The opportunities for creation and marketing in audio format continue to expand and the lines are blurring between audiobooks, podcasts and other forms of audio storytelling. In this episode, Sarah Werner talks about writing for audio first and the challenges of full-cast audio drama and podcast fiction. In the intro, problems with publishing distribution and supply chain for print books [Kris Rusch]; Reader Reach [Written Word Media]; Do authors need to advertise? [6 Figure Authors]; AI-narrated audio and NFTs from virtual Digital Book World sessions; AI 2041: 10 Visions for our Future by Kai-fu Lee and Chen Qiufan; all the future creativity episodes; The Relaxed Author out now; and my pics from the Wye Valley and the Forest of Dean @jfpennauthor. Today's show is sponsored by Audio for Authors: Audiobooks, Podcasting, and Voice Technologies. Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more readers with your books? It's still early days for audio and opportunities are expanding all the time. This book will help you get started — or expand your audio reach. Available on all the usual platforms in all the usual formats (and yes, I narrated the audiobook!) Sarah Rhea Werner is a writer, professional speaker, and executive producer of Girl In Space, a multiple award-winning sci-fi mystery podcast, as well as the host of the Write Now podcast, and executive producer of fantasy audio drama Omen. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * Switching from blogging to podcasting* How writing for audio differs from writing a book* Do different kinds of novels work better as audio drama?* Is having a narrator an option for audio drama?* Options for monetizing a podcast or audio drama* On the potential for using AI voices for audio drama* Finding actors, sound effects and music, as well as important copyright issues* Marketing tips for podcasts and audio drama You can find Sarah Werner at SarahWerner.