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• One of the UK’s biggest podcasts, Sh**ged Married Annoyed has signed with Adelicious. The show was with Acast, and joins other Avalon shows from Russell Howard and Frank Skinner on the podcast network. The award-winning show has spawned a book, a TV chat show, and had two live arena tours (including selling out Wembley SSE Arena and the O2).
  • The Podcast Business Journal interviewed Avalon co-founder Jon Thoday and Adelicious MD Andrew Goldsmith last year.
• In 2020, podcasting in Türkiye grew faster than anywhere else on Earth. Now, the industry is part of a US $31mn digital audio ad market - and it’s only set to grow further. Rıfat Özcan writes for Podnews today, looking at the rapidly evolving Turkish podcasting ecosystem.
  • EarBuds today carries International Podcast Recommendations, from Andreea Coscai.
• Kast Media’s bankruptcy procedure appears to have got a lot more complicated - the owner of Jim Cornette’s shows, Arcadian Vanguard, is suing Kast Media CEO Colin Thomson and his family members - and also suing LiveOne and PodcastOne. for-damages-feb325.pdf">The complaint alleges that $6.9mn of cash went missing; claims that family members received two cars and a $7,665 Cartier watch; and also alleges that this was occurring with PodcastOne’s knowledge. The summons was served on Friday.
  • The Podcast Business Journal interviewed LiveOne’s Rob Ellin at the time.

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Our personal supporters: Eric Montgomery, Amy Woods, John, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Ed Sullivan, Lindsay Graham, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, tony@virtualcouch.xyz, Mirko Lagonegro, Andy Maher, Kara Silverman, Eric Hunley, Owen Grover, Liz Covart, Justin Jackson, Karen Jackson, CESLIE Armstrong, Mike R, Søren Hugger Møller, Josh Withers, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Mark Ramsey, Helene Pawlitzki, Jeremy Enns from Podcast Marketing Academy, Steve Stewart, Pete Morgan, Stew Redwine, Meggan Ellingboe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Buzz Knight, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Jaz Garewal, Don MacKinnon, Graeme Klass, Suzanne Schultz, Joanne Phillips, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Andy Bowers, Mary Dooe, Paul Vogelzang, Vanessa Harris, Charles Spivey, Niall Mackay, Brandon Schexnayder, Courtney Reimer, Tom Teodorczuk, Ken Beyer, Sam Phelps, Doug Downs, Joe Tannorella, Jenn Leask, Jeremie Mani (Podcasthon.org), Jennifer Henczel, Larry Rosin, Andi, Stacey Goers, Bryan Barletta, Gavin, Bubbe Ann Schockett, Darius Derakshan, Stefano Mangone, Dave Campbell, Cindy Howes, Chris Peterson, TWRS, Anastasia Violet Lipske, Gee Padilla

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• PodcastOne is to switch hosting to Amazon’s ART19. It had been using the relatively unknown Nox Solutions as a podcast host. The Podcast Index suggests Nox Solutions hosts around 1,277 shows - 1,077 of which are with PodcastOne and Launchpadone.
• Docusign is the latest company with a new sonic logo. In this case, it’s described as a “red thread” that runs through all of Docusign’s marketing (and, we hope, podcast advertising). We’ve a few examples in the press release, and another in our podcast.
• SiriusXM shared the company’s 2024 results. “What is working? Well, wouldn’t ya know it… it’s podcasts.” says Chris Peterson, in his analysis of the numbers. He adds that “it’s time for independent publishers to control their own monetization”.

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Silver supporters: Storic Media, Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, The Podcast Haven, Frequency, Storyboard, Podium , Cloud10, Compliance Podcast Network, Gumball, Ask Ralph Christian Finance, Jonekiri, Truefans, POW PR, Deepcast Creator, Huberman Lab, PlayPodcast, Gilded Audio, SoundStack, ARN's iHeartPodcast Network Aust, The Roost, Red Seat Ventures, Voxtopica, Tink Media, Ausha, Podcastpage, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Jam Street Media, Transistor, matchmaker.fm, Lemonada Media, Ossa Collective, Rephonic, Oxford Road, Double Elvis Productions, Rhapsody Voices, Podcast Taxi, Optimal Living Daily, Headliner, Wondery, Zvook, Blubrry, Heartcast Media50, Castos, Diversion Podcasts, Content10x, Hear.Here.Singapore, StreamGuys, Podcast Partnership, Ad Results Media, Cleanfeed, She Podcasts, Podcast Movement, Adopter Media, School of Podcasting, Podigy, Sonix, Revolver Podcasts, Lower Street, Edison Research, Signal Hill Insights

Our personal supporters: Eric Montgomery, Amy Woods, John, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Ed Sullivan, Lindsay Graham, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, tony@virtualcouch.xyz, Mirko Lagonegro, Andy Maher, Kara Silverman, Eric Hunley, Owen Grover, Liz Covart, Justin Jackson, Karen Jackson, CESLIE Armstrong, Mike R, Søren Hugger Møller, Josh Withers, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Mark Ramsey, Helene Pawlitzki, Jeremy Enns from Podcast Marketing Academy, Steve Stewart, Pete Morgan, Stew Redwine, Meggan Ellingboe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Buzz Knight, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Jaz Garewal, Don MacKinnon, Graeme Klass, Suzanne Schultz, Joanne Phillips, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Andy Bowers, Mary Dooe, Paul Vogelzang, Vanessa Harris, Charles Spivey, Niall Mackay, Brandon Schexnayder, Courtney Reimer, Tom Teodorczuk, Ken Beyer, Sam Phelps, Doug Downs, Joe Tannorella, Jenn Leask, Jeremie Mani (Podcasthon.org), Jennifer Henczel, Larry Rosin, Andi, Stacey Goers, Bryan Barletta, Gavin, Bubbe Ann Schockett, Darius Derakshan, Stefano Mangone, Dave Campbell, Cindy Howes, Chris Peterson, TWRS, Anastasia Violet Lipske, Gee Padilla

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• The winners of the UK’s Political Podcast Awards were announced. Podcast of the year was Goalhanger’s The Rest is Politics, but Persephonica’s Political Currency and Electoral Dysfunction from Sky News won two awards. Acast shows won the most awards.
• Yesterday, we linked to a presentation from German podcast marketers and publishers promoting the benefits of audio-only podcasts. It was in German. Sadly, viele Menschen sind faul und sprechen keine anderen Sprachen. The good news is - it’s now also available in English.
• How does Acast market itself to potential advertisers? By podcast advertising, of course. The company has shared a bit of knowledge of how they do it.

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• Save $350—Evolutions Sale Ends Tonight! — Be part of the spring's biggest podcast event, Evolutions 2025, March 31–April 3 in Chicago. Save up to $350 during the Super Duper Early Bird Sale, ending tonight. Lock in your pass before midnight!

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Sounds Profitable, Podscribe, RedCircle, Resound, Cohost, Steve Lack: Audio, Simplecast, SALT, audioBoom, Audiohook, Riverside.fm, Jar Audio, Podchaser, Awesound, Libsyn, Evergreen Podcasts, We Edit Podcasts, Acast, Podpage websites, Disctopia, Knucklehead Media Group

Silver supporters: Storic Media, Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, The Podcast Haven, Voxtopica, ARN's iHeartPodcast Network Aust, Ask Ralph Christian Finance, POW PR, Truefans, The Roost, Tink Media, Gumball, Gilded Audio, Compliance Podcast Network, Red Seat Ventures, SoundStack, Frequency, Cloud10, Deepcast Creator, Ausha, Huberman Lab, Jonekiri, PlayPodcast, Podium , Storyboard, Podcastpage, Message Heard, Health Podcast Network, Headliner, Castos, Optimal Living Daily, Zvook, Blubrry, Wondery, Heartcast Media50, matchmaker.fm, Jam Street Media, Rephonic, Diversion Podcasts, Oxford Road, Lemonada Media, Transistor, Double Elvis Productions, Rhapsody Voices, Ossa Collective, Sonic Influencer Marketing, Podcast Taxi, Content10x, Ad Results Media, StreamGuys, Podcast Partnership, Hear.Here.Singapore, Cleanfeed, She Podcasts, Podcast Movement, Podigy, Sonix, Adopter Media, Revolver Podcasts, School of Podcasting, Lower Street, Edison Research, Signal Hill Insights

Our personal supporters: Eric Montgomery, Amy Woods, John, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Ed Sullivan, Lindsay Graham, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, tony@virtualcouch.xyz, Mirko Lagonegro, Andy Maher, Kara Silverman, Eric Hunley, Owen Grover, Liz Covart, Justin Jackson, Karen Jackson, CESLIE Armstrong, Mike R, Søren Hugger Møller, Josh Withers, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Mark Ramsey, Helene Pawlitzki, Jeremy Enns from Podcast Marketing Academy, Steve Stewart, Pete Morgan, Stew Redwine, Meggan Ellingboe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Buzz Knight, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Jaz Garewal, Don MacKinnon, Graeme Klass, Suzanne Schultz, Joanne Phillips, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Andy Bowers, Mary Dooe, Paul Vogelzang, Vanessa Harris, Charles Spivey, Niall Mackay, Brandon Schexnayder, Courtney Reimer, Tom Teodorczuk, Ken Beyer, Sam Phelps, Doug Downs, Joe Tannorella, Jenn Leask, Jeremie Mani (Podcasthon.org), Jennifer Henczel, Larry Rosin, Andi, Stacey Goers, Bryan Barletta, Gavin, Bubbe Ann Schockett, Darius Derakshan, Stefano Mangone, Dave Campbell, Cindy Howes, Chris Peterson, TWRS, Anastasia Violet Lipske, Gee Padilla

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• There are more listeners than ever to podcasts in the US, according to new data. The Triton Digital 2024 US Podcast Report also suggests that YouTube continues to be the most “preferred” platform for 33.1% of all podcast listeners, while Apple Podcasts has slumped to a new low: preferred by just 12.2%. The data, which is a free download, also contains more detail about the US Podcast Ranker.
• Video podcasts are “not equally sensible and beneficial for all podcasts“. A group of German podcast marketers and publishers have worked together to produce a white paper explaining the benefits of audio-only podcasts. Advantages include better distribution, and monetisation, and audio podcasts have a 150% higher listen-through rate than video podcasts.
• There have been a number of layoffs at SiriusXM, impacting the podcast teams and Earwolf. Podnews understands that 100 roles were impacted, representing 2% of the workforce, along with a number of changes to the company’s structure. The CEO Jennifer Witz called it a “profoundly challenging day”. One of those included is Amelia Chappelow, who was Executive Producer at Earwolf.

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• Host your podcast videos the right way! — Video podcasts have the potential to attract millions of viewers and listeners simultaneously. Disctopia allows you to upload podcast videos and automatically add them to your RSS feed - It's Magic!
• Save $350—Evolutions Early Bird Ends Tomorrow! — Join podcast creators and pros at Evolutions 2025, March 31–April 3 in Chicago. Save up to $350 on your pass during the Super Duper Early Bird Sale, ending tomorrow. Prices rise at midnight!

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Sounds Profitable, audioBoom, Cohost, Audiohook, Steve Lack: Audio, Podscribe, RedCircle, Simplecast, SALT, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, Evergreen Podcasts, We Edit Podcasts, Acast, Podpage websites, Libsyn, Knucklehead Media Group, Disctopia

Silver supporters: Storic Media, Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, Ask Ralph Christian Finance, Storyboard, The Podcast Haven, Ausha, The Roost, Tink Media, Red Seat Ventures, Gumball, Podium , Huberman Lab, PlayPodcast, POW PR, SoundStack, Gilded Audio, Truefans, Compliance Podcast Network, ARN's iHeartPodcast Network Aust, Frequency, Cloud10, Deepcast Creator, Voxtopica, Jonekiri, Podcastpage, Message Heard, Health Podcast Network, Oxford Road, matchmaker.fm, Lemonada Media, Sonic Influencer Marketing, Jam Street Media, Optimal Living Daily, Rephonic, Podcast Taxi, Zvook, Rhapsody Voices, Heartcast Media50, Headliner, Transistor, Ossa Collective, Diversion Podcasts, Wondery, Blubrry, Castos, Double Elvis Productions, Hear.Here.Singapore, Content10x, StreamGuys, Ad Results Media, Podcast Partnership, She Podcasts, Cleanfeed, Adopter Media, Revolver Podcasts, Podcast Movement, Lower Street, School of Podcasting, Podigy, Sonix, Signal Hill Insights, Edison Research

Our personal supporters: Eric Montgomery, Amy Woods, John, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Ed Sullivan, Lindsay Graham, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, tony@virtualcouch.xyz, Mirko Lagonegro, Andy Maher, Kara Silverman, Eric Hunley, Owen Grover, Liz Covart, Justin Jackson, Karen Jackson, CESLIE Armstrong, Mike R, Søren Hugger Møller, Josh Withers, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Mark Ramsey, Helene Pawlitzki, Jeremy Enns from Podcast Marketing Academy, Steve Stewart, Pete Morgan, Stew Redwine, Meggan Ellingboe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Buzz Knight, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Jaz Garewal, Don MacKinnon, Graeme Klass, Suzanne Schultz, Joanne Phillips, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Andy Bowers, Mary Dooe, Paul Vogelzang, Vanessa Harris, Charles Spivey, Niall Mackay, Brandon Schexnayder, Courtney Reimer, Tom Teodorczuk, Ken Beyer, Sam Phelps, Doug Downs, Joe Tannorella, Jenn Leask, Jeremie Mani (Podcasthon.org), Jennifer Henczel, Larry Rosin, Andi, Stacey Goers, Bryan Barletta, Gavin, Bubbe Ann Schockett, Darius Derakshan, Stefano Mangone, Dave Campbell, Cindy Howes, Chris Peterson, TWRS, Anastasia Violet Lipske, Gee Padilla

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• Spotify has launched Creator Milestone Awards, which will be given to podcasts that reach particular streaming levels on Spotify. It’s the first time Spotify has publicly revealed streaming numbers for podcasters across the platform. Like YouTube, award recipients will be hand-delivered a physical Spotify plaque.
  • Gold (500mn+ lifetime streams) includes Joe Rogan, Crime Junkie, Armchair Expert and Last Podcast on the left, but also two German podcasts. One of those, Gemischtes Hack, only has 285 episodes: so each episode has been played an average of 1,750,000 times, just on Spotify. (And even more impressive, when you know there are only about 120mn native German speakers.)
  • There are 13 Silver (250mn+ lifetime streams) awardees, including Call Her Daddy and The Daily, two Spanish podcasts, one German and one Portuguese.
  • There are 83 Bronze (100mn+ lifetime streams) awardees. Podcasts in “emerging markets” get Bronze after just 50mn+ lifetime streams.
• SiriusXM has pulled its video versions of Alex Cooper’s Call Her Daddy from Spotify along with other Unwell Network shows. The shows will be viewable on YouTube and the SiriusXM app. Cooper posted on Instagram saying that you can watch on YouTube “for free”.
• How do you make podcast advertising work better? Don’t make the ads dull and boring. Ads that have emotion or are otherwise interesting can work more than six times better than boring ones, according to a set of research compiled by Westwood One’s Pierre Bouvard. There’s a PDF, a video, and a white paper to download.

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Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cohost, Podscribe, audioBoom, SALT, Audiohook, RedCircle, Steve Lack: Audio, Resound, Simplecast, Riverside.fm, Jar Audio, Podchaser, Awesound, Evergreen Podcasts, Acast, We Edit Podcasts, Libsyn, Podpage websites, Disctopia, Knucklehead Media Group

Silver supporters: Storic Media, Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, Deepcast Creator, Ausha, Truefans, Tink Media, The Roost, Jonekiri, ARN's iHeartPodcast Network Aust, Storyboard, Frequency, PlayPodcast, SoundStack, Voxtopica, Ask Ralph Christian Finance, Compliance Podcast Network, Gumball, The Podcast Haven, Podium , Huberman Lab, Red Seat Ventures, Gilded Audio, POW PR, Cloud10, Podcastpage, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Ossa Collective, Heartcast Media50, Optimal Living Daily, Rhapsody Voices, Headliner, Castos, Double Elvis Productions, Blubrry, Wondery, matchmaker.fm, Podcast Taxi, Oxford Road, Transistor, Zvook, Diversion Podcasts, Lemonada Media, Jam Street Media, Rephonic, Content10x, StreamGuys, Hear.Here.Singapore, Podcast Partnership, Ad Results Media, She Podcasts, Cleanfeed, Podcast Movement, Podigy, Sonix, Adopter Media, Lower Street, School of Podcasting, Revolver Podcasts, Signal Hill Insights, Edison Research

Our personal supporters: Eric Montgomery, Amy Woods, John, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Ed Sullivan, Lindsay Graham, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, tony@virtualcouch.xyz, Mirko Lagonegro, Andy Maher, Kara Silverman, Eric Hunley, Owen Grover, Liz Covart, Justin Jackson, Karen Jackson, CESLIE Armstrong, Mike R, Søren Hugger Møller, Josh Withers, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Mark Ramsey, Helene Pawlitzki, Jeremy Enns from Podcast Marketing Academy, Steve Stewart, Pete Morgan, Stew Redwine, Meggan Ellingboe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Buzz Knight, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Jaz Garewal, Don MacKinnon, Graeme Klass, Suzanne Schultz, Joanne Phillips, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Andy Bowers, Mary Dooe, Paul Vogelzang, Vanessa Harris, Charles Spivey, Niall Mackay, Brandon Schexnayder, Courtney Reimer, Tom Teodorczuk, Ken Beyer, Sam Phelps, Doug Downs, Joe Tannorella, Jenn Leask, Jeremie Mani (Podcasthon.org), Jennifer Henczel, Larry Rosin, Andi, Stacey Goers, Bryan Barletta, Gavin, Bubbe Ann Schockett, Darius Derakshan, Stefano Mangone, Dave Campbell, Cindy Howes, Chris Peterson, TWRS, Anastasia Violet Lipske, Gee Padilla

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• Buzzsprout is the best podcast hosting company, says TechRadar in a review that also gives special credit to Podbean, Libsyn, Captivate and Transistor.
• Kamala Harris’s podcast strategy fell way short of Trump’s, says Ashley Carman: Harris didn’t appear to focus on a cohesive list of shows, which didn’t share similar audiences - making it hard to hit the same talking points. The article is in the latest edition of her Bloomberg newsletter, Soundbite.
  • To support podcast journalism, Podnews has snagged a deal on Ashley Carman’s Soundbite newsletter. You can grab Bloomberg’s Tech Newsletter Bundle at a 25% discount for the first year - which includes Soundbite and others.
• The IAB suggests in its 2025 Outlook Study of ad buyers that growth of podcast ad spend will slow this year, and its market share will drop. Total advertising is set to grow by 7.3%; podcasting will just beat that, at 7.4%.
  • And, in a surprise, S&P Global Market Intelligence suggests that d9d5-11ef-afb2-1331a5b1d6da.html?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2025-01-27">the US podcast industry won’t top $2bn in revenue until 2032. The IAB suggest it hit $1.9bn in 2023.

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• NORMANITY - The newest must listen AUDIO MUSICAL — Normanity is a satirical interrogation of corporate corruption and the fragility of our aspirations, conducted with quirky humour and real heart. On the Wireless feed on MONDAY! Sing along why dontcha
• Get Ashley Carman's Soundbite newsletter — Get exclusive reporting on podcasting, the music industry and audio trends. Podnews readers can subscribe to Bloomberg's Tech Newsletter Bundle, including Soundbite, at 25% off for your first year.

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, RedCircle, audioBoom, Audiohook, Steve Lack: Audio, Simplecast, Podscribe, Cohost, Resound, SALT, Riverside.fm, Jar Audio, Podchaser, Awesound, Evergreen Podcasts, Podpage websites, Acast, Knucklehead Media Group, Libsyn, We Edit Podcasts, Disctopia

Silver supporters: Storic Media, Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, Jonekiri, SoundStack, The Roost, Ask Ralph Christian Finance, Storyboard, Deepcast Creator, The Podcast Haven, Gilded Audio, Frequency, Tink Media, Huberman Lab, Ausha, Voxtopica, PlayPodcast, Podium , Truefans, Cloud10, Compliance Podcast Network, Red Seat Ventures, ARN's iHeartPodcast Network Aust, POW PR, Gumball, Podcastpage, Message Heard, Health Podcast Network, Rephonic, Double Elvis Productions, Rhapsody Voices, matchmaker.fm, Castos, Sonic Influencer Marketing, Optimal Living Daily, Blubrry, Transistor, Zvook, Podcast Taxi, Jam Street Media, Oxford Road, Lemonada Media, Wondery, Ossa Collective, Headliner, Diversion Podcasts, Heartcast Media50, Podcast Partnership, Content10x, Hear.Here.Singapore, StreamGuys, Ad Results Media, Cleanfeed, She Podcasts, Adopter Media, Podigy, Sonix, Lower Street, Podcast Movement, Revolver Podcasts, School of Podcasting, Edison Research, Signal Hill Insights

Our personal supporters: Eric Montgomery, Amy Woods, John, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Ed Sullivan, Lindsay Graham, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, tony@virtualcouch.xyz, Mirko Lagonegro, Andy Maher, Kara Silverman, Eric Hunley, Owen Grover, Liz Covart, Justin Jackson, Karen Jackson, CESLIE Armstrong, Mike R, Søren Hugger Møller, Josh Withers, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Mark Ramsey, Helene Pawlitzki, Jeremy Enns from Podcast Marketing Academy, Steve Stewart, Pete Morgan, Stew Redwine, Meggan Ellingboe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Buzz Knight, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Jaz Garewal, Don MacKinnon, Graeme Klass, Suzanne Schultz, Joanne Phillips, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Andy Bowers, Mary Dooe, Paul Vogelzang, Vanessa Harris, Charles Spivey, Niall Mackay, Brandon Schexnayder, Courtney Reimer, Tom Teodorczuk, Ken Beyer, Sam Phelps, Doug Downs, Joe Tannorella, Jenn Leask, Jeremie Mani (Podcasthon.org), Jennifer Henczel, Larry Rosin, Andi, Stacey Goers, Bryan Barletta, Gavin, Bubbe Ann Schockett, Darius Derakshan, Stefano Mangone, Dave Campbell, Cindy Howes, Chris Peterson, TWRS, Anastasia Violet Lipske, Gee Padilla

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• Exclusive: Apple Podcasts has made changes to the way it makes podcasts available in China. Working with podcasters inside China, Podnews has learnt that Apple is now able to remove specific episodes from shows, and that those episodes are hidden from users even if a user tries the RSS feed in the Apple Podcasts app.
  • As two examples: Lex Fridman has 22 recent shows removed; the Joe Rogan Experience is missing eight recent shows.
  • We’ve written an availability checker for Apple Podcasts, to understand what is available where. More details in the article.
• Evolutions 2025 has announced a set of new speakers for the event in Chicago IL, on Mar 31 - Apr 3. Reflecting video’s part in the podcast space, Evolutions will have a Video Village, presented by YouTube. Use code PODNEWS to save on selected passes.
• Podcast studio Filt has announced a reorganisation, including consolidation with Finland’s Suomen Podcastmedia, and the launch of Filt Nordics across Sweden, Denmark, Norway and Finland. The companies are backed by PodX Group.

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• Stop Hustling and Start Living. — Learn to meet (and exceed!) your personal & professional goals in a slow, steady, & sustainable way with the highly acclaimed Slow Living Podcast hosted by NYT best-selling author, Stephanie O'Dea.
• Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able? Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now.

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Silver supporters: Storic Media, Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, Gumball, Huberman Lab, The Roost, Red Seat Ventures, Deepcast Creator, The Podcast Haven, Ausha, Podium , Storyboard, Voxtopica, Tink Media, SoundStack, POW PR, Cloud10, ARN's iHeartPodcast Network Aust, Frequency, Truefans, Ask Ralph Christian Finance, Gilded Audio, PlayPodcast, Compliance Podcast Network, Jonekiri, Podcastpage, Message Heard, Health Podcast Network, Blubrry, Podcast Taxi, Lemonada Media, Double Elvis Productions, Ossa Collective, Diversion Podcasts, Optimal Living Daily, Jam Street Media, Wondery, Transistor, Rephonic, Sonic Influencer Marketing, Castos, Oxford Road, Zvook, Heartcast Media50, Headliner, matchmaker.fm, Rhapsody Voices, Content10x, Podcast Partnership, Hear.Here.Singapore, StreamGuys, Ad Results Media, Cleanfeed, She Podcasts, Lower Street, Adopter Media, Podigy, Revolver Podcasts, School of Podcasting, Sonix, Podcast Movement, Signal Hill Insights, Edison Research

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• Nine (all male) podcast hosts interviewed Donald Trump last year, helped swing their mostly male audience to a Republican win in November. You’ll have seen many of them at events for the inauguration last weekend (with Joe Rogan in the room while Donald Trump was sworn in). A group of reporters at Bloomberg, including Soundbite’s Ashley Carman, reviewed nearly 1,300 hours of footage to reveal what they talk about, how the network works together, who they appeal to, and how they’re now building support for Donald Trump’s political agenda. Here’s a gift link to read the whole thing.
• KQED has launched a “real time” news podcast called The Latest, which updates dynamically throughout the day with the latest news. The podcast is built using technology from Spooler, which launched in 2022.
• The Podcast Show London tells us that prices are going up on Feb 1. PODNEWS10 saves money on selected delegate passes. Podnews is a media partner; our London-born Editor is on the advisory board.

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• Stop Hustling and Start Living. — Learn to meet (and exceed!) your personal & professional goals in a slow, steady, & sustainable way with the highly acclaimed Slow Living Podcast hosted by NYT best-selling author, Stephanie O'Dea.
• AI Podcast Growth - Get 12% Off Now! — AudienceLift.com: Your AI-Powered Podcast Growth Partner Trusted by industry leaders to grow audiences and build subscriber databases. Start your first campaign today with code Podnews12 for 12% off!

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Resound, SALT, Simplecast, audioBoom, Podscribe, Audiohook, RedCircle, Steve Lack: Audio, Cohost, Riverside.fm, Jar Audio, Podchaser, Awesound, Knucklehead Media Group, Acast, Podpage websites, We Edit Podcasts, Disctopia, Libsyn, Evergreen Podcasts

Silver supporters: Storic Media, Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, Jonekiri, Tink Media, Huberman Lab, Cloud10, The Podcast Haven, ARN's iHeartPodcast Network Aust, SoundStack, Storyboard, Ask Ralph Christian Finance, Red Seat Ventures, Compliance Podcast Network, Ausha, The Roost, Gilded Audio, POW PR, PlayPodcast, Truefans, Deepcast Creator, Podium , Gumball, Voxtopica, Frequency, Podcastpage, Message Heard, Health Podcast Network, Rhapsody Voices, Double Elvis Productions, Jam Street Media, Diversion Podcasts, Optimal Living Daily, Castos, Zvook, Rephonic, Podcast Taxi, matchmaker.fm, Sonic Influencer Marketing, Blubrry, Wondery, Headliner, Lemonada Media, Ossa Collective, Transistor, Heartcast Media50, Oxford Road, Content10x, Ad Results Media, StreamGuys, Hear.Here.Singapore, Podcast Partnership, She Podcasts, Cleanfeed, Revolver Podcasts, School of Podcasting, Sonix, Podigy, Podcast Movement, Adopter Media, Lower Street, Edison Research, Signal Hill Insights

Our personal supporters: Eric Montgomery, Amy Woods, John, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Ed Sullivan, Lindsay Graham, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, tony@virtualcouch.xyz, Mirko Lagonegro, Andy Maher, Kara Silverman, Eric Hunley, Owen Grover, Liz Covart, Justin Jackson, Karen Jackson, CESLIE Armstrong, Mike R, Søren Hugger Møller, Josh Withers, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Mark Ramsey, Helene Pawlitzki, Jeremy Enns from Podcast Marketing Academy, Steve Stewart, Pete Morgan, Stew Redwine, Meggan Ellingboe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Buzz Knight, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Jaz Garewal, Don MacKinnon, Graeme Klass, Suzanne Schultz, Joanne Phillips, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Andy Bowers, Mary Dooe, Paul Vogelzang, Vanessa Harris, Charles Spivey, Niall Mackay, Brandon Schexnayder, Courtney Reimer, Tom Teodorczuk, Ken Beyer, Sam Phelps, Doug Downs, Joe Tannorella, Jenn Leask, Jeremie Mani (Podcasthon.org), Jennifer Henczel, Larry Rosin, Andi, Stacey Goers, Bryan Barletta, Gavin, Bubbe Ann Schockett, Darius Derakshan, Stefano Mangone, Dave Campbell, Cindy Howes, Chris Peterson, TWRS, Anastasia Violet Lipske, Gee Padilla

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• Exclusive: The Between Two Beers podcast, New Zealand’s most popular long-form interview podcast, has signed a multi-year deal with Acast. The partnership will include ad and sponsorship opportunities on the audio podcast, video podcast and associated social channels. The show was previously with NZME.
• Reasons to be cheerful: at Signal Hill Insights, Paul Riismandel is optimistic about podcasting in 2025 - pointing out that much has changed in the ten years since Serial. Not least - there’s a 3.4x greater chance of finding an audience in 2025 than in 2014.
• “You’re not buying enough podcasts”: Cumulus Media’s message to advertisers in the company’s 2025 Audioscape. No brand is coming close to saturating podcast audiences, says Pierre Bouvard.

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• 💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform.
• 🎧 Drive Podcast Downloads on Player FM — Use Player FM’s self-serve ad platform to boost impressions, plays, and engagement for your show. Affordable plans available to fit any podcaster. Launch your campaign now!

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Sounds Profitable, audioBoom, Podscribe, Cohost, Audiohook, Steve Lack: Audio, SALT, RedCircle, Simplecast, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, Libsyn, Acast, Evergreen Podcasts, Podpage websites, Knucklehead Media Group, Disctopia, We Edit Podcasts

Silver supporters: Storic Media, Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, Gilded Audio, Frequency, Voxtopica, Ask Ralph Christian Finance, The Roost, Tink Media, PlayPodcast, Podium , Gumball, Huberman Lab, Compliance Podcast Network, Jonekiri, Deepcast Creator, Cloud10, ARN's iHeartPodcast Network Aust, POW PR, Ausha, Red Seat Ventures, The Podcast Haven, SoundStack, Storyboard, Truefans, Podcastpage, Message Heard, Health Podcast Network, Castos, Blubrry, Wondery, Headliner, matchmaker.fm, Sonic Influencer Marketing, Heartcast Media50, Rhapsody Voices, Lemonada Media, Optimal Living Daily, Zvook, Jam Street Media, Transistor, Oxford Road, Rephonic, Diversion Podcasts, Ossa Collective, Double Elvis Productions, Podcast Taxi, StreamGuys, Content10x, Ad Results Media, Podcast Partnership, Hear.Here.Singapore, She Podcasts, Cleanfeed, Sonix, Lower Street, Podigy, Revolver Podcasts, School of Podcasting, Podcast Movement, Adopter Media, Signal Hill Insights, Edison Research

Our personal supporters: Eric Montgomery, Amy Woods, John, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Ed Sullivan, Lindsay Graham, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, tony@virtualcouch.xyz, Mirko Lagonegro, Andy Maher, Kara Silverman, Eric Hunley, Owen Grover, Liz Covart, Justin Jackson, Karen Jackson, CESLIE Armstrong, Mike R, Søren Hugger Møller, Josh Withers, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Mark Ramsey, Helene Pawlitzki, Jeremy Enns from Podcast Marketing Academy, Steve Stewart, Pete Morgan, Stew Redwine, Meggan Ellingboe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Buzz Knight, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Jaz Garewal, Don MacKinnon, Graeme Klass, Suzanne Schultz, Joanne Phillips, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Andy Bowers, Mary Dooe, Paul Vogelzang, Vanessa Harris, Charles Spivey, Niall Mackay, Brandon Schexnayder, Courtney Reimer, Tom Teodorczuk, Ken Beyer, Sam Phelps, Doug Downs, Joe Tannorella, Jenn Leask, Jeremie Mani (Podcasthon.org), Jennifer Henczel, Larry Rosin, Andi, Stacey Goers, Bryan Barletta, Gavin, Bubbe Ann Schockett, Darius Derakshan, Stefano Mangone, Dave Campbell, Cindy Howes, Chris Peterson, TWRS, Anastasia Violet Lipske, Gee Padilla

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• Above: Spotted at the Greater Toronto Area podcaster meetup last week, John and Jennifer from the Canadian Podcast Awards, and Arys Déjan, host of The Who & How Club. They’re preparing for PodCamp Toronto next month.
• There will be a federal election this year in Australia, and the current Prime Minister, Anthony Albanese, has chosen his first long-form interview to be on independent podcast News Club from The Squiz.
• The US certainly seems to be locked-on to shows from the Locked On Podcast Network. The company claims 358 million listens and views in 2024; an increase of 20% year-on-year. Podnews understands that the company’s Locked On College Sports channels grew by over 50% on the year; and projected total listens and views in 2025 should be over 400 million.

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Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Sounds Profitable, Steve Lack: Audio, Audiohook, Podscribe, Resound, SALT, Cohost, Simplecast, audioBoom, RedCircle, Riverside.fm, Jar Audio, Podchaser, Awesound, Disctopia, We Edit Podcasts, Libsyn, Podpage websites, Knucklehead Media Group, Evergreen Podcasts, Acast

Silver supporters: Storic Media, Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, ARN's iHeartPodcast Network Aust, Truefans, SoundStack, Frequency, Cloud10, The Podcast Haven, Tink Media, Deepcast Creator, Red Seat Ventures, The Roost, Jonekiri, Ask Ralph Christian Finance, Podium , Gilded Audio, PlayPodcast, Storyboard, Gumball, Compliance Podcast Network, Voxtopica, Huberman Lab, Ausha, POW PR, Podcastpage, Message Heard, Health Podcast Network, Transistor, Zvook, Lemonada Media, Jam Street Media, Podcast Taxi, Oxford Road, Wondery, Double Elvis Productions, Diversion Podcasts, Castos, Rephonic, Headliner, Blubrry, Sonic Influencer Marketing, Heartcast Media50, Ossa Collective, matchmaker.fm, Rhapsody Voices, Optimal Living Daily, StreamGuys, Ad Results Media, Podcast Partnership, Content10x, Hear.Here.Singapore, She Podcasts, Cleanfeed, Sonix, Podcast Movement, Adopter Media, Podigy, Revolver Podcasts, School of Podcasting, Lower Street, Signal Hill Insights, Edison Research

Our personal supporters: Eric Montgomery, Amy Woods, John, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Ed Sullivan, Lindsay Graham, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, tony@virtualcouch.xyz, Mirko Lagonegro, Andy Maher, Kara Silverman, Eric Hunley, Owen Grover, Liz Covart, Justin Jackson, Karen Jackson, CESLIE Armstrong, Mike R, Søren Hugger Møller, Josh Withers, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Mark Ramsey, Helene Pawlitzki, Jeremy Enns from Podcast Marketing Academy, Steve Stewart, Pete Morgan, Stew Redwine, Meggan Ellingboe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Buzz Knight, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Jaz Garewal, Don MacKinnon, Graeme Klass, Suzanne Schultz, Joanne Phillips, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Andy Bowers, Mary Dooe, Paul Vogelzang, Vanessa Harris, Charles Spivey, Niall Mackay, Brandon Schexnayder, Courtney Reimer, Tom Teodorczuk, Ken Beyer, Sam Phelps, Doug Downs, Joe Tannorella, Jenn Leask, Jeremie Mani (Podcasthon.org), Jennifer Henczel, Larry Rosin, Andi, Stacey Goers, Bryan Barletta, Gavin, Bubbe Ann Schockett, Darius Derakshan, Stefano Mangone, Dave Campbell, Cindy Howes, Chris Peterson, TWRS, Anastasia Violet Lipske, Gee Padilla

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