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Writing for online

Podcast |: The BBC Academy Podcast
Publisher |: BBC
Media Type |: audio
Podknife tags |: Broadcast Journalism,; Education,; Society & Culture,; Technology
Categories Via RSS |: Education,; Society & Culture
Publication Date |: Jun 06, 2013
Episode Duration |: 00:23:31

Traditional TV and radio audiences are now able to discover your content via many platforms online, so how do you make sure your message and your programme doesn’t get lost? Simon Ford is joined by BBC producers Jaine Sykes and Mike Kibblewhite, and author, copywriter and trainer Neil Taylor, to discuss how establishing the right tone and structuring your copy can help both novice and more experienced writers.

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