Zak Dunbar-Bell, also known as “K. Secret” is the creative director and CEO of the Jon Marc Collection and founder of National Curves Day. In 2015, National Curves Day launched as a movement for the empowerment of the curvy and plus size community with an inaugural event on the second Wednesday of October. The purpose was to encourage women to embrace and love who they are, stop body shaming and walk in confidence. As the movement grew so did the urge and desire to empower men who faced the same challenges and in 2017 became COED, an all-inclusive movement celebrating both women and men. In 2018, the registrar at the National Day Calendar proclaimed National Curves Day to be observed annually on the second Wednesday in October. The National Curves Day Honors and Fashion Gala, officially registered as #TheMetOfPlus, will feature a series of events to highlight fashion, diversity, confidence and to thank industry innovators and powerhouses for their contribution to diversity. The 4th Annual National Curves Day Honors and Fashion Gala is October 13, 2018 in Washington, D.C.