One critical aspect of sales that is often overlooked or neglected is copywriting. And before you think you have to be a writer, or hire an expert... think again! With the right approach and the right knowledge you can successfully craft copy yourself for your next product or service launch and you continue to build offers for your audience. The man who is by far and away the most successful copywriter I know is the one and only Ray Edwards. He's been in the business for decades and has created millions of dollars in revenue for his clients and himself. On this edition of Youpreneur.FM Ray talks about how to write with influence and persuasion, how to communicate with your clients in a way they'll listen, as well as going through his step by step framework to creating great sales copy - something you can use every time you communicate with your clients (from blog posts to podcast episodes to sales copy!). This is one heck of an episode - Ray pours out his knowledge throughout the entire show, so grab your Evernote, or your pen and paper - because you're going to need it! Essential Learning Points From This Episode: Who is one of the greatest copywriters of all time? External pressure vs internal pressure: which is most effective? What is the Open Awareness Scale? Ray explains the difference between strategy and tactics. How can you speak to your customers in their language? Much, much more! Important Links & Mentions From This Episode: http://rayedwards.com (Ray's website) https://twitter.com/rayedwards (Ray on Twitter) http://chrisducker.com/copywritingbook (How to Write Copy That Sells), by Ray Edwards Youpreneur Academy Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating for the podcast on iTunes), they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to https://www.chrisducker.com/itunes (subscribe to the podcast on iTunes), to get automatic updates every time a new episode goes live!