As cannabis continues to skyrocket and make its way into other industries, more and more entrepreneurs are looking to jump in.
But with CBD only just entering the mainstream, how do startups determine their ideal customers and then - even more difficult - win them over?
Enter Ashley Lewis and Meredith Schroeder, former directors at Goop and co-founders of online startup and “cannabis apothecary” Fleur Marché.
Inspired by cannabis' many health benefits, Ashley and Meredith set out on a mission to bring this powerful ingredient to the beauty and wellness arena, providing a carefully-selected curation of the best cannabis products for canna-curious luxury customers.
In this episode, Ashley and Meredith share an inside look at Fleur Marché and give us some tips on how entrepreneurs should go about finding (and then converting) their correct target market.
Learn more at https://fleurmarche.com
Pioneer investors with more traditional backgrounds in finance are beginning to plant their flags firmly and confidently in the cannabis space, and here to tell us about this is Codie Sanchez.
Codie is a managing partner at Cresco Capital Partners, a private equity fund in the legalized cannabis space. She previously lead First Trust’s Latin America Investment business and held positions at Goldman Sachs, State Street, and Vanguard.
In this episode, Codie shares her insights on the future of cannabis and some invaluable advice for traditional investors looking to enter the industry.
Learn more at https://www.crescocapitalpartners.com.
While we usually talk about the business realm of cannabis here on CannaInsider, in this episode we’re going to take a deep dive into medical marijuana and how it’s being used to better the lives of an increasing number of patients - specifically children.
Here to discuss this growing movement are Abby Epstein and Ricki Lake, makers of the 2018 documentary Weed The People in which Abby and Ricki follow a number of families that are turning to cannabis to treat their cancer-stricken children.
In this episode, Abby and Ricki share the ways in which medical marijuana is beginning to save lives and why it’s essential we overcome the political and legislative obstacles inhibiting cannabis from joining commercial healthcare.
Learn more at https://www.cannainsider.com/wtp
We knew it wouldn’t be long before the cannabis industry started taking market share from the wine and spirits industry, and here to showcase that trend is Chip Forsythe, CEO of Rebel Coast Winery.
Founded in 2013, this California winery is making a major splash with its alcohol-removed, THC-infused wine - a beverage that offers a very different kind of buzz (and skips the hangover).
In this episode, Chip shares a behind-the-scenes look at the meticulous process involved in creating cannabis wine, Rebel Coast’s plans for the future, and his insights on where the cannabis beverage market is headed in the next few years.
Learn more at https://rebelcoast.com
With business models from other industries quickly making their way into the cannabis industry, TILT Holdings is aiming to become the swiss army knife of business-to-business offerings in the cannabis space.
A vertically-integrated infrastructure and technology platform, TILT Holdings delivers contract manufacturing, distribution, hardware, and software for over 1,500 retailers and brands throughout the U.S., Canada, and Europe.
In this episode, TILT Holdings CEO Alex Coleman shares with us an in-depth look at the goings-on at TILT, shares his insights on the future of cannabis, and provides some invaluable advice on how to navigate the cannabis B2B market.
Learn more at https://www.tiltholdings.com.
With the cannabis market projected to hit $31 billion by 2021, it’s easy to feel like the industry has simply taken on its own momentum.
However, what most people don’t know is that there’s a group of investors called The Arcview Group that funds the very companies we’ll be reading about in the headlines 1-2 years from now.
In this episode, founder and CEO of Arcview Troy Dayton gives us an in-depth look at the goings-on at Arcview, shares his insights on the future of cannabis, and provides some invaluable advice for those looking to take the plunge.
Learn more at https://arcviewgroup.com