The book publishing game has changed and today self-publishing isn't a last resort reserved only for people who couldn't get a book deal. Joining us to explain why he went the self-publishing route is my best friend and your buddy, Pat Flynn. Pat's book, Will It Fly? is his second book and is available as of February 1st. The subhead of the book is How to Test Your Next Business Idea so You Don't Waste Your Time and Money, and on today's show Pat shares why he wrote a book on this topic rather than creating a course about it. We also talk about why he went the self-publishing route, how he's utilized his launch team to give him feedback and marketing help to spread the word, and why it was important to him to really put himself out there in a way he hasn't before. While we've had Pat on the show many times before this edition of Youpreneur FM is especially insightful. Whether you're writing a book or not you'll learn a lot from Pat today! Essential Learning Points From This Episode: Pat explains why he calls himself a "crash test dummy". What did I love most about the experience of this book? Can you get your book into bookstores if you self-publish? How Ramit Sethi has inspired Pat to call himself a CEO. Why do most people fail in life? Much, much more! Important Links & Mentions From This Episode: http://willitflybook.com (Will It Fly?, Pat's book's website) http://www.smartpassiveincome.com/ (Smart Passive Income website) https://twitter.com/PatFlynn (Pat Flynn on Twitter) http://chrisducker.com/london (Join my first mastermind of 2016!) Youpreneur Academy Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating for the podcast on iTunes), they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to https://www.chrisducker.com/itunes (subscribe to the podcast on iTunes), to get automatic updates every time a new episode goes live!