/?hl=en
Check out MIK Architecture on Facebook at
https://www.facebook.com/mikarchitects/
Check out Matias Daroch on LinkedIn at
https://www.linkedin.com/in/matiasdaroch/
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.
What is your #1 Lead Generation BLOCKER? Take my free quiz here.
Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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