Podknife - Your Perfect 3-Word Tagline - How Twitter Nails It by Voice Marketing with Emily Binder

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Your Perfect 3-Word Tagline - How Twitter Nails It

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Jun 11, 2021
Episode Duration |: 00:01:48

Can you distill your brand's north star into just three words? Here's how Twitter has evolved with their "What's happening?" tweet prompt and brand north star / tagline since 2014. In 2016, Twitter recategorized their app in the App Store from a social networking app to a news app, and went from number five to number one. Highly strategic. Perfectly aligned marketing vision. Twitter CMO Leslie Berland wrote in a company blog post announcing the accompanying 2016 ad campaign promoting Twitter as the app for news: “Twitter is where you go to see what’s happening everywhere in the world right now." Challenge: define your brand or product in just three words.

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