'In Maine, when we say something is "wicked good" – we really mean it.' That's how LL Bean describes their Wicked Good Slippers, and how we describe Jeff Ryan, who for decades wrote Bean's catalog copy. We spoke to him about finding the story in everyday objects and the tricks of the trade when it comes to copy writing. Jeff Ryan is also the author of Appalachian Odyssey, a memoir of hiking the Appalachian Trail, bit by bit, over 28 years. Episode music: "Auld Lang Syne" by Podington Bear Credit music: "Joy in the Restaurant" by David Szesztay Learn more about your ad choices. Visit podcastchoices.com/adchoices