In fact, they’re worth quite a lot. One company is trying to pass that value onto retailers while also giving cash back to consumers.
Bryan Leach is the founder and CEO of Ibotta, a digital promotions company that IPO’d earlier this year. He joins Tim Beyers to discuss:
Ibotta’s journey from “WTF to RFP.”
The two-sided promotions market.
What retailers win when they discount.
Tickers discussed: IBTA, TTD, WMT, DG, DLTR, PNG, CART
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