Will changes at Twitch help or hurt creators' pockets?
Podcast |
Creative Control
Publisher |
Fast Company
Media Type |
audio
Podknife tags |
Business
Creativity
Interview
Technology
Categories Via RSS |
Arts
Business
TV & Film
Publication Date |
Nov 10, 2022
Episode Duration |
00:34:04
Most creators know they won’t reach the level of getting insanely lucrative brand deals or tens of millions of followers—and that’s perfectly fine. The overall sentiment from creators is that they just want stable and reliable income, i.e. a more robust middle class. It's a reasonable request but one that hasn’t been so easy to attain. A perfect vehicle to explore this right now is Twitch. In case you missed it, there’s been a few changes at Twitch that the company says are in the best interest of creators. But some creators, particularly those in the middle class, aren’t so sure.

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