If there's one bit of advice I would give to entrepreneurs, solopreneurs and youpreneurs right now it would be to write a book. It's the fastest way to becoming seen as a credible authority in your niche. To that end I've brought on today's guest, Mr. Jim Kukral. Jim is a veteran of both the traditional publishing world and the self-publishing world. He has authored who loads of acclaimed books, and has helped hundreds of people become polished authors in their fields. On this episode of Youpreneur FM Jim and I cover his advice for first-time authors, a few of his suggestions to get started in self-publishing, and the keys to effectively selling your book both with a launch and in the long-term. Whether you've been considering writing a book or not - and I think you should do more than consider it - this is a show you won't want to miss! Listen in and enjoy. Essential Learning Points From This Episode: The bookstore model of selling books is failing: why? What is the lead magnet in the back of Jim's book Attention? How many reviews should you have of your book before you start marketing it? What is the triple M effect? What is the #1 thing you can do that will change your business? Much, much more! Important Links & Mentions From This Episode: http://authormarketingclub.com (The Author Marketing Club web site) http://www.amazon.com/Go-Direct-Eliminating-Middleman-Gatekeepers-ebook/dp/B00MQ2NZCU (Go Direct), by Jim Kukral http://attentionthebook.com/ (Attention), by Jim Kukral https://twitter.com/JimKukral (Jim Kukral on Twitter) https://www.facebook.com/jimkukral (Jim Kukral on Facebook) http://chrisducker.com/launchpad (Build the Business of You) http://chrisducker.com/london (Join my first mastermind of 2016!) Youpreneur Academy Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating for the podcast on iTunes), they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to https://www.chrisducker.com/itunes (subscribe to the podcast on iTunes), to get automatic updates every time a new episode goes live!