Podknife - WNBA: Is success leading to profit? by Business Daily

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WNBA: Is success leading to profit?

Podcast |: Business Daily
Publisher |: BBC
Media Type |: audio
Podknife tags |: Business,; Business News,; News & Politics
Categories Via RSS |: Business,; News
Publication Date |: Sep 17, 2024
Episode Duration |: 00:17:27

The 2024 women's basketball season has broken records from attendances at matches, to points scored by rookie Caitlin Clark.

As it draws to a close, we look at whether success on the court is leading to profitability off it.

Despite some major media deals, the WNBA is still struggling to turn a profit.

So is it really a major player in the sports industry?

Produced and presented by Izzy Greenfield

(Photo: A'ja Wilson, on court for the Las Vegas Aces. Credit: Getty Images)

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