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Gold supporters: Buzzsprout, Mowpod, Mamamia, The Podglomerate, Steve Lack: Audio, RedCircle, Audiohook, Resound, Podscribe, audioBoom, Cohost, Simplecast, SALT, Riverside.fm, Jar Audio, Podchaser, Awesound, Knucklehead Media Group, Disctopia, Libsyn, Acast, Podpage websites, Evergreen Podcasts, We Edit Podcasts
Silver supporters: Storic Media, Bumper, Magellan AI, Storyboard, Podium , Frequency, ARN's iHeartPodcast Network Aust, Cloud10, Voxtopica, PlayPodcast, Huberman Lab, The Podcast Haven, Jonekiri, POW PR, Gumball, Deepcast, SoundStack, Ausha, Truefans, Tink Media, Gilded Audio, Message Heard, Health Podcast Network, Lemonada Media, Headliner, Sonic Influencer Marketing, Oxford Road, Rhapsody Voices, Zvook, Rephonic, Jam Street Media, Wondery, Podcast Taxi, Castos, Blubrry, Ossa Collective, Transistor, matchmaker.fm, Diversion Podcasts, Optimal Living Daily, Double Elvis Productions, Heartcast Media50, Content10x, StreamGuys, Ad Results Media, Podcast Partnership, Hear.Here.Singapore, Cleanfeed, She Podcasts, Adopter Media, School of Podcasting, Podcast Movement, Revolver Podcasts, Podigy, Lower Street, Sonix, Edison Research, Signal Hill Insights
Our personal supporters: Eric Montgomery, Amy Woods, John, Jessica Alpert Silber, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, Ed Sullivan, Mirko Lagonegro, Andy Maher, The Virtual Couch, Kara Silverman, Eric Hunley, Lindsay Graham, Liz Covart, Justin Jackson, Karen Jackson, Owen Grover, CESLIE Armstrong, Søren Hugger Møller, Josh Withers, Patrick K. Walsh, Mike Rapin, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Mark Ramsey, Helene Pawlitzki, James Atkinson, Graeme Klass, Pete Morgan, Buzz Knight, Stew Redwine, Meggan Ellingboe, Mary Dooe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Niall Mackay, Suzanne Schultz, Joanne Phillips, Doug Downs, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Alan Haburchak, Paul Vogelzang, Vanessa Harris, Charles Spivey, Courtney Reimer, Brandon Schexnayder, Tom Teodorczuk, Ken Beyer, Bubbe Ann Schockett
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Gold supporters: Buzzsprout, Mowpod, Mamamia, The Podglomerate, Steve Lack: Audio, audioBoom, Cohost, SALT, RedCircle, Audiohook, Podscribe, Resound, Simplecast, Riverside.fm, Jar Audio, Podchaser, Awesound, Knucklehead Media Group, We Edit Podcasts, Disctopia, Podpage websites, Libsyn, Evergreen Podcasts, Acast
Silver supporters: Storic Media, Bumper, Magellan AI, Ausha, SoundStack, Truefans, Huberman Lab, The Podcast Haven, Tink Media, Gumball, Cloud10, Frequency, Jonekiri, Gilded Audio, ARN's iHeartPodcast Network Aust, Voxtopica, PlayPodcast, Storyboard, Deepcast, POW PR, Podium , Message Heard, Health Podcast Network, Wondery, Optimal Living Daily, Castos, Double Elvis Productions, Blubrry, Diversion Podcasts, Ossa Collective, Heartcast Media50, matchmaker.fm, Zvook, Transistor, Sonic Influencer Marketing, Rephonic, Lemonada Media, Jam Street Media, Headliner, Podcast Taxi, Rhapsody Voices, Oxford Road, Podcast Partnership, Ad Results Media, Content10x, StreamGuys, Hear.Here.Singapore, She Podcasts, Cleanfeed, Adopter Media, Lower Street, Revolver Podcasts, Podcast Movement, School of Podcasting, Podigy, Sonix, Edison Research, Signal Hill Insights
Our personal supporters: Eric Montgomery, Amy Woods, John, Jessica Alpert Silber, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, Ed Sullivan, Mirko Lagonegro, Andy Maher, The Virtual Couch, Kara Silverman, Eric Hunley, Lindsay Graham, Liz Covart, Justin Jackson, Karen Jackson, Owen Grover, CESLIE Armstrong, Søren Hugger Møller, Josh Withers, Patrick K. Walsh, Mike Rapin, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Mark Ramsey, Helene Pawlitzki, James Atkinson, Graeme Klass, Pete Morgan, Buzz Knight, Stew Redwine, Meggan Ellingboe, Mary Dooe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Niall Mackay, Suzanne Schultz, Joanne Phillips, Doug Downs, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Alan Haburchak, Paul Vogelzang, Vanessa Harris, Charles Spivey, Courtney Reimer, Brandon Schexnayder, Tom Teodorczuk, Ken Beyer, Bubbe Ann Schockett
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Question: Now that major podcasts are largely non-exclusive, how has podcasts engagement changed on Spotify as more of the industry shifts to video podcasts? How do you attract more creators and grow engagement versus a platform like YouTube?
Ek: First and foremost we are seeing very healthy engagement on podcasts. Where we have video podcasts, engagement is even higher than what we have seen when it's audio only, which is a really positive testament. This is also what organically creates word of mouth with creators. So we're seeing more and more creators now uploading video content too. We have about a quarter a million [video podcasts] already. Consumers of today don't really care too much about formats. They're actually moving in between of audio, video and even reading things very effortlessly, especially younger consumers. And so creators will obviously respond to that and should make their content available in as many formats as possible.
The way we attract more creators is a bucket of three things. So I think that the first bucket is things that are native to the Spotify platform. So things like podcasters already like musicians, those are sort of a prime bucket to convert and add more things because they'll see higher engagement and thereby higher monetization. Then I think there's a second bucket, which is if you're already uploading video to other platforms today, you've taken most of your costs already. So it makes a lot of sense for you to try to amortize that cost against as many platforms as possible. And you see this already where a lot of people on the short side are uploading not just to one platform but are uploading to many platforms. And we're starting to see some of that behavior happening on Spotify, too. And then I think lastly, there's things that will perform a lot better on the Spotify platform than perhaps on other platforms. For instance, longer form content tends to do really well on Spotify on video because people go back and forth between backgrounding and foregrounding. And that is something that works really well on Spotify because of our lean back history as a platform. So overall it's looking very nicely and with lots of improvement, of course, and more and more creators are coming to the platform each and every day.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The Podglomerate, Audiohook, Podscribe, Steve Lack: Audio, Cohost, Resound, audioBoom, RedCircle, SALT, Simplecast, Riverside.fm, Jar Audio, Podchaser, Awesound, Podpage websites, Evergreen Podcasts, Libsyn, We Edit Podcasts, Acast, Disctopia, Knucklehead Media Group
Silver supporters: Storic Media, Bumper, Magellan AI, Gilded Audio, Frequency, Tink Media, Jonekiri, Ausha, Huberman Lab, Voxtopica, SoundStack, POW PR, Podium , ARN's iHeartPodcast Network Aust, Truefans, Cloud10, Storyboard, PlayPodcast, The Podcast Haven, Deepcast, Gumball, Message Heard, Health Podcast Network, Transistor, Diversion Podcasts, Wondery, Zvook, Blubrry, Ossa Collective, Lemonada Media, Podcast Taxi, Sonic Influencer Marketing, Castos, Jam Street Media, matchmaker.fm, Double Elvis Productions, Optimal Living Daily, Heartcast Media50, Oxford Road, Rephonic, Headliner, Rhapsody Voices, Ad Results Media, StreamGuys, Content10x, Podcast Partnership, Hear.Here.Singapore, Cleanfeed, She Podcasts, Revolver Podcasts, Podcast Movement, Adopter Media, Lower Street, Sonix, Podigy, School of Podcasting, Signal Hill Insights, Edison Research
Our personal supporters: Eric Montgomery, Amy Woods, John, Jessica Alpert Silber, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, Ed Sullivan, Mirko Lagonegro, Andy Maher, The Virtual Couch, Kara Silverman, Eric Hunley, Lindsay Graham, Liz Covart, Justin Jackson, Karen Jackson, Owen Grover, CESLIE Armstrong, Søren Hugger Møller, Josh Withers, Patrick K. Walsh, Mike Rapin, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Mark Ramsey, Helene Pawlitzki, James Atkinson, Graeme Klass, Pete Morgan, Buzz Knight, Stew Redwine, Meggan Ellingboe, Mary Dooe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Niall Mackay, Suzanne Schultz, Joanne Phillips, Doug Downs, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Alan Haburchak, Paul Vogelzang, Vanessa Harris, Charles Spivey, Courtney Reimer, Brandon Schexnayder, Tom Teodorczuk, Ken Beyer, Bubbe Ann Schockett
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Gold supporters: Buzzsprout, Mowpod, Mamamia, The Podglomerate, Audiohook, Podscribe, SALT, RedCircle, audioBoom, Cohost, Steve Lack: Audio, Simplecast, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, Disctopia, Evergreen Podcasts, Acast, Knucklehead Media Group, We Edit Podcasts, Podpage websites, Libsyn
Silver supporters: Storic Media, Bumper, Magellan AI, PlayPodcast, Jonekiri, POW PR, The Podcast Haven, Storyboard, ARN's iHeartPodcast Network Aust, Gumball, Deepcast, Podium , Frequency, Voxtopica, Ausha, Huberman Lab, Tink Media, Cloud10, SoundStack, Truefans, Gilded Audio, Message Heard, Health Podcast Network, Jam Street Media, Lemonada Media, Heartcast Media50, Sonic Influencer Marketing, Rephonic, Double Elvis Productions, Podcast Taxi, Transistor, Ossa Collective, Rhapsody Voices, Oxford Road, Blubrry, Optimal Living Daily, Wondery, Zvook, Headliner, matchmaker.fm, Castos, Diversion Podcasts, Podcast Partnership, Hear.Here.Singapore, Content10x, StreamGuys, Ad Results Media, Cleanfeed, She Podcasts, Podcast Movement, Podigy, Adopter Media, Revolver Podcasts, Sonix, Lower Street, School of Podcasting, Signal Hill Insights, Edison Research
Our personal supporters: Eric Montgomery, Amy Woods, John, Jessica Alpert Silber, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, Ed Sullivan, Mirko Lagonegro, Andy Maher, The Virtual Couch, Kara Silverman, Eric Hunley, Lindsay Graham, Liz Covart, Justin Jackson, Karen Jackson, Owen Grover, CESLIE Armstrong, Søren Hugger Møller, Josh Withers, Patrick K. Walsh, Mike Rapin, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Mark Ramsey, Helene Pawlitzki, James Atkinson, Graeme Klass, Pete Morgan, Buzz Knight, Stew Redwine, Meggan Ellingboe, Mary Dooe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Niall Mackay, Suzanne Schultz, Joanne Phillips, Doug Downs, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Alan Haburchak, Paul Vogelzang, Vanessa Harris, Charles Spivey, Courtney Reimer, Brandon Schexnayder, Tom Teodorczuk, Ken Beyer, Bubbe Ann Schockett
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Gold supporters: Buzzsprout, Mowpod, Mamamia, The Podglomerate, Podscribe, Audiohook, Resound, RedCircle, Steve Lack: Audio, audioBoom, Simplecast, SALT, Cohost, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, Podpage websites, Knucklehead Media Group, Evergreen Podcasts, We Edit Podcasts, Disctopia, Libsyn
Silver supporters: Storic Media, Bumper, Magellan AI, Jonekiri, Voxtopica, Frequency, Gilded Audio, Tink Media, Huberman Lab, The Podcast Haven, Storyboard, Gumball, Deepcast, Ausha, ARN's iHeartPodcast Network Aust, PlayPodcast, Cloud10, POW PR, Truefans, SoundStack, Podium , Message Heard, Health Podcast Network, Headliner, Optimal Living Daily, Rhapsody Voices, Podcast Taxi, Heartcast Media50, Lemonada Media, Rephonic, Double Elvis Productions, Wondery, matchmaker.fm, Blubrry, Ossa Collective, Jam Street Media, Oxford Road, Diversion Podcasts, Castos, Transistor, Zvook, Sonic Influencer Marketing, Hear.Here.Singapore, StreamGuys, Podcast Partnership, Ad Results Media, Content10x, Cleanfeed, She Podcasts, Sonix, Lower Street, Podigy, Revolver Podcasts, Adopter Media, Podcast Movement, School of Podcasting, Edison Research, Signal Hill Insights
Our personal supporters: Eric Montgomery, Amy Woods, John, Jessica Alpert Silber, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, Ed Sullivan, Mirko Lagonegro, Andy Maher, The Virtual Couch, Kara Silverman, Eric Hunley, Lindsay Graham, Liz Covart, Justin Jackson, Karen Jackson, Owen Grover, CESLIE Armstrong, Søren Hugger Møller, Josh Withers, Patrick K. Walsh, Mike Rapin, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Mark Ramsey, Helene Pawlitzki, James Atkinson, Graeme Klass, Pete Morgan, Buzz Knight, Stew Redwine, Meggan Ellingboe, Mary Dooe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Niall Mackay, Suzanne Schultz, Joanne Phillips, Doug Downs, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Alan Haburchak, Paul Vogelzang, Vanessa Harris, Charles Spivey, Courtney Reimer, Brandon Schexnayder, Tom Teodorczuk, Ken Beyer, Bubbe Ann Schockett
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This is sponsored by Riverside. Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today.
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This is sponsored by Riverside. Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today.
Blubrry is launching an AI-powered podcast clip generator, Podfest has received a strategic investment and new leadership, and concerns have been raised about tech companies potentially using YouTube videos to train their AI models without permission.
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Image: David Trinks
This is sponsored by Riverside. Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today.
The launch of the Podcards podcast growth tool, the release of a new version of the Overcast podcast app, and the release of the Australian Podcast Ranker for June 2024 showing a decrease in total downloads and fewer episodes published.
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This is sponsored by Riverside. Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today.
Adobe has launched a new podcast recording and editing tool called Adobe Podcast Studio in beta, while senior leadership is leaving Libsyn Ads
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