Podknife - Zara Keane on Nurturing Your Newsletter by Wish I'd Known Then . . . For Writers

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Zara Keane on Nurturing Your Newsletter

Podcast |: Wish I'd Known Then . . . For Writers
Publisher |: Sara Rosett and Jami Albright
Media Type |: audio
Podknife tags |: Authors,; Interview,; Management & Marketing,; Personal Journals,; Publishing,; Self Publishing,; Writing
Categories Via RSS |: Arts,; Books,; Business,; Entrepreneurship,; Marketing
Publication Date |: Sep 29, 2020
Episode Duration |: 01:01:35

Episode 037 / Cozy mystery author Zara Keane shares how changing genres allowed her to write to her strengths. We also delve into nurturing our newsletters, chatbots, and selling direct.

Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com.

Intro links:

In this podcast episode, you’ll discover:

Why finishing that first book is so important
How our writing processes change and evolve and how we can’t pin down a single system and replicate it again and again
Why trying to do it all is a mistake and the importance of filtering advice
How Zara moved from romance to cozy mystery
Zara’s “experiment budget” and her attitude to testing
Writing to your strengths--writing in a genre that lets you use your natural talents to their fullest
Nurturing your newsletter
Filtering readers who find you through a promotion
Using a serial novella in your newsletter
Using content themes to guide content creation for newsletter
Zara’s recommendations for getting started with chatbots
Benefits of selling direct with Payhip and Bookfunnel: flash sales, coupons, and built-in discounting
How Zara created a Christmas in July, promoted it to her newsletter, which gave her a financial return on par with a Bookbub featured deal

Genres discussed include cozy mystery, romance, and romantic suspense.

Links:

WIKT Interview with C.C. Hunter

How to Outline a Cozy Mystery

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