Editor’s Note August 7, 2023: In 2023, a group of academic researchers publicly shared concerns about alleged fabrications in some of Francesca Gino’s work. You can find more information about their analysis at Data Colada.org. A number of the studies they flagged have since been retracted by the journals that published them. None of the studies referenced in Hidden Brain’s conversation with Francesca Gino were flagged or have been retracted to date. 

In a statement on LinkedIn, Francesca Gino said that she has “never, ever falsified data or engaged in research misconduct of any kind.

Francesca Gino studies rebels — people who practice "positive deviance" and achieve incredible feats of imagination. They know how, and when, to break the rules that should be broken. So how can you activate your own inner non-conformist? We kick off this year's You 2.0 series by pondering this question.