What are strategic alliances and do you need them for your small business? How do they work, and what makes a good one? 

In this episode of MAP IT Marketing we walk though one of the most powerful marketing strategies of all, and it’s one that anyone can use, it’s not based around digital marketing and it can help your business continue to grow effectively.

A strategic alliance can help you extend your network, increase the coverage of your marketing and make getting new customers a breeze. The key is choosing the right partners.

In this episode we walk through why it’s better to work together than be ultra independent, how to find the right mix of businesses to be aligned with, whether it needs to be a two way arrangement, or if one way is just fine and whether money should exchange hands under this arrangement

I’m going to share with you what types of strategic alliances we have, my personal rules for who I align with and the positive impact they’ve had on my business. (Plus how I’ve built them without compromising my own values)

Whether you already have some on the go, or think this could be a very good move indeed, then learn how to make these really work for your business. Let’s get ready to build an alliance!

In this episode we cover:

• What a strategic alliance is
• Who you could build them with 
• How to work out the best way to manage them
• Whether there should be a financial arrangement
• What to do if it all goes wrong
• How to maximise the benefits
• Why this needs to be considered as part of your marketing strategy

Important Links

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