Podknife - WPP Creative Director John O'Keefe - Creativity and its Definition by Madison & Culture

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WPP Creative Director John O'Keefe - Creativity and its Definition

Podcast |: Madison & Culture
Publisher |: Young & Rubicam
Media Type |: audio
Podknife tags |: Advertising,; Creativity,; Interview,; Media,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jun 27, 2017
Episode Duration |: 00:37:08

A talk with John O’Keeffe, WPP’s Creative Director, on all facets of creativity: What defines it? Are you born with it or do you train it?

How to achieve, maintain and expand a culture across the business, why its most differentiating factor is still the people, favorite commercial of all time and advice on when you hit a wall — (go for a walk) …

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