How can you write a useful self-help book with actionable tips, but also bring it to life with personal stories? How can you use a book title to attract your target market? Natalie Sisson shares her experience in writing her latest non-fiction book. In the intro, 94% of the world’s internet users are not in the USA — what does that mean for your international author business? [The New Publishing Standard]; Marketing tips for driving sales internationally [BookBub]; Facebook brings podcasts onto their platform [The Verge]; plus I answer some questions about the NFT for authors episode, and Tim Berners-Lee's NFT [The Verge]. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, library distribution, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Natalie Sisson is an entrepreneur, author, speaker, and host of the Untapped Podcast. Her books include The Suitcase Entrepreneur, The Freedom Plan, and her latest is Suck It Up Princess. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * How to know what medium an idea is suited for — book or course* Knowing what to share (and what to leave out) in memoir* The balance between sucking it up and practicing self-care* How to spot burn-out* The importance of taking time off and how to plan for that as an entrepreneur* Pivoting to focus on a specific type of client or customer — and how book titles can help* Lessons learned from crowdfunding a book’s publication You can find Natalie Sisson at NatalieSisson.com and on Twitter @nataliesisson Transcript of Interview with Natalie Sisson  Joanna: Natalie Sisson is an entrepreneur, author, speaker, and host of the ‘Untapped Podcast.' Her books include The Suitcase Entrepreneur, The Freedom Plan, and her latest is Suck It Up Princess. Welcome back to the show, Natalie. Natalie: Thanks. I love the way you were grinning when you said the last one. I'm glad it brings a smile to your face. Joanna: Oh, it does. Absolutely. And we're going to talk about the book very soon.