Because she’s tackling a stigmatized area of women’s health, one that’s been swept to the side for a long time, Privy CEO Evi Heilbrunn has had to do her research and educate the market. By doing so, she’s showing retailers like Target – where Finess is now on the shelf – that women’s health products were in need of an upgrade, and that we’re on the cusp of a whole new way of thinking about the whole women’s health aisle. Entrepreneurs: How to get investment from StartUp Health startuphealth.com Investors: How to invest in StartUp Health Moonshots healthmoonshots.com Want more content like this? You can subscribe to the podcast as well as other health innovation updates at startuphealth.com/content. Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox.