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Originally a plastics company, Mattel changed their focus to toys when co-founder Ruth Handler sensed a growing need for toys after the post-war baby-boom. Years later, she would disrupt the toy market by launching a doll for kids in the form of an adult woman. It would be called: Barbie.
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Martha Stewart started with a modest catering company and parlayed it into a branded empire that focused on quality. This simple business principle set Stewart on her way to becoming the first self-made female billionaire. However, her most impressive feat was earning back her empire that she lost following a slew of felony convictions.
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Julia Child was a world famous chef, culinary educator, and entrepreneur. After meeting her husband Paul in the Office of Strategic Services, she followed him to France in 1948 where he was stationed. Little did she know this move would be life-changing event for her. She fell in love with the French culture, language, and most importantly their cuisine.
After this podcast, listen to Vanessa’s other show Female Criminals wherever you listen to podcasts.
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Coco Chanel understood women’s fashion, perfume, and jewelry. But what she understood the most was that consumers don’t just buy fashion, they buy brands. And Coco Chanel was one of the first to understand branding as we know it today.
After this podcast, listen to Vanessa’s other show Historical Figures wherever you listen to podcasts.
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Mrs. Fields. Estee Lauder. Chanel. You know the businesses, but do you know the women behind them? Every Tuesday, Great Women of Business spotlights inspiring careers, savvy decisions, and catastrophic failures. Each episode tells a different woman's story, and teaches the business principles they used to find success. Great Women of Business is a Production of Cutler Media and part of the Parcast Network. The first episode premieres June 5th!
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