Zeev Farbman is the Co-Founder and CEO of Lightricks, which puts high-quality video and editing apps into the hands of average mobile phone users. Zeev immigrated to Israel from the former Soviet Union at the age of 12 and would go on to meet his future co-founders during his military service. He pursued a degree in computer science at the Hebrew University with the plan of becoming a tenured professor, but that quickly changed when Zeev and his new friends created their first app, Facetune, and founded Lightricks in 2013. While they set an initial goal of generating just $100,000 with their new app, Lightricks now has a $1.8B valuation. Facetune was released the same year the word “selfie” was added to the dictionary and became one of the most downloaded mobile apps almost overnight. Since then, Lightricks has pivoted to the content creator economy, building multiple app suites and toolkits, and recently found an equity partner in Tik Tok’s D’Amelio family. In this episode, Zeev walks us through his real-time decision-making and why we should all take “the shower test”.