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You Only Lose If You Quit: with Afro Unicorn Founder April Showers - Publication Date |
- Apr 06, 2023
- Episode Duration |
- 00:33:32
April Showers is the first female, Black-owned business to own a licensed character brand in a major retailer. She is the creator of Afro Unicorn, a brand designed to represent the uniqueness of women and children of color in a truly diverse and inclusive fashion, selling apparel and accessories to toys, puzzles, books and more. Today she shares:
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How karma played a huge role in her success.
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What it’s like having Disney and Star Wars as her main competitors.
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How she launched the brand amidst some of the hardest personal moments in her life.
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How she got into her first big box retailer.
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Why her approach is “All gas, no breaks.”
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The surprising way she learned all about licensing her brand.
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Her visualization and journaling practices that helped her as she’s built her empire.
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The most pivotal decision she’s made in her business.
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Why she says you can go after exactly what you want.
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How she thought her life was going to end when she got pregnant because she hadn’t seen a positive image of a single mother + how she feels about it now.
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The surprising lesson she has learned from her two sons.
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