Readers buy or borrow your book based on your cover and book description, so how can we make sure the description is the best it can be? How can we make readers want to click Buy Now and start reading immediately? Michaelbrent Collings provides useful tips — and tough love! — for authors who struggle with book descriptions (which includes me!) In the intro, I talk about being back in Auckland and reflect on the passing of time. This episode is sponsored by Publisher Rocket, which will help you get your book in front of more Amazon readers so you can spend less time marketing and more time writing. I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Check it out at www.PublisherRocket.com Michaelbrent Collings is an internationally best-selling novelist, and the only author to be a finalist for a Dragon Award, Bram Stoker Award, and RONE Award. A Ranker survey recently named Michaelbrent one of the top 100 Greatest All-Time Horror Writers, but he's written bestsellers in a dozen different genres. His latest book, Malignant, debuted on Amazon's bestseller lists all over the world.  Michaelbrent is also a screenwriter — and helps authors with their book descriptions over on Fiverr Pro/mbcollings.  You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * Why is an effective book description so important? * What authors get wrong with book descriptions * Thinking about your book like a movie — what are the high points of the trailer? * Tips for writing a great hook * How a good book description can help with advertising You can find Michaelbrent Collings at WrittenInsomnia.com and on Twitter @mbcollings. You can hire Michaelbrent on Fiverr Pro here. Transcript of Interview with Michaelbrent Collings Joanna: Welcome back to the show, Michaelbrent. Michaelbrent: Hello, I'm so happy to be here. Joanna: It's great to have you back on the show. And you have been on the show a number of times. Michaelbrent: Yes. Joanna: So we're not going to go into your backstory, we're going to get straight into the topic today, which is all about book descriptions. And this is a very interesting topic. You have a ton of books, I have quite a lot of books, and I still feel this is an issue. Why is an effective book description so important, and why are they so difficult? Michaelbrent: Oh,